Promotion

Fida Afifahrahman
120304210013
 What is Promotion
Promotion is a type of communication between
the buyer and the seller.

Promotion Mix
Personal Selling Sales Promotion

Advertising Direct Marketing Public Relations

 Advertising
TELEVISION

RADIO

MAGAZINES

NEWSPAPER

Advertising is a marketing
communication that uses OUTDOOR

an openly sponsored,
non-personal message to
DIRECT MAIL
promote or sell a
product, service or idea

to a large audience. INTERNET

Personal Selling Personal selling is delivery orally

or more similar to a
conversation between one or
more potential customers and
sellers

Administrative Talks
16%
Telephone Selling
25.1%

Service Calls
12.7%

Waiting/Travelling
17.4%

Face-to-Face
28.8%
 Direct Marketing

Direct marketing is a form of

communicating an offer, in which the
organization communicates directly to
pre-selected customers and provides a
method for direct response
 Sales Marketing

Sales promotion consists of various promotional

activities, including sales demonstrations, contests,
sampling, point-of-purchase displays, incentives,
and coupons.

Consumer Promotion Tools

Samples Product Cash Refund Offer Display Product

Cashback Price Packs

Coupons Offer
 Press Relation

Public Affairs

Brand and Public

Public Relations
Lobbying
Assist with new product
launches by sponsoring
events. help reposition a
product, campaign Investor Relations
repeatedly for a
program/activity until it can
be accepted by the Event In

community. Affect certain groups.

 Costumer Path
Consumer Path

AIDA

ATTENTION

INTEREST
DESIRE
ACTION

5A'S AISAS
AWARE ATTENTION
APPEAL INTEREST
ASK SEARCH
ACT ACTION
ADVOCACY SHARE
 OPERATION

LONG-TERM (ADVERTISING)
procurement of advertisements by placing
billboards on the roadside or procurement
of advertisements on television stations
with a budget of Rp. 600.000.000

SHORT-TERM (SOCIAL MEDIA)

Check and create interesting content on
official Instagram or other social media with
a budget of Rp. 300,000,000.

MEDIUM-TERM (PERSONAL SELLING)

mascots and spg are made and placed in
several schools or learning centers to offer
products with a budger of Rp. 2.500.000.