ACKNOWLEDEGEMENT

First of all we would like to thank Almighty Allah who gave us strengths to
complete this report with our full skills in the given period of time.

Secondly, we would like to appreciate all the people who filled the questionnaire,
gave us time and provided us with the information we needed to complete this task.

Then we appreciate Ms. Farah Asim who taught us Business Research with her full
efforts which gave us strengths and knowledge to complete this report. Her way of
teaching and giving lots of practical examples of real world made us achieve the
task.

Last but not the least; we would like to thank everyone in the group, without
everyone’s effort this report would not have been compiled properly and
efficiently.

It was a memorable experience of working on this report as it taught us a lot how

to conduct research on organizational level.
 TABLE OF CONTENTS

SNO TOPICS PAGE#

01. Acknowledgement 02

02. Executive Summary 03

03. Introduction 04

04. Introduction to Warid telecom 04-05

05. Diversification in Warid telecom 06-07

06. Conclusion 08

07. Recommendation 08

08. Photo 09

09. Questionnaire 10
 ABSTRACT

This report is based on our observation of the trends of using frozen foods as
compare with fresh foods. Relevant variables were identified through literature
survey and informal interviews. Variables of primary interest are the extent that the
frozen food has taken the place of fresh foods in its usage. Then some variables are
identified to find out the usage and impact of frozen food over fresh food.

Data was collected through questionnaire which consisted of 17 questions the

sample size was 150 respondents. Study was conducted in non-contrived
environment with minimum interference in the study.

On the basis of data analysis we have arrived at conclusion 123 respondents out of
150 are using frozen food and other 27 respondents are using fresh food.
INTRODUCTION
 THE RESEARCH PROCESS
1

OBSERVATION

Increasing Demand
of Frozen Foods
4
THEORETICAL
THEORETICAL
FRAMEWORK
Dependent
FRAMEWORK
Variable: Fresh
3 Foods
7
Dependent
Independent
Variable: Fresh 5
PROBLEM Variable:
Foods Frozen
DEFINITION Foods GENERATION
GENERATION OF
OF DATA
HYPOTHESIS
HYPOTHESIS COLLECTION,
How has the Independent
Moderating
usage of frozen Variable: Frozen
Variable: ANALYSIS AND
foods affected the Foods
Availability, INTERPRETA-
usage of fresh awareness, TION
foods? Moderating
shortage of time
Variable:
Intervening
Availability, 8
Variable:
awareness, ease and
convenience
shortage of time
DEDUCTION
Intervening
RESULT

PRELIMINARY
DATA GATHERING

 Literature
Survey YES
 Unstructured
interview
9 10 11

REPORT REPORT MANAGERIAL

WRITING PRESENTA- DECISION
TION MAKING
 OBSERVATION

We have observed that now days the trend of using frozen foods is increasing day
by day. Behind it many reasons or factors are hidden like time factors, easiness in
cooking etc. The promoters of frozen foods also try to show that frozen foods are
equal in comparison with fresh foods. In fact frozen foods are more convenient
than fresh foods. Basically they focus on time factor because now a day’s people
don’t have much time to cook. Now the usage of frozen foods is not only withheld
with upper class only but also got influenced by it.
LITERATURE SURVEY
PROBLEM STATEMENT
 THEORETICAL FRAMEWORK

The main aim of this research is to high light the factors that influence the
increasing trend of using frozen foods in comparison with fresh foods and that
could be many like time easy availability, easiness in cooking frozen foods.

After collecting the data and required information through literature surveys and
interviews. We are now in a position to develop a conceptual model or theoretical
framework for our research. Variables also identified for this purpose we have
identified one dependent, one independent, three moderating and two intervening.
 IDENTIFICATION OF THE
VARIABLES

DEPENDENT VARIABLE:
The dependent variable identified is

 The decrease in consumption of Fresh Foods.

INDEPENDENT VARIABLE:
The independent variable is identified as

 The increasing trends of Frozen Foods.

MODERATING VARIABLE:
 Availablity
 Awarness
 Shortage of time

INTERVENING VARIABLES:

 Ease and Convenience

 RELATIONSHIPS OF VARIABLES

RELATIONSHIP BETWEEN THE INDEPENDENT

VARIABLE AND DEPENDENT VARIABLE

Frozen foods are the independent variable because they directly influence the
extent to which people decrease the consumption of Fresh Foods. As it portray
that the usage of frozen foods is increasing day by day which influence the
usage of fresh foods. People prefer to use frozen Foods as compare with fresh
foods due to many reasons.

