TYPES OF

BUSINESS MODEL

GROUP 3
TYPES OF BUSINESS MODEL
AGGREGATOR
ONLINE MARKETPLACE
ADVERTISEMENT
DATA LICENSING/ DATA SELLING
AFFILIATE MARKETING
 Aggregator
The aggregator business model is basically a network model
which organizes the related unorganized service providers in
one huge platform under one brand name. This platform also
connects service providers with their customers but under one
brand. In the this business model, the brand name is the
identity and the aggregator believes in producing standard
quality.
 Pros of Aggregator

Provides convenience, a vast selection of options, and helpful user reviews.

Cons of Aggregators
These platforms may have drawbacks such as hidden fees, inconsistent
customer service, and potential data concerns.
Types of Aggregator
Search Aggregator
Travel Industry Aggregators
Shopping Aggregators
Job Aggregators
Review Aggregators
Real Estate Aggregators
Poll Aggregators
 Search Aggregator
Classified as metasearch engines since they simultaneously aggregate
results from several search engines on topics specified by their users. A search
aggregator typically searches parameterized RSS feeds that are published by
various sites. Examples include Scour and WebCrawler.

Travel Industry Aggregators

A travel aggregator is a website or an app that searches numerous websites

for discounts and displays the results in one location.
Shopping Aggregators
Collate results of several shopping engines and offer price, product and ratings
comparisons. Shopping aggregators are some of the most popular sites on the web,
especially since they usually provide the best value, most reliable results. Examples
include Amazon and BizRate.

Job Aggregators
Are websites or software applications that aggregate job postings from various career
sites, employer job listings, and other job posting sites. Examples include LinkedIn and
Google Jobs.
 Review Aggregators
Similar to news aggregators. However, they typically collate user or expert
reviews of films and television shows, video games, books, restaurants,
automobiles, software, etc. Examples include Rotten Tomatoes (films and
television), OpenCritic (video games), iDreamBooks (books), Yelp (restaurants),
Motor Trends (automobiles) and Software Advice (software).
 Real Estate Aggregators
Are websites or software applications that collect and display information pertaining to real
estate and MLS listings from various sources. Real estate aggregators primarily target home hunters,
especially first time home buyers, by displaying home prices, property details and available deals as
listed on various popular property websites. Examples include Zillow and RealEstate

Poll Aggregators
Collate individual opinion poll results conducted by various organizations in order to estimate
public opinion on important matters. Poll aggregators such as Votamatic and Frontloading HQ offer
polling analysis and election forecasting of major US elections. Poll aggregators such as Votamatic
and Frontloading HQ offer polling analysis and election forecasting of major US elections.
 ONLINE
ARKETPLAC
M E
 Online Marketplace
an online marketplace (or online e-commerce
marketplace) is a type of e-commerce website where
product or service information is provided by multiple third
parties

online marketplaces are the primary type of multichannel

ecommerce and can be a way to streamline the production
process
How do online marketplaces work?

companies use online marketplaces to reach

customers who want to purchase their products and
services
How does online marketplace make money?

the company providing the platform earns money

through fees charged on transactions, commission
fees, and offering premium features to buyers and
sellers
 3 Main Types of
Online Marketplace

01 02 03
B2B B2C C2C
(Business-to- (Business-to- (Customer-to-
Business) Customer) Customer)
 B2B (Business-to-Business)

defined by a commercial transaction that is

carried out on a digital marketplace platform for
the purpose of purchasing products, services, or
data, carried out between businesses
Examples:
 B2C (Business-to-Customer)

online version of traditional retail stores, where

instead of walking into a store to make a
purchase, the customer just has to go online
Examples:
C2C (Customer-to-Customer)
enables customers to trade with each other
one consumer selling goods or services to
another consumer
Examples:
ADVERTISEMENT
ADVERTISEMENT
An advertisement, otherwise known as an advert or ad, is generally
considered a public communication that promotes a product, service, brand
or event. To some the definition can be even broader than that, extending to
any paid communication designed to inform or influence.

