Index

Sr. No. PARTICULARS Page No.

Title Page
Certificate Of The Institute
Certificate Of The Organisation
Acknowledgement
Declaration

1 Introduction 1
2 Company Profile 4
- History 7
- Samsung Corporation In India 10
- Mobile Phones 11
- Mobile communications 13
3 Products Profile 16
- Concept Phone Designs 17
- Mobile Device Management 24
4 Objectives Of Study 31
5 Research Methodology 33
- Introduction 34
- Research Framework 34
- Sources Of Data 35
- Data Collection 37
6 Theory And Concept 39
- Consumer Buying Behaviour 40
- Consumer Decision Making Process 41
7 Data Analysis 42
- Currently Purchasing Mobile 44
Phones
- Ratio of Today’s Smartphones 48
- Satisfaction Level with to Different 48
Aspect of The Mobile Phones
8 Findings 50
9 Suggestion And Conclusions 52
Recommendation
10 Appendices 56
A. Bibliography 57
B. Annexure 58