Brand Awareness Towards ICICI Life Insurance

“Customer perception and attitude towards ICICI Prudential life insurance”
INDEX
SL NO CONTENTS PAGE NO
1 EXECUTIVE SUMMARY 1-2
2 ABOUT INDUSTRY 3-12
3 COMPANY PROFILE 13-32
4 RESEARCH METHODOLOGY 33-36
5 DATA ANALYSIS 37-74
6 FINDINGS 75-76
SUGGESTIONS 77
7
CONCLUSION 78
8
9 BIBLOGRAPHY 79
10 APPENDICES 80-85
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EXECUTIVE SUMMARY
The main purpose of the study is to be identified the customer’s perception and
attitude towards ICICI Prudential life insurance at Hubli City which will help the
company to make the marketing strategy. The study will help the company to make
strategies and new products/Plan and emphasize on their weaker areas. And also The
Brand Image of various companies will be known which will helps the company to find
out where their competitor stands in the minds of the people. And also the most of the
people are invested in the insurance. Majority of the people are need safety investment
and also to get the more returns. And majority of the people are aware of the ICICI
Prudential it is 83% as per the study.
Topic of the study
“Customer perception and attitude towards ICICI Prudential life insurance at Hubli”
Research objective
1) To examine the awareness of customers to life Insurance(ICICI Prudential)

2) To know the satisfaction level of customers.
3) To identify the expectations of customers towards life Insurance.(ICICI
Prudential)
4) To study the needs of customers.
5) To know the opinion regarding benefits provided by life insurance (ICICI
Prudential).
6) To compare ICICI prudential life insurance with competitors.
Out Comes
 Out of the 100 respondents more number people are invested in ICICI Prudential
that is 53%, and less in the other insurance company.
 Out of 100 respondents know in the ICICI prudential T.V.Advetisement19%,

News Paper and Magazines 26%, Company Advisors 33% Friends and relatives
8% and 14% not responding majority is company advisors.
 Out of the 100 respondents they excepting quick service it 48% and transferency
22%, convenient investment facility 16%, quick settlement 12% and not
responding 2%.
 Out of the 100 respondents the benefits partialwithdrawl 28%,loan on policy 23%
charges 5%, Bonus on policy 23%, return on investment 7% and pay back period
is to be 6% in this partialwithdrawal is more majority
 Out of the 100 respondents 81% people are need insurance policy and 19%
peoples are not need any insurance policy. The more number of the people need
life insurance policy.
(Datils findings mentioned in the page No. 75)
A Brief history of the Insurance Sector
The business of life insurance in India in its existing form started in India in the year 1818
with the establishment of the Oriental Life Insurance Company in Calcutta.
Some of the important milestones in the life insurance in India are; 1912: The Indian Life
Assurance For over 50 years, life insurance in India was defined and driven by only one
company- the Life Insurance Corporation of India (LIC). With the Insurance Regulatory
and Development Authority (IRDA) Bill 1999 paving the way for entry of private
companies into both life and general sectors there was bound to be new-found
excitement- and new success stories. Today, just three years since their entry, their
cumulative share has crossed 13% (source: IRDA), far exceeding expectations. Clearly
insurance is on a growth path.
The percentage of premium income to GDP which was just 2.3% in 2000-01 rose
to 3.3% in 2002-03; and life insurance has emerged as the dominant contributor to this
growth.
The industry presented a huge opportunity. Life insurance penetration, for

instance, was at an abysmal 22% of the insurable population. However, private players
have had to rise to many challenges. They were faced with attitudinal barriers towards the
category and the perception that insurance was only a tax saving tool. Insurance per se
had lost it basic rationale: protection. It wasn’t surprising then that its potential lay frozen
and unexploited. The challenge for private insurance players was to change the
established category driver and get customers to evaluate life insurance as an investment-
cum-protection tool.
Insurance
Every assets have a value for its owner and also for those who are benefited with the
existence of that asset. Insurance is concerned with the protection of economic value of
assets.
All of us are interested in the creation of assets because:
 All assets have Values,
 They yield income to owner.
 They meet some other need of the owner.
 They may provide satisfaction of some needs and yield income to the owner.
Insurance in India
The insurance sector in India has come a full circle from being an open
competitive market to nationalization and back to a liberalized market again. Tracing the
developments in the Indian insurance sector reveals the 360 degree turn witnessed over a
period of almost two centuries.
The Insurance Regulatory and Development Authority (IRDA)
Reforms in the Insurance sector were initiated with the passage of the IRDA Bill
in Parliament in December 1999. The IRDA since its incorporation as a statutory body in
April 2000 has fastidiously stuck to its schedule of framing regulations and registering the
private sector insurance companies.
The other decisions taken simultaneously to provide the supporting systems to the
insurance sector and in particular the life insurance companies were the launch of the
IRDA’s online service for issue and renewal of licenses to agents.
The approval of institutions for imparting training to agents has also ensured that
the insurance companies would have a trained workforce of insurance agents in place to
sell their products, which are expected to be introduced by early next year.
Since being set up as an independent statutory body the IRDA has put in a
framework of globally compatible regulations. In the private sector 12 life insurance and
6 general insurance companies have been registered.
Function and powers of IRDA

 It is issues the applications in insurance area, a certificate of registration as well as
renewal modification, withdrawal, cancellation of registrations.
 It protects the interests policy holder in any insurance co in the matters related to
the assignment of policy, nomination by policy holder, insurable interest and
resolution of insurance claim, submission value of the policy.
 Once of the major functions of the IRDA includes endorsing competency in the
insurance business. Apart from this upholding and regulating professional
organization insurance and reinsurance business is also major duty of IRDA
 IRDA is also entitled to for asking for information, undertaking inspection and
investigating the audit of the insurance business is also a major duty.
 IRDA is specifies the terms and pattern in which books of accounts are to be
maintained and statement of account shall be provided by insures and other
insurance mediators.
 It is also regulates investment of fund by insurance companies as well the
maintenance of margin of solvency.
 It is also empowered to be involved in the arbitration of disagreements between
insurers and insurance intermediaries.
 It is meant to specify the proportion of premium income of the insurer to finance
policies.
 IRDA also specifies the share of life insurance business and general insurance
business to be accepted by the insurer in the rural or social sector
Impact of IRDA on Indian Insurance sector

The creation of IRDA has brought revolutionary changes in the Insurance sector.
In last 10 years of its establishment the insurance sector has seen tremendous growth.
When IRDA came in to being: only players in the insurance industry were Life Insurance
Corporation(LIC)General Insurance Corporation of India(GIC),now in the last decade 23
new players have emerged in the filed of insurance. The IRDA also successfully deals
with any discrepancy in the insurance sector.
Advantages of life insurance:
 Life insurance policy creates an estate: If the bread winner or the saving holder
unfortunately dies then the insurance company will become payable lump sum
amount than what ever premium amount paid by the policy holder. By this we can
say that the life insurance will provide the financial help to the insured
dependents.
 Life insurance is forced to continue the payment of the premium. But in the other
savings the holder can have chance to withdraw the money when he want to fulfill
his desires. But in case of life insurance there is no any chance for withdraw the
money then he has to surrender his policy then the very small percentage of
amount will paid by the insurance company. Because of this the policyholder does
not go for withdraw the money.
 Any court of law or income tax authorities cannot attach life insurance. In this
insurance the married person can take policy under married women’s property acts
for the benefit of his wife/children and create separate estate for their benefit. Life
insurance thus can be used as a gift to the near and dear
 Life insurance can be utilized as a collateral security for housing loan. In case of
the death of the policy holder then the amount available under the life insurance
policy is adjusted for the payment of outstanding loan and interest. It will help to
the dependents of the policyholder.
 The proceeds of a life insurance policy including any bonuses paid are not liable
for income tax.
 The settlement of the claim of the policy is very simple. In case of death of the
insured, the insured amount will be paid to the nominee of the policy and in case
of the survival of the policyholders till at the end of the maturity period then the
insured amount will be paid to the policy owner.
People need for Insurance
1) It provides the financial security to the family. An untimely / sudden death of the
breadwinner the result is that the family faces a great financial problem. So that
time Life Insurance is a best instrument for family to solve the financial problem.
2) Every person lives in dreams-dreams like high education for Children, grand
marriage to daughters, etc. Life insurance will make such dreams come true if the
even dreamer is no more.
3) Own shelter has become an essential to every one. Many institutions offer
mortgage loan for purchase or construction of a house or flat. Life insurance acts
as a collateral security in respect of such loans. Without such security the same
shelter considered on asset as long as the house purchaser is alive. Will become
liability to the family if he dies before repayment of the entire loan.
4) Life insurance provides financial independence in old age. The lump sum maturity
value of a policy when received can be invested to yield interest sufficient to meet
expenses after retirement from work life.
5) Organization can purchase group life insurance polices as part of their employee –
welfare program. This acts as a moral booster to the worker and result in
improved productivity.
Stages/ steps in Policy Issuance
1) Proposal
A Proposal Stage is the First stage before the policy is issued at COPS. At this
stage, the application form is received by COPS, but it is pending for issuance due
to further clarifications required from the customer.
2) Login
A proposal which is complete i.e., duly filled with all necessary documents
attached to it & accepted by the Branch ops, is called a Login
3) Reject
An Application gets rejected at the Branch Ops level due to necessary details not
filled in the form or necessary documents not submitted is a Reject. It is then sent
back to the Advisor for completion.
4) Issuance
Issuance means a policy that is issued to the Customer by Central Ops.
5) Decline Status
When a customer refuses to take a policy post login but before Issuance is called a
Decline
6) Cancellation
When the cheque given by the customer bounces, it amounts to cancellation of the
policy.
7) Lapse
A policy for which the Customer fails to pay subsequent premiums is a Lapsed
Policy.
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INSURANCE COMPANIES
IRDA has so far granted registration to 12 private life insurance companies and 9 general
insurance companies. If the existing public sector insurance companies are included, there
are currently 13 insurance companies in the life side and 13 companies operating in
general insurance business. General Insurance Corporation has been approved as the
"Indian reinsurer" for underwriting only reinsurance business. Particulars of the life
insurance companies and general insurance companies including their web address are
given below:
LIFE INSURERS Websites

