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Accounting, Organizations and Society 28 (2003) 127–168

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Management control systems design within its


organizational context: findings from contingency-based
research and directions for the future
Robert H. Chenhall
Department of Accounting and Finance, Monash University, Clayton, Victoria 3168, Australia

Abstract
Contingency-based research has a long tradition in the study of management control systems (MCS). Researchers
have attempted to explain the effectiveness of MCS by examining designs that best suit the nature of the environment,
technology, size, structure, strategy and national culture. In recent years, contingency-based research has maintained
its popularity with studies including these variables but redefining them in contemporary terms. This paper provides a
critical review of findings from contingency-based studies over the past 20 years, deriving a series of propositions
relating MCS to organizational context. The paper examines issues related to the purpose of MCS, the elements of
MCS, the meaning and measurement of contextual variables, and issues concerning theory development. A final sec-
tion considers the possibility that contingency-based ideas could encompass insights from a variety of theories to help
understand MCS within its organizational context. # 2002 Elsevier Science Ltd. All rights reserved.

1. Introduction is selective and illustrative of issues pertinent to


the development of a contingency-based frame-
The three purposes of this paper are to provide work for the design of MCS, and does not attempt
a review of empirical, contingency-based research a comprehensive coverage of relevant research
as it has developed since the early 1980s, to criti- The paper is structured as follows. The next
cally evaluate this work, and consider a variety of section introduces the area of contingency-based
theoretical foundations that may assist in devel- MCS research and provides an overview of find-
oping future research. The review is based, in the ings over the past 20 years. The following nine
main, on research employing survey-based meth- sections review articles in terms of their contribu-
ods that has been published in a broad selection of tion to understanding topics considered within
accounting and management journals.1 The review contingency-based research. These are: the meaning

E-mail address: Robert.Chenhall@buseco.monash.edu.au


1
The journals include: Accounting, Organizations and Society; Accounting and Business Research; Accounting and Finance;
Accountability and Performance, Behavioral Research in Accounting; Journal of Accounting Research; Journal of Accounting and
Economics; Journal of Accounting and Public Policy; Journal of Cost Management; Journal of Financial Economics; Journal of Man-
agement Accounting Research; Management Accounting Research, The Accounting Review. In addition, several articles are drawn
from management journals: Academy of Management Journal, Academy of Management Review, Administrative Science Quarterly,
Decision Science, Management Science and OMEGA.

0361-3682/02/$ - see front matter # 2002 Elsevier Science Ltd. All rights reserved.
PII: S0361-3682(01)00027-7
128 R.H. Chenhall / Accounting, Organizations and Society 28 (2003) 127–168

of MCS, outcomes of MCS, and the contextual haps the most important new stream of literature
variables of external environment, technology (tra- has been that related to the role of strategy. This
ditional and contemporary), organizational struc- has been assimilated within the traditional orga-
ture, size, strategy and national culture. Each nizational model in ways that suggest important
section comprises two parts: first, findings from links between strategy, the environment, technol-
the extant literature are presented and a series of ogy, organizational structure and MCS (see
propositions summarizing these findings are Langfield-Smith, 1997 for a review). The impor-
offered; and second, critical issues concerning each tance of technology to MCS design has been enri-
variable are examined with a view to identifying ched by research drawing on the manufacturing
areas that provide challenges for improvement literature (Hayes et al, 1988; Skinner, 1975), and
and opportunities for future research. Following the work of economists such as Milgrom and
these sections, issues concerning theory develop- Roberts (1990). Issues concerning the role of MCS
ment are examined. Finally, the potential role of a within advanced manufacturing settings such as
variety of theories in progressing understanding of Total Quality Management, Just-in-Time and
contingency-based research in MCS is considered. Flexible Manufacturing have been explored (see
Young & Selto, 1991 for a review). Researchers
have gained new insights into the role of MCS
2. An organizational framework for contingency- within new structural arrangements, such as
based MCS research teams, by drawing on the human resource man-
agement literature which investigates the dynamics
The identification of contextual variables of teams including issues concerning performance
potentially implicated in the design of effective evaluation (Cohen, 1993; Katzenbach & Smith,
MCS can be traced to the original structural con- 1993). National culture has been identified as an
tingency frameworks developed within organiza- element of context following the development of
tional theory. Theorists such as Burns and Stalker multi-national operations in many organizations
(1961), Perrow (1970), Thompson (1967), Lawr- (see Harrison & McKinnon, 1999 for a review).
ence and Lorsch (1967), and Galbraith (1973) In reviewing the past 20 years of contingency-
focused on the impact of environment and tech- based research it is important to consider the
nology on organizational structure. Early extent to which progress has been made in devel-
accounting researchers drew on this work to oping an empirical body of literature relating
investigate the importance of environment, tech- MCS to elements of context. The conventional,
nology, structure and size to the design of MCS. functionalist contingency-based approach to
Reviews conducted 20 years ago by Waterhouse research assumes that MCS are adopted to assist
and Tiessen (1978) and Otley (1980) were able to managers achieve some desired organizational
structure their commentaries by categorizing the outcomes or organizational goals. The appro-
early research into these key variables. priate design(s) of MCS will be influenced by the
In considering MCS research since 1980, it is context within which they operate. The following
apparent that these key variables have been con- nine sections consider: the meaning of MCS, the
firmed as descriptors of fundamental, generic ele- outcomes of MCS and the key contextual variables
ments of context. Many recent studies, included in as they have evolved, historically, in the literature.
this review, focus on contemporary aspects of the First, the relationship between MCS and the
environment, technologies and structural arrange- external environment is considered. This is fol-
ments. They draw on the original organizational lowed by technology (both traditional and con-
theorists to develop arguments that help explain temporary), structure and size. Next, strategy is
how the effectiveness of MCS depends on the nat- examined. Finally, the role of national culture in
ure of contemporary settings. Also, recent MCS design is reviewed. On the basis of the
research has considered the relevance of additional empirical findings, propositions are offered which
contextual variables to the design of MCS. Per- relate contextual variables to the MCS. Assessing
R.H. Chenhall / Accounting, Organizations and Society 28 (2003) 127–168 129

these propositions requires considering short- logical orientation see MCS as more active,
comings in contingency-based research, identify- furnishing individuals with power to achieve their
ing the extent to which progress has been made in own ends. Contingency-based research follows the
addressing these issues and noting opportunities more conventional view that perceives MCS as a
for improvements and future directions.2 passive tool designed to assist manager’s decision
making.
Contingency-based research has focused on a
3. The meaning of MCS variety of aspects of MCS. These include dimen-
sions of budgeting such as participation, impor-
The terms management accounting (MA), man- tance of meeting budgets, formality of
agement accounting systems (MAS), management communications and systems sophistication, links
control systems (MCS), and organizational con- to reward systems (Bruns & Waterhouse, 1975;
trols (OC) are sometimes used interchangeably. Merchant 1981), budget slack (Dunk, 1993; Mer-
MA refers to a collection of practices such as chant, 1985a; Van der Stede, 2000; see Dunk &
budgeting or product costing, while MAS refers to Nouri, 1998 for a review), post completion audits
the systematic use of MA to achieve some goal. (Chenhall & Morris, 1993; Smith, 1993) and var-
MCS is a broader term that encompasses MAS iance analysis (Emsley, 2000). Examples of con-
and also includes other controls such as personal temporary innovations in MCS include ABC/
or clan controls. OC is sometimes used to refer to ABM (Anderson & Young, 1999; Gosselin, 1997),
controls built into activities and processes such as non-financial performance measures (see Ittner &
statistical quality control, just-in-time manage- Larcker, 1998 for a review) and economic value
ment. The term MCS is used, in the main, analysis (Biddle, Bowen, & Wallace 1998).
throughout this paper. Researchers are likely investigating progress con-
The definition of MCS has evolved over the cerning balanced scorecards and target costing. At
years from one focusing on the provision of more a more general level, studies have considered
formal, financially quantifiable information to sophistication of controls (Khandwalla, 1972), reli-
assist managerial decision making to one that ance on accounting performance measures (RAPM)
embraces a much broader scope of information. (Brownell, 1982; 1987; Hirst, 1981; Hopwood,
This includes external information related to mar- 1972, 1974; Imoisili, 1989; Otley, 1978; see Hart-
kets, customers, competitors, non-financial infor- mann, 2000 for a review), dimensions of informa-
mation related to production processes, predictive tion such as scope, timeliness and aggregations
information and a broad array of decision support (Chenhall & Morris, 1986; Gordon & Narayanan,
mechanisms, and informal personal and social 1984; Larcker, 1981), sophisticated capital bud-
controls. Conventionally, MCS are perceived as geting (Haka, 1987; Larcker, 1983), cost con-
passive tools providing information to assist man- sciousness (Shields & Young, 1994), competitor-
agers. However, approaches following a socio- focused accounting (Guilding, 1999), strategic
interactive controls and diagnostic controls
(Simons, 1995), information which is related to
2
Since 1980 several commentators have provided critiques issues concerning customers, product design, time,
of contingency research in management accounting based on cost, resources and profitability which is dis-
their perceptions of shortcoming in prior studies (Chapman,
1997; Covaleski, Dirsmith, & Samuel 1996; Fisher, 1995, 1998,
tinguished on level of detail, updating frequency
Moores & Chenhall, 1994; Otley, 1980; Otley & Wilkinson, and interactive use with operational personnel
1988; and for a more general review of empirical research in (Davila, 2000).
MCS see Ittner & Larcker, 2000). In this paper, the main criti-
cisms concerning variable definition and measurement are con- 3.1. Critical evaluation
sidered within the critical evaluation of the contingency
variables. Several authors note that contingency research has
not considered interpretive and critical views of the world. Overall, assessing findings from contingency-
These issues are examined in the final section of the paper. based research involves judging how the results
130 R.H. Chenhall / Accounting, Organizations and Society 28 (2003) 127–168

accumulate to provide generalizable findings Notwithstanding the importance of studying


concerning MCS. As is common in many social controls that are relevant to contemporary set-
sciences, MCS researchers are faced with deci- tings, it is important to develop knowledge in
sions on whether to build on an existing area ways that ensure coherence in the study of ele-
of study, such as the role of formal budgets, ments of MAS and contextual variables, and in
or identify emerging aspects of MCS, such as the findings of these studies. Such confidence can
balanced scorecards or target costing, and investi- be derived from replication studies which enhance
gate the settings within which they may be most the validity and reliability of findings and thereby
beneficial. provide a strong base to move forward by way of
Within the body of literature reviewed in this model development (Lindsay, 1995). Commenta-
paper there is a mixture of studies focused on sin- tors have been critical that in most areas of MCS
gle themes, and studies exploring unconnected research, studies have not developed sufficient
elements of MCS and context. Both types of ‘critical mass’ to confirm findings.
studies are required. Studying the role of novel In some areas of MCS that have attracted a
MCS practices within contemporary settings is substantial research effort, such as RAPM, varia-
necessary to ensure that MCS research is relevant. tion in dimensions of variables across studies and
Given that many dimensions of MCS and their different measures of the variables have inhibited
contexts change, novel studies will always be the coherent accumulation of findings (Hartmann,
required to address emerging issues (Atkinson, 2000; Kren & Liao, 1988). The way in which
Balakrishnan, Booth, Cote, Groot, Malmi, studies evolved within the area of RAPM helps
Roberts, Uliana, & Wu, 1997). There is a pressing illustrate several difficulties in isolating the mean-
need for studies into situations in which con- ing and measurement of MCS variables. First, the
temporary MCS may be best suited. Research is precise meaning of the concept of RAPM has been
just starting to be published identifying con- confused by lack of definition of what is account-
tingencies surrounding the design and imple- ing and non-accounting and what is reliance
mentation of ABC/ABM (Anderson & Young, (Hartmann, 2000). Given the ambiguity with the
1999; Krumwiede, 1998). However, there is very concept, it is not surprising that researchers
little published contingency work on balanced sought to gain clarification by modifying their
scorecards, target costing, life cycle costing, the studies as understanding of RAPM and its
broad array of non-financial performance indic- measurement developed. Such refining of concepts
tors including those related to assessing human and measurement is common in other social sci-
resource management initiatives. Examples of the ences, such as psychology. It is unfortunate that it
latter include measurement to guide and evaluate is not part of the MCS research tradition to spend
the learning capabilities of the organization, mea- more time on developing robust measures of the
sures such as team maturity indexes and organi- elements of MCS, particularly when there is
zational climate surveys that attempt to assess the ambiguity in the meaning of constructs. For
effectiveness of administrative innovations. Recent example, it is not clear how balanced scorecards
developments in global operations, strategic risk should be measured. It seems likely that the con-
management (including real options), corporate tent and implementation of balanced scorecards
social reporting (including triple bottom line), vary widely between organizations. It would seem
economic value analysis, 360 degree performance useful to develop a valid measure of balanced
evaluation, knowledge-based organizations, for- scorecards that could then be used by researchers
ensic accounting, intellectual capital, competitor to explore its context. While such a valid measure
accounting and value chain are only just beginning would enhance consistency between studies, a dif-
to be understood by researchers. There is a need ficulty exists in the dynamic nature of MCS prac-
for more research into service and not-for-profit tices. MCS that are valid today may lose validity
organizations as these entities become increasingly as they evolve through time. Certainly, because of
important within most economies advances in information technology (IT) software,
R.H. Chenhall / Accounting, Organizations and Society 28 (2003) 127–168 131

