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12 SOCIAL MEDIA

HACKS THAT WORK:


GROWTH HACKER
GRANNY

WHEN GRANNY REVEALS IT ALL

SRINIDHI RANGANATHAN
12 Social Media Hacks That Work: Growth Hacker Granny

Copyright © 2017 by Srinidhi Ranganathan. All Rights Reserved.

This E-Book has been published by First Look Digital Marketing


Solutions Pvt. Ltd.

www.firstlookai.com

www.facebook.com/firstlookai

#TheFutureIsNow

No part of this publication may not be reproduced, stored in a


retrieval system, or transmitted, in any form or by any means,
electronic, mechanical, photocopying, recording or otherwise, in
whole or in part, without written permission from the publishers
except in the case of brief quotations embodied in critical reviews and
certain other non-commercial uses permitted by copyright law. For
permission requests, please email the publisher at
srinidhi@firstlookai.com

Although every precaution has been taken to verify the accuracy of


the information contained herein, the author and the publisher
assume no responsibility for any errors or omissions. No liability is
assumed for damages that may result from the use of information
contained within.

The price of the tools that are detailed in the book are subject to vary
from time-to-time.

All the trademarks, tools and brands detailed within the book are for
clarifying purposes only and are owned by the brands themselves.

The character “Growth Hacking Granny” is a fictional character and


the story narrated in the initial chapter is fiction. Any resemblance to
actual people living or dead, is purely coincidental.
I dedicate this growth hacking book to everyone who taught
me digital marketing. Thank you for helping me build my
skills in this amazing field. Here I shine for you in a comical
fashion with Growth Hacker Granny..
THANK YOU ALL

I would like to take this opportunity to thank people


who turned my dream into reality.
Special Thanks to my parents N.Ranganathan and
T.Rama for the support and encouragement to help me
start my own digital marketing training company.
Thanks to Jayanti and Vijay - my uncle and aunt for
the support and guidance provided.
Thanks to T.Padma - my aunt for providing me
support and encouragement, again.
Thanks to the people, bosses and friends who
really supported me back then, when I was starting to
learn digital marketing.
Thank you to my grandfather who evoked the
writing spirit in me. I wish you were alive, but your
spirit lives on.
A final note of thanks to all my fans, students
whom I taught and of course - online students on
Udemy. You gave me the confidence to surge ahead
and experiment on new projects like “Growth Hacker
Granny”. I always believe that if we have the passion to
learn, we can just go places..
- Srinidhi Ranganathan
HI THERE - I’M GROWTH HACKER
GRANNY.

Ok - what’s up, dear digital marketer? They call me


Growth Hacker Granny. Want to know how I got
my name?
The story goes on like this. I was a housewife
initially - you know doing the chores and stuff every-
day. I lived in Bangalore, India at a middle-class home.
My hubby was already dead before Rahul - my son was
born. Rahul Sharma worked as a Marketing Manager
at a startup company for years here in Bangalore. (True
- he isn’t as brilliant as me, now also, I guess..) But, one
day Rahul got a job at a multi-national company in the
US and he flew there. Drat! He never returned to India
at all and I didn’t get a phone call from him, either. He
didn’t show up to meet me - his beloved mother at all.
viii | Hi there - I’m Growth Hacker Granny.

Sources like the lady next door told me that he is living


happily settled in California with his 2 new-born kids.
Now, when this initially happened - I knew that I
got to make money for a living. I am not bring paid any
kind of pension, I knew. What can I do now, was the
question.
One day, when I was browsing the book-shelf casu-
ally, I found a book on Digital Marketing. I was briefly
exploring and reading the pages and then I was
engrossed in the subject of social media, SEO, SEM,
ASO, Lead-Gen etc. and it all made sense suddenly.
Even though I haven’t studied marketing in the past or
digital marketing, the subject was too good to read. I
finished reading the book and new ideas and thoughts
came to me.
Then I thought that I should be experimenting
some strategies from the book and lo and behold! Who
would know that I would start an online e-commerce
business and become successful selling millions of
products to customers and driving insane sales every
hour? Now, they call me growth hacker granny. Now
wait, how did my story finish?
Rahul came back to India once he came to know
that I was a millionaire, officially by reading the local
newspapers or online publication or websites like
Google News Portals where they had my photo in the
first page, obviously - mind you. Now, I am really
Hi there - I’m Growth Hacker Granny. | ix

happy with all the stuff I do and what’s more? I am


willing to share my actionable strategies here in
this book.
Forget any growth hacking ebook, course or video
you've ever seen till now. They all are simply stupid. I
am Growth Hacking Granny and I am going to bring in
new digital marketing ideas or growth hacks to
skyrocket your product through this book series.
This first book of 12 social media growth hacks is
not a marketing or a growth hacking book for social
media ideas; it's a step-by-step -hands on guide to
getting users, traffic, and revenue to any business -
whatsoever.
It will play a crucial part to break down every
channel in order, telling you exactly what you need to
succeed -practically.
LIGHTS! CAMERA! ACTION!
Growth Hacking Granny to the rescue..
1

THE CTA ON ANY LINK HACK

Details of the Hack:


This hack will teach you how to insert a custom
call-to-action or your own advertisements on any
article or video that you find in the internet. Once
done, you can share it on social media networks and
bring in traffic with the links you share. Analytics of
how your target audience is engaging with your link
with in-depth statistics is also shared. Co-embed
generates unique links for you to share and schedule
to the top social media platforms to help you get tons
of traffic to your website through influencer articles.

