Business Plan

(Coffee Prince)
Coffee Shop and Delicacies

Group 1
Abrugar, Dominic Paul T.
Ang, Jasper N.
Aquino, Russen B.
Asuncion, Raleigh Irvine
Badangan, Shue Megan J.
Ballesteros, Jona Grachelle B.
Bautista, Michelle Kyra S.
Baybayan, Princess
Calao, Irish Mae P.
Valdez, Christine Anne T.
IV - MAPAGMAHAL
 I. Executive Summary

Nowadays, a lot of adults and teenagers need to have coffee in their system due to the late night
works such as projects, school works and office works. Sometimes, people also drink coffee just to
bond and relax together.

Our business can be very helpful not only to people who needs to be alert, awake, alive and
enthusiastic all the time, but also to people who search for relaxation and bonding times together. We
all know that coffee has caffeine that acts as a central nervous system stimulant that can boost one’s
enthusiasm, thus making one active. But, coffee time can also help by strengthening bonds among
people who just want to talk and relax while having coffee.

The partnership in this business is between Christine Anne Valdez and Michelle Kyra Bautista.
They are high school friends that took up Bachelor of Science major in Entrepreneurship in one of the
most prestigious universities in the Philippines. After they graduated in college, they started talking
about their careers. Later they found out that they both have the same ambition-and that’s to create a
business that would surely be helpful not only to the consumers but also to the country’s economy.

As we all know, Tourism helps in the development of a country’s economy. Well, our business
can contribute to the country’s economy by increasing the country’s tourism. We assumed that if the
business will be popular among the tourists, then, it could help boosting up the country’s tourism.

We assure ourselves that the people who manage the business are capable of handling the
business. They should be responsible, well disciplined, consistent and humble. They must know their
limitations and one should not go overboard in handling the business as if it is his. They should
remember that this business is between two partners and one should not act superior than the other.
 II. Marketing Plan

We make sure that the products that we will be serving are fresh and made of high quality
coffee beans that we imported from other countries. We will not only be serving coffee, but we will
also be serving delicacies such as sandwiches, cakes, and others. One of the advantages of the product
that we are going to use is that these products are not found in the country. Then, the disadvantage
will be the continuous intake of coffee that can affect one’s health.

In this business that we chose, our major competitor will surely be the Starbucks coffee.
Though, Starbucks have the same products as ours, such as coffee, and the delicacies, but surely not
the same brand. We assure you, that our products will be more delicious and more affordable that you
will surely come back for more.

We would like to build our business in a place where there would be a lot of people, specifically
the mall, where lots of people look for a place that they could sit, relax and chill.

We will hit the market through the advertisements like Television ads and radio ads, and
tarpaulins.

PROMOS
For Promos, we will do a give away of a coffee certificate. We will use trivia to give it
away. The certificates expire in 1 month, must have a station employee's signature and
are good for whatever type of coffee the customer usually gets.

The Gift Certificate:

GIFT CERTIFICATE
Just present this gift certificate to the cashier for a free any flavor of coffee.
This certificate expires on ____________________.

Employee’s Signature over Printed Name

 The prices of our products will vary from the size or the type of the products ordered as shown
in the table below:

MENU

Brewed Coffee

SIZE PRICE
 Caffè Misto

Brewed coffee and steamed milk.

Small (8 oz.) PhP 45.00

Medium (12 oz.) PhP 50.00
Large (16oz.) PhP 55.00

Clover® Brewed Coffee

A coffee made for you in a way that showcases the

nuances of every cup.

Small (8 oz.) PhP 45.00

Medium (12 oz.) PhP 50.00
Large (16oz.) PhP 55.00
 Iced Coffee

Freshly brewed Coffee Prince Iced Coffee Blend

served chilled and slightly sweetened on ice.

Small (8 oz.) PhP 45.00

Medium (12 oz.) PhP 50.00
Large (16oz.) PhP 55.00

Iced Coffee with Milk

Freshly brewed Coffee Prince Iced Coffee Blend

served chilled and slightly sweetened on ice.