DECREASE IN
TRENDS OF CONSUMPTION OF
FROZEN FRESH FOODS
FOODS
 MODERATING VARIABLE

Moderating variables are identified Availability, Shortage of time and Awareness

because these factors affect the consumption of frozen foods. Now a days people
don’t have much time to spend on cooking therefore they prefer to have a quick
meal which is easily available to them.

DECREASE IN
TRENDS OF CONSUMPTION OF
FROZEN FRESH FOODS
FOODS

AVAILABILITY
AWARENESS
SHORTAGE OF TIME
 INTERVENING VARIABLE

Ease and convenience has been found as the intervening variable because today
busy life don’t give such time to prepare heavy and time consuming meals
therefore frozen foods give ease to people for preparing of food. With the
convenience of Frozen foods people don’t need to put many efforts.

DECREASE IN
TRENDS OF CONSUMPTION OF
EASE AND
FROZEN
CONVENIENCE FRESH FOODS
FOODS

AVAILABILITY
AWARENESS
SHORTAGE OF TIME
 HYPOTHESIS

GENERATION OF HYPOTHESIS

The important variables have been found out through literature survey and
interviews and the relationship between variables also have been developed in
theoretical framework. Now we are moving towards the generation of hypothesis,
in which we will test our relationships between variables.

Ho: The trend of frozen foods is decreasing the consumption of fresh foods.
H1: The trend of frozen foods is not decreasing the consumption of fresh foods.
 RESEARCH DESIGN

PURPOSE OF THE STUDY

The study that will be undertaken to test the hypothesis is of descriptive type
because we want to explain the nature of certain relationship like the influence of
frozen foods over the usage of fresh foods. We distributed Questionnaires and also
conducted informal interview to find out that people use frozen foods much in
today’s life which causes the decrease in consumption of fresh foods.

TYPES OF INVESTIGATIONS
The main purpose of the research is to find out the impact of usage of frozen foods
very the usage of fresh foods so this is a casual research because we want to find
out the cause or impact of one over others.

EXTENT OF RESEARCHER’S INTERFERENCE

There was minimum interference by the researcher and there was almost no change
in the normal work setting. Therefore the extent of researcher interference in this
study is minimal.

STUDY SETTINGS
The research that we have conducted is casual study and is taken in non- contrived
environment or in a field experiment.
UNIT OF ANALYSIS
As we have gathered our data through questionnaire so our unit of analysis is
individuals.

SAMPLE DESIGN
Sample is the representative of whole population or a subset of population which
reflects the characteristics of whole population. In our research sample size was
150 respondents.

Time Horizon:
We have collected the data through questionnaires just once so our research is one
shot or cross sectional in nature.
 DATA COLLECTION, ANALYSIS
AND INTERPRETATION
The data will be collected through administered questionnaires. The form of
questionnaire is close-ended in which respondents have to make choices from a set
of alternatives. Also the questionnaire will end with a final open-ended question.
USAGE OF FROZEN FOODS
Usage Of Frozen Foods
Yes 123 140
No 27
120
INTERPRETATION:
100

After the survey we found that out of 80

150 population 123 people use Frozen YES
NO
Foods i.e. 82% while only 27 people 60
do not use Frozen Foods i.e. 18% of 40
total population.
20

0
Frozen Foods Usage

HOW PEOPLE GET INTRODUCED WITH

FROZEN FOODS
Introduction To Frozen Foods
and Word of mouth while only 4%
Friends 23
introduced through internet.
Internet 5
TV Ads 41
Bill Boards 21
Magazines 16
Word of mouth 9
Others 8

INTERPRETATION:

With the survey it was found that

People who uses Frozen Foods get
introduced with it through friends,
internet etc, it was found that 33%
introduced by TV Ads, 19% by
Friends, 17% by Bill Boards, 13% by
Magazines, 7% chooses other options
 FRIENDS INTERNET TV ADVERTISMENTS
BILL BOARDS 7%
MAGZINES WORD OF MOUTH
OTHERS 7% 19%

13% 4%

17%
33%

HOW OFTEN FROZEN Bad 6

FOODS ARE BEING USING Average 55

IN EVERY DAY LIFE: Good 50

Excellent 12
CONSUMPTION
Daily 22
INTERPRETATION:
Weekly 62
Monthly 39
The survey suggests that 45% people
believe that Frozen foods are average
INTERPRETATION:
in health point of view while 40%
With the survey it was found that
believe that it is good. Over all rating
majority of the people use frozen
does not show that Frozen Foods are
foods on daily basis. After that on
bad. While 10% people suggest that it
monthly and the least of the people
is excellently healthy.
consume on daily basis.