Usage Phase: Content Marketing


Usage Difficulty: Medium
2 | 1 2 S O C I A L M E D I A H A C K S T H AT W O R K : G R O W T H H…

Tools Used: Coembed.com


Paid/Free: Paid Tool (Current Price: $35 - Onetime)
Free Alternatives: snip.ly, back.ly

Hack it with Granny:


1) Purchase the tool at coembed.com
2) In the dashboard, get a link of any article that
you want your CTA to appear in.
3) Paste the link to the article and click on
Embed.
4) Create a Call-To-Action Message that you want
to appear in the articles you share - by clicking on edit
selected CTA.
5) Choose the type of Call-To-Action message to
display - be it Bar/Slider/Modal/Take-Over. Granny
recommends Take-over to fill the whole screen and
placement is full screen by default.
6) Choose the theme of your choice
7) Fill in the headlines, Description and the CTA
url and you’re through. Don’t forget to also write the
text for the button text field.
8) Choose the colours of your choice for headlines
and background colour etc. (Note: Deluxe Users will
be able to edit the CSS code and set-up retargeting
pixels for Facebook/Twitter tracking.)
9) Click on Save Call-to-action
The CTA on Any Link Hack | 3

10) You will get a co-embed link at the end which


you can copy and share on social media platforms

Bonus Tip:
You can also post the co-embed link on lots of
Facebook groups related to Marketing Business etc. to
drive more traffic.

Freebie Gift:
To learn about how the process of tools like snip.ly
and back.ly works, you can join my free Udemy Course
to learn. I am giving it away for free to my fans. Click
the link below to enrol in the course:
https://www.udemy.com/influencer-content-
marketing-killer-tactics-for-2017/?
couponCode=KINDLEFREEBIE
—————————————————————————
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Connect with me on LinkedIn -
https://www.linkedin.com/in/srinidhiranganathan/
4 | 1 2 S O C I A L M E D I A H A C K S T H AT W O R K : G R O W T H H…

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https://twitter.com/srinidhi000
Reach out to me srinidhi@firstlookai.com for any
queries.
2

PROMOTE YOUR VIDEO TO


MILLIONS HACK

Details of the Hack:


Using Promolta to create Ad campaigns for your
YouTube videos will help you reach passionate people
looking to discover you. If an AD campaign is created
using the Promolta dashboard, then your video will be
displayed within social networks, blogs, websites,
news, and mobile apps.

Usage Phase: Video Advertising


Usage Difficulty: Easy
Tools Used: Promolta.com
Paid/Free: Paid Advertising tool (Budget can vary
at all times according to campaign-to-campaign)
Free Alternatives: None
6 | 1 2 S O C I A L M E D I A H A C K S T H AT W O R K : G R O W T H H…

Hack it with Granny:


1) Head over to promolta.com
2) Choose the video you would like to promote by
clicking on “Promote Video”. You can do this by
inserting the URL of the video and clicking on select as
your video thumbnail would show.
3) Next is to select the video category of your choice
- be it auto, beauty, business etc.
4) You can choose what best you would need
among the following:
- Like & Comment
- Subscribers
- App Installs
Granny recommends “Subscribers”.
5) Choose the gender of your audience and the age
and global locations.
6) Choose the budget. (The minimum budget is
$100) and then click launch.
7) You will start seeing results very quick once the
campaign is approved.

Bonus Tip:
You can also promote your Facebook page using
Promolta. All you have to do is to click on “Promote
Promote Your Video to Millions Hack | 7

Facebook” button at the top and give your Facebook


URL and the support team will guide you through the
rest of the process.

Freebie Gift:
If you would like to learn how to create videos at
incredible speeds watch “Video Creation at the Speed
of Light” https://www.youtube.com/watch?
v=xNRBSTf92UE.
Don’t forget to like, share, comment and subscribe
to my channel.
—————————————————————————
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discuss about new marketing & growth hacking ideas.
Join here by clicking https://digital-marketing-
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utm_source=manual
Connect with me on LinkedIn -
https://www.linkedin.com/in/srinidhiranganathan/
Connect with us on Facebook -
https://www.facebook.com/firstlookai/
Follow me on Twitter -
https://twitter.com/srinidhi000
Reach out to me srinidhi@firstlookai.com for any
queries.
3

MAKE AMAZING GRAPHIC POSTS WITH


PABLO HACK

Details of the Hack:


Pablo helps you to create and design amazing
social media posts in a flash without using complex
tools like Photoshop, Illustrator, In-design etc. With
Pablo anyone can be a graphic designer to make your
social media posts pop.