some types of balanced scorecards being employed research has focused on specific elements of
today are more comprehensive and strategic in accounting controls, generic information dimen-
nature than those being used 5 years ago. Simi- sions of MCS, with a limited number of studies
larly, the concept of RAPM and how it relates to examining broader elements of control, such as
broader controls has changed since the early work clan and informal controls, or integrative
in the 1970 and 1980s. Without accommodating mechanisms. A difficulty in studying specific ele-
changes in contemporary control systems, con- ments of MCS in isolation from other organiza-
cepts and measures of MCS are unlikely to tional controls is the potential for serious model
address pertinent, contemporary issues. A underspecification. Thus, if specific accounting
research climate that encouraged the development controls are systematically linked with other
of valid concepts and measures of MCS would organizational controls, studies that exclude or do
have to recognize the need for modification to not control for these elements within the research
incorporate the evolution of MCS. method may report spurious findings. For exam-
Participative budgeting has also been studied ple, a study focused only on formal budget sys-
widely. Unlike RAPM, participation in budgets tems may argue that they are unsuitable in
has almost universally been conceptualized and uncertain operating conditions as they include
measured following Milani (1975). In some stud- incomplete information and lack flexibility. How-
ies, additional measures are employed to provide ever, evidence may indicate that successful orga-
some validation of the primary measure (Brownell nizations rely extensively on formal budgets. This
& McInnes, 1986). Other studies of budget related unexpected finding occurs as a consequence of
behaviour have drawn on attitudes and satisfac- limiting the study to budgets without considering
tion with budgets, as developed by Swieringa and broader control and information networks. It may
Moncur (1975). There have been a considerable be that successful organizations operating in
number of studies that have confirmed the uncertain conditions have formal budgets but they
measurement of the generic MCS characteristics are systematically combined with open and flexible
of broad scope, timeliness, aggregation, and inte- informal communications between managers. The
gration. These studies have employed concepts formal budgets are useful in assisting planning and
and measures developed by Chenhall and Morris curbing excessive innovation, while the informal
(1986), sometimes with minor adjustments to suit communications provide broader information in
the particular setting, and appear to be robust flexible ways. Simons (1987, 1991,1995) showed
across a variety of settings. However, there has that formal budgets can provide interactive
been little replication or coherence in measure- controls in uncertain conditions whereby the
ment development in studies examining MCS budgets generate intelligence data to build
practices of contemporary interest such as static- internal pressure to break out of narrow search
flexible budgets, non-financial performance mea- routines and encourage the emergence of new
sures, activity-based accounting, competitor- strategic initiatives. Chapman (1998) also argues
focused accounting, and product development that in uncertain conditions effective organizations
information. Similarly, while studies have can employ formal accounting but they should
explored important areas of MCS such as social take place within a situation that involves intense
controls, personnel control, sophisticated inte- verbal communication between organizational
grative mechanisms, administrative controls, groups.
interpersonal controls, sophisticated controls, A way of addressing these concerns is to identify
there has been very little replication. a variety of control taxonomies and consider how
A further criticism related to the nature of they relate to various aspects of MCS. One such
accounting controls within contingency-based taxonomy involves classifying controls as ranging
research is that these form only part of broader from mechanistic to organic. Mechanistic controls
control systems (Chapman, 1998; Merchant, rely on formal rules, standardized operating pro-
1985b; Otley, 1980, 1994). Contingency-based cedures and routines. Organic systems are more
132 R.H. Chenhall / Accounting, Organizations and Society 28 (2003) 127–168

flexible, responsive, involve fewer rules and stan- outlined in Table 1, assists in researching the
dardized procedures and tend to be richer in data.3 complementary or substitution effects of non-
Table 1 provides a grouping of elements of MCS accounting controls. An important part of the
and control types commonly found in research, in research agenda is to understand how combina-
terms of the organic or mechanistic nature of tions of controls can be combined, to suit the
control. particular circumstances of the organization
These taxonomies are useful for addressing (Fisher, 1995). In studying broad controls, it is
concerns of how MCS relate to broader control necessary to be aware of the boundaries that some
systems and can guide research into how parti- organizations and accountants place around MAS
cular aspects of MCS are consistent with the con- and MCS. Without such awareness, there can be
trol ‘culture’ of organizations. confusion as to what is formal accounting control,
Finally, it should be noted that there is a dis- what is structural control, and what are personnel
tinction between the adoption of MCS and the and informal controls.
implementation of the systems. Much can be
learned about the success or otherwise of MCS by
examining how the control culture, organic or 4. Outcomes of MCS
mechanistic, influences the processes of imple-
mentation. This becomes particularly important Outcomes may be separated into issues related
when studying the adoption of innovative MCS to the use or usefulness of the MCS, behavioural
such as activity-based accounting and balanced and organizational outcomes. There is an implied
scorecards which are closely linked to the organi- connection between these outcomes. If the MCS
zation’s control culture (Anderson & Young, are found to be useful then they are likely to be
1999; Gosselin, 1997; Krumwiede, 1998; Shields, used and provide satisfaction to individuals, who
1995) and the extent of change in MCS, in general then presumably can approach their tasks with
(Libby & Waterhouse, 1996). enhanced information. As a consequence, these
It seems clear that broader issues of control are individuals take improved decisions and better
likely to have implications for research into achieve organizational goals. Clearly, there are
understanding MCS design. There have been broad leaps in logic from useful MCS, to
advances over the past 20 years in demonstrating improved job satisfaction and enhanced organiza-
the importance of considering management tional performance. Moreover, there is no com-
accounting practices as aspects of MCS. Under- pelling evidence to suggest that such links exist.
standing how specific aspects of management Even within contingency-based research, the link
accounting relate to broader control concepts, as between enhanced organizational performance
and usefulness of some aspect of MCS may well
depend on the appropriateness of the useful MCS
3
Several authors provide an elaboration of mechanistic and to the context of the organization.
organic control. Perrow (1970) distinguishes mechanistic from Considerations of interest to designers and
organic controls on the basis of manager’s discretion, power, researchers of MCS have been the extent to which
and coordination within groups and interdependence between the systems provide information (Mia & Chenhall,
groups. Organic controls involve higher discretion and power,
1994), the degree of use (Abernethy & Guthrie,
coordination by mutual adjustment and high interdependence
between work groups. Ouchi (1977, 1979) identifies market 1994; Anderson & Young, 1999; Foster & Swen-
controls (prices), mechanistic formal bureaucratic controls son, 1997; Guilding, 1999), the usefulness of the
(rules to control output of work and the behaviour of workers), information (Chenhall & Morris, 1986; Shields,
and organic, informal clan controls (recruitment, traditions and 1995) or the beneficial nature of the MCS (Chen-
ceremonial control). Galbraith (1973) refers to mechanistic
hall & Langfield-Smith, 1998b); the importance in
controls as rules, programmes and procedures, hierarchy, and
goal setting; and organic controls as creating slack resources, making operational decisions (Bouwens & Aber-
self-contained tasks, vertical information systems and lateral nethy, 2000); importance to product development
relations. (Davila, 2000), whether they are helpful to the
R.H. Chenhall / Accounting, Organizations and Society 28 (2003) 127–168 133

organization (Guilding, 1999), and satisfaction that individuals who are satisfied with their jobs
with the systems (Bruns & Waterhouse, 1975). will identify with organizational goals and work
Behavioural outcomes such as job satisfaction more effectively. Interestingly, there have not been
have been important in human resource manage- many MCS studies that have examined the effects
ment. The provision of a work place environment of MCS on job satisfaction (Banker, Potter, &
to enhance employee welfare or job satisfaction is Schroeder 1993; Brownell, 1982; Chenhall, 1986).
seen by some as a worthwhile goal in its own right. A variety of studies have examined the effect of
Moreover, other things equal, it may be presumed MCS on job related tension or stress (Brownell &

Table 1
Organic and mechanistic forms of MCS

More organic

Clan controls (Govindarajan & Fisher, 1990; Ouchi, 1980; control cultures and norms)
Social controls (Merchant, 1985b, self and group controls), (Rockness & Shields, 1984; input controls—social controls
and budgets).
Personnel controls (Merchant, 1985b, selection, training, culture, group rewards, resources), (Abernethy & Brownell, 1997,
socialization and training)
Sophisticated integrative mechanisms (Abernethy & Lillis, 1995; task forces, meetings, etc.)
Prospect controls (Macintosh, 1994; focus on plans and the future, infrequent and general reporting)
MCS that provide broad scope information, flexible aggregations and integrative information, and information provided in a
timely way (Chenhall & Morris, 1986)
Static/flexible budgets (Brownell & Merchant, 1990; flexibility of budgets to volume changes)
Participative budgets (Shields & Shields, 1988; involvement of subordinates in setting budgets)
Low reliance on accounting controls (Brownell, 1982, 1987; Hirst, 1981; use of more profit oriented controls or non-accounting)
Budget slack (Dunk, 1993; Merchant, 1985a; excess resources over that needed to complete tasks efficiently)
Competitor-focused accounting (Guilding, 1999; competitor cost assessment, position monitoring and appraisal, strategic
costing and pricing)
Strategic interactive controls (Simons, 1995; use of performance evaluation for strategic planning )
Product development information (Davila, 2000; levels of detail, frequency of updating and pattern of usage for information
related to product cost and design, time related, customer related, resource inputs, profitability)

More mechanistic
Budget constrained performance evaluation style (Hopwood, 1972; high emphasis on cost budgets)
Budget control (Rockness & Shields, 1984)
High reliance on accounting controls (Brownell, 1982,1987; Hirst, 1981; accounting for performance evaluation)
High budget use (Bruns & Waterhouse, 1975; Merchant, 1981; importance, involvement, time spent on budgets)
Narrow scope (Chenhall & Morris, 1986; financial, internal, historic)
Sophisticated capital budgeting (Haka, 1987; Larcker, 1981; DCF, etc.)
Sophisticated controls (Khandwalla, 1972; standard costing, incremental costing, statistical quality control, inventory control)
Operating procedures, budgets and statistical reports (Macintosh & Daft, 1987).
Administrative use of budgets (Hopwood, 1972; Merchant, 1981; importance of meeting budget, formality of communications,
systems sophistication and participation)
Inter personnel controls (Bruns & Waterhouse, 1975; lack of formal controls but centralization, lack of autonomy, pressure
inducing actions by superiors)
Output and results controls (Macintosh, 1994; Merchant, 1985b; outcomes or effectiveness)
Behavior controls (Merchant, 1985a; Ouchi, 1979; Rockness & Shields, 1984; standardization, rules, formalization)
Patriarchal control (Whitley, 1999; personal and informal, centralized control from the top)
Action controls (Merchant, 1985b); process controls (manufacturing performance measures), (Chenhall, 1997; direct measures
of production processes)
Diagnostic controls (Simons, 1995; use of control to provide feedback on operations)
134 R.H. Chenhall / Accounting, Organizations and Society 28 (2003) 127–168

Hirst, 1986; Hirst, 1983; Hopwood, 1972; Shields, movement and the adoption of elements of MCS.
Deng, & Kato, 2000). Unlike job satisfaction, (Studies often examine industry effects and the
stress appears to be more closely related to the importance of capital expenditure). Progress in
nature of the MCS and is implicated in associa- this area may be limited due to the difficulties in
tions with performance (Shields et al., 2000). extracting the effects of adopting different MCS
Organizational outcomes in contingency-based on share prices from other events that may be
research have been dominated by self assessment associated with share price movements. With the
processes where individuals provide an indication numerous possible events effecting share prices,
of their performance, or their organizational unit, control problems can become acute. Also, data
across a range of potentially important managerial collection is complicated by the need to collect
processes (e.g. Mahoney, Jerdee, & Carroll, 1963) data on the adoption and implementation of MCS
or goals of the organization (Govindarajan, 1984). by survey methods and to then match these with
The issue of the validity of self-assessment is share price changes. Also, perhaps the lack of
often raised as a concern. Evidence suggests that research in the area says something about the dif-
a subordinate’s self-assessment correlates with ferent types of training between researchers in
objective assessments (Bommer, Johnson, Rich, finance and management accounting.
Podsakoff, & Mackenzie, 1995; Venkatraman &
Ramanujam, 1987) and with a superior’s sub- 4.1. Critical evaluation
jective assessment (Furnham & Stringfield, 1994,
Heneman, 1974; Riggo & Cole, 1992). Notwith- Contingency-based studies have examined MCS
standing this evidence, it is always reassuring as both dependent and independent variables. To
when a superior’s performance rating of the examine fit between MCS and context, some com-
respondent is included in the study. mentators have claimed that the outcome variables
Curiously, there has been little work relating should be some dimension of desired organizational
MCS change to share prices. Larcker (1983) found or managerial performance (Otley, 1980; Otley &
that firms adopting incentive performance plans Wilkinson, 1998). Good fit means enhanced per-
experienced an increase in capital investment and formance, while poor fit implies diminished per-
a positive security market reaction on disclosure formance. While the ultimate goal of MCS
of the plan to the market. Gordon and Smith research is to provide findings that assist managers
(1992) reported that returns to investors were achieve their goals or those of their organization,
higher for firms employing post completion MCS research has continued to include dimen-
reviews when matched with asymmetric informa- sions of MCS, their use and usefulness, as the
tion, capital intensity, capital expenditure and outcome variable. Also, it is noteworthy that per-
insider ownership. Smith (1993) identified that formance has been included as an independent
positive returns were associated with post com- variable explaining some characteristics of MCS
pletion reviews in abandonment decisions. (see Langfield-Smith 1997, p. 226 for a discussion).
McConnell and Muscarella (1985) report positive While not explicit in most studies with MCS as
associations between announcements of increases the outcome variable, it is implied that associa-
in capital investment plans, MCS and share price tions between context and MCS reflect equili-
movement. However, Gordon and Silvester (1999) brium conditions, or indicate optimal solutions
found no significant association between the because of survival of the fittest conditions. If
installation of ABC and significant stock market equilibrium is assumed, then studying perfor-
reaction. This poses the question as to whether mance is inappropriate as every firm has optimal
improved understanding would follow from performance given its situation.
studying these associations within a variety of Researchers studying MCS as the outcome
organizational contexts? These studies do not variables, also, note that this approach is justified
employ contingency-based approaches as they by assuming that rational managers are unlikely to
explore only the main effects between share price adopt or use MCS that do not assist in enhancing
R.H. Chenhall / Accounting, Organizations and Society 28 (2003) 127–168 135

