Corporate Social Responsibility (CSR).

An Introduction in theory and practical application

Brief description:

Introductory Online Course on theory and application of Corporate Social Responsibility (CSR) on a
company level.

Learn from cutting edge research about the benefits of CSR and how to implement CSR as a seed into
your company. This will help your company to grow more resilient to future challenges, to improve
your performance and to start the journey to become a sustainable company.

We understand education as a seed. In order to bring good fruit, it needs good care. We want to care
for our students by making sure your learning experience is fun and effective.

Objectives:

 Understand context and necessity of CSR in modern management context and strategy
 Understand the benefits of CSR strategies and processes
 Learn about different accounting tools for CSR to measure your success
 Be inspired by best practice from cutting edge CSR examples
 Get individual coaching to implement first CSR seeds into your company or develop those
already planted

Duration: 3 months (12 weeks)

Format: ONLINE Price: 250€

 Video tutorials (6x)

 Selected readings of cutting-edge research
 discussions and homework
 additional study resources
 final case study & individual coaching
Preliminary Outline:

1. Introduction
i. Facts & Numbers on CSR
ii. Definitions & Theories
2. CSR and Company Performance
i. CSR and Branding Insights
ii. How to successfully implement CSR in your company
3. CSR and Employer Branding and Talent Retention
i. Insights
ii. How to successfully use CSR to improve human resource management
4. CSR Accounting & CSR Labels (Jungle)
i. How to monitor CSR in your company
ii. How to label CSR to external stakeholders?
5. Final Case study

Need more information?

Contact us today @:

philipp.b.schuster@gmail.com

or phone:

+34 667 082 762