Usage Phase: Graphic Design


Usage Difficulty: Easy
Tools Used: https://pablo.buffer.com/
Paid/Free: Free Tool
Free Alternatives: Canva.com
Make Amazing Graphic Posts with Pablo Hack | 9

Hack it with Granny:


1) Go to https://pablo.buffer.com/
2) Choose a template by clicking at the top for a
graphic post you would need to make or choose an
image from the left. (Note: You can search for images
by keyword e.g: Business).
3) Choose a size from the top right that is suitable
for Pinterest/Facebook/Twitter/Instagram etc.
4) Type the text of your choice and position it
accordingly in the design
5) Choose the filters you would like. The following
options are available at present:
- None
- Light Contrast
- Heavy Contrast
- Light Blur
- Heavy Blur
- Grayscale
and lots more
6) Insert your logo or graphic of your brand by
clicking on the “Insert Logo or Graphic” button.
7) Alternatively, you also upload an image from
your computer by clicking on upload image.
8) Share & Download the Post

Bonus Tip:
10 | 1 2 S O C I A L M E D I A H A C K S T H AT W O R K : G R O W T H H…

You can download free images from the following


image portals where you can use the image for
commercial use, with no attributions:
1) Pixabay.com
2) Unsplash.com
3) Pexels.com

Freebie Gift:
If you would like to learn how to do some amazing
Pinterest Growth Hacking watch Growth Hacking
Pinterest - Get more followers, drive traffic & get more
likes & repins - https://www.youtube.com/watch?
v=c2ABW7RA3dM
Don’t forget to like, share, comment and subscribe
to my channel.
———————————————————————————
Your free access pass to join Digital Marketing
Chathouse - A portal for digital marketers to meet and
discuss about new marketing & growth hacking ideas.
Join here by clicking https://digital-marketing-
chathouse.mn.co/share/Jh2kRRLOpp5ktVSO?
utm_source=manual
Connect with me on LinkedIn -
https://www.linkedin.com/in/srinidhiranganathan/
Connect with us on Facebook -
https://www.facebook.com/firstlookai/
Make Amazing Graphic Posts with Pablo Hack | 11

Follow me on Twitter -
https://twitter.com/srinidhi000
Reach out to me srinidhi@firstlookai.com for any
queries.
4

DISCOVER THE BEST CONTENT FOR


SOCIAL MEDIA HACK

Details of the Hack:


With PostPlanner, you can find content recommen-
dations for social media. You do not have to get into a
content road-block ever again. You can create a
personal curated content library on the go and save or
combine feeds into powerful social media streams.

Usage Phase: Social Media Marketing


Usage Difficulty: Easy
Tools Used: https://www.postplanner.com/
Paid/Free: Freemium Tool (Starts at $3, a month)
Free Alternatives: None
Discover the Best Content for Social Media Hack | 13

Hack it with Granny:


1) Once you sign up for PostPlanner, you will get to
the dashboard - https://love.postplanner.com/
2) Click on the “Find” button and search for a
particular keyword in the search tab, you would like to
get ideas on - example: Cats
3) Click on Status ideas to find 100’s of ideas for
Facebooks status, tweets etc. Alternatively, you can sort
broad-level ideas according to industries like science &
tech, retail, arts & humanities etc.
4) If you are on a premium plan of post planner,
you can set the posting times for scheduling content
when you click on the “Plan Button”.
5) Under “Post” section, you can configure your
social networks or even write a post and schedule
the same.

Bonus Tip:
You can use ideas from PostPlanner statuses and
create posts separately from https://pablo.buffer.com/
or www.canva.com and schedule them on Facebook.
While Posting on Facebook, click on the down arrow
and the option schedule will show up. You can do this
manually or even use hootsuite.com for free
scheduling.
14 | 1 2 S O C I A L M E D I A H A C K S T H AT W O R K : G R O W T H H…

Freebie Gift:
If you would like to get access to 15+ more growth
hacks in video format: watch
https://www.youtube.com/watch?v=TIDnTuwkaEU.
We promise that it’ll be mind-blowing.
Don’t forget to like, share, comment and subscribe
to my channel.
———————————————————————————
Your free access pass to join Digital Marketing
Chathouse - A portal for digital marketers to meet and
discuss about new marketing & growth hacking ideas.
Join here by clicking https://digital-marketing-
chathouse.mn.co/share/Jh2kRRLOpp5ktVSO?
utm_source=manual
Connect with me on LinkedIn -
https://www.linkedin.com/in/srinidhiranganathan/
Connect with us on Facebook -
https://www.facebook.com/firstlookai/
Follow me on Twitter -
https://twitter.com/srinidhi000
Reach out to me srinidhi@firstlookai.com for any
queries.
5

UNLIMITED FREE TWITTER


SCHEDULING HACK

Details of the Hack:


http://buffer.com/ is a great tool for saving time on
social media by scheduling post. It is a simple way to
schedule posts, track performance of them and
manage all social media accounts at once place.
However, if you would like to keep more than 10 posts
in scheduling queue, it is paid. Hence, we recommend
http://circular.io/ - an open source Buffer alternative.
Using http://circular.io/ you can stock up some
amazing tweets and have automatically shared
throughout the month.