Public Sector
Life Insurance Corporation of India www.licindia.com
Private Sector
Allianz Bajaj Life Insurance Company Limited www.allianzbajaj.co.in
Birla Sun-Life Insurance Company Limited www.birlasunlife.com
HDFC Standard Life Insurance Co. Limited www.hdfcinsurance.com
ICICI Prudential Life Insurance Co. Limited www.iciciprulife.com
ING Vysya Life Insurance Company Limited www.ingvysayalife.com
Max New York Life Insurance Co. Limited www.maxnewyorklife.com
MetLife Insurance Company Limited www.metlife.com
Om Kotak Mahindra Life Insurance Co. Ltd. www.omkotakmahnidra.com
SBI Life Insurance Company Limited www.sbilife.co.in
TATA AIG Life Insurance Company Limited www.tata-aig.com
AMP Sanmar Assurance Company Limited www.ampsanmar.com
Dabur CGU Life Insurance Co. Pvt. Limited www.avivaindia.com
GENERAL INSURERS
Public Sector
National Insurance Company Limited www.nationalinsuranceindia.com
New India Assurance Company Limited www.niacl.com
Oriental Insurance Company Limited www.orientalinsurance.nic.in
United India Insurance Company Limited www.uiic.co.in
Private Sector
Bajaj Allianz General Insurance Co. Limited www.bajajallianz.co.in
ICICI Lombard General Insurance Co. Ltd. www.icicilombard.com
IFFCO-Tokio General Insurance Co. Ltd. www.itgi.co.in
Reliance General Insurance Co. Limited www.ril.com
Introduction ICICI Prudential
The retail financial services industry is undergoing a fundamental transformation as one

of the biggest demographic waves in history transitions out of the workforce and into
active retirement. Some estimates suggest that, in the US and the UK alone, some £7
trillion of assets could move into the retirement market over the next five years, and there
is also a significant and growing retirement opportunity in Asia.
Not only are these people likely to live longer than previous generations, but their
needs are fundamentally different from their predecessors. In particular, many are looking
for a more active life style in retirement, but often underestimate the savings required for
this. In addition, there is a move towards greater self-provision as a result of declining
state support. The increased cost of long-term care is also a significant factor, as is the
need to protect the value of assets against inflation over longer periods of time.
We believe that this global retirement opportunity will be a significant driver of

growth and profitability over the coming years, and that we have a set of assets and
capabilities which position us extremely well to capture a disproportionately large share
of that opportunity in our chosen markets. These include our brands, our investment and
risk management skills, our product innovation and our powerful distribution networks.
COMPANY PROFILE
ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank,
a premier financial powerhouse and prudential plc, a leading international financial
services group headquartered in the United Kingdom. ICICI Prudential was amongst the
first private sector insurance companies to begin operations in December 2000 receiving
approval from Insurance Regulatory Development Authority (IRDA).
The total capital infusion stand at Rs47.80 billion, with ICICI bank holding a take
of 74% and Prudential plc holding 26% and also Today ICICI Prudential is our nation
team comprises of 2099 branches (inclusive of 1116 micro-offices), over 276000
advisors, and 18 brancassurance partners.
Vision
To be the dominant Life and Pension player built on trust by world class people and
service.
This they hope to achieve by:
 Understanding the needs of customers and offering them superior products and
service
 Leveraging technology service customers quickly, efficiently and conveniently
 Developing and implementing super risk management and investment strategies to
offer sustainable and stable returns to their policyholders
 Providing an enabling environment to foster growth and learning for their
employees
 And above all, building transparency in all their dealings.
Mission
In the ICICI prudential Life Insurance Company is continues process, movement and
direction to enable every individuals as a member of ICICI company community, to
realize and active his potential so as to contribute to the achievement of the insurance
goal and derive satisfaction there from.
Objectives
 Excellence in customer service.

 Profit orientation.
 Belongings and commitment to the organization.
 Fairness in all dealings and relations.
 Risk taking and innovation.
 Team playing.
 Learning and renewal
 Integrity.
 Transparency and discipline. In policies and syste
VALUES:
Every member of the ICICI Prudential team is committed to 5 core values: Integrity,
Customer first, Boundary less, Ownership, and passion. The values shine fourth in all we
do, and have become the keystones of our success.
Promoters
ICICI Bank ICICI Bank Limited (NYSE:IBN) It is India ‘s largest private sector bank
and the second largest bank in the country with consolidated total assets of about US$ 95
billion’s of march 31,2009. The ICICI Bank subsidiaries include India’s leading private
sector insurance companies and among its largest securities brokerage firm, mutual funds
and private equity firm. The ICICI currently operation 19 countries including India.
Prudential plc It is established in London in 1848, prudential plc is a leading internal

retail financial services group with significant operation is Asia and UK. Prudential has
been writing protection and savings insurance for over the 160 years, and today has more
than 21million customers worldwide and over 249billion assets under management as of
December 31, 2008. In Asia, Prudential is leading Europe-based life insurance with
operations in China, Hong Kong, India, Indonesia, Japan,, Korea, Malaysia, Philippines,
Singapore, Taiwan, Thailand and Vietnam, prudential is largest asset management. And
operation in ten market including China, Hong Kong, India, Japan, Korea, Singpore,
Taiwan, Vietnam, and United Arab Emirates.
BOARD OF DIRECTORS
The ICICI prudential Life Insurance Company Limited Board Comprises reputed people
from the finance industry both from India and abroad.
Mr.Chanda D.Kochhar, Chairperson

Mr. N. S. Kannan, Director
Mr. K.Ramkumar, Director
Mr. Barry Stowe, Director
Mr. Adrisan O’Connor, Director
Mr. Keki Dadiseth, Independent Director
Prof. Marti G. Subranhmanyam, Independent Director
Ms. Rama Bijapurkar, Independent Director
Mr. Vinod Kumar Dhall, Independent Director
Mr. V. Vaidyanathan, Managing Director andCEO
Management Team
Mr. V. Vaidyanathan Managing Director and CEO