Small (8 oz.) PhP 45.00

Medium (12 oz.) PhP 50.00
Large (16oz.) PhP 55.00

Espresso Beverages
 Caffè Americano

Rich, full-bodied espresso with hot water in true

European style.

Small (8 oz.) PhP 50.00

Medium (12 oz.) PhP 55.00
Large (16 oz.) PhP 60.00

Caffè Latte

Rich, full-bodied espresso in steamed milk, lightly

topped with foam.
Small (8 oz.) PhP 50.00
Medium (12 oz.) PhP 55.00
Large (16 oz.) PhP 60.00

Caffè Mocha

Espresso with bittersweet mocha sauce and steamed

milk. Topped with sweetened whipped cream.
Small (8 oz.) PhP 50.00
Medium (12 oz.) PhP 55.00
Large (16 oz.) PhP 60.00

Cappuccino

Espresso with steamed milk, topped with a deep

layer of foam.
Small (8 oz.) PhP 50.00
Medium (12 oz.) PhP 55.00
Large (16 oz.) PhP 60.00
 Caramel Macchiato

Freshly steamed milk with vanilla-flavored syrup,

marked with espresso and finished with
caramel sauce.
Small (8 oz.) PhP 50.00
Medium (12 oz.) PhP 55.00
Large (16 oz.) PhP 60.00

Espresso Con Panna

Espresso topped with whipped cream

Small (8 oz.) PhP 50.00

Medium (12 oz.) PhP 55.00
Large (16 oz.) PhP 60.00

Cinnamon Dolce Latte

Espresso with steamed milk and cinnamon dolce

flavored syrup. Topped with sweetened
whipped cream and cinnamon dolce topping.
Small (8 oz.) PhP 50.00
Medium (12 oz.) PhP 55.00
Large (16 oz.) PhP 60.00
 Iced Caffè Americano

Rich, full-bodied espresso combined with water and

chilled with ice.
Small (8 oz.) PhP 50.00
Medium (12 oz.) PhP 55.00
Large (16 oz.) PhP 60.00

Iced Caffè Latte

Full-bodied espresso plus cold milk and poured

over ice.
Small (8 oz.) PhP 50.00
Medium (12 oz.) PhP 55.00
Large (16 oz.) PhP 60.00

Iced Caffè Mocha

Espresso combined with bittersweet mocha sauce

and milk over ice. Topped with sweetened
whipped cream.
Small (8 oz.) PhP 50.00
Medium (12 oz.) PhP 55.00
Large (16 oz.) PhP 60.00
 Iced White Chocolate Mocha

Espresso, milk and white chocolate flavored sauce

poured over ice. Topped with sweetened
whipped cream.
Small (8 oz.) PhP 50.00
Medium (12 oz.) PhP 55.00
Large (16 oz.) PhP 60.00

Iced Caramel Macchiato

Espresso combined with vanilla-flavored syrup,

milk and caramel sauce over ice.

Small (8 oz.) PhP 50.00

Medium (12 oz.) PhP 55.00
Large (16 oz.) PhP 60.00
 Iced Cinnamon Dolce Latte

Espresso, milk and cinnamon dolce flavored syrup

served over ice. Topped with sweetened
whipped cream and cinnamon dolce
sprinkles.
Small (8 oz.) PhP 50.00
Medium (12 oz.) PhP 55.00
Large (16 oz.) PhP 60.00

Peppermint White Chocolate Mocha

Espresso with white chocolate and peppermint

flavored syrups and steamed milk. Topped
with sweetened whipped cream and dark
chocolate curls.
Small (8 oz.) PhP 50.00
Medium (12 oz.) PhP 55.00
Large (16 oz.) PhP 60.00

Coffee Prince Delicacies

Price
 Carrot Cake Mini Cupcake

Spiced carrot cake with cream cheese frosting.