Usage Phase: Social Media Marketing


Usage Difficulty: Easy
16 | 1 2 S O C I A L M E D I A H A C K S T H AT W O R K : G R O W T H H…

Tools Used: http://circular.io/


Paid/Free: Free Tool
Free Alternatives: None

Hack it with Granny:


1) Once up sign in with twitter at http://circular.io/,
start making a schedule of when your tweets will be
posted. You can set the time of day too.
2) Get some ideas at https://love.postplanner.com/.
Alternatively, use https://www.ruzzit.com/ to find
trending content that is going viral on social media and
you can retweet it by scheduling with Circular.

Bonus Tip:
Use http://justretweet.com/ (A Growth Hacker
Granny Recommendation), which is a social media
free promotion tool to share other people’s retweets
and get points. Using the points, your tweet will be
shared by other retweeters and doing this constantly
for a month’s time will boost your engagement and
followers on Twitter.

Freebie Gift:
To learn about an amazing social media tool
Unlimited Free Twitter Scheduling Hack | 17

similar to Justretweet which is Viral Content Bee to


make your blog posts go viral on social media, you can
take my free course on Udemy -
https://www.udemy.com/viral-content-buzz-boost-
your-blog-traffic-by-500/?
couponCode=KINDLEFREEBIE
But, implementation is key. Viral Content Bee (For-
merly Viral Content Buzz - viralcontentbee.com) got us
250,000+ website visitors in a month’s time, if you use
it well.
—————————————————————————
Your free access pass to join Digital Marketing
Chathouse - A portal for digital marketers to meet and
discuss about new marketing & growth hacking ideas.
Join here by clicking https://digital-marketing-
chathouse.mn.co/share/Jh2kRRLOpp5ktVSO?
utm_source=manual
Connect with me on LinkedIn -
https://www.linkedin.com/in/srinidhiranganathan/
Connect with us on Facebook -
https://www.facebook.com/firstlookai/
Follow me on Twitter -
https://twitter.com/srinidhi000
Reach out to me srinidhi@firstlookai.com for any
queries.
6

COMPETITORS’ TECHNOLOGIES’
PROBING HACK

Details of the Hack:


Although not a social media hack but a competitive
analysis hack suggested by Granny,
https://builtwith.com/ is an amazing tool to find out
the technologies used by competitors’, like what tools
they used to build their websites, create email
campaigns, whether they used Facebook advertising,
details on cloud servers, programming languages they
utilised etc.

Usage Phase: Competitive Analysis


Usage Difficulty: Easy
Tools Used: https://builtwith.com/
Paid/Free: Free Tool
Competitors’ Technologies’ Probing Hack | 19

Free Alternatives: https://wappalyzer.com/

Hack it with Granny:


1) Enter the website URL in the search box once
you visit Builtwith. Example: www.techcrunch.com
2) You will find all the details of web servers they
use, email services they leverage, hosting providers,
advertising tools they use, Java Script Libraries infor-
mation etc.
3) Now, you can pick the tools you can use if you
are offering a similar service or built a similar website
and start using them for your brand as you would have
got a fair idea.

Bonus Tip:
For reading your competitor’s emails just like how
you found out the technologies they use, you can visit
https://www.mailcharts.com/. It saves you the trouble
of secretly subscribing to your competition’s emails
and then wasting hours trying to find something
actionable. You will gain access to a lot of insights and
ideas by reading your emails that your competitors
send to their customers etc.
20 | 1 2 S O C I A L M E D I A H A C K S T H AT W O R K : G R O W T H …

Discounted Gift for My Readers:


To learn about building a huge list of email ID’s
and extracting emails of your target niche’ audience -
you can learn the secret tricks that no-one has ever
told you about in this Udemy course discounted
specially for my readers on Lead-Generation at 70%
off. Visit https://www.udemy.com/build-a-list-of-1-
billion-email-ids-in-a-day/?
couponCode=KINDLEDISCOUNT
You’ll thank me later once you go through the
course and be wow’ed..
———————————————————————————
Your free access pass to join Digital Marketing
Chathouse - A portal for digital marketers to meet and
discuss about new marketing & growth hacking ideas.
Join here by clicking https://digital-marketing-
chathouse.mn.co/share/Jh2kRRLOpp5ktVSO?
utm_source=manual
Connect with me on LinkedIn -
https://www.linkedin.com/in/srinidhiranganathan/
Connect with us on Facebook -
https://www.facebook.com/firstlookai/
Follow me on Twitter -
https://twitter.com/srinidhi000
Reach out to me srinidhi@firstlookai.com for any
queries.
7

COMPETITOR’S AD CAMPAIGNS
PROBING HACK

Details of the Hack:


With Moat.com, you can gain access to metrics of
your competitors’ Display Advertising Campaigns they
are conducting in the web. Moat helps to measure real-
time attention analytics over 33B times a day, which is
like unique from the rest of the other tools. It has the
ability to pull in third-party data using its real-time
API’s.