performance. (An alternate view is that managers required in following either approach. Studies can
may adopt MCS for institutional or political rea- provide important insights into the extent of
sons that may be inconsistent with rational eco- adoption, use and usefulness of MCS, however, it
nomic reasons.) Alternatively, some argue that should not be assumed that the models necessarily
links between MCS, context and performance can lead to enhanced organizational performance.
be tenuous as they involve many factors concern- Similarly, if performance is the dependent variable
ing the quality of managing the production pro- then compelling theory is required to show how
cesses (Birnberg et al, 1983; Kren & Liao, 1988). the combination of MCS and context enable
In general, if disequilibrium conditions are managers to take more effective decisions that
assumed, then it may be useful for contingency- enhance organizational performance.
based studies to first establish adoption and use of Given the assumption that research should
MCS, then to examine how they are used to identify organizational performance as the criter-
enhance decision quality and finally investigate ion variable, a critical issue is what constitutes
links with organizational performance. organizational performance? Distinguishing offi-
Care is required when interpreting studies that cial and operative goals would seem an essential
have outcome variables related to the characteristics aspect of MCS research that includes considera-
of MCS, such as ‘use’ and ‘usefulness’ of the systems. tion of goals, mainly as it flags that the issue of
Individuals may be forced to use MCS systems, such organizational goals is far from unproblematic
as budgets or DCF analysis in decision making, (Perrow, 1970). Investigating these goals requires
even though they find them of little use. Also, a dynamic approach that examines the goal for-
linking ‘use’, ‘usefulness’, ‘benefits’ or ‘satisfac- mulation process. There are several issues that
tion’ to organizational effectiveness is potentially become important. First, goal formulation or
problematic. A particular MCS may be perceived change often involves the influence of new power-
as not useful, rate low in satisfaction or benefits ful players, either within or outside the organiza-
but organizational performance may be high due tion, who can dramatically change official goals.
to the supply of required information from other MCS can act either as a tool to effect such changes
sources, either formal or informal. These issues or hinder their acceptance within the organization.
can be resolved by careful attention to the For example, a new Chief Executive Officer may
research question. It is quite legitimate to study stipulate that improved shareholder value is a
the adoption of systems and their use. However, it priority. Consequently, performance measurement
may not be appropriate to claim that these out- based on Economic Value Analysis may be intro-
comes are of value in improving organization per- duced in an attempt to align the actions of all
formance. Similarly, the extent to which MCS are employees with the single objective of improving
perceived as useful may not imply improved orga- economic value. Second, changes in the areas of
nizational performance. If studying one aspect of organizational effectiveness can redirect goals to
the MCS in isolation from other sources of infor- those areas of effectiveness. The unplanned dis-
mation, researchers should ensure that the studied covery of a new technology that potentially
attribute is the sole source of the information increases throughput can result in the adoption of
being studied. If an aspect of the MCS is being ‘timely’ delivery as a goal of the organization.
considered within situations that include broader Third, it is apparent that the measurement of
information and controls, the potential influence goals can have explicit effects on goal formulation,
of these other controls should be included or con- both intended and unintended. Goals may be
trolled within the research design. selected or evolve as they can be measured readily
In summary, despite the critique that con- by the MCS. A preoccupation with formal, ‘hard’
tingency-based studies should include organiza- measures may direct attention to those measures
tional performance as the dependent variable, at the expense of the subtleties of the situation.
studies still follow approaches with MCS as the For example, measuring aspects of customer or
dependent variable. Care in theory construction is employee satisfaction, the organizational culture
136 R.H. Chenhall / Accounting, Organizations and Society 28 (2003) 127–168

or intellectual capital often require more sub- Linkages between MCS and organizational
jective assessments of progress and, as such, may goals are quite explicit, as a primary function of
receive less attention than activities subjected to MCS is to measure progress towards achieving
hard measures such as production rejects or desired organization ends. It is a useful exercise
throughput. when evaluating characteristics of MCS used for
Fourth, in addition to influencing types of goals, reporting on goals to judge the extent to which
MCS may affect goal achievement by establishing they accommodate the following: consider multi-
standards or benchmarks for performance. Goals ple stakeholders; measure efficiency, effectiveness
that are too hard may cause frustration and with- and equity; capture financial and non-financial
drawal, while standards that are too easy may not outcomes; provide vertical links between strategy
provide sufficient challenge. Standards that are and operations and horizontal links across the
achievable but with sufficient stretch to provide a value chain; provide information on how the
challenge are often recommended as ideal. How- organization relates to its external environment
ever, in today’s environment of intense competi- and its ability to adapt. Presumably, balanced
tion and global operations, requirements for scorecards or performance hierarchies provide a
substantial continuous improvement may mean methodology to tackle many of these issues. The
that difficult standards based on continuous complexity of achieving these expectations may
improvements are required to survive. Perfor- help to explain why many firms that attempt to
mance measures can readily establish targets that adopt balanced scorecards have difficulty in
require continuous improvement. implementing them.
Fifth, recently many organizations have recog-
nized the need to satisfy multiple and potentially
competing goals. Mission statements identify the 5. Contextual variables and MCS
requirements to attract and maintain share-
holders, employees, and customers and to do so in Before examining the contextual variables, a
ways that are socially acceptable. Accountants distinction is noted between generic and specific
have responded by refining triple bottom line definitions. When considering environment, spe-
reporting, environmental accounting, social cor- cific definitions refer to particular attributes such
porate reporting and corporate sustainability as intense price competition from existing or
(Epstein & Birchard, 2000). potential competitors, or the likelihood of a
Sixth, aligning operative goals with official goals change in the availability of materials. Generic
is an important aspect of strategic management. definitions attempt to capture the effects of specific
This is the essence of performance hierarchies and attributes in a more generalized way. Generic
balanced scorecards that attempt to capture the definitions enable designers and researchers of
interactive effects of official goals associated with MCS to discuss the influence of contextual vari-
the interests of shareholders, customers, the inter- ables without having to identify the particular
nal processes and the potential for the organiza- details of individual organizations. Constructing
tion to sustain itself by learning and innovation. taxonomies of context and theories relating these
Moreover, these types of performance manage- to the use of MCS and organizational outcomes
ment methods attempt to align strategy with becomes more tractable. Clearly, to make pre-
operations by translating official goals into opera- scriptive recommendations to a particular organi-
tive goals and cascading the latter down through zation it is necessary that the specific attributes of
the organization. Of course, connections between the environment be identified. Moving between
official and operative goals can be quite different the generic and specific should not be problematic
in similar organizations. Achieving shareholder providing the generic definitions are robust.
welfare might require organizations to follow dif- Chapman (1997) provides a discussion of the
ferent operative goals concerning decisions on trade-offs between simplicity, accuracy and gen-
quality, cost, delivery and the like. eralizability in variable definition
R.H. Chenhall / Accounting, Organizations and Society 28 (2003) 127–168 137

5.1. The external environment tive-based pay (Bloom, 1998), non-accounting


style of performance evaluation rather than either
The external environment is a powerful con- a budget constrained or profit oriented style
textual variable that is at the foundation of con- (Ross, 1995) and participative budgeting (Govin-
tingency-based research. Perhaps the most widely darajan, 1986).4 Functional area, particularly
researched aspect of the environment is uncer- research and development (seen as facing higher
tainty. Early contingency research in organization environmental uncertainty compared to market-
design focused on the effects of uncertainty on ing) combined with budgetary participation was
organizational structure. Examples include Burns shown to enhance performance (Brownell, 1985).
and Stalker (1961), Galbraith (1973), Lawrence Some evidence suggests combinations of tradi-
and Lorsch (1967) and Perrow (1970). It is tional budgetary controls and more interpersonal
important to distinguish uncertainty from risk. and flexible controls in conditions of environ-
Risk is concerned with situations in which prob- mental uncertainty. Ezzamel (1990) reported that
abilities can be attached to particular events high environmental uncertainty was associated
occurring, whereas uncertainty defines situations with an emphasis on budgets for evaluation and
in which probabilities cannot be attached and even required explanation of variances but also high
the elements of the environment may not be pre- participation and interpersonal interactions
dictable. The importance of uncertainty as a fun- between superiors and subordinates. Merchant
damental variable in MCS contingency-based (1990) found that environmental uncertainty was
research has been stressed recently by Chapman linked to pressure to meet financial targets but
(1997) and Hartmann (2000). Both reinterpret there was some flexibility by way of higher
aspects of MCS research by examining the impact manipulation of information. In a study of four
of environmental uncertainty. cases, Chapman (1998) proposed that accounting
Uncertainty and risk do not provide a compre- has a planning role to play in conditions of
hensive description of the environment. Khand- uncertainty but there must be substantial interac-
walla (1977) provides a useful taxonomy of tions between accountants and other managers to
environmental variables. These include turbulence cope with changing conditions as they unfold in
(risky, unpredictable, fluctuating, ambiguous), unpredictable ways.
hostility (stressful, dominating, restrictive), diver- Environmental hostility (difficulty) has been
sity (variety in products, inputs, customers), com- associated with a strong emphasis on meeting
plexity (rapidly developing technologies). Other budgets (Otley, 1978). Hostility from intense
elements of the environment that may generate competition has been related to a reliance on for-
pressure or provide opportunities include com- mal control (Imoisili, 1985) and sophisticated
plexity and dynamism (Duncan, 1972), [simple- accounting, production and statistical control
complex and static-dynamic (Waterhouse & Ties- (Khandwalla, 1972). However, certain specific ele-
sen, 1978)], controllable and uncontrollable ments of competitive position, such as strength of
(Ewusi-Mensah, 1981), ambiguity (Ouchi, 1979) market position and stages in product life cycles
or equivocality (Daft & Macintosh, 1981). were not associated with the importance of bud-
gets or participation (Merchant, 1984). Also,
5.1.1. Findings: external environment and MCS environmental complexity (but only when derived
In accounting, uncertainty has been related to from suppliers and government), independent of
the usefulness of broad scope information (Chen- function, was associated with a reduced emphasis
hall & Morris, 1986; Chong & Chong, 1997; Gor- on budgets (Brownell, 1985).
don & Narayanan, 1984; Gul & Chia, 1994) and From these illustrations it can be seen that a
timely information (Chenhall & Morris, 1986); consistent steam of research over the past 20 years
performance evaluation characterized by a more
subjective evaluation style (Govindarajan, 1984; 4
The theory used by Ross (1995) examines task uncertainty
Moores & Sharma, 1998); less reliance on incen- but the study measures environmental uncertainty
138 R.H. Chenhall / Accounting, Organizations and Society 28 (2003) 127–168

has confirmed that uncertainty has been asso- incomplete information in uncertain conditions
ciated with a need for more open, externally and require rapid reformulation to cope with the
focused, nonfinancial styles of MCS. However, unfolding unpredictability. However, in a complex
hostile and turbulent conditions appear, in the situation there is a need for more information
main, to be best served by a reliance on formal within the MCS but once designed the systems
controls and an emphasis on budgets. The ques- should be sufficient to assist in taking and imple-
tion may be posed, what is the appropriate MCS menting decisions. Clear specification of the
for organizations operating in conditions of environmental dimensions of interest is required,
uncertainty, turbulence and hostility? The organi- as different theories are required to consider the
zational design literature proposes that organiza- effects of different dimensions. There are rich
tions facing extreme pressure will initially tighten research opportunities to investigate appropriate
control as such pressure is likely to threaten short- MCS design for settings that are uncertain and
term survival and then adopt more organic con- also hostile and complex.
trols (Khandwalla, 1977). Little is known about Interpreting studies that have examined the
the appropriate design of MCS to assist in mana- influence of the external environment is compli-
ging complex and competing forces from the cated by the use of different measures of the same
external environment. It would be useful to exam- environmental construct. For example, Gordon
ine how contemporary, interactive information and Narayanan’s (1984) study of the association
systems can provide a blend of tight controls with between perceived environmental uncertainty and
the opportunity to source more open, informal more broadly scoped MCS used a measure of
and subjective information. Certainly there is evi- uncertainty that captured the intensity of compe-
dence that effective organizations combine tight tition, the dynamic and unpredictable nature of
controls with more open, informal and flexible the external environment, and elements of change.
information and communication systems (Chap- In studying the same type of MCS variables,
man, 1998; Chenhall & Morris, 1995; Simons, Chenhall and Morris (1986) used a measure of
1987). uncertainty which considered lack of information
The following propositions summarize the on environmental factors, inability to assign
research findings relating MCS to the external probabilities on how the environment will affect
environment. success or failure, and not knowing the outcome
Propositions concerning the external environment of decisions on how the organization would lose if
and MCS: the decision was incorrect. The measure used by
Gordon and Narayanan (1984) is more specifically
The more uncertain the external environment
focused on the external situation than Chenhall
the more open and externally focused the MCS.
and Morris (1986) which has a composite of
The more hostile and turbulent the external external components and implications for internal
environment the greater the reliance on formal decisions. Even within the Gordon and Narayanan
controls and an emphasis on traditional budgets. (1984) measure elements of unpredictability are
combined with difficulty. Tymond, Stout, and
Where MCS focused on tight financial controls
Shaw (1998) provide a comprehensive review of
are used in uncertain external environments
MCS research investigating the role of environ-
they will be used together with an emphasis on
mental uncertainty providing recommendations
flexible, interpersonal interactions.
that the measures should involve top managers’
perceptions of the external environment. The
5.1.2. Critical evaluation application of a single valid and reliable measure
The distinction between dimensions within the of environmental uncertainty would assist in com-
external environment, such as uncertainty, hostility paring the results of studies examining uncertainty
and complexity are important to MCS design. and help build a coherent body of knowledge on
More mechanistic, formal MCS tend to provide the effects of this variable of MCS design.
R.H. Chenhall / Accounting, Organizations and Society 28 (2003) 127–168 139

The environment will continue to be a central Using these notions of technology, several key
element of context in contingency-based research. attributes that may influence MCS design can be
The specific attributes of the environment are derived. First, organizations producing highly
changing and should be included in future studies. specialized, non-standard, differentiated products
The external environment that most organizations are likely to employ complex unit/batch technolo-
face includes increased social pressure on issues gies. These will tend to involve processes that have
such as environmental ecology and the economic low analyzability of processes and many excep-
and social well being of employees and society. tions. Also, managers are likely to have imperfect
The implications for management and MCS of knowledge of processes and low ability to
global competition and operations are increasingly measure outputs. A need for flexible responses to
important. As organizations become involved in specific customers increases interdependencies
networks involving other entities such as joint across the value chain involving reciprocal inter-
ventures and supplier and customer alliances, the actions with customers, suppliers and functional
boundaries between what is internal and external units such as marketing, production, purchasing
become blurred and consequently the role of MCS and research and development. It might be expec-
will likely change. Additionally, the way in which ted that these types of technologies would require
the environment exerts pressure should be controls to encourage flexible responses, high
explored. Granlund and Lukka (1998) note that levels of open communication within the work
pressure may come from economic causes, coer- force and systems to manage the inter-
cion from institutions, normative pressure derived dependencies. Traditional, mechanistic MCS
from appropriate social conduct, and the tendency based on financial controls would not seem to suit
to mimic apparently successful practices. these circumstances.
Second, organizations that produce standard,
5.2. Generic concepts of technology undifferentiated products employing capital
intensive, automated processes are likely to
Technology has many meanings in organization employ mass production and process technolo-
behavior. At a general level, technology refers to gies. These will involve highly analyzable pro-
how the organization’s work processes operate cesses and few exceptions. Knowledge of
(the way tasks transform inputs into outputs) and processes and measures of output will be more
includes hardware (such as machines and tools), readily available. Interdependencies are moderate
materials, people, software and knowledge. Three being sequential. This technology requires stan-
generic types of technology of importance to MCS dardized, administrative controls such as tradi-
design maybe identified from the organizational tional, formal financial MCS. A variant of this
literature: complexity, task uncertainty and inter- technology is where there are non-standard pro-
dependence.5 ducts but the processes are well understood.
Interdependencies with customers are likely to be
5
Complexity derives from standardization of work, with reciprocal. This technology is typical of an orga-
large-batch and mass production (e.g. highly automated fac- nization producing customized products but
tories), process and small-batch unit technologies representing employing reasonably automated processes. Con-
increasing levels of complexity (Woodward, 1965). Task uncer- trols are required that are flexible and that are
tainty refers to variability in tasks and the analyzability of
methods of performing the tasks with high variability and consistent with managing interdependencies. A
unanalyzable tasks inducing control difficulties and a need for reliance on traditional administrative controls,
more organic controls (Perrow, 1970). or by the knowledge of including financial MCS, is unlikely to provide
transformation processes and predictability in measuring outputs required flexibility and more open, informal
(Ouchi, 1979). Interdependence increases the level of coordination
controls will be more suitable to manage inter-
difficulties, and has implications for control systems, as the inter-
dependencies move from pooled (no direct relationship between dependencies. At the same time traditional, formal
adjacent processes), to sequential (one-way interdependencies), to controls may assist in controlling processes that
reciprocal (two-way interdependencies) (Thompson, 1967). are well understood.
140 R.H. Chenhall / Accounting, Organizations and Society 28 (2003) 127–168