Ms. Anita Pai Executive Vicepresident Customer
Techonology andMarketing services
Dr. Avijit Chatteriee Appointed Actuarcy
Mr. Puneet Nanda Executive Vice President
ORGANIZATION STRUCTURE
CEO
Senior Voice President
Voice President
ZM Manager
Regional Manager
Associate Regional Manager
Area Manager/Sales Manager
Sourcing structure
Manager Manager
business Manager Manager Agency Manager
Senior Business Agency Senior Unit
STUDY OF DEPARTMENTS IN THE ICICI PRUDENTIAL
Finance
Finance function in ICICI Prudential is committed to create an infrastructure that is
aligned to shareholder expectations. Finance basically comprises of four functions. .
Corporate Planning and MIS provide feedback on business strategies. This includes
driving the budgeting process, providing strategic inputs for decision-making and
management reporting and analysis. The Accounts function includes preparation and
maintenance of financial records, funds management, and expense processing and
treasury operations. Compliance ensures that every action is within the regulatory
framework. This includes reviewing compliance requirements and supporting the ethical
framework of ICICI Prudential life. Internal audit provides assurance to the management
over the organizations' control framework and includes process risk management,
information security assessment and business continuity assessment.
Marketing
The Marketing function at ICICI Prudential life insurance covers an array of activities -
brand and media management, channel support, direct marketing and corporate
communications. The Brand and Communications team is in charge of advertising,
consumer research, media planning & buying and Public Relations; that helps develop
and nurture ICICI Prudential's corporate identity while effectively communicating its
varied product offerings to the customer. Channel marketing provides support to the sales
force by streamlining the design and development of collaterals and sales tools across
distribution channels. The Direct marketing team was set up to generate high quality leads
for profitable business. The team achieves this through target database acquisition and
communicating customized product information through e-mailers, telemarketing and
innovative direct mailers.
Tied Agency
Tied Agency is the largest distribution channel of ICICI Prudential, comprising a large
advisor force that targets various customer segments. The strength of tied agency lies in
an aggressive strategy of expanding and procuring quality business. With focus on sales
& people development, tied agency has emerged as a robust, predictable and sustainable
business model.
Bancassurance and Alliances
ICICI Prudential was a pioneer in offering life insurance solutions through banks and
alliances. Within a short span of two years, and with nearly a large number of partners,
B & A has emerged as a vital component of the company’s sales and distribution strategy,
contributing to approximately one third of company’s total business. The business
philosophy at B&A is to leverage distribution synergies with our partners and add value
to its customers as well as the partners. Flexibility, adaptation and experimenting with
new ideas are the hallmarks of this channel.
Customer Service and Operations
The Operations department oils the work processes between the customer and the
company to ensure consistent and quality service to the customer. To streamline the
operations, the Operations department interfaces between the clients and the agents, the
branches and the underwriters, and manages work processes. The Vision at Customer
Service is to deliver ‘World Class Service’ at every opportunity. Units such as the 9 to 9
contact centre, Outbound Call Centre, Customer Care and Query Resolution Unit are all
committed to providing effective solutions to over lakhs of customers across the country.
Human Resource
The people strategy of ICICI Prudential is “To build a committed team with a culture of
innovation, learning and growth. The Human Resource Function at ICICI Prudential
drives the people strategy of the business. With its initial focus on operational excellence
to deliver benefits and services to staff members, HR is now committed to building
capability through state of the art processes. A robust performance management system,
compensation system and a segmented training architecture enable it to deliver value to
the organization.
Information Technology
The Information Technology function at ICICI Prudential is committed to enable business
through the use of technology. It is segmented into 4 groups to enable highest levels of
delivery to the customers: Life Asia Solutions Group that provides flexibility in designing
better product offerings to end-users, the Solutions Group- Web that provides real-time
information to customers and is responsible for customer relationship management, IT
Architecture & Corporate Solutions Group is in charge of developing and maintaining a
blueprint for the IT architecture for the enterprise as a whole. This team works as an in
house R&D Solution Group, exploring new technological initiatives and also caters to
information needs of corporate functions in the organization. IT Infrastructure group is
responsible for providing hardware, software, network services to the whole organization.
This group runs the 'Digital Nervous System' of the Enterprise at the highest levels of
efficiency and provide robust, scalable and highly available platform for deployment of
business application.
ICICI PRUDENTIAL LIFE INSURANCE PRODUCTS/ PLANS

Insurance Solutions for Individuals:
ICICI Prudential Life Insurance offers a range of innovative, customer-centric products

that meet the needs of customers at every life stage. Its products can be enhanced with up
to 5 riders, to create a customized solution for each policyholder.
Savings Solutions
 Secure Plus: Is a transparent and feature-packed savings plan that offers 3 levels
of protection.
 Cash Plus:Is a transparent, feature-packed savings plan that offers 3 levels of
protection as well as liquidity options.
 Save’n’ Protect: Is a traditional endowment savings plan that offers life protection
along with adequate returns.
 Cash Back :Is an anticipated endowment policy ideal for meeting milestone
expenses like a child’s marriage, expenses for a child’s higher education or
purchase of an asset.
 Life Time Gold: Is offer customers the flexibility and control to customize the
policy to meet the changing needs at different life stages. Each offer 4 fund
options ? Preserver, Protector, Balancer and Maximiser.
 Life Link II: Is a single premium Market Linked Insurance Plan which combines
life insurance cover with the opportunity to stay invested in the stock market.
 Premier Life: Is a limited premium paying plan that offers customers life
insurance cover till the age of 75.
 Invest Shield Life: Is a Market Linked plan that provides capital guarantee on the
invested premiums and declared bonus interest.
 Invest Shield Cash: Is a Market Linked plan that provides capital guarantee on the
invested premiums and declared bonus interest along with flexible liquidity
options.
 Invest Shield Gold: Is a Market Linked plan that provides capital guarantee on the
invested premiums and declared bonus interest along with limited premium
payment terms.
Protection Solutions
 Life Guard :Is a protection plan, which offers life cover at very low cost. It is
available in 3 options Level term assurance, level term assurance with return of
premium and single premium.
 Home Assure: Is a mortgage reducing term assurance plan designed specifically to

help customers cover their home loans in a simple and cost-effective manner.
Child Plans
 Smart Kid: Is Education plans provide guaranteed educational benefits to a child
along with life insurance cover for the parent who purchases the policy. The
policy is designed to provide money at important milestones in the child’s life.
SmartKid plans are also available in unit-linked form both single premium and
regular premium.
Retirement Solutions
 Forever Life is a retirement product targeted at individuals in their thirties.
 Secure Plus Pension: Is a flexible pension plan that allows one to select between 3
levels of cover.
Market-linked products
 Lifetime Pension: is a regular premium market-linked pension plan
 Life Link Pension II is a single premium market-linked pension plan. Invest

Shield Pension is a regular premium pension plan with a capital guarantee on the
investible premium and declared bonuses.
 Golden Years: is a limited premium paying retirement solution that offers tax
benefits. up to Rs 100,000 u/s 80C, with flexibility in both the accumulation and
payout stages.
 ICICI Prudential also launched “Salaam Zindagi”, a social sector group insurance
policy targeted at the economically underprivileged sections of the society.
 Life Time Super: A market-linked insurance products that adapts itself to

changing
 protection and investment need. The benefits are potentional to earn high returns,
Death benefit, partial withdrawals, Tax benefits.
 Life Link Super: It is the unique, single premium united linked investment-cum-
insurance solution. It offers attractive premium allocation along with flexible
investment options to opportunity to enjoy potentially high returns on your
investments, without compromising on the protection of your family.
 Life Time Plus: It is one –stop solution for investors who are looking for a plan
offers for the benefits of the insurance cover along with flexible investment
options. The payment will be three different modes like Monthly, half yearly, Year.
 Premier Life Gold: The Premier Life Gold High net worth segment is looking for
plan which gives potional high returns, liquated and a flexibility option to design
there own plan. And wealth along with insurance protection.
Health Solution
 Health Assure: Is a regular premium plan which provides l ong term cover against
6 critical illnesses by providing policyholder with financial assistance, irrespective
of the actual medical expenses.
 Health Assure Plus: Is a regular premium plan which provides long term cover
against 6 critical illnesses by providing financial assistance, irrespective of actual
medical expenses, as well as an equivalent life insurance cover
Flexible Rider Options

 ICICI Prudential Life offers flexible riders, which can be added to the basic
policy at a marginal cost, depending on the specific needs of the customer.
 Accident & disability benefit: If death occurs as the result of an accident during
the term of the policy, the beneficiary receives an additional amount equal to the
rider sum assured under the policy. If the death occurs while traveling in an
 authorized mass transport vehicle, the beneficiary will be entitled to twice the sum
assured as additional benefit.
Accident Benefit: This rider option pays the sum assured under the rider on death due to
accident.
 Critical Illness Benefit: Protects the insured against financial loss in the event of
9 specified critical illnesses. Benefits are payable to the insured for medical
expenses prior to death.
 Income Benefit: This rider pays the 10% of the sum assured to the nominee every
year, till maturity, in the event of the death of the life assured. It is available on
Smar Kid, Secure Plus and Cash Plus
Waiver of Premium: In case of total and permanent disability due to an accident, the
premiums are waived till maturity. This rider is available with Secure Plus and Cash Plus.
COMPETITORS FOR ICICI PRODUENTIAL

 LIC –(Life Insurance company)
 Postal Life Insurance.
 Bajaj Allianz Life Insurance Co. Ltd.
 Birla Sun Life Insurance Co. Ltd.
 HDFC Standard Life Insurance Co. Ltd.
 ING Vysya Life Insurance Co. Ltd.
 Max New York Life Insurance Co. Ltd.
 MetLife India Insurance Co. Pvt. Ltd.
 Kotak Mahindra Old Mutual Life Insurance Co. Ltd.