Usage Phase: Competitive Analysis


Usage Difficulty: Easy
Tools Used: https://moat.com/
Paid/Free: Free Tool
22 | 1 2 S O C I A L M E D I A H A C K S T H AT W O R K : G R O W T H H…

Free Alternatives: Will detail out in the next book


of Growth Hacker Granny.

Hack it with Granny:


1) Head over to https://moat.com/ and do a Moat
AD search - which is search by brand in the search box
there. Example: Dell
2) You will be able to see the specific Display AD
campaigns of the particular brand created till date.
Also, related search would show up at the top - like
related brand names for example - like Lenovo, Acer,
Asus etc.
3) Click on Load more for more Advertising ideas
to show up.
4) Use these ideas and ads to come out of the
creator’s block and utilise these to create new display
advertising campaigns on your own with unique
thoughts put in.
5) You can create the graphics for your display ads
on Bannersnack.com or Canva.com and upload them
to Google Adwords (adwords.google.com) while during
Display AD campaigns

Bonus Tip:
You can also get more inspiration of ideas for AD
Competitor’s AD Campaigns Probing Hack | 23

campaigns by clicking on Random Brand feature at the


top on Moat.com.

Freebie Gift:
If you would like to know about a cool Google+
growth hack, watch https://www.youtube.com/watch?
v=I3Oyq6rX7LA. It’s been almost a year since I posted
it, but this stuff still works, my dear friend. We promise
that it’ll be amazing..
Don’t forget to like, share, comment and subscribe
to my channel.
—————————————————————————
Your free access pass to join Digital Marketing
Chathouse - A portal for digital marketers to meet and
discuss about new marketing & growth hacking ideas.
Join here by clicking https://digital-marketing-
chathouse.mn.co/share/Jh2kRRLOpp5ktVSO?
utm_source=manual
Connect with me on LinkedIn -
https://www.linkedin.com/in/srinidhiranganathan/
Connect with us on Facebook -
https://www.facebook.com/firstlookai/
Follow me on Twitter -
https://twitter.com/srinidhi000
Reach out to me srinidhi@firstlookai.com for any
queries.
8

CREATE EYE-CATCHING ANIMATED


POSTS HACK

Details of the Hack:


With http://ripl.com/, it’s like having an entire
marketing & graphic team in your pocket. This app
found on Google Play Store and App Store can help
you create eye-catching animated videos and share
them on your favourite social media networks - Face-
book, Twitter & Instagram etc. and it’s totally cool.

Usage Phase: Graphic Design


Usage Difficulty: Easy
Tools Used: http://ripl.com/
Paid/Free: Freemium Tool (Photos/Videos will be
watermarked in the Free Version) (Ripl Pro - Current
Price as on date is $9.99).
Create Eye-Catching Animated Posts Hack | 25

Free Alternatives: Adobe Spark Post


(spark.adobe.com)

Hack it with Granny:


1) Download the app from http://ripl.com/
2) Click on the + button and add the primary and
secondary text you would want to include in the video.
3) Choose an appropriate image from your
camera/photo album
4) Pick a video theme for your video. Customize the
font, color, text and music. You can also select your
own music or from a library of free music that is
available.
5) Once you do it, click on the top right arrow
button choosing from animation/still image and then
you will see the final output load.
6) Post it on your Facebook page, group or profile.

Bonus Tip:
You can also create a post from a web page which is
an optional feature during the post creation phase
in Ripl.

Check out my other book on Pokemon Go’:


26 | 1 2 S O C I A L M E D I A H A C K S T H AT W O R K : G R O W T H H…

If you’re into funny books other than reading


marketing or growth hacking stuff, you will love
reading How to quit your job, ditch your girlfriend &
fly to Vegas for playing Pokémon Go?: The complete
step-by-step guide to transform your life in 10 days
(My Book)
Don’t forget to check it out. It will change your life,
for sure.
———————————————————————————
Your free access pass to join Digital Marketing
Chathouse - A portal for digital marketers to meet and
discuss about new marketing & growth hacking ideas.
Join here by clicking https://digital-marketing-
chathouse.mn.co/share/Jh2kRRLOpp5ktVSO?
utm_source=manual
Connect with me on LinkedIn -
https://www.linkedin.com/in/srinidhiranganathan/
Connect with us on Facebook -
https://www.facebook.com/firstlookai/
Follow me on Twitter -
https://twitter.com/srinidhi000
Reach out to me srinidhi@firstlookai.com for any
queries.
9

CREATE A LOGO IN 5 MINUTES HACK

Details of the Hack:


Although, not a social media hack again - but an
extremely useful one for new businesses or startups
who spend tons of cash for creation of logos, this is a
neat hack tool. Visit https://logojoy.com/ to see the
difference. LogoJoy uses state-of-the-art Artificial Intel-
ligence Tools to design your logo in minutes with lot of
variations, colours and fonts you desire. It is like
having an entire designer team with you. It is purely
astonishing stuff.