ADVERTISING
Advertising is the practice and techniques employed to bring attention to a product or
service. Advertising aims to put a product or service in the spotlight in hopes of drawing it
attention from consumers.
TABLE OF
CONTENTS

NATURE OF WHY ARE ADVERTISEMENTS

ADVERTISING IMPORTANT?

FEATURES OF 5 TYPES OF
ADVERTISING ADVERTISEMENT

ROLE AND IMPORTANCE TYPES OF DIGITAL

OF ADVERTISING ADVERTISING
 NATURE OF ADVERTISING

Has a unique selling Consumer-oriented

Attention seeker proposition​
Usually, the advertiser
The term ‘ advertising ‘ needs to have a unique knowledge of consumers.
brings from the Latin selling proposition (USP).
word ‘ advertere ’ This unique selling
meaning ‘ to turn the proposition makes the
attention ’ each piece merchandise or service
of advertising attempts stand out of the gang.
to hunt the eye of your Advertising attempts to
audience towards a influence the audience
product or service. through different kinds of
appeal.
Advertising expands the
With this nature of
advertising, consumers
can have the skills to
know the products,
brands, or services that
exist within the market.
Every product or service
is made for consumer
satisfaction.
Uses various media Paid Form
Alone from print Only that attempt of the
platforms like seller on which he/she
newspapers and has spent some money to
magazines, its presence communicate information
can now even be seen in to the consumer is called
audio, visual platforms advertising. Whatever
like films, hoardings, may be the media each
banners, flags, medium and media
promotional campaigns, vehicle cost the
nowadays the internet, advertiser.
web, so on...
FEATURES OF ADVERTISING

1 PAID FORM

2 IMPERSONAL PRESENTATION

3 SPEEDY AND MASS COMMUNICATION

4 TARGET ORIENTED
 Paid Form Speedy and Mass Communication
Only that attempt of the seller on which Advertising is a speedy medium of
he/she has spent some money to
communication. Besides being speedy,
communicate information to the consumer
its operational area is extremely vast. In
is called advertising. Whatever may be the
media each medium and media vehicle other words, it reaches many people
cost the advertiser. simultaneously.

Impersonal Presentation Target oriented

Advertising is non-personal Advertisements focused upon the
presentation of information. In other needs and want of target customers
words, it is not for an individual. and markets. Advertisements depict
Advertising cover mass population. target customers and markets
 Spreading
ROLE AND
Awareness
IMPORTANCE
OF
Advertisements aware people about new or
existing products and services in the market
that will accomplish their needs or solve their
problems. A typical advertisement will tell you
ADVERTISING
what the service or product is, where it can be
bought, for how much, by whom, why it should
be bought so on.
Increasing
Popularizing a
Demand
Brand The target Customer of advertisements is
Think about all the famous manufacturers typically big, whether you’re advertising in
you recognize, which includes coca-cola Newspapers, magazines, Bill boards, radio,
or McDonald's. These manufacturers or television. A well-maid or delivered
come out of the group and make their advertisement will satisfy the public that
name a brand because they applied the they should buy the product or try it at
phenomenon of advertising nicely. once.
 Increased
Profit
Advertisements are displayed too large groups of
people at the same time. This means, even with a
low conversion rate, many people will end up
buying your products eventually. If you execute
your advertisement well, you will get a good
conversion rate and great sales. Increased sales,
of course, mean increased profits.
It acts as
salesman
Sometimes Advertising has been rightly
described as salesmanship. What a traveling
salesman does, he sells goods and services at
the doorstep by convincing the customer. That
is why most retail organizations do not employ
a large army of the traveling salesman, as they
advertiser their products to their customers.
ROLE AND
IMPORTANCE
OF
ADVERTISING
It is a driving-force
in decision-making
In the present day, products and services are
complex. There is a large number of products and
services available in the market. The largest
possible varieties of products to such an extent
that the consumers are confused to decide which
product will be better for them. Further, each
producer claims that his products are the best.
 Why are
advertisements Advertisements are important for

important? businesses because they are the

most direct and proven way to
reach potential customers. They
can have an instant impact on
your business in a number of ways,
including:

Brand awareness
Brand reputation
Corrections and apologies
Sales
 Brand awareness: Advertising can make your target audience aware of
your existence, helping them take the first step into the sales funnel.