PhP 50.00

Lemon Sweet Square

Bright, citrusy lemon curd on top of a butter shortbread base, drizzled with
white icing.

PhP 46.00
 Peanut Butter Mini Cupcake

Chocolate cupcake with peanut butter frosting and a mini peanut butter cup.

PhP 48.00

Salted Caramel Sweet Square

Salted caramel and chocolate filling with a layer of crisp pretzels and pecans on
top of a butter shortbread crust.

Php 63.00
 Rocky Road Cake Pop

Chocolate cake and icing dipped in a dark chocolaty coating, with mini
marshmallows and roasted almonds.

PhP 23.00

Tiramisu Cake Pop

Vanilla cake and Starbucks® coffee with vanilla icing, dipped in mocha flavored
chocolaty coating, with a chocolate coffee bean.

PhP 25.00
 Red Velvet Whoopie Pie

Cream cheese frosting and two small red velvet cakes.

PhP 45.00

Ham & Swiss Panini

Natural Black Forest ham and Swiss cheese with Dijon mustard on a piccolo
roll.

PhP 57.00
 Roasted Tomato & Mozzarella Panini

Roma tomato, mozzarella, spinach and basil pesto on a piccolo roll.

Php 64.00

Roasted Vegetable Panini

Roasted zucchini, eggplant, and red peppers with baby spinach and provolone
cheese on focaccia bread.

PhP 62.00
 Tarragon Chicken Salad Sandwich

Roasted chicken breast with cranberries and tarragon dressing on whole-wheat

bread.

PhP 67.00

Since we are only new in the business world, our business will still be naturally unknown to the
people unless we advertise. We could advertise using the help of newspapers, or even television and
radio advertising to boost up the customer rate.

We calculated that our budget would be as follows:

Tables 40pcs 100,000php

Chairs 70,000php
80pcs

Machines
: Ovens 4
:Coffee makers 6
:Oven toasters 3 500,000php
:Blenders 3
:Cash Register 3
:Refrigerator 2
 Utensils
:Plates 300pcs
:Spoons 400pcs
:Forks 400pcs
:Cups 500pcs
200,000php
:Knives 300pcs
:Saucers 500pcs

:Disposables 1,000pcs
:Tissues

Ingredients
400,000php

Advertisements
:Radio Ad
300,000php
:TV Ad
:Tarpaulins
IV. Organizational Plan

Our form of business is a partnership between two friends. Now we will be hiring employees
that would be a help to us in maintaining this business.

The people that we will be hiring should have the general qualifications:

 They must be a college graduate.

 They must have a good moral character.
 They must carry out responsibility and consistency.
 They must be 18 to 25 years old.

The people that we will be hiring are as follows:

 The General Manager

 The Assistant Manager
 Waiters and Waitresses
 Cashiers
 Janitors
 Security Guards
 Kitchen Staff

The workers will have their different salaries:

 The General Manager = 18,000Php

 The Assistant Manager = 12,000Php
 Waiters and Waitresses = 8,000Php
 Cashiers = 10,000Php
 Janitors = 5,000Php
 Security Guards = 7,000Php
 Kitchen Staff = 10,000Php
V. FINANCIAL PLAN

Allotted budget for operation

We are allotting a large amount of money to supply the operation for the following

 Equipments: Php 150,000.00

 Advertisements: Php 350,000.00
 Utensils: Php 400,000.00
 Workers wage: Php 80,000.00
 Rentals: Php 800,000.00
 Ingredients: Php 450,000.00
 Machines: Php 550,000.00
 Maintenance and repair: Php 250,000.00

The total budget for the whole operation is Php 3, 500,000.00

Monthly expenditures’:
Our coffee shop will be expecting to pay the following expenses monthly:

 Advertisements: Php 350,000.00

 Utensils: Php 400,000.00
 Workers wage: Php 80,000.00
 Rentals: Php 800,000.00
 Ingredients: Php 450,000.00
 Machines: Php 550,000.00
 Maintenance and repair: Php 250,000.00