Usage Phase: Graphic Design


Usage Difficulty: Easy
Tools Used: https://logojoy.com/
28 | 1 2 S O C I A L M E D I A H A C K S T H AT W O R K : G R O W T H H…

Paid/Free: Paid Tool (Don’t worry - It is definitely


affordable for newbies. Prices vary accordingly. Saves
you lots of time by not hiring graphic designers to
create your logo).
Free Alternatives: None, at present.

Hack it with Granny:


1) Sign up to https://logojoy.com/
2) Pick 5 logo styles of your choice.
3) Pick a neat and beautiful colour palette.
4) Enter the name of your company and Slogan.
5) Search for icons that you love or skip this step.
5) Lo and Behold! LogoJoy will show you multiple
variations of your logo with numerous colours. Click
on the logo you like.
6) Edit the fonts, colours, layouts and symbols.
7) Click on Buy, checkout and Download your logo.

Bonus Tip:
You can also create a logo using www.canva.com or
http://promorepublic.com/. It may take a little more
time to create a logo - but it’s equally good too. Sign up
for a free trail for http://promorepublic.com/
Create A Logo in 5 Minutes Hack | 29

Free Gift for My Readers:


Have one more free gift - my course on YouTube for
you guys. It’s called ‘Viralnomics: Creating YouTube
video ideas that Go Viral’. In this course “Viralnomics:
Creating YouTube video ideas that Go ‘Viral’, I've
shared all my ideas, tips and tricks to help you come
out of the creator’s block and make viral videos to
accomplish your goals and become famous.
Grab it for free by clicking the below link:
https://www.udemy.com/viralnomics-creating-
youtube-video-ideas-that-go-viral/?
couponCode=KINDLEFREEBIE
—————————————————————————
Your free access pass to join Digital Marketing
Chathouse - A portal for digital marketers to meet and
discuss about new marketing & growth hacking ideas.
Join here by clicking https://digital-marketing-
chathouse.mn.co/share/Jh2kRRLOpp5ktVSO?
utm_source=manual
Connect with me on LinkedIn -
https://www.linkedin.com/in/srinidhiranganathan/
Connect with us on Facebook -
https://www.facebook.com/firstlookai/
Follow me on Twitter -
https://twitter.com/srinidhi000
Reach out to me srinidhi@firstlookai.com for any
queries.
10

THE EPICBEAT TRENDING CONTENT


FINDER HACK

Details of the Hack:


EpicBeat (https://epicenter.epictions.com/epicbeat/)
helps you power your marketing by connecting you
with trends, content & influencers that matter the most
to you. It’s also called a trending content idea hub
where you know which content works best for which
network.

Usage Phase: Influencer Marketing


Usage Difficulty: Medium
Tools Used:
https://epicenter.epictions.com/epicbeat/explore/
Paid/Free: Freemium Tool (but - worth paying defi-
The EpicBeat Trending Content Finder Hack | 31

nitely compared with other competitor tools in the


same niche that are pricey..)
Free Alternatives: None, at present. A basic free
alternative with minimum features from Google is
Google Trends live at https://trends.google.com/trends/

Hack it with Granny:


1) Head over to
https://epicenter.epictions.com/epicbeat/explore/
2) Search for any topic or website in the search box.
Type in something like “Advertising” or “Technology”
as an example.
3) You will find a lot of trending articles that you
sort accordingly divided into total engagement, shares,
comments, applause etc. Filter out the most recent arti-
cles by changing the date in the column titled as “Pub-
lished in the”. Example would be “Published in the last
24 hours”.
4) To change the other columns over there like
content format or content type or Country, you can
sign up for a paid plan starting from just $2 a day (cur-
rent price).
5) Also, click on view sharers for a particular article
to find out your influencers for the content topic that
you searched for.
32 | 1 2 S O C I A L M E D I A H A C K S T H AT W O R K : G R O W T H H…

6) You can then export the results in a paid plan.


7) Suppose you have a paid plan and you have the
list, sign up for twitter ads at
https://ads.twitter.com/start?ref=en-btc-targeting-ta-
footer
8) Go through this article
https://business.twitter.com/en/targeting/tailored-
audiences.html before you do anything else
9) Upload the @handles that you got from Epicbeat
and create a custom targeted campaign. (Note: This would
get you 90% conversions, supposedly you are promoting
or written something similar related to “Advertising” or
“Technology” which you searched for earlier at EpicBeat.
This is because the audience here loves only that genre.
Hope you understood this. This is crucial.
10) Watch the results soar and more traffic coming
to your blog or social media profiles. Who knows? You
can also send them to landing pages created using
www.unbounce.com or www.instapage.com and make
sales happen.