Brand reputation: Carefully crafted messages can tell an audience what

your brand stands for and how you work. By sharing your mission, philosophy,
values and track record, you can use advertising to build an enviable
reputation.

Corrections and apologies: Advertising can grant you the opportunity to

apologize for a slip-up or correct the record if you feel as though something
has been misrepresented.

Sales: The overwhelming majority of ads are designed to increase sales,

whether by directly promoting a specific product, service or deal or by
any of the less direct methods listed above.
 5 TYPES OF
ADVERTISEMENT
1 Print advertising

2 Broadcast advertising

3 Outdoor advertising

4 Product integration

5 Digital advertising
Print advertising
Print ads see ink Example :
printed on paper.
Newspapers,
magazines, brochures,
posters, flyers and
direct mail are all
examples of print
advertising.
Broadcast advertising
In years gone by the term ‘broadcast advertising’ covered radio and
TV, though these days the line between these formerly analogue
channels and digital streaming services is blurrier than ever.

Example :
Outdoor advertising
Any kind of advertisement that is displayed outside, usually in public
areas such as roadside billboards, bus stops, train stations, and other
public spaces. It can also include banners and signs hung in public
areas, such as on buildings, parks, and beaches.

Example :
Product integration

Perhaps the most subtle form of advertising, product integration sees

products and brands included (and implicitly promoted) in film, TV,
Instagram, YouTube and other forms of media.
Digital advertising
Digital advertising refers to marketing through online channels, such
as websites, streaming content, and more. Digital ads span media
formats, including text, image, audio, and video.
 4 types of digital
advertising

Social Search Email

Display
media engine marketing
ads
ads ads
Display
ads
Display ads are the digital ads comprised of imagery and text that you
see as you browse a website. The humble banner ad is an example of
a display ad, though they come in a number of different forms, such as
pop-up ads, flash/animated ads, interstitial ads, lightbox ads and
expandable ads.
 Social
media ads
No segment of digital advertising has grown faster than social media advertising, for one major
reason: social media platforms have deep knowledge of each of their users, which allows them to
offer hyper-targeted advertising. If you want to advertise exclusively to 40-something women who
have one child and are interested in softball, you can.
Social media ads include sponsored Twitter posts, Facebook carousel ads, YouTube pre-roll ads,
Instagram influencer product integrations and more.
 Search
engine ads
Also known as paid search
are a form of online
advertising where
businesses pay to have their
ads displayed on Google,
Yahoo!, and other major
search engines. Search
engine ads allow businesses
to reach a wider audience
than they would be able to
through organic search.
While the marketing strategy of search engine
optimisation (SEO) will help you to work your
way up the search engine results page (SERP) for
relevant search terms, there’s a far quicker and
easier way to reach the top spot – pay.
You might think that you’ve become blind to the
ads that are served up at the top of a Google
search and that they, therefore, aren’t worth the
money and effort, but the beauty of Google Ads
is that they are pay per click (PPC) – you only pay
if someone actually interacts with your ad! As
such, they should form a key pillar of any digital
advertising strategy, but always alongside SEO
efforts.
Data licensing/Data Selling
Presented by Maceda, Caryl Joyce C.
 What is Data licensing?

Data Licensing refers to renting or leasing

of assets. Data licensing act as legal
instrument that specifies a standard set of
terms & conditions regarding sharing & re-
usage of your data with permitted usage of
data & its ownership.
 Process include in Data
licensing
Licensing refers to renting or leasing of
assets. Data licensing act as legal
instrument that specifies a standard set
of terms & conditions regarding sharing
& re-usage of your data with permitted
usage of data & its ownership.
How does data licensing
business model work?