 SBI Life Insurance Co. Ltd.
 Sahara India Life Insurance Co. Ltd.
 Shriram Sunlam.
 Reliance Life Insurance,
 Axa Bharti Enterprises.
UNIT LINKED INSURANCE PRODUCTS

ULIPs are a category of goal-based financial solutions that combine the safety of
insurance protection with wealth creation opportunities. In ULIPs, a part of the
investment goes towards providing you life cover. The residual portion of the ULIP is
invested in a fund which in turn invests in stocks or bonds; the value of investments alters
with the performance of the underlying fund opted by you.
Simply put, ULIPs are structured in such that the protection element and the
savings element are distinguishable, and hence managed according to your specific needs.
In this way, the ULIP plan offers unprecedented flexibility and transparency.
Growth of ICICI Prudential

ICICI Prudential Life has retained its leadership position over the past eight years, in the
Indian private life insurance sector.
Some of the factors that distinguish us from other players in the market are:
 Assets held are over Rs. 32,000 crores as on March, 2009
 Total capital stands at Rs. 4,780 crores (as of March, 2009) with ICICI Bank and
Prudential plc holding 74% and 26% stake respectively
 Posted a growth of 13% (April 1, 2008 to March 31, 2009) for garnering total
received premium (new business + renewal) of Rs 15,356 crores as against Rs
13,563 crores in FY2008
 Underwritten over 9 million policies since inception
Major Market Players:

Presently there are 15 Life insurance companies in the country. There is only one public
sector company LIC and the rest 14 are from private sector. Although LIC has been
dominating the Life Insurance business since past few years the private players have now
started to build up momentum. So I have mentioned only few as below.
a. HDFC – Standard Life : HDFC Standard Life Insurance HDFC Standard Life
Insurance Company is a joint venture between India's largest housing finance
provider, HDFC and Europe's largest mutual life assurance company - The
Standard Life Assurance Company (U. K). The company was registered.
b. Reliance Life Insurance Company Ltd: Reliance Life Insurance Company

Ltd.is part of the reliance capital ltd. It is one of the leading private sector
financial services,Relience Life Insurance is not only one of the India fatest
growing life insurance company but also countest amongs the top 4 private sector
insurance. In just 2 years the company has crossed marked 1.7 million policies
and reliance co. 600 brances in the 10 months taking. The overall branch sector
above to life insurance company is one of the only two ISO 9001-2000 certificate
LIC insurance.
c. ING Vysya Life Insurance Company Limited: ING Vysya Life Insurance
Company Limited established its foothold in the private life insurance industry in
India in September 2001. In a branch network of over 140 branches with head
office in Bangalore, ING Vysya Life Insurance Co employees around 3000
employees with a sales force of over 21,000 insurance agents and brokers. ING
Vysya Life enjoys a customer base of 4.5 lakh and a total income of Rs. 400 crore.
d. Life Insurance Corporation of India (LIC): Life Insurance Corporation of India

is a 100% government held Public Sector Company. Being the first to be
established LIC is the forerunner in the Life Insurance sector. It owned by the
government.
e. Bajaj Allianz Life Insurance Co: Bajaj Allianz Life Insurance Company is a
74:26 Joint venture between Bajaj Auto limited and Allianz AIG the company was
registered on 3/8/2001. It is also one of the largest private insurance co.
f. The TATA AIG Group: TATA AIG group is a 74:26 JV between Tata Group and
AIG. It belongs to the private sector. The company was registered on
12/2/2001.with IRDA .
g. SBI Life Insurance Company Ltd: SBI Life Insurance Company is a 74:26 Joint
venture between SBI and Cardiff S.A. The company was registered on
31/3/2001.It is a private sector company.
AWARDS
ICICI Pru Life ranked as the Most Trusted Pvt Life Insurance brand in the Brand Equity
"Most Trusted Brands 2009" survey
ICICI Prudential Life won a Gold award for About ULIPS.com and Health Saver
campaign, innovation award for www.taxguru 08-09.com and a silver award for its
Insurance yoga campaign at the ICICI Group Marketing Excellence award.
Confederation of Indian Industry (CII) - Western Region recently awarded ICICI

Prudential Life a 'Commendation for Strong Commitment to HR Excellence 2008' at the
CII HR Summit 2008.
ICICI Prudential Life Insurance was awarded with the coveted 'ICAI Award for
Excellence in Financial Reporting' by the Institute of Chartered Accountants of India
(ICAI) for the financial year ended March 31, 2008.
ICICI Prudential Life was awarded the Life Insurance Company of the Year at
the12th Asia Insurance Industry Awards 2008.
ICICI Prudential Life won the Award for Brand Excellence in the Banking and
ICICI Prudential life insurance
ICICI Prudential Life was awarded with two Bronze Effie's in the sevices catgeory
for its Corporate campaign and Retirement Number campaign
ICICI Prudential Life Insurance won the award for the Best Life Insurer-Runner
up at the Outlook Money & NDTV Profit Awards 2008
ICICI Prudential Life was awarded the SAP ACE 2008 Best Business Objects
Award for its IT practices
ICICI Prudential Life Insurance won the award for the Best Life Insurer-Runner
up at the Outlook Money & NDTV Profit Awards 2007
ICICI Prudential Life’s, retirement solutions campaign for the year 2006-07 was
awarded the Bronze Effy trophy in the services category.It also won the Brand Equity
Bravery Award 2007, instituted by Ad club.
Innovation Award for launching Diabetes Care – Prudence Award 2006. People
Award for excellence in training and people development - Prudence Award 2006 .
Best Life Insurer 2003. Outlook Money Awards 2003 & 2004 IMM Award for
Excellence. Institute of Marketing & Management
India's Most Customer Responsive Insurance Company. Avaya Global Connect

Economic Times. Customer Responsiveness Awards
Organisation with Innovative HR Practices Indira Group of Institutes
Superbrand 2003-04
Silver Effie for Effectiveness of the ‘Retire from Work not life’ advertising
campaign Effies 2003
Ms. Shikha Sharma, MD & CEO, ICICI Prudential Life Insurance Co. Ltd. was
adjudged the Businesswoman of the year at The Economic Times Awards for Corporate
Excellence, 2007-08.
ICICI Prudential Life won the UK Trade & Investment India Business Awards
2008 in the Business Partnership Award-Large Company category
Ms. Shikha Sharma, MD & CEO, ICICI Prudential Life Insurance was adjudged
the Entrepreneur of the Year-Manager at the Ernst and Young Entrepreneur Awards 2007.
Ms. Shikha Sharma, MD & CEO, ICICI Prudential Life Insurance was awarded
the Outstanding Businesswoman of the Year at CNBC TV18's India Business Leader
Awards 2007
Prudence Customer Centricity Award 2004 & 2005. Prudential Corporation Asia
RECOGNISATION
ICICI Prudential Life was recognized as the most trusted brand amongst private
life insurers in the Economic Times-Most Trusted Brand survey 2008.
IMM Award for Excellence. Institute of Marketing & Management Organization

with Innovative HR Practices. India Group of Institutes Organization with Innovative HR
Practices. Asia-Pacific H R Congress Awards for HR Excellence
RESEARCH METHODOLOGY
Topic of the study
“Customer perception and attitude towards ICICI Prudential life insurance at Hubli “
Research objective
1) To examine the awareness of customers to life Insurance(ICICI Prudential)

2) To know the satisfaction level of customers.
3) To identify the expectations of customers towards life Insurance.(ICICI
Prudential)
4) To study the needs of customers.
5) To know the opinion regarding benefits provided by life insurance (ICICI
Prudential).
6) To compare ICICI life insurance with competitors.
Need for the study

The study of the customer perception and attitude help to the company to know what the
present states (Scenario ) of a company reference to other competitors in the insurance
sector. It will help full to determine how the customer choice different from others and to
know there opinion and needs of the insurance
Scope for the study

In the restless and risk world life Insurance is vary important instrument for which we can
given financial security to our family
Limitation of the study

Not single work is exception to the limitation every work has got its limitations. It is
assumed that the sample selected represents entire population.
Area of Research : Hubli city

Research approach : Survey method
Research Instrument : Questionnaire
Sample Method : Convience Sampling, Personal Interview,
Sample Unit : Hubli city
Sample size : 100 Customers
Hypothesis testing
On the basis of assumption
HO-More than are equal to 80% people are aware of the ICICI life insurance.
H1-Less than 80% of people are unaware of ICICI life insurance.
Sampling-
I have taken the sample size is 100 and also. I selecting Probability sampling method for
conducting panel and Personal Interview this is help to our research study.
Data Collection Method

Data source:
Primary Data: Personal interactions, Observations
Training programs,Through Questionnaire
Secondary Data: websites, Brochures, Magazines. Books
Testing of Hypothesis
For this research study I chosen 100 sample size among the 30 of a polit study and in this
sample size 80% of the peoples are aware of the ICICI Prudential life insurance
H0=More than are equal to 80% people are aware of ICICI Prudential life insurance.
H1=Less than 80% people are not aware of ICICI Prudential life insurance.
N=Total Sample size

