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  • Marketing Mix

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    sahil
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    The document discusses the marketing mix, which is a set of tools used by management to influence sales. Specifically, it refers to the traditional formulation known as the 4Ps of marketing - product, price, place, and promotion. This traditional formulation considers a company's product, pricing, distribution channels, and promotional strategies.

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    The document discusses the marketing mix, which is a set of tools used by management to influence sales. Specifically, it refers to the traditional formulation known as the 4Ps of marketing - product, price, place, and promotion. This traditional formulation considers a company's product, pricing, distribution channels, and promotional strategies.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    2 views1 page

    Marketing Mix

    Uploaded by

    sahil
    The document discusses the marketing mix, which is a set of tools used by management to influence sales. Specifically, it refers to the traditional formulation known as the 4Ps of marketing - product, price, place, and promotion. This traditional formulation considers a company's product, pricing, distribution channels, and promotional strategies.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Marketing mix: describes the set of tools that management can use to

    influence sales. The traditional formulation is called the 4Ps—product, price, place, and promotion

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