Bonus Tip:
Growth Hacker Granny recommends that this
procedure is also possible through the usage of a tool
which is www.buzzsumo.com. Please take a free trial
The EpicBeat Trending Content Finder Hack | 33

and try that tool out too. However to export the influ-
encers, you would need a premium plan.

Free Gift for My Readers:


If you would like to learn how to earn from Face-
book videos, do not forget to check out Can you really
make money from Facebook Videos? Q&A with
Srinidhi Ranganathan | Digital Marketing |
https://www.youtube.com/watch?
v=WdvokbyRHX4&t=36s
Don’t forget to like, share, comment and subscribe
to my channel.
—————————————————————————
Your free access pass to join Digital Marketing
Chathouse - A portal for digital marketers to meet and
discuss about new marketing & growth hacking ideas.
Join here by clicking https://digital-marketing-
chathouse.mn.co/share/Jh2kRRLOpp5ktVSO?
utm_source=manual
Connect with me on LinkedIn -
https://www.linkedin.com/in/srinidhiranganathan/
Connect with us on Facebook -
https://www.facebook.com/firstlookai/
Follow me on Twitter -
https://twitter.com/srinidhi000
34 | 1 2 S O C I A L M E D I A H A C K S T H AT W O R K : G R O W T H H…

Reach out to me srinidhi@firstlookai.com for any


queries.
11

EXTRACT COMPETITORS KEYWORDS


FROM YOUTUBE HACK

Details of the Hack:


Tubebuddy (which is https://www.tubebuddy.com/)
is a free browser extension that would integrate
directly into YouTube to help you extract competitors’
keywords and know the estimated revenue of every
YouTube video on Chrome. Tubebuddy would literally
save you over 100’s of hours planning and managing
your YouTube channel.

Usage Phase: Video Search Engine Optimisation


(Video SEO)
Usage Difficulty: Medium
Tools Used: https://www.tubebuddy.com/
https://chrome.google.com/webstore/detail/tubebu
36 | 1 2 S O C I A L M E D I A H A C K S T H AT W O R K : G R O W T H H…

ddy-for-
youtube/mhkhmbddkmdggbhaaaodilponhnccicb
Paid/Free: Freemium Tool (Some vital features are
free - but - worth paying for lots of features like sched-
uling, finding more ranking keywords for your
videos etc.
Free Alternatives: None, at present. A competitor
for Tubebuddy is VidIQ which is equally good.
https://vidiq.com/

Hack it with Granny:


1) Visit https://www.tubebuddy.com/, sign up and
install the chrome extension.
2) Once done, you will have to visit your YouTube
channel, click on your profile icon -> Creator Studio
and then click on create a channel. (Note: Tubebuddy
requires atleast one video to present in your YouTube
channel to proceed with the analysis, sometimes or it
can delay showing analysis. Or, you can just create a
YouTube channel.)
3) Tubebuddy will show a message at the top in the
home page of your YouTube dashboard saying “Tube-
buddy sign-in required. Click Here””. Click on the
message and sign in with your Google Account.
4) You must allow Tube-Buddy to manage your
YouTube account for the trick to work.
Extract Competitors Keywords from YouTube Hack | 37

5) Once done, it will provide a success message.


Then go to any video and to the right you will find the
estimated revenue of the video and also keywords that
you can copy to use for your own video (suppose you
are doing a similar video).
6) Enjoy. Make sure you put your keywords in your
tags and also Granny recommends to put it in the
video description too.

Bonus Tip:
Try out https://vidiq.com/ too. It’s also an amazing
tool to extract keywords and trends. Will go a long way
to help you emerge as a successful YouTube expert.

Free Gift for My Readers:


If you would like to learn about futuristic tech-
nology trends in Digital Marketing - don’t forget to
check out my article 10 future and emerging tech-
nology trends in Digital Marketing. It will be a
great read.
https://www.linkedin.com/pulse/10-future-
emerging-technology-trends-digital-srinidhi-
ranganathan/
Don’t forget to connect with me on LinkedIn.
—————————————————————————
38 | 1 2 S O C I A L M E D I A H A C K S T H AT W O R K : G R O W T H H…

Your free access pass to join Digital Marketing


Chathouse - A portal for digital marketers to meet and
discuss about new marketing & growth hacking ideas.
Join here by clicking https://digital-marketing-
chathouse.mn.co/share/Jh2kRRLOpp5ktVSO?
utm_source=manual
Connect with me on LinkedIn -
https://www.linkedin.com/in/srinidhiranganathan/
Connect with us on Facebook -
https://www.facebook.com/firstlookai/
Follow me on Twitter -
https://twitter.com/srinidhi000
Reach out to me srinidhi@firstlookai.com for any
queries.
12

MARKET & SELL ANYTHING WITH A


PROVEN FUNNEL HACK

Details of the Hack:


ClickFunnels lets you create Sales Funnels you
would want to use for your business. They provide 22
different types of sales funnels you can leverage online,
choose a template design, organise the funnel and start
adding in products you would like to sell. You can also
do variations of the funnels, which is like pure A/B
Testing (which we call it). You can check the launch
checklist as when you would want to go live and then
track all the stats from an ultimate dashboard.