5.2.1. Findings: standardized-automated processes combined with flexible (static) budgets and low
and MCS (high) participation to enhance performance.
Technologies characterized by more (less) stan- Brownell and Merchant’s (1990) findings that low
dardized and automated processes are served by task uncertainty combined with more flexible
more (less) traditional formal MCS with highly budgets is somewhat inconsistent with other find-
(less) developed process controls (Khandwalla, ings linking high task uncertainty with more
1977); high (low) budget use (Merchant, 1984) and informal, open MCS.
high (low) budgetary controls (Dunk, 1992). High
budgetary slack provides a buffer against low pre- 5.2.3. Interdependence and MCS
dictability within the processes and is found less in Low levels of interdependence have been linked
more predictable, automated processes with high to budgets, operating procedures and statistical
workflow integration (Merchant, 1985a). Alter- reports; with statistical reports used for planning
natively, slack will be positively related to less and informal coordination used in highly inter-
automated, less predictable job/batch type tech- dependent situations (Macintosh & Daft, 1987). In
nologies. low interdependent public sector organizations
there was an emphasis on budget analysis and
5.2.2. Task uncertainty and MCS managers’ influence on budgets but infrequent
Technologies with high (low) task analyzability interactions with superiors and little required
are related to a high (low) reliance on standard explanation from budgets (Williams, Macintosh,
operating procedures, programs and plans (Daft & Moore, 1990). In more complex situations
& Macintosh, 1981); tasks high in difficulty and (reciprocal interdependencies) there was less
variability are associated with a low reliance on emphasis on budgets and more frequent interac-
accounting performance measures (Hirst, 1983); tion between subordinates and superiors. High
knowledge of task transformations is associated (low) interdependence was found to be associated
with behavior control (but only limited support with broad (narrow) scope MCS that focuses (lack
was found for relationships between measurability of focus) on appropriate aggregations and inte-
of output and control systems; Rockness & grative information (Chenhall & Morris, 1986).
Shields, 1984); technologies with few (many) Strategies of customization were associated with
exceptions that are high (low) in analyzability are high levels of interdependence with the latter cor-
associated with accounting (personnel) controls relating with the importance for operational deci-
(Abernethy & Brownell, 1997). Mia and Chenhall sions of the information characteristics of
(1994) demonstrated that marketing departments integration, aggregation and timeliness (Bouwens
faced more task uncertainty than production and Abernethy, 2000).6
departments and consequently used broad scope Propositions concerning generic concepts of tech-
information to enhance performance. Brownell nology and MCS:
and Dunk (1991) showed that there was a fit
The more technologies are characterized by
between conditions of low task difficulty, partici-
standardized and automated processes the more
pative budgeting and a high budget emphasis;
formal the controls including a reliance on pro-
while high task difficulty suited participation with
or without a strong budget emphasis. Lau et al
(1995) provided similar results, although they 6
Differences in findings between Chenhall and Morris
found that high participation and high task diffi- (1986) and Bouwens and Abernethy (2000) relate to the useful-
culty provided a fit irrespective of budget empha- ness of broad scope and timely MCS. Concerning broad scope
sis, while high participation and high budget MCS, perhaps the interdependence considered in operating
decisions, as studied by Bouwens and Abernethy (2000), relates
emphasis enhanced performance in low task diffi-
to internal considerations, and therefore, broad scope infor-
culty situations. Brownell and Merchant (1990) mation which tends to be focused on external information
found that higher (lower) standardization of pro- would not be useful. There does not appear to be any obvious
ducts (high knowledge of input/output relations) explanation for differing results related to timely information.
R.H. Chenhall / Accounting, Organizations and Society 28 (2003) 127–168 141

cess control, and traditional budgets with less exceptions) between elements of production pro-
budgetary slack. cesses (interdependence). Organic systems are also
required to manage the need for flexible responses
The more technologies are characterized by
to customers, which involves coordinating reci-
high levels of task uncertainty the more infor-
procal interdependencies across the value chain.
mal the controls including: less reliance on
Finally, JIT implies continuous improvement that
standard operating procedures, programmes
is best served by commitment to change from the
and plans, accounting performance measures,
shop floor which is encouraged by organic
behaviour controls; higher participation in
systems.
budgeting; more personal controls, clan con-
Similar arguments may be made for implement-
trols, and usefulness of broad scope MCS.
ing innovative MCS in TQM and FM situations.
The more technologies are characterized by These technologies have high variability and low
high levels of interdependence the more infor- analyzability. The low analyzability derives from
mal the controls including: fewer statistical the need to continually exploit potential com-
operating procedures; more statistical planning plementarities between the various elements of
reports and informal coordination; less empha- TQM practices (Chenhall, 1997). (In TQM situa-
sis on budgets and more frequent interactions tions management may strive to develop processes
between subordinates and superiors; greater with high analyzability, but the need to con-
usefulness of aggregated and integrated MCS. tinually balance the way the technology delivers
on competing priorities makes this task difficult to
5.3. Contemporary technologies analyze). Also, TQM and FM involve the effective
management of interdependencies within produc-
Over the past 20 years MCS research has devel- tion processes including relationships with custo-
oped to consider the role of advanced technologies mers, suppliers and other external parties.
such as Just in Time (JIT), Total Quality Man- Controls are required to encourage managers and
agement (TQM) and Flexible Manufacturing shop floor employees to focus on the critical ele-
(FM) as dimensions of context. To establish ments of variability within the TQM programmes
the importance of these elements of technology, and to provide effective links across the value
accounting researchers have dawn on theories chain. This information is generated at both the
from manufacturing developed by theorists such process (cybernetic type controls such as statistical
Hayes et al. (1988), Skinner (1975) and from eco- process controls) and strategic levels (i.e. linking
nomics such as notions of complimentarities as processes to strategic outcomes). Continuous
modeled by Milgrom and Roberts (1990). Young improvement requires access to knowledge on
and Selto (1991) provide a review of new manu- world’s best practice and systems to encourage
facturing practices and some implications for per- innovation. Appropriate control systems should
formance measures and incentive schemes, be open and informal, include broad scope infor-
arguing a need to consider technology changes mation, benchmarking, and performance mea-
within their organizational context. sures that indicate links between strategy and
Notwithstanding the importance of manu- operations such as balanced scorecards and stra-
facturing theories, understanding the appropriate tegic integrative controls.
fit between MCS and advanced technologies is
assisted by reflecting on the basic, generic notions 5.3.1. Findings: advanced technologies and MCS
of technology addressed above. Kalagnanam and Ittner and Larcker (1995) demonstrated that
Lindsay (1999) argue that JIT is best suited to product focused TQM was linked to timely pro-
open, informal, organic forms of controls. They blem solving information and flexible revisions to
claim that organic systems can best manage the reward systems. They found for advanced (hol-
close linkages or coupling within JIT that can istic) TQM, external benchmarking and the
cause variability (task uncertainty due to many integration of quality and strategic information
142 R.H. Chenhall / Accounting, Organizations and Society 28 (2003) 127–168

are important. Ittner and Larcker (1997) examined enhanced performance. For example, Chenhall
the association between quality programmes and a (1997) found positive performance effects between
variety of strategic controls related to imple- combinations of non-financial measures and
mentation, internal and external monitoring. TQM, while Perera et al. (1997) did not. One
Links between quality and strategic controls were explanation for these differing findings is in the use
found, with differences between countries. Also, of the performance measures. Chenhall (1997)
sample-wide performance effects were restricted to related the measures to reward and compensation
controls concerning managers participation in systems, whereas Perera et al. (1997) did not make
approving quality programmes and team for- this linkage. Perhaps the extent to which non-
mulation, with other associations contingent on financial measures are used to evaluate and reward
industry effects. Sim and Killough (1998) found managers may be important in understanding
that customer and quality performance was higher links between performance measures, advanced
in TQM and JIT situations where there were cus- technologies and performance (Chenhall, 1997;
tomer and quality related performance goals and c.f. Perera et al., 1997). This suggestion is con-
incentives compared to where fixed pay was used. sistent with Sim and Killough’s (1998) findings
Ittner, Larcker, Nagar, and Rajan (1999) reported that incentive pay enhanced the positive effects of
that performance gains from supplier partnership TQM and JIT on customer and quality perfor-
practices were associated with extensive use of mance. Also, Larcker’s (1983) market-based study
non-price selection criteria, frequent meetings and found that the combination of incentive schemes
interactions with suppliers and supplier certifica- and capital investment was associated with
tion. These controls were not effective for arms improved investor return. A recent study, report-
length supplier relations. Kalagnanam and Lind- ing a laboratory study, demonstrated the impor-
say (1999) found that organic MCS were asso- tance of incentive schemes to enhance both
ciated with effective JIT systems. absolute performance and rates of improvement
Some studies have examined the role of non- by encouraging individuals to spend more time
financial performance measures in advanced tech- on tasks and to use and analyze information
nologies. Banker et al. (1993) found that JIT, (Sprinkle, 2000).
quality and teamwork were associated with the Foster and Horngren (1988) found that flexible
provision of nonfinancial, quality and productivity manufacturing systems (FMS) were associated
measures to shopfloor employees. There is some with performance measures focused on time,
evidence suggesting that relying on non-financial quality, operating efficiency and flexibility. There
measures to evaluate managers in TQM situations was also a change in the costing methods (alloca-
provides interactive strategic control (Chenhall, tions, treatment of costs as period and changes in
1997). Mia (2000) found that the provision of the components of direct costs). However, flexible
broadly based MCS enhanced organizational per- manufacturing (FM) has been linked to a de-
formance in JIT settings. The broad MCS inclu- emphasis of efficiency-based measures with con-
ded performance targets related to non-financial trol derived from integrative liaison devices
manufacturing indicators, actual performance on (Abernethy & Lillis, 1995). It is to be noted that
those targets, organizational financial indicators there is a difference between FMS which are tech-
and industry and organizational trends on overall nical systems such as computer assisted design and
performance. Customer focused manufacturing, computer assisted manufacturing (CAD/CAM)
together with advanced manufacturing technology and FM which is a generic notion of technology
(AMT), have been associated with non-financial emphasizing a strategy of flexible response and
measures (Perera, Harrison, & Poole 1997). It is customization.
noteworthy that there is ambiguity in findings More research is needed to explore whether
related to the extent to which associations between both focused formal controls at the operational
usefulness of non-financial performance measures level and more complex integrative devices can
and advanced technologies are related to coexist to assist control within TQM and FM
R.H. Chenhall / Accounting, Organizations and Society 28 (2003) 127–168 143

situations. Also, links between different types of lack of knowledge about alternatives and uncer-
controls for operational, managerial and strategic tainty about how to analyze the variations, or
decisions should be explored. For example, Chen- measure outputs, that occur during the conversion
hall and Langfield-Smith (1998b) link perfor- of materials into output. Higher levels of inter-
mance with combinations of various traditional dependence, where the work of one sub-unit is
and contemporary controls with a range of strate- complicated by having to rely on another, raises
gies and manufacturing practices. the possibility of more uncertainty derived from
Propositions concerning advanced technologies lack of control over the supplying sub-unit.
and MCS: The importance of uncertainty as an aspect of
both environment and technology has lead to
TQM is associated with broadly based MCS
some ambiguity between environmental and tech-
including timely, flexible, externally focused
nological uncertainty in MCS research. For
information; close interactions between
example, Hirst (1983) argued that accounting per-
advanced technologies and strategy; and non-
formance measures would be inappropriate in
financial performance measurement.
conditions of environmental uncertainty but mea-
The extent to which combinations of advanced sured uncertainty with a composite measure com-
technologies and non-financial performance prising both elements of task and environmental
measures are associated with enhanced perfor- uncertainty arguing that the concepts are measur-
mance depends on the degree to which the ing the same thing. Ross (1995) theorizes effects
measures are used as part of reward and com- between task uncertainty and performance
pensation schemes. measures but uses measures of environmental
uncertainty. Clarification of links between envir-
The advanced technologies of JIT and FMS are
onmental and technological uncertainty is
associated with broadly based MCS such as
required to isolate potentially different effects of
informal controls and greater use of non-
these variables on MCS design. For example,
financial performance measures.
external uncertainty implies a lack of information
FM is associated with the use of informal, inte- which makes it difficult to plan types of products
grative mechanisms. and services, levels of output and create con-
tingency plans. Also, it makes evaluation difficult
Supplier partnership practices are associated
as demand may change in ways beyond the con-
with non-financial measures, informal meetings
trol of managers. This suggests that more flexible,
and interactions across the value chain.
interactive MCS are required to encourage learn-
ing and adaptation and evaluate managers on the
5.3.2. Critical evaluation basis of more subjective measures or against
The three generic concepts of technology that adjustable criteria dependent on changing circum-
have been used in MCS research (complexity, task stances. The uncertainty associated with technol-
uncertainty and interdependence) are separate ogy is, in part, derived from the environment with
constructs but there are some common themes the technology being responsive to the uncertainty
concerning uncertainty. It seems likely that con- associated with markets and product require-
version of inputs into outputs within less complex, ments. Thus, technology may respond to environ-
mass production technologies is more program- mental uncertainty by becoming more flexible or
mable and predictable than in job or batch styled by employing JIT techniques. The appropriate
technologies servicing customized products. High MCS design is likely to be more flexible and
levels of predictability are associated with the organic. However, uncertainty, also, is caused
throughput of process technologies but not for the directly within the technical processes, indepen-
management of breakdowns and other exceptions. dently from environmental conditions. This may
The construct of task uncertainty concerns lack of be derived from a search for improvements in
information and is a combination of variability or product design and cost efficiencies and is likely to
144 R.H. Chenhall / Accounting, Organizations and Society 28 (2003) 127–168

