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Research On Consumer's Impulse Buying Behaviour.: Required

This document describes a questionnaire for research on consumer impulse buying behavior at apparel stores. The research aims to understand how often consumers shop and plan for clothes, what influences unplanned purchases both online and in physical stores, and what factors drive impulse buying behavior. The questionnaire asks respondents about their shopping frequency and methods, planning habits, experiences with unplanned purchases, level of agreement with statements on spontaneous buying, and influence of specific factors on impulse purchases.

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Sakshi
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453 views3 pages

Research On Consumer's Impulse Buying Behaviour.: Required

This document describes a questionnaire for research on consumer impulse buying behavior at apparel stores. The research aims to understand how often consumers shop and plan for clothes, what influences unplanned purchases both online and in physical stores, and what factors drive impulse buying behavior. The questionnaire asks respondents about their shopping frequency and methods, planning habits, experiences with unplanned purchases, level of agreement with statements on spontaneous buying, and influence of specific factors on impulse purchases.

Uploaded by

Sakshi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
  • Impulse Buying Survey Part 1: Introduces a survey assessing consumer impulse buying behavior with questions on shopping frequency and location preferences.
  • Impulse Buying Survey Part 2: Continues the survey focusing on consumer agreement with statements about shopping habits and influences.
  • Impulse Buying Survey Part 3: Concludes the survey with demographic questions including age, gender, and additional impulse buying influences.

21/11/2018 Research on consumer's impulse buying behaviour.

Research on consumer's impulse buying behaviour.
This questionnaire is for a research paper designed to assess consumer impulse buying behaviour at 
apparel stores. Your information will be kept confidential and the responses will be aggregated for 
analysis. Impulse purchase is defined as a spontaneous purchase – buying an item that a shopper 
hadn’t planned to buy when they began their shopping task. 

* Required

1. How often do you shop for clothes/apparel? *
Mark only one oval.

 Twice in a year
 Monthly
 Quarterly
 Twice in 6 months
 Occasionally

2. Please indicate your usual shopping method ? *
Mark only one oval.

 Online retail stores
 Offline retail stores
 Both

3. How often do you plan before shopping? *
Mark only one oval.

 Always
 Sometimes
 Never

4. Do you always buy only what you planned for? *
Mark only one oval.

 Most of the times
 Occasionally
 Sometimes

5. Do you find yourself buying more unplanned items online or in physical retail stores? *
Mark only one oval.

 Online Retail Stores
 Offline Retail stores
 Both

https://docs.google.com/forms/d/1EQudls6ujHC4g44Uxeowm8bbNrd723Jysm09P6z28FY/edit 1/3
21/11/2018 Research on consumer's impulse buying behaviour.
6. Do you easily get distracted by promotional offers, sale or other factors while shopping? *
Mark only one oval.

 Most of the times
 Occasionally
 Sometimes

7. Do you end up buying a product you like even if it wasn't planned? *
Mark only one oval.

 Most of the times
 Occasionally
 Sometimes

8. Do you regret making an impulse purchase? *
Mark only one oval.

 Most of the times
 Occasionally
 Sometimes

9. To what extent do you agree or disagree with the following statements? *
Check all that apply.

Strongly Not Strongly


Agree Disagree
Agree decided Disagree
I often buy things
spontaneously
I buy more than I had planned
to buy
Spend more money than
planned

10. How much do the following factors influence you for impulse buying? *
Check all that apply.

Strongly Not Strongly


Agree Disagree
Agree decided Disagree
Low cost
Promotional Schemes
By seeing others
Willingness to try
unusual
First sight attraction
Advertisements
Salesman's
demonstration
Need

https://docs.google.com/forms/d/1EQudls6ujHC4g44Uxeowm8bbNrd723Jysm09P6z28FY/edit 2/3
21/11/2018 Research on consumer's impulse buying behaviour.
11. Age group : *
Mark only one oval.

 Below 18
 19 ­ 24
 25 ­ 30
 31 and above

12. Gender *
Mark only one oval.

 Female
 Male
 Prefer not to say
 Other:

13. Are there any other factors that influence you
for impulse buying? *

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https://docs.google.com/forms/d/1EQudls6ujHC4g44Uxeowm8bbNrd723Jysm09P6z28FY/edit 3/3

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