Usage Phase: Growth Hacking


Usage Difficulty: High
Tools Used: https://goto.clickfunnels.com/
40 | 1 2 S O C I A L M E D I A H A C K S T H AT W O R K : G R O W T H …

Paid/Free: Paid Tool (Gives you a 14 Day Free Trial).


Demo of click funnels can be found on
https://www.clickfunnels.com/
Free Alternatives: Will detail out in the next book
of Growth Hacker Granny.

Hack it with Granny:


1) Sign up to https://www.clickfunnels.com/ and
start creating a lead-page with a template
2) Create a great funnel here for an ebook giveaway.
You can also get something to giveaway from idplr.com.
Headover to idplr.com and click on Free Members and
then select ebooks and download a few books with
Master Resell Rights.
3) Get people on your mail listing by making them
fill a form on Clickfunnels
4) Send them back-to-back emails or what we call
drip email campaigns to sell actual stuff like your
lectures, consulting services or products/software of
your company or something later on, sending them to
another landing page. (Note: Give them a good
discount or a great offer so that it will persuade them
to buy the product/service. Make sure it is marked as
exclusive).
5) Enjoy the traffic and sales coming in.
Market & Sell Anything With A Proven Funnel Hack | 41

Bonus Tip:
Use http://www.subjectline.com/ to check your
mail score to evaluate your subject-line before you
send any mail campaigns. It is a tremondously
useful tool.

Discounted Gift for My Readers:


If you would like to learn how to create a curated
branded online TV channel for free with YouTube
videos to embed on your lead pages or website - you
can get my Udemy course at 88% off. Visit
https://www.udemy.com/fast-video-curation-create-an-
online-branded-tv-channel/?
couponCode=KINDLEFREEBIE
Let’s start rolling in amazing traffic for your click
funnels and create a difference.
—————————————————————————
Your free access pass to join Digital Marketing
Chathouse - A portal for digital marketers to meet and
discuss about new marketing & growth hacking ideas.
Join here by clicking https://digital-marketing-
chathouse.mn.co/share/Jh2kRRLOpp5ktVSO?
utm_source=manual
Connect with me on LinkedIn -
https://www.linkedin.com/in/srinidhiranganathan/
42 | 1 2 S O C I A L M E D I A H A C K S T H AT W O R K : G R O W T H H…

Connect with us on Facebook -


https://www.facebook.com/firstlookai/
Follow me on Twitter -
https://twitter.com/srinidhi000
Reach out to me srinidhi@firstlookai.com for any
queries.
ABOUT THE AUTHOR

Srinidhi Ranganathan is the Founder of First Look


Digital Marketing Solutions Pvt. Ltd. - India’s First
Artificial Intelligence Powered Digital Marketing
Training, Services and Consulting Company. He is
known as Digital Marketing Legend by his students.
Srinidhi is a Result-Oriented Certified Digital
Marketer & Growth Hacking Coach - based out of
Bangalore, India.
His passion is helping entrepreneurs navigate and
succeed in this rapidly changing business environ-
ment. Ideas come to him effortlessly, anytime and
anywhere. Creating ideas is as easy for him as putting
on his shoes in the morning. Thomas Edison said that
ideas are waiting to be discovered. Srinidhi discovers
ideas constantly and no matter where he looks - he
sees unique and innovative solutions to improve prod-
ucts and service.
Through his coaching, training and speaking, he
helps marketing newbies learn the tips, techniques
and excel in their digital marketing missions.
Connect with him on LinkedIn at
https://www.linkedin.com/in/srinidhiranganathan/ or
take his Udemy Courses at
https://www.udemy.com/user/srinidhi-ranganathan/

For more information, visit:


www.firstlookai.com
srinidhi@firstlookai.com
GRANNY’S BACK AGAIN IN AN ALL
NEW BOOK?

Hi there - Growth Hacker Granny here again. My fans want


me to write another book on SEO Hacks that are totally
actionable to the core to bring any website or app to the top
of search engines or crack app engines in less than a month.
I take up this challenge. I’ve also been teaching Rahul to get
featured on top sites like Forbes too. The book will be
launching soon so - be at the edge of your seat when it does.
For now, I am going on a holiday to Goa. Drop by there, if
you would like to see me at a resort. Cool..Have a great
month ahead..
“By the way, Rahul - where’s my coffee? Got to meet an
urgent client now….”

——

Yours lovingly,

Growth Hacker Granny


ALSO BY SRINIDHI RANGANATHAN

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