HOW DO PEOPLE RATES

FROZEN FOOD:
RATING
 WHICH COMPANY’S
FROZEN FOODS MOSTLY
PEOPLE PREFER:
Company
Usage
Once a month

Once a Week 83

Daily
26

Usage
3

OTHERS 5

Frozen Foods Rating INTERPRETATION:

Bad Average Good Excellent
The resulted that most of the people in
the sample population prefers K&Ns
10% 5% product to use that is 62% of the
population.

45%
41%
 REASONS FOR
INCREASING
CONSUMPTION OF
FROZEN FOODS IN
TODAY’S LIFE:
REASONS FOR CONSUMPTION
Availability 15
Time Saves 44
K&Ns Mon Salwa Seasons Mojizah Laziz
Easy to Cook 24
AL-Maidah Others
All of Above 40
5% 1% 4%
7% None of Above 0
2%

INTERPRETATION:
20%
62% The survey suggests that the demand
for Frozen Foods is increasing
because it is the best food to save time
in cooking. This is what most of the
people says.

ROLE OF FROZEN FOODS

IN OBESITY:
Frozen Foods Increasing Obesity
Yes 76
No 47

INTERPRETATION:

We asked the Question about what

people think about that Frozen Foods
are playing role in increasing Obesity
we found that 62% believes it does
while the remaining 38% says it does
not. Overall we found that Frozen
Foods r playing role in today’s
world’s most important problem in
Obesity.
44
40

24

15
YES NO

0
SATISFACTION
e
ve
ok
es
y

REGARDING THE
lit

ov
av

bo
co
bi

Ab
eS
ila

fa
to

INGREDIENTS:
of
Tim
va

lo
sy

ne
A

Al
Ea
sy

No
Ea

Ingredients Satisfaction
Column1
Yes 87
No 36

INTERPRETATION:

The survey resulted that 71% people

believes that the ingredients used in
Frozen Foods are of best quality and
they are satisfy with it. The remaining
says that they are dissatisfied but still
they use it because of certain reasons
such as they don’t have enough time
to make meal, they are lazy to prepare
food themselves and some replied that
they are not health conscious
therefore it makes no difference with
ingredients dissatisfaction.
COST OF FROZEN FOODS
COMPARISON TO FRESH
FOODS:
Frozen Foods Cost Compare to
Fresh Foods
High 80
Equal 35
Less 8 LESS
EQUAL
HIGH
INTERPRETATION

The Survey found that majority of the

people thinks Frozen Foods are much
expensive than fresh foods.

Ingredients satisfaction
Yes No

29%

71%
STRENGTHS OF FROZEN
FOODS: 70

Strengths
Quality 25
Price 4
Taste 22
Time Savers 70
Others 2 25
22
INTERPRETATION
The Survey reports that most of the 4
people thinks that the best reason for 2
Quality
frozen foods demand i.e. its strength Price
Taste
Time Savers
is Time saving, it is a product which Other
saves your time in cooking.

ADVERTISEMENT OF
FROZEN FOODS:

Yes 73
50
No 50 73

INTERPRETATION

We asked the public about do they

found frozen foods as healthy and
good as their advertisement shows.
We found that majority of people says Category 1
yes, they found it same as shown in YES NO
advertisement.
FROZEN FOODS AS BEST
ALTERNATIVE OF FRESH 30%
FOODS:
Yes 37
86 86

70%
INTERPRETATION
Yes No
It was found that 70% of people
believe that Frozen foods are not best
alternative of Fresh Foods while
remaining 30% believes so.
 HYPOTHESIS TESTING

Ho: The trend of frozen foods is decreasing the consumption of fresh foods.

H1: The trend of frozen foods is not decreasing the consumption of fresh foods.

OPT OBSERVED(Oi) EXPECTED(Ei) (Oi-Ei) (Oi-Ei)2 2

(Oi-Ei) /Ei

1 0.13 0.25 -0.12 0.0144 0.0576

2 0.36 0.25 0.11 0.0121 0.0484

3 0.19 0.25 -0.06 0.0036 0.0144

4 0.32 0.25 0.07 0.0049 0.196

5 0.00 0.25 -0.025 0.000625 0.0025

USING CHI-SQUARE TEST

χ² = (OBSERVED-EXPECTED)
EXPECTED

χ² = (Oi-Ei) ²
Ei

χ² = 0.3189 or 31.89%
CONCLUSION
RECOMMENDATION