increase concern with managing uncertainty and estimated (Chapman & Chua, 2000). The adop-
complexity associated with the production pro- tion of interactive IT systems, such as SAP R/3,
cesses. These conditions may prompt the adoption often trigger the adoption of particular perfor-
of planning and evaluation systems such as activ- mance and costing systems.
ity-based accounting, non-financial manufacturing As the average life span of products decrease,
performance measures and supplier networks. consideration of the life cycle of products has
Despite the links between environmental and become a concern in manufacturing. Short pro-
task uncertainty, where possible researchers duct life cycles place demands for new product
should draw on work that has tried to resolve initiatives and alter cost structures. Also, decreas-
issues related to the validity and reliability of ing life cycles increase operating risk and require
measures concerning these contextual variables. increased capital investment. Understanding how
An example of this is Brownell and Dunk (1991) MCS innovations, such as target costing, can
who sought to reconcile findings related to the role assist management within these settings will likely
of task uncertainty in the study of budgetary rela- become increasingly important.
ted behaviours. Studies by Brownell and Hirst There has been little work that has investigated
(1986) and Hirst (1983) used a measure of task how MCS are best suited to different stages in the
uncertainty that aggregated the separate dimen- growth of firms. Important topics are the role of
sions of task difficulty (analyzability) and varia- more formal systems at the stages of new firm
bility (number of exceptions). Brownell and Dunk formation, early growth, maturity and decline.
(1991) argued that such a composite measure is Questions arise concerning the requirements of
inappropriate as it mixes up the potential effects of MCS at these different stages, particularly the extent
difficulty and analyzability. They found that task to which MCS can assist in the transition from early
difficulty and not task variability moderated the growth to more mature stages. Moores and Yuen
effects of budget behaviours on performance. (2001) provide an examination of issues concerning
The area of contemporary manufacturing prac- different aspects of MCS that are important for dif-
tices, such as JIT, TQM, FM and AMT, has pro- ferent stages of the growth cycle of firms.
vided many opportunities for contingency-based Finally, it is noteworthy, that most contingency-
research (Young & Selto, 1991). Ideas from eco- based MCS research has involved large, manu-
nomics concerning complementarities are likely to facturing organizations. There have been some
prove useful in modelling the way multiple aspects studies in the hospital and hospitality sectors but,
of manufacturing can be combined optimally on the whole, there has been little research inves-
(Milgrom & Roberts, 1990).7 Developing an tigating the service and government sectors. Some
understanding of best manufacturing practices examples include studies within government agen-
and the way in which manufacturing aligns with cies (Williams et al., 1990), hospitals (Abernethy &
or provides the impetus for strategy would seem to Brownell, 1999), research and development
be a necessary step in ensuring that MCS design (Shields & Young, 1994) and marketing depart-
maintains relevance to the technical core of orga- ments (Foster & Gupta, 1994). The growth in
nizations. Closer cooperation between MCS importance of service industries such as hospitality
researchers and manufacturing technology experts and tourism, and the introduction of managerial
and industrial engineers would be fruitful. The approaches to public sector management provide
importance of advances in IT cannot be under- many opportunities for future research.

7
It is important to note differences between theories based 5.4. Organizational structure
on contingent compared to complementary relationships. Con-
tingent relationships consider the design of controllable vari-
Organizational structure is about the formal
ables, e.g. budgets, in response to exogenous variables, e.g. the
environment. Complementary relationships involve the co- specification of different roles for organizational
design of multi controllable variables, e.g. aspects of manu- members, or tasks for groups, to ensure that the
facturing. activities of the organization are carried out.
R.H. Chenhall / Accounting, Organizations and Society 28 (2003) 127–168 145

Structural arrangements influence the efficiency of Generally, it is believed that more organic struc-
work, the motivation of individuals, information tures are suited to uncertain environments. How-
flows and control systems and can help shape the ever, it should be noted that Lawrence and Lorsch
future of the organization. (1967) identified a need for higher levels of differ-
There have been various definitions of organi- entiation to cope with diverse and uncertain
zational structure. An important distinction is the environments and that this causes potential inte-
difference between the outcomes of structure and gration problems which require sophisticated liai-
the structural mechanisms. Lawrence and Lorsch son mechanisms (integrative personnel, meetings),
(1967) refer to structure, generically, as the way in rather than rules and procedures. This type of
which the organization is differentiated and inte- response is something of a hybrid between mechan-
grated. Differentiation is concerned with the istic (for differentiation) and organic types of
extent to which sub-unit managers act as quasi structure (for integration) to manage uncertainty.
entrepreneurs, while integration is defined as the A large body of literature suggests that strate-
extent to which the subunits act in ways that are gies characterized by diversification require differ-
consistent with organizational goals. The mechan- entiated, divisional structures (Chandler, 1962;
isms to achieve differentiation involve decentraliz- Chenhall, 1979; Dyas & Thanheiser, 1976; Shan-
ing authority, while integration involves rules, non, 1973). Also, it may be argued that once par-
operating procedures, committees and the like. ticular structures are in place then decisions will be
Pugh, Hickson, and Turner (1968) and Pugh, influenced by the opportunities afforded managers
Hickson, Hinings, & Turner (1969) empirically from authority granted to them and, perhaps, the
identified examples of structural mechanisms that political interests of those individuals. Thus,
have been used commonly in contingency-based strategy might follow structure (Donaldson, 1987).
research, including centralization, standardization, Often the structural arrangements have important
formalization and configuration. implications for information flows that may shape
Burns and Stalker (1961) discuss structure, gen- or bias the future directions of the organization
erically, in terms of mechanistic and organic (Bower, 1970).
approaches. The means to achieve these forms of In the prior section extensive links between
structure involve mechanisms such as rules, pro- technology and types of controls were drawn. It is,
cedures and openness of communications and also, noteworthy that early studies of organiza-
decision processes. Perrow (1970) identified struc- tional design identified important links between
ture in terms of bureaucratic and non-bureau- technology and structure. Particularly, early
cratic approaches. Designers of MCS have been research found that changing to more efficient
concerned with formulating MCS to be consistent technologies did not necessarily lead to enhanced
with the intent of organizational structure. Con- effectiveness accepted. Implementing the techni-
sequently, it is useful to consider the extent to cally efficient technologies required reformulating
which MCS are mechanistic or organic, or to (Trist & Bamforth, 1951) roles and structures with
which they differentiate or integrate.8 dynamic negative effects on the way individuals
The choice of structure in organizational con- related to the new technologies, and consequently,
tingency research has focused on the appropriate a deterioration in performance. It was apparent
structure to fit the levels of uncertainty in the that socio-technical approaches were required to
environment (Burns & Stalker, 1961; Drazin & ensure improved organizational performance.
Van de Ven, 1985; Galbriath, 1973; Lawrence & These early observations are important to many
Lorsch, 1967), strategy (Chandler, 1962) and the recent structural innovations such as work-based
organization’s technology (Galbraith, 1973; Per- teams that attempt to harness developments in
row, 1970; Thompson, 1967; Woodward, 1965). technology with the efficient blending of appro-
priate skills and the motivating force of teamwork.
8
Table 1 considers the way in which elements of MCS can When evaluating contingency relationships
be grouped as mechanistic or organic. between MCS and structure, elements of environ-
146 R.H. Chenhall / Accounting, Organizations and Society 28 (2003) 127–168

ment, technology and strategy are likely to be cerning products and customers. There was a
implicated in the relationships and, as such, much difference between potential and actual use of MCS
can be gained by considering them at the same time. in the area of marketing.
Budgetary participation has been studied exten-
5.4.1. Findings: organizational structure and MCS sively and associated with a wide variety of con-
textual elements (see Shields & Shields, 1988, for a
Large firms with sophisticated technologies that review). Structural contingencies linked to effec-
are decentralized have been associated with a tive participative budgeting have included func-
strong emphasis on formal MCS (Bruns & tional differentiation, specifically research and
Waterhouse, 1975); and large, diverse, decen- development compared to marketing (Brownell,
tralized firms used more administrative controls 1985); leadership style employing high compared
(importance placed on budgets, sophisticated to low budget emphasis (Brownell, 1982); a con-
budgets, formal patterns of communications and sideration rather than initiating style of leader-
participation in budgets) (Merchant, 1981). ship (Brownell, 1983); as well as the findings,
Decentralized organizations were identified as mentioned above, related to decentralization
perceiving aggregated and integrated information (Merchant, 1981). As noted, the theories used
as useful (Chenhall & Morris, 1986). Managerial to examine functional differentiation relied on links
performance was associated with the interaction to external environmental uncertainty, rather than
between decentralization and each of the char- structure, per se (Brownell, 1985).
acteristics of broad scope, integrated, aggregated The ways in which MCS combine with elements
and timely information received/obtained from of organizational structure to provide differentia-
MCS (Chia, 1995). tion and integration within contemporary organi-
There is some evidence linking MAS to functional zational structures provide many opportunities for
differentiation. Functional differentiation (more resp- worthwhile research. Particularly, there are few
onsibility over areas of manufacturing) was linked to studies that have considered the fit between
formality of budgetary processes (Merchant, 1984). organic structures and MCS. Organizational the-
Hayes (1977) found that the importance of evaluating ory would suggest a need for flexible, open infor-
factors related to internal operations, external condi- mation systems rather than tight budgetary
tions and interdependencies depended on the systems. Gordon and Narayanan (1984) found
functional nature of departments. In production that organic structures were best served by broad
departments, overall effectiveness was associated with scope and future oriented information. Some
factors related to the performance of internal factors. researchers have found that more organic, beha-
For marketing, performance of factors related to the viourally oriented implementation is required to
external operating conditions and interdependencies ensure the success of activity-based accounting
were most important. Functional differentiation has (Foster & Swenson, 1997; Shields, 1995). Gosselin
been linked to environmental uncertainty to demon- (1997) found that activity-based costing is adopted
strate how research and development units, com- and implemented in organizations with more
pared to marketing, are better suited to participative mechanistic structures. Particularly, mechanistic
budgeting (Brownell, 1985). Mia and Chenhall (1994) structures (vertical differentiation or bureaucratic
found that marketing, compared to production, decision processes) facilitates adoption of activity-
involves higher task uncertainty that explained why based costing (an administrative innovation) and
marketing managers used broad scope information centralization and formalization were associated
more effectively than those in production. Concern- with implementing activity-based costing. Organic
ing particular functional decisions, Foster and Gupta structures were more suited to activity analysis
(1994) identified that improvements in MCS would and activity-cost analysis (technical innovation).
be valued for pricing decisions, customer mix, sales Presumably, organizations proceeding from activ-
force/promotions and product mix. Costing infor- ity analysis to activity-based costing would require
mation was perceived as useful for decisions con- elements of organic and mechanistic structures to
R.H. Chenhall / Accounting, Organizations and Society 28 (2003) 127–168 147

carry them through the stages of activity analysis tralization are associated with participative
to activity-based costing. budgeting.
An important element of contemporary struc-
Decentralization is associated with the MCS
tures is teams. As yet there are few studies that
characteristics of aggregation and integration.
have considered the role of MCS within team
based structures. Young and Selto (1993) pre- Team based structures are associated with par-
dicted that teamwork and problem solving abil- ticipation and comprehensive performance
ities of shop floor employees would be associated measures used for compensation.
with high performance related to JIT outcomes.
Organic organizational structures are associated
Their study in a single organization did not reveal
with perceptions that future orientated MCS
these associations due, in part, to an inability of
are more useful, and with the effective imple-
workers to address process problems and poor
mentation of activity analysis and activity-cost
implementation of JIT-compatible management
analysis.
controls. Scott and Tiessen (1999) reported that
team based structures were associated with high
task complexity and that team performance was 5.4.2. Critical evaluation
associated with use of comprehensive performance
measures (financial and non-financial), formulated Structural mechanisms have been conceived of
participatively and used for compensation. In an as involving differentiation and integration
experimental study, Drake, Haka, and Raven- (Lawrence & Lorsch, 1967). Concerning differ-
scroft (1999) found that in team structures the entiation, conventional thinking in management
interaction between ABC (c.f. volume based accounting proposes that decentralization should
accounting) and rewards based on group incen- be combined with profit center responsibility
tives (c.f. assessment of individuals compared to accounting systems. To achieve integration simple
other workers) was associated with cooperative mechanisms, such as operating procedures and
innovations, lower costs and higher profits. formal budgets, have been recommended. It is of
Propositions concerning organizational structure interest to observe the extent to which these recom-
and MCS: mendations appear somewhat inconsistent with the
suggestions of Lawrence and Lorsch (1967) that
Large organizations with sophisticated technol-
highly differentiated organizations should employ
ogies and high diversity that have more decen-
complex liaison mechanisms to achieve integra-
tralized structures are associated with more
tion. Closer inspection of empirical findings sug-
formal, traditional MCS (e.g. budgets, formal
gests that comprehensive and formal mechanistic
communications).
controls might be only one aspect of coordinative
Research and development departments com- efforts in differentiated organizations. Khandwalla
pared to marketing departments, which face (1972, 1977) found that large decentralized com-
higher levels of task uncertainty, are associated panies employed sophisticated controls but also
with participative budgeting; and marketing utilized high levels of participation and human
compared to production departments, which relations approaches to coordinate activities. Cer-
face higher levels of external environmental tainly, participation in budgeting has been linked
uncertainty, are associated with more open, to decentralized organizations. Merchant (1981)
informal MCS. found participation was one aspect of adminis-
trative controls. Gul, Tsui, Fong, and Kwok
The structural characteristics of functional dif-
(1995) found an association between decentraliza-
ferentiation based on research and develop-
tion and participative budgeting. How the partici-
ment compared to marketing, leadership style
pation of individuals in formal budgets might link
characterized by a consideration compared to
to more organic forms of control is an interesting
initiating style, and higher levels of decen-
area for further research. The role of budgets
148 R.H. Chenhall / Accounting, Organizations and Society 28 (2003) 127–168

