Professional Documents
Culture Documents
Jordan Marchand
AGR 1110
Product
The proposed product is the expansion of farm production scale of organic vegetables on
Vancouver Island, with the use of a large-scale indoor greenhouse. The vegetables being focused
on are figs, lemon and limes, and olives. The produce is specifically chosen because of the fact
they are not native to Canada. Therefore Canada has to ship the products in, costing the economy
tariffs on imports. This results in higher prices for consumers and vegetables that are not as
To begin, the shelf life of figs is short. For example, figs become soft and less desirable
to eat, as well, there starts to be a growth of fungi on figs, moreover, their inability to transport
well. However with the production of figs locally on the island, there would be little to no
problems with their growth (Trivittayasil, et al. 2014). Secondly, farm production scale of lemon
and limes on the island. Lastly, growing a farm production scale of olives. With research proving
global warming is becoming more of an issue and will continue to increase over the next
decades, Canada should and will support the growth of new plants. The goal is to supplement the
demand of the island to start with, then continue to grow to be shipped all around Canada and
outside of the country. Canada is not known for lemons, limes, figs, and olives, thus with this
large-scale greenhouse, they can be grown locally in Western Canada, avoiding the need for
imports.
Organic Greenhouse, Vancouver, BC Marchand 3
http://chartsbin.com/view/40542
Figure 1 demonstrates how there is no production of figs in Canada, and limited amounts
on the continent. Thus, Canada relies on imports from other countries around the world. Being
grown on Vancouver Island, the greenhouse can supplement the rest of the country and eliminate
https://www.bloomberg.com/features/2016-california-olive-oil/
Organic Greenhouse, Vancouver, BC Marchand 4
portion comes from California, U.S., and Europe producing the highest amount, over 250k.
Environmental Sustainability
Canada is known for its harsh winter climates, therefore relying and dependent on
imports during the winter months. Local and domestic food production lowers the cost for
consumers as well as generating local employment. Greenhouses have the ability to protect the
agriculture indoors from outsides weather conditions such as rain, snow, and wind, while also
monitoring temperature and lighting (Papadopoulos, et al. 2000). Furthermore, the research
indicates, because of winter not having as much light time during the days as summertime, plants
do not have as long of growing time. In addition, the research also states artificial lighting to
supplement natural light is used in greenhouses. Studies have proven using artificial lighting in
greenhouses during the winter time can greatly improve the growth and yield of major vegetable
crops (Papadopoulos, et al. 2000). Vancouver Island, BC would be a specifically good spot for
greenhouse production because of the fact that its food is imported, therefore if supply were cut
Not only is winter time a major factor in the advantages of greenhouses, but the
environmental footprint. Like mentioned before, there would be no need for imports of certain
vegetables, consequently less transportation and greenhouse gases. Domestic goods would be
transported around Canada when shipping, however, there would be a decrease in longer
Organic Greenhouse, Vancouver, BC Marchand 5
transportation from other countries. Fewer kilometers, fewer fossil fuels and more affordable
In addition, composting is an important part of not wasting food and reusing resources.
CH4, N20, and NH3 contribute to environmental pollution during the decomposition cycle (Saer,
et al. 2 013). Composting can pose a threat to the environment if not done properly. The article
also states that following municipal solid waste, food is the second most wasted thing. A
previous study by the article mentions in 2013 data was collected to determine only 3% of 30
million tonnes of food waste was recycled. Something that can be so easily avoided with the use
of a compost can help resolve this issue. Composting is beneficial for both municipalities to cut
down in solid waste and for individuals to grow their own gardens. Benefited from a compost are
soil quality and structure, reducing the need for fertilizers and pesticides, and intensifying carbon
storage capacity (Saer, et al. 2013). Soil can be reused in the greenhouse, saving money and
Consumer
In today’s society, there is a great increase in the younger generations appreciation for
healthy and cruelty-free diets. The number of vegetarians and vegans has grown substantially.
According to a recent study by Weisskircher (2016), in the past decade, reported is an increase of
360% of people changed to a vegan diet in the UK. Moreover, the study notes a strategy many
food industry companies are taking is the approach to cruelty-free practices and an increase in
plant productivity. Furthermore, organic foods have made an impact on the food industry
(Weisskircher, 2016). With consumers discovering the artificial chemicals put into the foods
Organic Greenhouse, Vancouver, BC Marchand 6
consumed every day it is an obstacle many people are avoiding the more educated they get.