With the invention of the internet, data

is the modern gold. The internet
enables companies to collect a lot of
information through the user’s online
activities.
Examples of data licensing business model
Twitter is one of the companies
that employ the data licensing
business model in its operations.
As a social media platform, the
company generates thousands if
not millions of user data.
Also, Google uses this approach
through its Google Maps. The
company has reliable information on
different GPS and locations.
Companies investing in transport
businesses such as Uber, Bolt, and
Lift require this data to accomplish
their goals. For this reason, they
approach Google for a license to
utilize their Google Maps in their
operations.
 One signal sell or
license the data of its
users to third parties
who then use the same
for analysis, advertising,
and other purposes.
 PROS AND CONS
Data licensing As data continue to
transforms information become the steering
into an asset. By wheel in the modern
licensing other parties world, cybercrime is
to use data in your rising. Data theft is
possession, you start a becoming a common
new income stream. security concern.
 Conclusion
In a word, the data licensing business model is a new
way of enhancing revenue in your business. If you possess
or generate some useful and relevant data, you can
consider turning it into a valuable resource. This
approach can enhance your income and bring in business
partners that will support your business growth. However,
you need to be aware of the possible threats before
considering this model as your operational norm.
AFFILIATE
MARKETING
 OVERVIEW
Affiliate marketing is a process where publishers earn a commission
by promoting a product or service made by another retailer or
advertiser using an affiliate link. The affiliate partner is rewarded a
payout for providing a specific result to the retailer or advertiser.

Typically, affiliates are rewarded for a sale. But some affiliate

marketing programs can reward you for leads, free-trial users, clicks
to a website, or getting downloads for an app.
 HOW DOES AFFILIATE MARKETING WORKS?

The affiliate (or the Merchant The affiliate Customer

“publisher”) network

The individual or The individual or An intermediary between The individual

entity that promotes entity selling the an affiliate and a who purchases a
the merchant’s product or service merchant’s affiliate product through
product or service that the affiliate program. an affiliate.
promotes
 Benefits

Merchant Affiliate

Increased Sales Passive Income

and Revenue Low Financial Risk
Cost-Effective No Product Creation
Marketing or Inventory
Broader Audience Management
Reach
Scalability
Commission Models:

Pay-Per-Sale (PPS): Affiliates earn a

commission when the referred customer
makes a purchase.
Pay-Per-Lead (PPL): Affiliates earn a
commission for generating a lead, such as a
sign-up or form submission.
Pay-Per-Click (PPC): Affiliates earn a
commission based on the number of clicks
their referral generates.
 LAZADA PH
Lazada Philippines: Lazada, one of the largest
e-commerce platforms in the Philippines,
operates an affiliate program known as the
Lazada Affiliate Program. Affiliates can earn
commissions by promoting Lazada's wide
range of products through their websites,
blogs, or social media channels using affiliate
links.
 SHOPEE PH
Shopee Philippines: Shopee, a prominent e-
commerce platform in the Philippines, operates
the Shopee Affiliate Program. Affiliates can earn
commissions by promoting Shopee's vast array
of products and deals to their audience. They
receive commissions for driving traffic and sales
to Shopee through their affiliate links.
 TikTok

TikTok affiliate marketing involves using the

platform to promote products or services and
earning commissions for sales generated
through your affiliate link.
 Pros and Cons

CONS
PROS

Easy to execute Requires patience

Low risk Commission-based
Ability to scale No control over
program
 Thank You
PRESENTED BY:

GASAL, KRYSTEL FERNANDEZ, JOHN HAROLD

MALAZA, JESSA MAE DIAZ, GRACELLE MAE
MACEDA, CARYL JOYCE PERICO, EVELYN