within organizations that have developed struc- have replaced participation as the appropriate
tures based on delayering, developing teams and concept for understanding the efforts of many
empowering employees should be investigated. organizations to gain employee involvement.
Galbraith (1973, p. 145) alludes to the need to Team-based structures, either as permanent work-
focus on the process of decision making and con- based teams or special purpose teams, are wide-
flict resolution in situations in which there is spread. Issues of coordination, performance evalua-
ambiguity and conflict between the various struc- tion and reward systems in team-based organizations
tural units and roles within organizations. (See are important research areas. Much can be learned
Chenhall & Langfield-Smith, 1998a, for a study of from linking MCS research agendas with work of
the role of management accounting in firms devel- human resource management researchers.
oping change programmes focused on teams).
Care should be employed in selecting measure- 5.5. Size
ment instruments related to structure. Structure
has been measured in terms of decentralization of Growth in size has enabled firms to improve effi-
authority (Bruns & Waterhouse, 1975; Chia, 1995; ciency, providing opportunities for specialization
Chenhall & Morris, 1986; Gul et al., 1994; Libby and the division of labour. Large organizations
& Waterhouse, 1996; Merchant, 1981), structuring tend to have more power in controlling their
of activities (Bruns & Waterhouse, 1975), inter- operating environment, and when employing large-
dependence (Chenhall & Morris, 1986; Macintosh scale mass production techniques have reduced
& Daft, 1987) and organic-mechanistic orienta- task uncertainty. However, as an organization
tions (Gordon & Narayanan, 1984). Measures of becomes larger the need for managers to handle
decentralization, structuring of activities and greater quantities of information increases to a
interdependence have relied, in the main, on those point where they have to institute controls such as
developed by the Aston school (Pugh et al., 1968, rules, documentation, specialization of roles and
1969). The organic-mechanistic nature of structure functions, extended hierarchies and greater decen-
has been derived from Khandwalla (1977). The tralization down hierarchical structures (Child &
Aston measures have been subjected to consider- Mansfield, 1972). Contemporary large organiza-
able scrutiny and empirical testing for validity and tions often develop close associations with suppli-
reliability in the organizational literature. The use ers and customers, which blur the boundaries
of more novel measures, such as those related to between organizations, thereby increasing further
team-based structures, will require consideration the size of the entity. Size has also provided orga-
of work that has developed these measures nizations with the resources to expand into global
(Cohen, Ledford, & Spreitzer, 1996). operations, sometimes by way of mergers, take-
As with other elements of context, in con- overs, licensing or other collaborative arrangements.
temporary settings, structure remains an impor- These developments create additional administrative
tant factor in understanding MCS design. Many concerns due to increased levels of complexity
argue that adjustments to structure are required to within the production processes and with mana-
ensure employee commitment to organizational ging interdependencies with global partners.
goals related to continuous improvement (Kat-
zenbach & Smith, 1993). Structural innovations, 5.5.1. Findings: size and MCS
such as delayering, flat structures, networking, Few MCS studies have explicitly considered size
process orientations and team-based work groups as a contextual variable. In the main, studies have
concern the removal of barriers between organi- examined relatively large organizations, usually
zational activities. Such seamless organizational justifying this as it is large firms that tend to adopt
structures appear to be inconsistent with tradi- the type of practices incorporated within more
tional profit centres and responsibility accounting, formal MCS.
yet many organizations maintain these hier- Studies that have examined size have considered
archical structures. Empowerment and teamwork its effects together with other elements of context
R.H. Chenhall / Accounting, Organizations and Society 28 (2003) 127–168 149

such as technology, product diversity and have size variation within larger entities. This is unfor-
examined an array of controls. Khandwalla (1972, tunate as there is evidence from early organiza-
1977) found that large firms were more diversified tional contingency studies that the relationship
in product lines, employed mass production tech- between size and administrative arrangements
niques, were more divisionalized and made greater such as specialization, formalization and the ver-
use of sophisticated controls and environmental tical span increases with size but at a declining
information gathering such as forecasting and mar- rate. Thus, while it is reasonable to assume that
ket research. The papers by Bruns and Waterhouse large firms employ formal MCS, it is possible that
(1975) and Merchant (1981), discussed earlier in different types of controls will be appropriate
terms of organizational structure, provide evi- within these large firms, depending on size.
dence related to size. Bruns and Waterhouse The role of MCS in smaller or medium sized
(1975) identified two forms of control associated entities has received little attention in the con-
with size: administrative with large firms and per- tingency-based MCS literature (see Reid & Smith,
sonal with small firms. Administrative control 2000), nor has the role of MCS in firms that change
comprised more sophisticated technologies, for- size due to rapid internal growth, take-over or mer-
malized operating procedures, high levels of spe- ger been explored. It seems likely that the role of
cialists and work related rules. Managers perceived formal and interpersonal controls would differ
that employees had high levels of control and had depending on size and rate of change in size. Many
high levels of participation in setting standards opportunities for MCS, contingency-based research
and spent more time in budgeting. They perceived are likely to be found in the area of small and
budgets as limiting innovation and flexibility in medium sized business (see for example articles in
structuring organizations. Interpersonal control the Journal of Small Business Management and the
involved centralized decision making, individuals International Small Business Journal).
saw themselves as having more interaction on An impact of technological change and struc-
budget related matters, not having their methods tural reform has been to reduce the number of
of reaching budgets accepted and being required employees, both shop-floor employees and the
to explain budget variances. Individuals were number of middle level managers. In as much as
satisfied with their superior–subordinate relation- the number of employees is associated with coor-
ships. Merchant’s (1981) study also considered size dination and control issues, reduced size, due to
as an aspect of a multiple variable approach. the substitution of capital for labour, will have
Large, diverse firms were more decentralized, used implications for MCS. For example, the combina-
sophisticated budgets in a participative way and tion of process controls to monitor machines and
employed more formal communications. informal controls for evaluating people will likely
Propositions concerning size and MCS become more important where there are fewer
employees operating and managing capital inten-
Large organizations are associated with more
sive technologies.
diversified operations, formalization of proce-
Concerning measurement, there are several ways
dures and specialization of functions.
of estimating size including profits, sales volume,
Large organizations are associated with more assets, share valuation and employees. The use of
divisionalized organizational structures. financial measures can make comparisons between
organizations difficult as different accounting
Large size is associated with an emphasis on
treatments can be found between firms. Most
and participation in budgets and sophisticated
contingency-based MCS studies have defined and
controls.
measured size as the number of employees. Num-
bers of employees has been found to correlate with
5.5.2. Critical evaluation net assets (Pugh et al., 1968, 1969).
Most contingency-based MCS research has It is possible that the precise measure of size
studied larger organizations but has not considered could be important depending on the element of
150 R.H. Chenhall / Accounting, Organizations and Society 28 (2003) 127–168

context and dimensions of MCS being studied. If Friesen, 1982); prospecters-analysers-defenders


the theory is considering the effectiveness of bud- (Miles & Snow, 1978); build-hold-harvest (Gupta
gets to coordinate individuals activities then & Govindarajan, 1984); and product differentia-
employees is appropriate. If, however, the study is tion-cost leadership (Porter, 1980). Evidence from
examining the effects of environment on the effec- the strategy-organizational design research sug-
tiveness of customer focused accounting then sales gests that strategies characterized by a con-
and assets might be more appropriate as these servative orientation, defenders, harvest and cost
measures capture market power that can lead to leadership are best served by centralized control
barriers to entry or industry concentration. systems, specialized and formalized work, simple
Khandwalla (1972) argues that forecast sales are co-ordination mechanisms and attention directing
the best indicator or how size may relate to plan- to problem areas (Miles & Snow, 1978; Miller &
ning, budgeting and structural modification. Friesen, 1982; Porter, 1980). Strategies character-
ized by an entrepreneurial orientation, pro-
5.6. Strategy spectors, build and product differentiation are
linked to lack of standardized procedures, decen-
Strategy is somewhat different from other con- tralized and results oriented evaluation, flexible
tingency variables. In a sense it is not an element structures and processes, complex co-ordination
of context, rather it is the means whereby man- of overlapping project teams, and attention
agers can influence the nature of the external directing to curb excess innovation. Simons (1994)
environment, the technologies of the organization, argues that four dimensions of MCS link to strat-
the structural arrangements and the control cul- egy: belief systems to communicate and reinforce
ture and the MCS. The role of strategy is impor- basic values and missions, boundary systems to
tant as it addresses the criticism that contingency- establish limits and rules to be respected, diag-
based research assumes that an organization’s nostic controls to monitor outcomes and correct
MCS is determined by context and that managers deviations, and interactive controls to enable top
are captured by their operating situation. managers to personally involve themselves with
Recently, MCS research has recognized that subordinates and operations with a view to forcing
managers have ‘strategic choice’ whereby they can dialogue and learning.
position their organizations in particular environ-
ments. Thus, if the current product range is too 5.6.1. Findings: strategy and MCS
uncertain, reformulating product strategy into a From MCS research, evidence suggests links
market that is more predictable may remove the between strategy and cost control and to formality
pressure from the environment. It may, also, limit of performance evaluation. The studies are
potential opportunities and therefore require the focused on strategy at the strategic business unit
organization to examine its attitudes to the trade- level, rather than corporate or functional levels.
off between potential returns and acceptable risk Most of the studies explore the association
and uncertainty. Notwithstanding the strategic between MCS and strategic typologies. Con-
direction selected by the organization, con- servatives, defenders and cost leadership strategies
tingency-based research predicts that certain types find cost control and specific operating goals and
of MCS will be more suited to particular strate- budgets more appropriate than entrepreneurs,
gies. The powerful influence of strategy is evi- prospectors and product differentiation strategies
denced by the popular use of terms such as (Chenhall & Morris, 1995; Dent, 1990; Simons,
strategies of TQM, the strategic imperative of an 1987). Simons (1991) found that entities with little
empowered workforce and strategic management sense of urgency about creating a vision, did not
accounting. Langfield-Smith (1997) provides a employ interactive controls. These generalizations
summary of research into MCS and strategy. are fairly simplistic. Merchant (1990) found no
Several generic taxonomies have been developed association between different growth strategies
including entrepreneurial-conservative (Miller & and pressure to meet financial targets. Simons
R.H. Chenhall / Accounting, Organizations and Society 28 (2003) 127–168 151

(1987) demonstrated that tight controls were study focused on importance for ‘operational’
apparent in more entrepreneurial strategies, per- decisions, which presumably excluded decisions
haps to balance excessive innovation and to help concerning markets and customer requirements
learning in uncertain environments. Chenhall and which are more likely to involve broad scope
Morris (1995) found that tight control was sui- information.
table for conservative strategies; however, tight
Propositions concerning strategy and MCS:
control was also found in entrepreneurial situa-
tions but, importantly, operating together with Strategies characterized by conservatism,
organic decision styles and communications. defender orientations and cost leadership are
Again, the apparent paradox can be explained by more associated with formal, traditional MCS
the need for organic systems to encourage innova- focused on cost control, specific operating goals
tion and tight control to curb excessive innovation. and budgets and rigid budget controls, than
Concerning performance measurement, build entrepreneurial, build and product differentia-
compared to harvest strategies, which involve tion strategies.
low specialization and difficulty in measuring
Concerning product differentiation, competitor
outcomes, suit more subjective and long-term
focused strategies are associated with broad
controls e.g. (Govindarajan & Gupta, 1985).
scope MCS for planning purposes, and custo-
Product differentiation was associated with a
mization strategies are associated with aggre-
low emphasis on meeting budgets (Govindarajan,
gated, integrated and timely MCS for
1988), and when combined with high service
operational decisions.
sharing was associated with a reliance on more
subjective behavioural control (Govindarajan & Entrepreneurial strategies are associate with
Fisher, 1990). A study by Abernethy and Brownell both formal, traditional MCS and organic
(1999) found that hospitals undergoing strategic decision making and communications.
change (a more prospector type of strategy)
Strategies characterized by defender and har-
used budgets interactively, focusing on dialogue,
vest orientations and following cost leadership
communication and learning (more organic styles
are associated with formal performance
of control). Van der Stede (2000) showed that
measurement systems including objective bud-
product differentiation strategies were associated
get performance targets, compared to more
with less rigid budgetary control, which in turn,
prospector strategies which require informal,
was associated with increased budgetary slack,
open MCS characterized by more subjective
although there were no direct effects between
long term controls and interactive use of bud-
strategy and slack.
gets focused on informal communications.
Evidence on the usefulness of more broad scope
planning information for prospector companies
and for those following build compared to harvest 5.6.2. Critical evaluation
strategies was found by Guilding (1999). In this Ideally, the role of strategy is dynamic involving
study, the scope of the information related to managers in continually assessing the way combi-
competitor-focused accounting which incorpo- nations of environmental conditions, technologies
rated competitor cost assessment, competitive and structures enhance performance. MCS has the
position monitoring, competitor appraisal based potential to aid managers in this process by
on published financial statements, strategic costing assisting them in formulating strategy related to
and strategic pricing. Bouwens and Abernethy markets and products, required technologies and
(2000) found that the level of importance to appropriate structures. MCS can then be impli-
operational decision making of more integrated, cated in the implementation and monitoring of
aggregated and timely information was correlated strategies, providing feedback for learning and
with customization strategies. While associations information to be used interactively to formulate
with broad scope information were not found, the strategy. Few studies in MCS have investigated
152 R.H. Chenhall / Accounting, Organizations and Society 28 (2003) 127–168

these issues (see Simons, 1987, 1991, 1994), rather evolutionary and revolutionary change (Simons,
most have been restricted to identifying MCS that 1994).
are appropriate for different strategic archetypes. There have been concerns with the measurement
While there are some common elements in these of strategy. Measures used to study strategy have
different strategic archetypes, there are significant been criticized as mixing up elements of the
differences, consequently care is needed in devel- environment with organizational attributes (thus
oping theory that is specific to the archetypes studies of strategy and environment would be
employed in the study. For example, Fisher and invalid). Measures tend not to relate to competitors
Govindarajan (1993) develop theory to examine which makes comparisons across industry
strategy and alternative controls based on the dif- groups problematic. Managers have difficulty
ferent needs derived from combinations of strate- relating to descriptions used to capture generic
gic mission, using concepts of build, hold and typologies such as build, harvest and prospect.
harvest, and competitive strategy, using product (see Langfield-Smith, 1997, p. 227 for discussion
differentiation and low cost taxonomies. of strategy measures). Strategy research should
The extent to which these archetypes, which consider work that has attempted to validate
were developed in the 1970s and 1980s, maintain strategy measures such as Dess and Davis (1984),
their relevance to contemporary settings is question- Kotha et al. (1995), Miller and Friesen (1986),
able (Kotha & Vadlamani, 1995; Miller & Roth, Miller and Roth (1994) and Shortell and Zajac
1994; Shortell & Zajack, 1990). Strategies are (1990).
being complicated by the need for most organiza-
tions to be both low cost producers and to provide 5.7. Culture
customers with high quality, timely and reliable
delivery. More meaningful associations between The relationship between the design of MCS
strategy, environment and internal operations may and national culture represents an extension of
become apparent if specific elements of strategic contingency-based research from its organiza-
priorities are investigated. Relevant research is tional foundations into more sociological con-
available based on contemporary strategic prio- cerns. The basic proposition is that different
rities (Miller, DeMeyer, & Nakane, 1992) and has countries possess particular cultural character-
been applied in management accounting research istics. This predisposes individuals from within
(Chenhall & Langfield-Smith, 1998b). these cultures to respond in distinctive ways to
The role of MCS in organizations involved in MCS. Culture has becomes important in the
strategic change is an important topic. Some design of MCS, over the past 20 years, as many
insights can be gained by examining movement companies have developed multi-national opera-
across dimensions of archetypes , such as a tions. These companies face the issue of whether
change from harvest to prospector orientations to transfer their domestic MCS overseas, or rede-
(Abernethy & Brownell, 1999), However, greater sign their systems to fit the cultural characteristics
understanding of how MCS is implicated in stra- of the offshore entities. Compared to studies of
tegic change is possible by considering theories other contextual variables, research into culture
that relate to differences between incremental, has been limited and is somewhat exploratory.
synthetic and discontinuous change (Tushman & There is a plethora of meanings of culture.
Naylor, 1986), the role of strategic intent (Hamel However, Kaplan (1965) claims there is consensus
& Prahlad, 1989) and strategic resources (Amit & among anthropologists that culture is composed
Schoemaker, 1993), the difference between inten- of patterned and interrelated traditions, which are
ded and emerging strategies (Mintzberg, 1994), transmitted over time and space by non-biological
styles of management that encourage change mechanisms based on man’s uniquely developed
(Kanter, 1982), the impediments to change of any linguistic and non-linguistic symbolizing cap-
formal resource allocation process (Quinn, 1985), abilities. Culture can be described by inherent
and the way MCS can be used to manage both traits such as knowledge, belief, art, morals, law,
R.H. Chenhall / Accounting, Organizations and Society 28 (2003) 127–168 153