P= 80/100 = 0.80
p(1-p)
= n-1
0.8(1-0.80)
= 100-1
= .80.(0.2)
99
= 0.16/99
= 0.00161
= 0.0402
Zcal= P0-P
S
Po =0 .86
P =0.80
S =0.0402
= 0.86-.80
0.0402
= 0.06 / 0.0402
= 1.492
Zcal less then Z table value i.e.1.492<1.64 Null Hypothes is Accept.
DATA ANALYSIS
Gender
Statistics
N Valid 100
S Missing 0
Mean 1.12
GENDER Median 1.00
Mode Frequency 1
Percent Valid Cumulative
Percent Percent
Valid Male 88 88.0 88.0 88.0
Female 12 12.0 12.0 100.0
Total 100 100.0 100.0
GENDER
100
80
60
40
Frequency
20
0
male female
GENDER
Analysis
Out of 100 .respondents mong them 88% male and 12% are female.
AGE
Statistics
GENDER AGE
N Valid 100 100
Missing 0 0
Mean 1.12 1.58
Median 1.00 1.00
Mode 1 1
AGE
Frequency Percent Valid Percent Cumulative
Percent
Valid 18-25 56 56.0 56.0 56.0
26-35 32 32.0 32.0 88.0
36-45 10 10.0 10.0 98.0
45-above 2 2.0 2.0 100.0
Total 100 100.0 100.0
AGE
60
50
40
30
Frequency
20
10
0
18-25 26-35 36-45 45-above
AGE
Analysis
Out of the 100 respondents. age is 18 -25 are 56%, 26-35 are 32%, 36-45 are 10%
And 45-above 2%
Annual Income
INCOME Statistics
N Valid 100
Missing 0
Mean 1.42
Median 1.00
1
Mode
INCOME
Frequency Percent Valid Percent Cumulative Percent
Valid below 1 lakh 68 68.0 68.0 68.0
100000-200000 22 22.0 22.0 90.0
200000-400000 10 10.0 10.0 100.0
Total 100 100.0 100.0
INCOME
80
60
40
Percent
20
0
below 1 lakh 100000-200000 200000-400000
INCOME
Analysis
Out of the 100 respondents. their income is below1 lakhs 68%, 1 lakhs to2 lakhs 22%, 2
lakes to 4 lakhes 10%.
Occupation
Statistics
OCCUP
N Valid 100
Missing 0
Mean 3.32
Median 2.00
Mode 2
OCCUP
Valid Govt employee 7 7.0 7.0 7.0
Private employee 50 50.0 50.0 57.0
Professional 2 2.0 2.0 59.0
Business 10 10.0 10.0 69.0

Self employee 7 7.0 7.0 76.0
Others 24 24.0 24.0 100.0
Total 100 100.0 100.0
Occupation
Analysis
Out of the 100 respondents 7% are Government employee, 50% are Private employee,
2% are Professional, 10% are Business, 7% are self empolyeed, 24% others.
Q1) Have you invested in insurance?
Statistics
Have you
invested in
insurance
N Valid 100
Missing 0
Mean 1.13
Median 1.00
Mode 1
Have you invested in insurance

Frequency Percent Valid Cumulative
Percent Percent
Valid Yes 87 87.0 87.0 87.0
No 13 13.0 13.0 100.0
Total 100 100.0 100.0
Have you invested in insurance
Analysis
Out of 100 respondents out 87% are Invested in the insurance and 13% are not invested in
the insurance.
Q2) If Yes which is the following Insurance company?
Statistics
Iwhich is
the
following
insurance
company
N Valid 90
Missing 10
Mean 2.19
Median 2.00
Mode 2
which is the following insurance company

Frequency Percent Valid PercentCumulative Percent
Valid LIC 20 20.0 22.2 22.2
ICICI Prudential 53 53.0 58.9 81.1
Relince insurance 9 9.0 10.0 91.1
Bajaj Alianzas 4 4.0 4.4 95.6
Others 4 4.0 4.4 100.0
Total 90 90.0 100.0
Missing System 10 10.0
Total 100 100.0
Analysis
Out 100 respondents 20% in LIC, 53% in ICICI Prudential,53%in Reliance
insurance,4% in Bajaj Alianzas , 4% in other and 10% in not responding.
Q3) If ICICI Prudential life insurance from the following which
Plan?
Statistics
From
following
which plan
N Valid 81
Missing 19
Mean 1.84
Median 2.00
Mode 2
Froem which plan

Valid CHILDREN 27 27.0 33.3 33.3
EDUCATION
WEALTH 40 40.0 49.4 82.7
CREATION
Retirement 14 14.0 17.3 100.0
solution
Missing 19 19.0 100.0
Total 100 100
From following which plan
Analysis
Out of 100 respondents Children education 27%, Wealthe Creation Plan 40%, Retirement
solution, plans 14% and not respondent are 19%.
Q4) what made you to invest ICICI Prudential life Insurance?
Statistics
What made
you to
ICICI Pru
N Valid 86
Missing 14
What made you to Mean 2.35 invested in ICICI
Median 2.00
Prudential Mode 3
Valid T.V Advt 19 19.0 22.1 22.1

news papers26 26.0 30.2 52.3
and magazines
company 33 33.0 38.4 90.7

advisors
friends/ 8 8.0 9.3 100.0
relatives
Total 86 86.0 100.0
Total 100 100.0
What made you to invested in ICICI Prudential
Analysis
Out of 100 respondents.know in the ICICI prudential T.V.Advetisement 19%, News Paper
and Magazines 26%, Company Advisors 33%, Friends and reletivesand 8%, 14% are
others factors (missing system).
Q5) Are you aware of the ICICI Prudential?
Statistics
Aware of
ICICI
Prudential
N Valid 99
Missing 1
Mean 1.13
Median 1.00
Mode 1
Aware of ICICI Prudential

Percent Percent
Valid Yes 86 86.0 86.9 86.9
No 13 13.0 13.1 100.0
Total 99 99.0 100.0
Total 100 100.0
Aware of ICICI Prudential
Missing
no
yes
Analysis
Out of 100 respondents 86% are aware of the ICICI Prudential life insurance and 13% are
not aware of the ICICI Prudential life insurance. And 1% is not responding.
Q6) you have invested insurance because of.

Statistics
You have invested life insurance because of
N Valid 97
Missing 3
Mean 2.19
Median 2.00
Mode 2
Valid Life security to29 29.0 29.9 29.9
one self
To provide the40 40.0 41.2 71.1
financial security
to family
for pure14 14.0 14.4 85.6
investment
purpose
for children9 9.0 9.3 94.8
education
for retriement 5 5.0 5.2 100.0
Total 97 97.0 100.0
Total 100 100.0

Missing
f or retriement
f or children educati
f or pure investment
Lif e security to one
To provide the f inan
Analysis
Out of 100 respondents invested in the life insurance because of their Life security 29%,
To provide the financial security, 40%, and For the pure investment perpose14%,
retirement 9%, and 3% are not responding
Q7) In which of the following you are interested?
Statistics
You haveIn whichof
invested lifethe
insurance following
because of you are
intersted
N Valid 97 100
Missing 3 0
Mean 2.19 1.62
Median 2.00 1.00
Mode 2 1
The following you are interested.

Percent Percent
Valid safety and56 56.0 56.0 56.0
investment
huge returns26 26.0 26.0 82.0
balance 18 18.0 18.0 100.0
between
risk and
return
Total 100 100.0 100.0
Analysis
Out 100 respondents are to be 56% in the Safty investment. 26% in the Huge
returns.18% in the Balance between Risk and returns.
Q8) which kind of investor you are?
Statistics
kind of
investor you
are
N Valid 97
Missing 3
Mean 2.03
Median 2.00
Mode 2
which kind of investor you are
Percent Percent
Valid aggressive 34 34.0 35.1 35.1
balanced 41 41.0 42.3 77.3
preserver 7 7.0 7.2 84.5
protector 15 15.0 15.5 100.0
Total 97 97.0 100.0
Total 100 100.0
kind of investor you are
Missing
protector
aggressive
preserver
balanced
Analysis
Out of 100 respondents 34% Aggressive,41% are Balanced7% are Preserve and 15% are
Protector 3% are not responding.
Q9) The type of the investment in which you are Interested?
Statistics
Type of
Investment
In you are
interested
N Valid 99
Missing 1
Mean 1.76
Median 2.00
Mode 1
Type of Investment In you are intersted

Percent Percent
Valid long term 45 45.0 45.5 45.5
medium 31 31.0 31.3 76.8
term
short term 22 22.0 22.2 99.0
4 1 1.0 1.0 100.0
Total 99 99.0 100.0
Total 100 100.0

50
40
30
Percent 20
10
0
long term medium term short term
Analysis
Out of 100 respondents 45% long term 31% is the medium term and 22% is the short
term and 1% are not responded.
Q10) In future which kind of service you are most excepting from
ICICI Prudential life insurance?
Statistics
In future which
kind of service
you are
expecting
N Valid 98
Missing 2
Mean 1.92
Median 2.00
Mode 1
In future which kind of service you are expecting

Valid quick service 48 48.0 49.0 49.0

Transperancy 22 22.0 22.4 71.4
convient premium16 16.0 16.3 87.8
facility
quick settlement of12 12.0 12.2 100.0
insurance amount
Total 98 98.0 100.0
Total 100 100.0

