A

PROJECT SYNOPSIS

ON

“MOBILE COMMERCE-The use of M-Commerce by customer today (A case study)”

BY

BARNALI MAJUMDER
REG NO-050910005

SPECIALIAZATION- INFORMATION TECHNOLOGY SYSTEM

NODAL CENTER-ANNEX COLLEGE OF MANAGEMENT AND STUDIES

 COVER PAGE

NAME : BARNALI MAJUMDER

REGISTRATION NO : 050910005

NAME OF THE PROGRAMME : 05 PGDITM

ADDRESS OF CORRESPONDENCE : 8/3/1, OLD SAHARA ROAD, WARD

NO-16, NEW BARRACKPUR, NORTH –

24PARGANAS

KOLKATA-131

PHONE NO- +919007366134

EMAIL ID - barnali_sahara@yahoo.co.in

NAME OF THE PROJECT GUIDE : PIJUSH GHATAK

(FACULTY OF INFORMATION TECHNOLOGY)

TITLE OF THE PROJECT : “The use of M-commerce by customer

Today (A case study)”

 DEATAILS OF PROJECT GUIDE

NAME : PIJUSH GHATAK

DESIGNATION : HEAD OF INFORMATIN TECHNOGY

ORGANIZATION : INDIASMART GROUP

EMAIL : pijush.ghatak@iihm.ac.in

CONTACT No- : +919332208297

WORKING EXPERIENCE : 6+ YEARS OF EXPERIENCE AS A

FACULTY
 WORKING CAPITAL

“MOBILE COMMERCE THE

USE OF M-COMMERCE BY
CUSTOMER TODAY (A
CASE
STUDY)”
PURPOSE
Mobile commerce refers to the ability to conduct wireless commerce

Transaction using mobile application in the mobile devices. The initial

Debate on M-Commerce was characterized by a high level of optimism,

Followed by a more nuanced and realistic approach. It is a new concept

and is emerging in a context of an established rules norms and

Standards. The purpose of the study is to provide a better understanding

on how M-Commerce can be used by customer today. In order to attain

The purpose, three research questions are stated focusing on benefit of

M-Commerce, the buying process of M-Commerce and the obstacle of M-

Commerce.

The adoption rate of M-Commerce will increased

Based on the case of its use. Regarding the buying of M-Commerce, a

Variation on a more traditional E-Commerce model is developed.

 AIM-
To study the impact of M-Commerce among the customer in present scenario.

OBJECTIVE-
1. To review the concept and importance of m-commerce.

2. To assess the real Time service to Customers.

3. To evaluate privacy policy & protection of personal

Information system to customer.

4. To measure connectivity, mobility & Market areas of Customers.

RESEARCH QUESTION

(i) What is the benefit of M-Commerce?

 (ii) What is the importance of M-Commerce?

(iii) What are the drawbacks of M-Commerce?

REASEARCH METHODOLOGY

LITERATURE SURVEY –
 A comprehensive review of the relevant literature includes a strategy for selling
the products has been undertaken in order to develop an understanding the work in
the field of selling.

EXPLORATION REASEARCH –

The purpose of exploratory research process narrowing of the scope of the research
topic and a transformation of the discovered problem into defined ones,
incorporating the specific research topic. It attempts to describe the cause and
effect relationship between variables in a problem model. Exploratory research is
commonly used to ambiguous problems, or when the available knowledge is not
absolute.

Case study –
 In this chapter some cases of the organization will be presented , the chapters will
begins with a brief description of the selling process followed by the analysis with
the use of a questionnaire.

EVALUATION OF THE ORGANISATION PRESENT STRATEGY-

The company is looking for the increase in the sales and evaluating the process of
selling by better means achieve the desired target.

WRITING UP-

This stage includes writing up the contents of the dissertation and covers the
chapter proposed in the following section.

PROPOSED CONTENT

Chapter – 1 Introduction

Chapter - 2 Company Profile

Chapter – 3 Research Methodologies

Chapter -4 Data Analysis and Interpretation

Chapter -5 Findings and Conclusion

Chapter -6 Suggestion and Recommendation

Bibliography

WORK PLAN

Understanding the company, collection of details about the company wills about
10 Days

I have to collect primary data by interviewing the people with the help of the
Questionnaire and the collection of secondary data from the organisation will take
next 20 Days.

Data presentation, evaluation, processing and printing will take another 15 Days.