custom, and other capabilities and habits acquired to Australian managers (Harrison, 1993). O’Con-
by man as a member of society (Seymour-Smith, ner (1995) argued that the low power distance
1986). However, often culture is conceptualized as found in western parent companies would dom-
a set of characteristics isolated to suit the metho- inate over high power distance found in their local
dological and scientific needs of the research com- Singapore subsidiaries, thereby enhancing the
munity. The most widely used characteristics were effectiveness of the parent MCS. Using these
developed by Hofstede (1984) who described the arguments he found that the relationship between
cultural values as power distance (acceptance of role ambiguity and superior/subordinate relation-
unequal distribution of power), individualism vs. ships (perceptions of competence and trustworthi-
collectivism (placing self-interest ahead of the ness) and both participation in budgeting and in
group), uncertainty avoidance (preference to avoid performance evaluation were stronger in foreign
uncertainty and rely on rules and structures), subsidiaries than local Singapore entities. Mer-
masculinity vs. femininity (achievement, assertive- chant, Chow, and Wu (1995) studied Taiwanese
ness and material success vs. modesty and pref- and US firms and found that culture was not
erence for quality of life) and, subsequently, important in explaining use or effectiveness of the
confucian dynamism (status, respect for tradition, degree of subjectivity in profit center manager’s
protecting one’s face; Hofstede & Bond, 1988). performance evaluation. Only use of long-term
Virtually all MCS contingency-based studies have incentives was more important in Taiwanese firms.
used these values to study the influence of culture. Several studies have considered broader aspects
of MCS with less equivocal results. Snodgrass and
5.7.1. Findings: culture and MCS Grant (1986) found that Japanese, compared to
Contingency-based research in MCS has exam- US, companies experience less explicit controls
ined associations between cultural dimensions and and more implicit controls in monitoring, evalua-
elements of structure such as standardization, tion and rewarding. Ueno and Wu (1993) also
decentralization, and control system character- found differences between Japanese and US man-
istics such as formality on controls, reliance of agers on MCS characteristics. They theoretically
accounting performance measures and budgetary linked individualism with US managers and
participation. Overall, the research has provided found, empirically, that they used more formal
mixed results as to whether culture does have communications, built slack, used controllability
effects across aspects of MCS. There are few areas in budgeting and long-term horizons for perfor-
where consensus can be drawn. This is because mance evaluation. Uncertainty avoidance was
studies have examined different combinations of linked to Japanese firms to explain a preference
cultural dimensions and have considered aspects for broad time horizons and structured budgetary
of MCS in different ways. As a consequence there processes. These associations were not supported
is little overlap between studies to enable themes empirically leading to the conclusion that indivi-
to be drawn or comparisons made and general- dualism is the dominant predictor of MCS. Vance,
izations developed. The following are examples of McClaine, Boje and Stage (1992) studied formality
studies that have examined accounting controls. of controls, team development, appraisal systems,
Harrison (1992) demonstrated that differences intrinsic/extrinsic rewards and frequency of feed-
between Singapore and Australian managers did back in Indonesian, Malaysian, Thai and US
not moderate the relationship between budget firms. Significant differences were found between
emphasis in evaluation and either job related ten- US and Asian firms but also between the different
sion or job satisfaction. However, the relationship Asian firms. This study is distinctive as it used
between reliance on accounting performance mea- both Hofstede’s dimensions plus other concepts of
sures and low job related tension and high job culture drawn from anthropology. Finally, studies
satisfaction was stronger for Singapore managers, using experimental methods have failed to support
the explanation being that these managers had low expected effects and have revealed ambiguous
individualism and high power distance compared findings (Chow et al., 1991; Chow et al., 1994)
154 R.H. Chenhall / Accounting, Organizations and Society 28 (2003) 127–168

Given the exploratory nature of research exam- effectively if attributes of collectivism are appar-
ining culture and the lack of consensus on find- ent. This combination of technology and culture
ings, only a general proposition relating culture to may suggest that certain types of performance
MCS is presented. measures, suited to the technology but consistent
Proposition concerning culture and MCS: with collectivism, would be more appropriate. One
variable that offers promise in the study of culture
National culture is associated with the design of
is organizational culture (Martin, 1992). It is pos-
MCS.
sible that a strong organizational culture may
dominate national culture in the work situation.
5.7.2. Critical evaluation Little work has been completed in the area of
The dominant notion of culture employed in organizational culture and MCS design. As with
MCS-culture research has been the Hofestede national culture, the meaning of organizational
(1984) values. However, several criticisms can be culture and its study are well served by the appli-
made as to how this approach to defining and cation of the research paradigms and methods
measuring culture has been employed (Harrison & from sociology and anthropology.
McKinnon, 1999). First, it assumes that the dif-
ferent values have the same intensity within a cul- 5.8. Continuing relevance of traditional elements
ture. If this is not the case, then some value may of context
be more dominant than others and have a promi-
nent effect. Second, some studies do not consider Insights into the present-day context of MCS
all of Hofstede’s values. It is possible that omitted can be gained by reflecting on the issues drawn
values may have effects that are relevant to the from traditional contingency-based work. The
study. Third, most studies assume that countries environment will become more uncertain, hostile
differ on values and proceed to test for differences and complex as a result of contemporary pres-
between countries without directly assessing cul- sures. There will be a need for organizations to
tural values. However, countries’ cultures maybe develop increased environmental responsibility.
changing due to education and globalization. It is, Technologies will be found to have varying
therefore, important to check that the assumed degrees of complexity, uncertainty and inter-
values of a country are still apparent in con- dependencies that promote control issues. Struc-
temporary studies. Fourth, while Hofstede’s tures will be employed that assist in developing
values provide a convenient tool for research, it more organic ways to communicate, but also pro-
does represent a restricted view of culture. Its vide enhanced differentiation to motivate and
exclusive use has prohibited development of position individuals close to the business opera-
understanding how behaviour is influenced by the tions. Additionally, structures will be sought that
fundamental traits that influence how individuals empower individuals, with the purpose of provid-
think, feel and respond. More subtle notions of ing a healthy and fulfilling work environment
culture involving myths and ritual, language and while better equipping the organization to achieve
narrative are not considered. It seems likely that best practices. The challenges to coordination
theories and methods drawn from anthropology derived from size will increasingly become impor-
and sociology are more suited to understanding tant as organizations enlarge due to developing
how these subtle factors combine to influence how close relationships with suppliers and customers
individuals respond to MCS. and engaging in global operations by direct
While national culture has been studied exten- expansion, acquisition and merger. Notions of
sively, it seems likely that other variables such as strategy are likely to be redefined and it will be
markets and technologies may interact with cul- necessary for MCS researchers to keep abreast of
tures in systematic ways to effect MCS design. For strategy commentators who reflect on the rele-
example, the adoption of certain types of vance of concepts developed by earlier writers.
advanced technologies appears to work most Culture will increase in relevance as firms continue
R.H. Chenhall / Accounting, Organizations and Society 28 (2003) 127–168 155

to develop multi-national operations and will tory variables. The inclusion of variables is justi-
likely best be researched by conceiving culture in fied as they assist in improving the prediction of the
richer terms than the value systems of Hofestede. outcome criteria. The dominant form of analysis
has been simple correlations or linear regression.
Interaction models are used where the nature or
6. Issues related to theory development strength of a relationship between MCS and an
outcome criterion will depend on the influence of
There are various forms of theoretical fit that particular aspects of context (Brownell, 1982,
have been used to classify contingency-based 1983, 1985; Davila, 2000). Interaction variable
research in MCS: selection, interaction and sys- models have been the dominant forms in con-
tems (Drazin & Van de Ven, 1985). Selection tingency-based research. For linear interaction
studies examine the way contextual factors are models, moderated regression analysis or analysis
related to aspects of MCS with no attempt to of variance is appropriate. Hartmann and Moers
assess whether this association is linked to perfor- (1999) provide an extensive review of the short-
mance (Chenhall & Morris, 1986; Merchant, comings of interaction or moderated regression
1985a). Interaction approaches include studies models as applied to budgetary research over the
that examine how organizational context moder- past 20 years.
ates the relationship between MCS and organiza- Intervening models involve the specification of
tional performance (Brownell, 1983, 1985; Dunk, causal paths between MCS, context and outcomes
1993; Govindarajan & Gupta, 1985). Systems (Shields et al., 2000; Van der Stede, 2000). Studies
models consider the way in which multiple aspects may identify the antecedents to MCS, or they may
of controls systems and dimensions of context demonstrate how the relationship between MCS
combine in a variety of ways to enhance perfor- and outcomes are explained by intervening vari-
mance (Chenhall & Langfield-Smith, 1998b; Selto, ables. It is often important to decompose the
Renner, & Young 1995). Luft and Shields (2000) association between MCS and outcomes into
provide a refinement to classify and discuss the- indirect effects operating through the intervening
ories employed in contingency-based MCS variable and direct effect which captures all
research. This involves considering the structural remaining effects influencing the association
relations between variables, the nature of the between MCS and outcomes. Initially, studies
causality between the variables and the levels of examining intervening models used a combination
analysis.9 of linear regression and simple correlations to
identify paths between variables and then used
6.1. Structural relationships between variables these paths to decompose correlations of interest
into direct and indirect effects (Chenhall & Brow-
There are several forms of structural relation- nell, 1988; Shields & Young, 1993). More recently,
ships. Linear additive models examine the asso- powerful structural equation models, such as EQS,
ciation of various elements of MCS with outcomes LISTREL, AMOS and PLS, have been employed
(Hayes, 1977; Merchant, 1981), or of context with which enable latent variables to be constructed
MCS (Anderson & Young, 1999; Bruns & Water- from multi-item questionnaires and to identify,
house, 1975; Guilding, 1999; Merchant, 1984). simultaneously, statistical significance with multi-
These theories provide separate arguments for ple dependent variables (Anderson & Young,
each variable acting in isolation with no attention 1999; Shields et al., 2000). It is possible to combine
to the explicit relationship between the explana- moderating variables within an intervening model
by examining the extent to which a variable mod-
9 erates the effects on one or more of the paths.
See also, Briers and Hirst (1990) and Fisher (1995, 1998)
for discussions of theory development within MCS contingency (Scott & Tiessen, 1999). Given the recent criticism
research, Ittner and Larcker (2000) for issues related to MCS directed towards moderating variable models
research in general. there is a danger that researchers will try and force
156 R.H. Chenhall / Accounting, Organizations and Society 28 (2003) 127–168

arguments about interaction effects into interven- on. Given the existence of cyclical relationships,
ing variable models. the predictions from contingency-based theory
A fourth form of modelling involves systems may differ depending on which stage of the cycle is
approaches which also describe fit but do so by being proposed. Moreover, given that most con-
testing multiple fits simultaneously, involving a tingency-based research has used cross-sectional
wider variety of dimensions of context and MCS. survey methods, the results are relevant to only
Variation in performance stems from variations in one stage of the cycle.
overall systemic fit, with multiple, equally effective
alternatives being possible. Techniques to test sys- 6.3. Levels of analysis
tems models include the use of Euclidean distance
(Selto et al., 1995) and cluster analysis (Chenhall The issue of levels of analysis is important to
& Langfield-Smith, 1998b). These approaches are theory construction within contingency-based
less rigorous than regression and require many research. Care is required in maintaining con-
decisions in terms of the type of analysis, and sistency between the theory, the unit or level of
given the complexity of the relationships between analysis and the source of measurement. Consider
variables, interpretation and theory building can examining the usefulness of budgets to evaluate
be difficult. They do, however, provide a way of sub-unit performance. Budget usefulness is con-
addressing the criticism that contingency-based sidered to depend on environmental uncertainty
research provides only a partial understanding of and managers’ experience with budgets. The use-
MCS and its context. For exploratory research, fulness of budgets may be considered as a sub-unit
Ittner and Larcker (2000) note the potential of variable and the appropriate concept of environ-
recursive partitioning to split samples into a ment is one that applies to the particular sub-
sequence of sub-groups thereby generating a tree- units, such as uncertainty with sub-unit products
like structure that describes a nesting of indepen- or suppliers. The assumption is that all managers
dent variables (Ittner et al., 1999). within the sub-unit will be expected to respond in
It is noteworthy that to gain acceptable statis- the same way to the environmental uncertainty.
tical power in more complex models large sample Any differences at the individual level that may
sizes are required. Thus, the relatively small sam- potentially effect budget usefulness are noise.
ples in some contingency-based studies limits the However, if individuals within the sub-unit are
statistical power of the results. Moreover, it is expected to respond differently because of differ-
unusual for contingency-based studies to report ent experience with budgets the issue arises of
statistical power. what is the appropriate level of analysis? The use-
fulness of budgets and environmental uncertainty
6.2. Causality are sub-unit variables and experience with budgets
is individual level. If an individual level is adopted
Concerning causality, contingency-based MCS then the usefulness of budgets at the sub-unit level
research has, in the main, been survey based and this and the environmental uncertainty facing the sub-
tends to limit the scope of the studies to consider unit are inappropriate as the uncertainty is assumed
situations involving unidirectional relationships (MCS to be the same for all individuals within the sub-
determines outcomes) or bi-directional relationships unit. If the theory includes both sub-unit and
(MCS determines outcomes which then determines individual levels, then the sub-unit level of analysis
MCS). Most of the MCS research implicitly assumes can be preserved by splitting the existing sub-units
unidirectional relationships. If the relationships are into new sub-units based on different degrees of
bi-directional, then it is possible that they are simul- the individual level variable. For example, new
taneously determined representing a situation in sub-units would be created which capture the four
equilibrium, or they are related cyclically where MCS combinations of high/low uncertainty and high/
determines outcomes, then outcomes determine low experience with budgeting. More generally,
MCS, followed by MCS effecting outcomes and so the appropriate model for this is an interaction
R.H. Chenhall / Accounting, Organizations and Society 28 (2003) 127–168 157