In future which kind of service you are expecting
Analysis
Out 100 respondents Quick service 48%, Transferency22%, convenient premium facility
16%, quick settlement of insurance amount 12%, and 2%.are not respondents.
Q11) Satisfaction to wards ICICI Prudential life insurance?
Statistics
Satisfaction towards ICICI
Prudential
N 95
5
Mean 1.93
Median 2.00
Mode 2
Satisfaction towards ICICI Prudential
Percent Percent
Valid Highly 35 35.0 34.7 34.7
satisfied
Satisfied 40 40.0 38.9 73.7
Moderate 24 24.0 25.3 98.9
Dis satisfied1 1.0 1.1 100.0
Total 95 95 100.0
missing system 5 5
Total 100 100

50
40
30
20
Percent
10
0
Highly satisf ied Satis f ied Moderate Dis satisf ied
Analysis
Out of 100 respondents 35% are high satisfied 40% are satisfied, 24% are moderate
Dis satisfied is 1%. And 5% are notrespoding.
Q12) Are you satisfied with the services provided by ICICI

prudential Life insurance plans?
Statistics
Are you sati fied with ICICI
Prudential life insurance plan
N Valid 99
Missing 1
Mean 1.06
Median 1.00
Mode 1
Are you sati fied with ICICI Prudential life insurance plan
Percent Percent
Valid YES 93 93.0 93.9 93.9
NO 7 7.0 6.1 100.0
Total 100 100.0 100.0
Are you sati fied with ICICI Prudential life insurance plan
Analysis
Out of 100 respondents 93% are satisfied with ICICI prudential plans.7% not satis fied
with the ICICI Prudential Plans.
Q13) Are you satisfied with services provide by ICICI Prudential
life insurance?
Statistics
Are you satis fied with the services provided by
ICICI Prudential
N Valid 95
Missing 5
Mean 2.14
Median 2.00
Mode 2
Are you satis fied with the services provided by ICICI Prudential
Frequenc Percent Valid Percent Cumulative
y Percent
Valid highly 21 21.0 22.1 22.1
satisfied
Satisfied 44 44.0 46.3 68.4
Moderate 26 26.0 27.4 95.8
Dis satisfied 4 4.0 4.2 100.0
Total 95 95.0 100.0
Total 100 100.0
Are you satisfied with the services provided by ICICI Prudential
Analysis: Out 100 respondents highly satisfied 21%, Satisfied 44%, Moderate 26%,
Dissatisfied 4%. And 5% are not respoding
Q14 Rate the service provided by you life insurance advisor?
Statistics
Rate the service provided by your life
insurance advisor
N Valid 97
Missing 3
Mean 2.06
Median 2.00
Mode 2
Rate the service provided by your life insurance advisor

Percent Percent
Valid excellent 25 25.0 25.8 25.8
Good 48 48.0 49.5 75.3
moderate 18 18.0 18.6 93.8
Bad 5 5.0 5.2 99.0
Waste 1 1.0 1.0 100.0
Total 97 97.0 100.0
Total 100 100.0
Advisor service your life in surance
Analysis
Out of 100 respondents are excellent 25%,good is the45%, moderate is the 18% bad is the
5% wast is the 1%.
Q15 If you are not satisfied satisfied due to.
Statistics
If you are not satisfied ,not satisfied due to
N 85
15
Mean 1.79
Median 2.00
Mode 2
If you are not satisfied, not satisfied due to

Percent Percent
Valid delay in32 32.0 37.6 37.6
getting the
bonds
mis match39 39.0 45.9 83.5
in the
information
delay in14 14.0 16.5 100.0
getting
remainders
Total 85 85.0 100.0
Total 100 100.0

50
40
30
20
Percent 10
0
delay in getting the mis match in the inf delay in getting rem
Analysis
Out of 100 resopdance are Delay in getting bonds 32%, Mismatch information is 39%,
and Delay in getting reminder is 14% and 15% are not respodaning.
Q16 Are you aware of benefits in your policy?
Statistics
Are you aware of benefits in your policy
N Valid 100
Mean 1.07
Median 1.00
Mode 1
Are you aware of benifite in your policy?
Frequency Percent Valid PyesCumulative

isercent Percent
Valid Yes 91 91.0 92.9 92.9
No 9 9.0 7.1 100.0
Total 100 100.0 100.0
Are you aware of benifite in your policy

100
80
60
40
20
Percent
0
yes No
Are you aware of benifite in your policy
Analysis
Out 100 respondents are 91% aware of benefits in policy and 9% are not aware of the
benefits in the policy.
Q17 If yes what benefited would you consider?

Statistics
Benefit
would you
consider
N Valid 95
Missing 5
Mean 1.87
Median 2.00
Mode 2
What Benefit would you consider
Percent Percent
Valid life 36 36.0 37.9 37.9
coverage
safety of41 41.0 43.2 81.1
investment
convience 12 12.0 12.6 93.7
in
investment
product 6 6.0 6.3 100.0

features
Total 95 95.0 100.0
Total 100 100.0
Benefited consider
Analysis
Out of 100 respondents are benefits consider Life coverage 36%, Safety of investment
41%, Convince in investment 12% , Product features 6% and 5% are not responding.
Q18 which premium payment method you have opted?
Statistics
Which premium method you have opted for
N Valid 100
Mean 1.64
Median 1.00
Mode 1
Which premium method you have opted for
Percent Percent
Valid Early 61 61.0 61.6 61.6
half yearly 22 22.0 22.2 83.8
Quaterly 8 8.0 7.1 90.9
Monthly 9 9.0 9.1 100.0
Total 100 100.0 100.0
Premium method
Analysis
Out of 100 respondents are paying premium method is yearly 61%, Half yearly 22%,
Quatrly 8%, monthly 9%, they are paying the premium.
Q19) By considering which of the benefited you have invested in the

Company?
Statistics
By considering which benifited you have
invested in the company
N 98
2
Mean 2.82
Median 2.00
Mode 1
benefited you have invested in the company
Valid partial withdrawal 28 28.0 28.6 28.6
loan on policy 23 23.0 23.5 52.0

Bonus on policy 23 23.0 23.5 75.5
addiational 6 6.0 6.1 81.6
allocation
low charges 5 5.0 5.1 86.7
return on7 7.0 7.1 93.9
investment
pay back period 6 6.0 6.1 100.0

Total 98 98.0 100.0
Total 100 100.0
Benefited you have in vested in the company
Analysis
Out of 100 respondents Partialwithdrwal 28%, Loan on policy 23%, Additional
allocation 6%, bonus on policy 23%, Low charges 5% Return on investment 7% Pay back
period 6% and 2% are not responding.
Q20) Have you opted for any of the rider?
Statistics
Have you opted for any of
the rider
N 99
Mean 1.38
Median 1.00
Mode 1
Have you opted for any of the rider

Percent Percent
Valid Yes 61 61.0 61.6 61.6
No 39 39.0 38.4 100.0
Total 100 100.0 100.0

70
60
50
40
30
20
Percent
10
0
yes no
Analysis
Out of 100 respondents 61% people are opted rider and 39 % are not opted of the any
rider.
Q21) If yes in which of the following rider you have opted for?
Statistics
Following rideryou
have opted for
N 62
38
Mean 2.00
Median 2.00
Mode 2
Rider you have opted for

Percent Percent
Valid critical 14 14.0 22.6 22.6
illness
benefit rider
double 34 34.0 54.8 77.4
accident
Wiewer 14 14.0 22.6 100.0
Total 62 62.0 100.0
Total 100 100.0
Rider you have opted
Analysis
Out of 100 respondents they opted rider Criticaillness benefits 14% Double accident rider
34% Wiewer rider 14% .and 38% are not responding.
Q22) Are you in need of insurance policy?
Statistics
need of insurance policy
N Valid 99
Mean 1.19
Median 1.00
Mode 1
need of insurance policy

Percent Percent
Valid Yes 81 81.0 80.8 80.8
No 19 19.0 19.2 100.0
Total 100 100 100.0
Need for insurance policy
Analysis
Out of 100 respondents 81% are need insurance policy, and 19 % not need the Insurance
policy.
Q23) How much Premium amount of policy do you need?

