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Responsibility Centers: Revenue and Expense Centers: Summary of Chapter 4-Assignment 2
Responsibility Centers: Revenue and Expense Centers: Summary of Chapter 4-Assignment 2
Responsibility Centers: Revenue and Expense Centers: Summary of Chapter 4-Assignment 2
As the basis of planning, controlling and manager’s skill assessment and its organizational
udit headed
To help the organization achieve the goals easily
To facilitate the establishing of goal congruence
Delegating the assignment and responsibilities to the units which has competencies so that
could reduce the manager’s responsibility center overload tasks
Encourage the employee’s creativity and innovation
As te tools of the strategic implementation effectively and efficiently
As the tools of the budget controlling
EFFICIENCY AND EFFECTIVENESS
Efficiency is the ratio of outputs to inputs, or the amount of output per unit of input.
Many responsibility centers, efficiency is measured by comparing the actual costs with
some standard of what those costs should have been at the measured output. The
more this output contributes to the objectives, the more effective the unit. Both
objectives and outputs are difficult to quantify, so effectiveness tends to be expressed
insubjective. A responsibility center which carries out its charge with the lowest possible
consumptionof resources, may be efficient, but if its output fails to contribute adequately to the
attainment of the organizations goals, it is not effective.
Effective : Adequate to accomplish a purpose; producing the intended or expected result.
Efficient : Performing or functioning in the best possible manner with the least waste of time
and effort.
Each type of responsibility center requires a different planning and control system.
REVENUE CENTERS
Revenue centers are responsibility centers whose managers are held accountable for generating
revenues, which is a financial measure of output. Common examples are the sales managers and, in not-
for-profit organizations, fundraising managers. Responsibility here means having authority over things
that can increase revenues , such as determining the selling price and costs that can be indirectly
relevant or not at all. Revenue is something that is more influenced by external factors (market
sentiment), so that efforts to increase it are not proportional to the direct costs or costs incurred.
This is a sign for the leader to be careful in assessing the relative control of costs intended to
increase revenue. For example: Cost of Marketing Research.
At the revenue center there are two kinds of marketing activities:
ORDER-GETTING, it is an effort to lure the market. This activity includes the advertising, the
promotion, and searching for orders. The controlling usually goes through the budget.
ORDER-FILLING (LOGISTIC ACTIVITIES), is a visible activity that is repetitive, for example
packaging, shipping, and administration related to marketing or sales. In analyzing the
performance of the head of the income center, do not just look at the ability to generate
profits, but also must be considered the level of market control that can be covered. In this
case, industry analysis became very relevant. The stages in the use of industry analysis are as
follows:
a. Make market demand projections
b. Assess the company's position in competition
The cost center is the responsibility center that has these following characteristics:
Carry out tasks / jobs that are not related to revenue or profit.
Authorized to manage costs in order to carry out the work that is his duty.
Achievement is measured based on the comparison of the budgeted costs with the
realization. Input or costs at the cost center are measured in monetary units (value of
money) but the output cannot always be measured in monetary units.
Cost (or expense) centers are responsibility centers whose managers are held accountable
for some elements of cost. Costs are financial measures of the inputs to, or resources
consumed by, the responsibility center.