model. For a comprehensive discussion of these Theories from economics, such as agency the-
issues and an evaluation of an extensive list of ory, have in the main, considered the role of
MCS studies, see Luft and Shields (2000). incentive schemes to gain from employees or
agents commitment to organizational goals that
are prescribed by principals. Agents are assumed
7. Alternate theories and contingency-based to be self-serving and opportunistic (see Baiman,
research 1982, 1990 for reviews of agency theory related to
MCS research). Most studies have employed ana-
The term contingency means that something is lytic research techniques. A number of studies
true only under specified conditions. As such there employing agency theory have used survey
is no ‘contingency theory’, rather a variety of the- method to study organizational slack (Dunk,
ories may be used to explain and predict the con- 1993), responsibility accounting (Baiman,
ditions under which particular MCS will be found Larcker, & Rajan, 1995), performance measures
or where they will be associated with enhanced (Bushman, Indjejikian, & Smith, 1995) and parti-
performance. Contingency-based research has its cipative budgeting (Shields & Young, 1993).
foundations in organizational theory, which con- Shields (1997) provides a review of various types
siders contextual variables only at the organiza- of MCS research, including studies that have
tional level. There is a viewpoint that advances in employed agency theory.
contingency-based research will be best served by Agency theories have been criticized for not
developing and refining theory within its organi- considering the context in which principals and
zational core. Certainly, the concepts and ideas agents contract and for not investigating the
from organizational theory continue to provide a trade-offs with other elements of control systems.
coherent and rich foundation to examine tradi- (Merchant & Simons, 1986; Shields, 1997). These
tional and new MCS within contemporary set- ideas may be developed by considering self-serving
tings. Much can be gained in understanding the behaviour as a moderating variable in the rela-
implications of contemporary elements of envir- tionship between incentives and performance, with
onment, technology and structure to the design more organizationally focused attitudes being an
and implementation of MCS by considering the alternative requiring different forms of incentive
insights provided by early organizational theories. schemes (Davis, 1997a, 1997b). Concerning the
For example, Chapman (1997) examined the role role of non-financial considerations, Luft (1997)
of uncertainty in MCS design by reflecting on argues that agency theory relationships may be
Galbraith’s (1973) theories relating uncertainty to supported empirically but the inclusion of factors
the supply and demand for information. Kalag- important to agents, such as ethical and fairness
nanam and Lindsay (1999) develop theory on the considerations, may moderate these findings.
importance of organic controls for JIT situations Chenhall and Langfield-Smith (2001) argued that
by employing ideas from Woodward (1965). incentive schemes based on agency relationships
Given the fairly obvious proposition that most are most effective when the implementation of the
events and the outcomes of those events are likely to incentive schemes account for issues related to
depend on the contextual settings, an important issue organizational justice.
is whether future contingency-based frameworks can Population-ecology theory asserts that fit is
be advanced by integrating insights from alternate attained by a process of Darwinian natural selec-
theoretical perspectives into organizational adapta- tion working through births and deaths in the
tion and functioning. Theories from economics population of organizations (Hannan & Freeman,
and psychology, as well as organizational theories, 1989). Organizations are selected for survival
have much to say about the adoption and imple- which have appropriate adaptive mechanisms and
mentation of MCS. These theories follow a func- those that do not fail. The analysis is done at the
tionalist approach that considers the utility of aggregate population level, without explicitly con-
MCS in achieving purposeful outcomes. sidering how individual organizations adapt.
158 R.H. Chenhall / Accounting, Organizations and Society 28 (2003) 127–168

While population-ecology has been criticized as it and their work situation. This has been referred to
does not consider individual organization adapta- as person-environment fit (Deci, 1980) and per-
tion, it does examine issues concerned with the son-organization fit (Kristof, 1996). These
birth and death of organizations, areas that are approaches assert that environmental or organi-
neglected by contingency researchers. Population- zational factors provide explanations of behaviour
ecology and contingency-based research might be based on observable events but that consideration
developed by examining the preconditions that are of individuals can enhance predictions as they
associated with those organizations selected for bring a unique interpretation to the situation.
birth and those associated with mortality. For Often, person-environment fit examines the extent
example, environments rich in opportunities may to which individuals demand for financial, physi-
be associated with new start-up firms, or certain cal and psychological resources, as well as task
interactions between strategies, internal structures related opportunities, fits with the supply of these
and control systems might be associated with those attributes from the organization. Alternatively, fit
populations experiencing higher levels of mortality. is seen as the extent to which the individual’s
The area of psychology has relevance to under- abilities fit the organization’s requirements for
standing MCS and has provided the basis for contributions. Shields et al. (2000) draw on per-
some research over the past 20 years. This son-environment fit to argue that stress may be
research has attempted to identify if individual derived from differences between performance
characteristics such as personality or cognitive demands of a task and the individual’s perfor-
style affect the way individuals react and respond mance capabilities. Participation in standard set-
to different aspects of MCS. For example, studies ting was shown to decrease stress by increasing
have found that the effectiveness of budgetary individual’s feeling of control. Fisher (1996) found
participation is moderated by an individual’s locus that the usefulness of MCS could be determined from
of control (Brownell, 1981), or the levels of considering individuals’ locus of control and the
authoritarianism of superiors and subordinates levels of uncertainty in the environment. Contrary to
(Chenhall, 1986). It is possible that personality expectations, individuals with an external locus of
factors may be important moderators in the rela- control found broad scope and timely information
tionship between conventional organizational more useful when they perceived the environment as
contextual variables and the usefulness of MCS. uncertain, compared to those with an internal
For example, Hartmann (2000) argues that the locus of control. Govindarajan (1988) and Gupta
relationship between the acceptance of RAPM & Govindarajan (1984) provide additional MCS
and environmental uncertainty may be moderated examples of how individual personality can be
by an individual’s tolerance for ambiguity with combined with organizational level variables.
low tolerance individuals more readily accepting It seems likely that personality, cognitive style
RAPM in conditions of uncertainty as it helps and issues associated with commitment, trust and
reduce ambiguity. Individual cognitive style has organizational justice could help explain the way
been associated with a proclivity for individuals to individuals react to information in different con-
use different forms of information, such as oppor- textual settings, and as such can be included read-
tunity cost (Chenhall & Morris, 1991). It has been ily within contingency-based frameworks. When
shown that MCS success is likely to depend on the combining different levels of analysis, care is
extent to which individuals have organizational required in theory development and method to
commitment (Nouri & Parker, 1998), the generation ensure that combinations of individual and orga-
of high levels of trust between employees and man- nizational variables are theoretically and empiri-
agers (Ross, 1994), or whether organizational justice cally legitimate.
is achieved in implementing MCS (Libby, 1999). Another area that draws on concerns with the
Concern with individual attributes can usefully way managers take decisions is behavioral econom-
be combined with organizational context by ics. This approach emphasizes what actually hap-
examining the compatibility between individuals pens, rather than the logical conditions necessary
R.H. Chenhall / Accounting, Organizations and Society 28 (2003) 127–168 159

for things to happen, to generate a strong method for internal organization. At any one time
descriptive base for economic research. A large the appropriate structures and controls will
body of research, originally associated with the depend on product portfolios or the extent of ver-
Carnegie school (Cyert & March, 1963; March & tical integration. Gilad, Kaish, and Loeb (1988)
Simon, 1958), but also explicit in the psychology provide a brief overview of the development and
of economic decision making (Kahneman & contribution of behavioural economics.
Tversky, 1984; Katona, 1951), has suggested that A criticism of contingency-based research is that
individuals have cognitive limitations that influ- it has relied on traditional, functionalist theories
ence decision making. Factors such as limited and has not applied more interpretive and critical
information processing capacity, selective percep- views. Alternative approaches, derived from
tion, satisficing rather than optimizing and boun- sociology literature, have been used in MCS
ded rationality all help explain why individuals research to provide this interpretive and critical
behave in ways that may be inconsistent with pre- focus. In the main, these approaches have rejected
dictions based on assumptions of rational eco- the assumptions upon which functionalist con-
nomic decision making. tingency research is based. A strength of ‘alter-
Important challenges to understanding the way native’ approaches is that they show the potential
managers approach resource allocation decisions conflict between individuals and groups and how
include ideas of muddling through by Braybrooke MCS may be implicated in these struggles. For
and Lindblom (1970). They argue that rather than example MCS are not assumed to lead, necessa-
using formal, analytical, rational-comprehensive rily, to enhanced effectiveness, rather they are used
planning, managers use seat of the pants judgment for political and power purposes by groups within
to muddle through. Cohen, March, and Olsen’s the organization or within society at large, and are
(1972) garbage can model of behaviour suggests not associated with the welfare of the organiza-
that mangers have a repertoire of problem tion. These themes are attractive to research
responses. Managers recognize problems when approaches that are radical or socially critical.
they match situations in which they have devel- Baxter and Chua (2000) provide a review of the
oped solutions. A difficulty with these observa- various streams of sociology that have been used
tions for functionalist contingency-based research in management accounting research.10
is that there is little that is prescriptive in terms of The generation of propositions concerning novel
designing MCS. However, these types of issues are relationships, processes and their contextual set-
important to understand, as they may provide the ting are often best identified and elaborated by
diagnostics for why the design of MCS, which using case study methods. Case studies are very
appears to fit context, still do not generate effec- powerful for identifying research problems and in
tive organizational performance. developing and generalizing theory (Covaleski et
The work of Williamson (1985, 1986) focused al., 1996). [See Baxter & Chua (1998) for a sum-
on information problems and how managers take
decisions. A major contribution of relevance to 10
MCS are not seen as passive mechanisms to be used by
organizational control concerns identifying when managers to assist in optimizing resource allocation. Rather,
the performance of the firm is influenced by its they may be used to legitimate particular power relationships
within organizations or enable groups within society to main-
organizational structure. Williamson examines the
tain their command over resources or political direction. MCS
issue of when transactions are better completed may be motivated by mimicry and compliance rather than a
within firms and when they are best executed by need for enhanced efficiency. Managers may espouse intent for
markets. Issues of divisional structures, profit efficiency but respond to MCS in ways constrained by bounded
centers and transfer pricing have been informed by rationality, limited information processing capacity, selective
perception and satisficing rather than optimizing behaviour.
these theories (Colbert & Spicer, 1995; Spicer,
MCS may be instrumental in limiting progress because it inhi-
1988; Spicer & Ballow, 1983; Swieringa & Water- bits innovative thought or it may have a role in assisting in the
house, 1982). Importantly, Williamsons’s work adoption of change by providing the basis to control the new
recognizes that there is no obvious single optimal initiatives.
160 R.H. Chenhall / Accounting, Organizations and Society 28 (2003) 127–168

mary and synthesis of this form of research, well specified and understood. The search is for
Atkinson & Shaffir, (1998) for a discussion of the generalizable findings, unique situations are seen
case study method of research in MCS, and as anomalies and are important only as they help
Young & Selto, (1993) for difficulties in case understand how to move towards well structured,
research]. However, restricting research to cases ordered solutions. Sociological approaches use a
limits the possibilities for causal inference and variety of theories to understand organizational
generalizability to broader populations. It is diffi- settings that are often so ill structured that reg-
cult to make progress in understanding the more ularities cannot be meaningfully represented.
subtle insights derived from alternate approaches Some commentators claim that different theories
without attempting to identify general patterns of offer fundamentally different insights into the nat-
causation (Donaldson, 1985). Much can be gained ure of MCS and should not be blended but kept
by combining case evidence with surveys within separate providing alternative ways of under-
contingency-based frameworks. For example, standing the multiple roles of MCS in organiza-
Young and Selto (1993), Shields and Young tions. Any attempt at amalgamation is unlikely to
(1993), Kalagnanam and Murray Lindsay (1999) attain a true synthesis as one theory inevitable
and Davila (2000) present site visits or case studies subsumes others (Covaleski, Dirsmith, & Samuel,
as part of problem identification and theory con- 1996; Dirsmith, Covaleski, & McAllister, 1985).
struction to propose relationships between MCS However, a proliferation of theoretical alter-
and contextual variables that are then tested by natives, without an integrative framework, can be
use of survey method. confusing to both managers and students and
An important issue is whether ‘alternate’ theories much is lost in fragmentation across many uncon-
of MCS research can be combined with traditional, nected streams of research. Some contingency-
functionalist models. While these paradigms have based researchers see a challenge in providing an
different theoretical and philosophical bases, some integrating framework, that combines structure and
researchers have used contingency-based ideas to process, to assist managers, students and researchers
develop convergence between these approaches. find a path through the many diverse paradigms
Many of the insights concerning the role of insti- used to study MCS (see Donaldson, 1995, for an
tutions within society on the adoption of MCS can attempt to integrate a variety of theories using
be combined readily with contingency concepts structural contingency frameworks as the unifying
(Gieger & Ittner, 1996; Scott, 1987). Also, the way theme). Also, attempts to assimilate ideas from
in which power is implicated in the adoption and use alternative theories could generate constructive
of MCS to effect resource distribution or induce debate on competing organizational ends, the role
change can be examined within contingency-based of different groups within organizations and sta-
approaches (Bariff & Galbraith, 1978; Hage, keholders, and a variety of values and purposes
1980). Moreover, understanding of the influence associated with MCS including the implications of
of power and politics may be illuminated by con- alternatives to traditional rational economic
sidering theories related to environmental, techni- values, and the role of different elements of orga-
cal and structural context. A contingency-based nizational context (Jonsson & Macintosh, 1997).
approach attempts to map variables and demon-
strate potential relationships between these vari-
ables, which may include power and politics, and 8. Conclusion
indicate potential links with outcomes.
Caution must be directed at any approach pro- Contingency-based research has approached the
viding some unification between functionalist and study of MCS assuming that managers act with an
‘alternate’ approaches. Literature examining MCS intent to adapt their organizations to changes in
from various organizational, economic and psy- contingencies in order to attain fit and enhanced
chological perspectives assume that the study of performance. There is a considerable body of lit-
MCS is conducted within situations that can be erature, which while not without imperfections in
R.H. Chenhall / Accounting, Organizations and Society 28 (2003) 127–168 161

method, has provided a basis for generalized pro- Abernethy, M. A., & Brownell, P. (1999). The role of budgets
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