Statistics
premium amount
N Valid 87
Missing 13
Mean 1.45
Median 1.00
Mode 1
premium amount
Percent Percent
Valid 10000 58 58.0 66.7 66.7
10000 21 21.0 24.1 90.8
to15000
15000 to6 6.0 6.9 97.7
25000
25000 2 2.0 2.3 100.0
above
Total 87 87.0 100.0
Total 100 100.0
primum amount
70
60
50
40
30
Frequency
20
10
0
10000 10000 to15000 15000 to 25000 25000 above
primum amount
Analysis
Out of 100 respondents there premium amount is 10000 58%,10000 to15000 21%,
15000to25000 6%, and above 25000 2%.
Q24) What Factor do you consider while selecting ICICI

Prudential life insurance?
Statistics
Tax saving security Returns Charges others
N Valid 100 100 100 100 100
Missing 0 0 0 0 0
Mean 2.16 2.52 2.52 3.16 4.34
Median 2.00 3.00 2.00 3.50 5.00
Mode 1 3 2 4 5
tax saving
Percent Percent
Valid Tax saving35 35.0 35.0 35.0
1
Tax saving34 34.0 34.0 69.0
2
Tax saving17 17.0 17.0 86.0
3
Tax saving8 8.0 8.0 94.0
4
Tax saving6 6.0 6.0 100.0
5
Total 100 100.0 100.0
tax saving
40
30
20
Percent
10
0
tax saving 1 tax saving 2 tax s aving 3 tax saving 4 tax s aving 5
tax saving
Analysis
Out of the 100 respondents Tax saving 1 is35%, Tax saving 2 is34%, Tax saving 3 is 17%
and Tax saving 4 is 8 % Tax saving5 is 6%,
Security
security
Percent Percent
Valid security 1 26 26.0 26.0 26.0
security 2 18 18.0 18.0 44.0
security 3 34 34.0 34.0 78.0
security 4 22 22.0 22.0 100.0
Total 100 100.0 100.0
security
40
30
20
10
Percent
0
security 1 security 2 security 3 security 4
security
Analysis
Out of the 100 respondents security1 is 26% security2 is 18% security3 is 34% and
Security 4 is 22%
RETURNS
returns
Percent Percent
Valid Returns 1 26 26.0 26.0 26.0
Returns 2 29 29.0 29.0 55.0

Returns 3 21 21.0 21.0 76.0
Returns 4 15 15.0 15.0 91.0
Returns 5 9 9.0 9.0 100.0
Total 100 100.0 100.0
returns
40
30
20
10
Percent
0
returns 1 returns 2 returns 3 returns 4 returns 5
returns
Analysis
Out of the 100 respondents returns 1 is 26% returns 2 is 21% returns 3 is 21% ,returns 4
is 15% and returns5 is to be 9%.
CHARGES
charges
Percent Percent
Valid Charges 1 10 10.0 10.0 10.0
Charges 2 18 18.0 18.0 28.0
Charges 3 22 22.0 22.0 50.0
Charges 4 46 46.0 46.0 96.0
Charges 5 4 4.0 4.0 100.0
Total 100 100.0 100.0
charges
50
40
30
20
10
Percent
0
charges 1 charges 2 charges 3 charges 4 charges 5
charges
Analysis
Out of the 100 respondents charges 1 is10% ,charges 2 is 18%; charges3 is 22% charges
4 is46%, charges 5 is 4%.
Others
others
Percent Percent
Valid Others 1 12 12.0 12.0 12.0
Others 2 2 2.0 2.0 14.0
Others 3 3 3.0 3.0 17.0
Others 4 6 6.0 6.0 23.0
Others 5 77 77.0 77.0 100.0
Total 100 100.0 100.0
others
100
80
60
40
20
Percent
0
others 1 others 2 others 3 others 4 others 5
others
Analysis
Out of the 100 respondents other1 is 12%, the others 2 is the 2%, others 3 is 3% others 4
is 6%, others 5 is 77%.
Q25) Do you expect new Plans of ICICI Prudential life insurance?
Statistics
expecct new plan of icici prudential
N Valid 98
Missing 2
Mean 1.19
Median 1.00
Mode 1
Expecct new plan of icici prudential

Percent Percent
Valid Yes 79 79.0 80.6 80.6
No 19 19.0 19.4 100.0
Total 98 98.0 100.0
Total 100 100.0
Except new plan
Analysis
Out of the 100 respondents 79% peoples are except the new plans and 19% are not except
the new plans in the ICICI prudential 2% are not responding.
Q26) Do you have Insurance policy with other Company?

Statistics
Do you have insurance policy with other company
N Valid 100
Missing 0
Mean 1.24
Median 1.00
Mode 1
Do you have insurance policy with other company

Percent Percent
Valid Yes 76 76.0 76.0 76.0
No 24 24.0 24.0 100.0
Total 100 100.0 100.0
Do you have new policy with other company
Analysis
Out of 100 respondents 76% are having the insurance policy in the company and 24% are
not insurance in the company.
Q27) In which company policy do you have?
Statistics
In which company policy do you have invested in
N Valid 81
Missing 19
Mean 1.43
Median 1.00
Mode 1
In which company policy do you have invested in

Percent Percent
Valid ICICI 54 54.0 66.7 66.7
Prudential
LIC 21 21.0 25.9 92.6
TATA AIG 4 4.0 4.9 97.5
Birla sun2 2.0 2.5 100.0
life
insurance
Total 81 81.0 100.0
Total 100 100.0
In which policy do you have in vested in
Analysis
Out of 100 respondents 54% are in the ICICI Prudential and 21% in the LIC 4% in the
Tata Aig 2%in the Birla sun life insurance 19% are not responding.
Q28) Regarding which of the following you have invested in ICICI
Prudential life insurance. ?
Statistics
the following you have invested in ICICI Prudential
N Valid 98
Missing 2
Mean 1.54
Median 1.00
Mode 1
the following you have invested in ICICI Prudential

Percent Percent
Valid Returns 60 60.0 61.2 61.2
Carges 23 23.0 23.5 84.7
Services 15 15.0 15.3 100.0
Total 98 98.0 100.0
Total 100 100.0
Which of the following you have invested in ICICI Prudential life insurance
Analysis
Out of 100 respondents Returns is 60%, Charges is 23% Services is 15 %. Not responding
2%.
Q29) when Compare to other company how you rate service
given by ICICI Prudential life insurance?
Statistics
compare to other company how you rate service given
N Valid 98
Missing 2
Mean 2.11
Median 2.00
Mode 2
Frequency Percent Valid PercentCumulative

Percent
Valid Excellent 16 16.0 16.3 16.3
Good 58 58.0 59.2 75.5
Moderate 21 21.0 21.4 96.9
Babasabpatilfreepptmba.com
Bad 3 3.0 3.1 - 73100.0
-
Total 98 98.0 100.0
Total 100 100.0
compare to other company how you rate service given
Analysis
Out of the 100 respondents compare to service given by ICICI Prudential life insurance
Excellent is 16%, good is 58% and moderate is to be 21% bad, 3% are not responding
Q30) From the following which company returns would be

more?
Statistics
following wich company returns more
N 99
Missing 1
Mean 1.94
Median 2.00
Mode 2
wich company returns more

Valid LIC 17 17.0 17.2 17.2
ICICI Prudential life75 75.0 75.8 92.9
insurance
Bajaj Alianzns 4 4.0 4.0 97.0
SBI Life Insurance 2 2.0 2.0 99.0

Birla Sun life1 1.0 1.0 100.0
insurance
Total 99 99.0 100.0
Total 100 100.0
following wich company returns more
Missing
Birla Sun lif e ins ur
SBI Lif e Insurance
Bajaj Alianzns
LIC
ICICI Prudential lif
Analysis
Out of the 100 respondents the company returns is more LIC 17% ICICI Prudential life
insurance 75%, Bajaj Alianzans 4% SBI life insurance2% Birla sun lun life insurance
e1%and other missing is to be 1%
FINDINGS
 Out of the 100 respondents 87% people are invested in the Insurance and 13% are
not invested in the insurance company.
 Out of the 100 respondents more number of people are invested in ICICI
Prudential that is 53%, and less in the other insurance company.
 Out of the 100 respondents are spreferred wealth creation plan 40% and others is
the less prefer in the ICICI Prudential.
 Out of 100 respondents know in the ICICI prudential T.V.Advetisement19%,

News Paper and Magazines 26%, Company Advisors 33% Friends and relatives
and 14% not responding majority is company advisors.
 Out of 100 resodance out of that majority of the people are aware of the ICICI
Prudential it is 83% and 14% people are not aware of the ICICI Prudential , 3%
are not responding.
 Out of the 100 respondents they are interested in investing Safty investment that
is 56% less is others investments
 Out of the 100 respondents 41% in the Balance, 34% Aggressive 7% in the
Preserver 15% is Protector 3% are not responding .The most of the people prefer
balance kind of the investors.
 Out of the 100 respondents people are invested in long term investment is 45%
Medium term investment is 31% and short term is 22%. More number of
respondents are investing in the long term investment.
 Out of the 100 respondents they excepting quick service it 48% and transferency
22%, convenient investment facility16% quick settlement 12% and not responding
2%.
 Out of the 100 respondents 40 % of people are satisfied with the ICICI Prudential
life insurance.
 Out of the 100 respondents 93% are people are satisfied with ICICI Prudential
plan. and 7% people are dissatisfied with ICICI Prudential plan.
 Out 100 respondents are excellent 25%, good is the45%, moderate is the 18% bad
is the 5% wast the1%. And good is the majority so the services provide bu ICICI
Prudential is satisfied.
 Out of that 100 respondents 91% people aware of the benefited of the ICICI
prudential and 9% people are not aware of the ICICI Prudential benefits more
number of the people are aware of the ICICI prudential life insurance benefdites
 Out 100 respondents most of the people invest in the yearly premium payment.
 Out of the 100 respondents the benefits partialwithdrawl 28%,loan on policy 23%
charges 5%,Bonus on policy 23%, return on investment 7% and pay back period
is to be 6% in this partialwithdrawal is more majority
 Out of the 100 respondents 81% people are need insurance policy and 19%
peoples are not need any insurance policy. The more number of the people are
need life insurance policy.
 Out of the 100 respondents there premium amount is 10000 58%, 10000 to15000
21%, 15000to25000 6%, and above 25000 2%.and the 10000 is more convenient
to pay the amount.
.
 Out of 100 respondents 79% are excepting new plan from ICICI Prudential 21%
are not accepectin new plan from ICICI Prudential life insurance
SUGGESIONS
The company investement plans are good but launching new plans, provided the
good benefits in the plans and the investment amount is to convenient to customers. It is
help for the customers and company.
To adopt the new message in advertisement, post more ads in the Magazines will
be helpful for the customers to know about the plans and there features.
The company can provide the Quick service to customers and they clear mention
the premium amount and there charges. The premium amount should be convenient to
customers. And maturity amount should be made quick settled to the customers.
Improve the customer satisfaction level and Provide more facilities to the
customers.
CONCLUSUION
The ICICI Prudential is the most leading company in the insurance sectors. And
most reputed company in the market, now a day’s customer’s perception is entirely
different
They will except own safety and there family safety also customers are thinking in
the both the way so the ICICI prudential life insurance family insurance plans and
Retirement plans like pension plan it will be most help full for the customers and
company.
Many of customers are not aware of new plans and some of the customer though
they are aware of these products. To provide the information about the new plans.
To know the customers perception and attitude in the present market and in the
present threading competition they should do more then the present efforts in the
following fields. Recruit more efficient Advisors, Advertisement Strategies, Trade
promotion activity.
BIBLIOGRAPHY
TEXT BOOKS:-
1. Marketing Research Prshuraman
2. ICICI Prudential train books
3. Magazines
Websites:-
1. www.iciciprulife.com
2. www.google.com
3. www.insurance.com
QUESTIONNAIRE
Name :-______________________________________
Address:-_____________________________________________________
_____________________________________________________
Gender: - Male Female
Age:-
a) 18-25 b) 26-35 c) 36-45 d) 45&above
Contact no: - _______________________
Annual income: - Below 100000 100000-200000

200000-400000 Above 500000
Occupation: - Government Employee Private Employee

Professional Business
Self Employed Others
1) Have you invested in Insurance?
Yes No
2) If yes which is the following Insurance Company?

LIC
ICICI Prudential
Reliance insurance
Max New York
Bajaj Alianzas
Any other__________________
3) If ICICI Prudential life insurance?

Children education plan
Wealth creation plan
Retirement solution plan
Any other plan___________________
4) What made you to invest in ICICI Prudential life insurance?

T.V.Advertisement
News paper / Magazines
Company advisors (Agents)
Reference (Friends Relatives)
If any other______________________
5) Are you aware of ICICI Prudential life insurance?

Yes No
6) You have invested in insurance because of.

Life security to one self
To provide the financial security to the family
For pure investment purpose
For the children education.
For retirement plan
7) In which of the following you are interested?

Safety of investment.
Huge returns.
Balance between risk and returns
8) Which kind of Investor you are?

Aggressive investor
Balanced investor
Preserver investor
Protector investor
9) The type of the investment in which you are interested?

In long term investment
In medium term investment
In short term investment
10) Future which kind of service in which you are interested from
ICICI Prudential life insurance company?
Quick service
Transference
Convenient premium payment facility
Quick settlement of insurance amount.
If any other_____________________
11) Satisfaction towards ICICI Prudential life insurance?
Highly satisfied Satisfied Moderate Dissatisfied Highly dissatisfied
12) Do you satisfied with ICICI Prudential Life Insurance Plans?
Yes No
13) Are you satisfied with the service provided by ICICI Prudential Life Insurance?
Highly Satisfied Satisfied Moderate Dissatisfied Highly Dissatisfied.
14) Rate the services provided by your life insurance advisor.
Excellent Good Moderate Bad Vast
15) If you are not satisfied, not satisfied due to

Delay in getting the bond.
Miss match in the information/intention.
Delay in getting reminders.
If any other. __________________
16) Are you aware of benefits in your policy?

Yes No
17) If Yes what benefits would you consider?

Life coverage
Safety of investment
Convenience in investment
Product features
If any other_____________________
18) Which premium payment method you have opted for?
Yearly Half yearly

Quarterly Monthly
19) By considering which of the benefit you have invested in

the company?
Partial withdrawal
Loan on policy
Bonus on policy
Additional allocations on unit
Low charges
Return on investment /earlier
Pay back period
If any other__________________
20) Have you opted for any of the rider?

Yes No
21) If yes in which of the following rider you have opted for?
Critical illness benefit rider
Double accident benefit rider
Viewer of premium rider
If any other________________
22) Have you needed of insurance policy?

Yes No
23) How much premium amount of policy do you need?

a)10000 b)10000to 15000
c)15000to25000 d)25000 above
24) What factors do you do you considering while selectingICICI Prudential life insuranc.
(give the rank 1 to 5 ,1 is the more Priority 5 is the less priority)
Tax saving
Security
Returns
If any other
25) Do you expect new plans of ICICI Prudential life Insurance?

Yes No
26) Do you have insurance policy with other Company?

Yes No
27) In which company policy do you have?

ICICI Prudential
LIC
TATA AIG
Birla sun life insurance
HDFC SLIC
If any other__________________________
28) By regarding which of the following you have invested in ICICI Prudential life
Insurance?
Returns
Charges
Service
If any other________________________
29) When compare to other company how do you rate service given by ICICI Prudential
life insurance?
Excellent Good Moderate Bad Vast
30) Which company returns would accept more?

LIC
ICICI Prudential life insurance
Bajaj Alianzns
SBI life insurance
Birla Sun-Life Insurance Company Limited
If any other________________________
THANK YOU

Brand Awareness Towards ICICI Life Insurance

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Brand Awareness Towards ICICI Life Insurance

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“Customer perception and attitude towards ICICI Prudential life insurance”

1 EXECUTIVE SUMMARY 1-2

2 ABOUT INDUSTRY 3-12

3 COMPANY PROFILE 13-32

4 RESEARCH METHODOLOGY 33-36

5 DATA ANALYSIS 37-74

Prudential it is 83% as per the study.

Topic of the study

1) To examine the awareness of customers to life Insurance(ICICI Prudential)

 Out of 100 respondents know in the ICICI prudential T.V.Advetisement19%,

A Brief history of the Insurance Sector

The industry presented a huge opportunity. Life insurance penetration, for

The Insurance Regulatory and Development Authority (IRDA)

Function and powers of IRDA

Impact of IRDA on Indian Insurance sector

Advantages of life insurance:

People need for Insurance

Stages/ steps in Policy Issuance

LIFE INSURERS Websites

Introduction ICICI Prudential

The retail financial services industry is undergoing a fundamental transformation as one

We believe that this global retirement opportunity will be a significant driver of

 Excellence in customer service.

Prudential plc It is established in London in 1848, prudential plc is a leading internal

Mr.Chanda D.Kochhar, Chairperson

Mr. V. Vaidyanathan Managing Director and CEO

Senior Voice President

Associate Regional Manager

Area Manager/Sales Manager

STUDY OF DEPARTMENTS IN THE ICICI PRUDENTIAL

Bancassurance and Alliances

Customer Service and Operations

ICICI PRUDENTIAL LIFE INSURANCE PRODUCTS/ PLANS

ICICI Prudential Life Insurance offers a range of innovative, customer-centric products

 Home Assure: Is a mortgage reducing term assurance plan designed specifically to

 Life Link Pension II is a single premium market-linked pension plan. Invest

 Life Time Super: A market-linked insurance products that adapts itself to

Flexible Rider Options

COMPETITORS FOR ICICI PRODUENTIAL

 Kotak Mahindra Old Mutual Life Insurance Co. Ltd.

UNIT LINKED INSURANCE PRODUCTS

Growth of ICICI Prudential

Major Market Players:

b. Reliance Life Insurance Company Ltd: Reliance Life Insurance Company

d. Life Insurance Corporation of India (LIC): Life Insurance Corporation of India

Confederation of Indian Industry (CII) - Western Region recently awarded ICICI

India's Most Customer Responsive Insurance Company. Avaya Global Connect

Organisation with Innovative HR Practices Indira Group of Institutes

IMM Award for Excellence. Institute of Marketing & Management Organization

Topic of the study

1) To examine the awareness of customers to life Insurance(ICICI Prudential)

Need for the study

Scope for the study

Limitation of the study

Area of Research : Hubli city

Data Collection Method

N=Total Sample size

Zcal less then Z table value i.e.1.492<1.64 Null Hypothes is Accept.

Total 100 100.0 100.0

Business 10 10.0 10.0 69.0

Q1) Have you invested in insurance?

Have you invested in insurance

Have you invested in insurance

Q2) If Yes which is the following Insurance company?