Although many people may still choose the non-organic choice over organic because of cost, the
higher price on produce can be viewed by the consumer as the cost of investment in human
health (Yiridoe, et al. 2 005). Consequently, the producer is getting a higher income although
spending more initially to start the organic greenhouse. This will also influence people living on
Nutritional Information
A study by Forman (2012), states that there are many controversial debates whether it is
worth buying organic produce over conventionally grown produce. It also mentions organic
fruits and vegetables include the advantages of not being grown with the use of synthetic
chemicals, hormones, antibiotic agents, genetic engineering, and irradiation. Although there are
different studies concluding different results, it is illustrated that organic produce has an increase
in nutritional value, and a decrease in nitrate content (Forman, et al. 2012). A study by
Dettmann, (2009) states that there was an increase of 34% of retail sales in 2006. The organic
industry is currently the fastest growing food sector in the United States (Dettmann, et al. 2009).
As consumers are becoming more educated about how their food is grown and what it is grown
with, they are making changes with their diets. Making choices for optimum health and diet.
This includes consumption of meat as well. Vegan and vegetarianism, as well as organic diets, is
a huge topic, especially with younger people. With more education and with transparency with
food production, people are making better, healthier food choices. Thus, in the future, that is
most amount of greenhouses in Canada and the Atlantic provinces the least.
Atlantic 50 50 45 40 38
Provinces (2)
http://www.agr.gc.ca/eng/industry-markets-and-trade/canadian-agri-food-sector-intelligence/horticulture/horticulture
-sector-reports/statistical-overview-of-the-canadian-greenhouse-vegetable-industry-2016/?id=1511888129369#a1.1
operations in Canada. British Columbia for example, has 125 of those greenhouses. In
comparison to Quebec and Ontario, British Columbia has a lot less greenhouse vegetable
operations in Canada. Thus, a new large-scale greenhouse would benefit the province, along with
the rest of the country and potentially outside of Canada with exports. British Columbia has the
ideal climate and perhaps with a more focused approach to composting and greenhouse
Benefits to Canada
Lemons, limes, figs, and olives are not native to Canada, therefore if they were to be
local jobs and businesses. The Canadian greenhouse industry has been increasing over the past
couple of decades (Ahamed, et al. 2018). Moreover, the article states that the export industry has
increased. Because of the close location Vancouver Island is to Northern Canada, this could also
benefit the disadvantaged rural communities. Shipment would be cheap because of how close it
is, which is beneficial to the north because of how much they are currently paying for food in
their grocery stores. In addition, if the industry were to expand, another greenhouse could be
built closer, or in the North. This overall would have a hugely valuable and profitable gain.
Unlike the rest of Canada, the North is unable to grow many crops at any time of year due to its
unfavourable and undesirable weather conditions for crops throughout the year. A greenhouse
can protect crops from harsh weather. Although to expand, solar panels are something that would
have to be invested into. Lack of sunlight during the winter months would certainly be a factor,
however, the spring and summer months receive an abundant amount of sunlight. The
greenhouse would have to be heated all year round, therefore with solar panels, free energy is
being produced. Solar panels are an expensive investment initially but are beneficial in the long
run. Another perspective is the health benefits. Buying organic produce is rewarding in overall
health. As an economy, if everyone were to change their diets to vegan/vegetarian and organic
diets, there could potentially be an increase in the population's health. There is not enough
research to back this statement up, but with no use of hormones and artificial pesticides, it is
clear it would be advantageous. Optimal health can be obtained by a diet of fresh vegetables and
organic greenhouse with fresh produce in a popular location, this could attract not only locals but
Costs
In order to start this project, costs are an essential factor. A greenhouse alone to make
varies depending on size. Greenhouses are $25.00 per square foot. The idea of a large scale
organic greenhouse would be approximately 500 to 1,000 square feet. Therefore, the cost to
company that can be used for purchasing a greenhouse and estimating prices.
Because of Canada’s cold temperatures in the winter time, heating the greenhouse is a
major factor to consider. The heating alone is 10-35% of production cost (Ahamed, et al. 2 018).
The article also states that heating the greenhouse depends on what is being produced, as
different vegetables give off different levels of CO2, need different levels of light, etc. Besides
the costs of the energy, there is production, materials used for packaging, marketing, and
advertising, etc. One lemon is approximately $1.00, a lime is $0.45, a fig is $6.50 per pound and
Organic Non-Organic
Demonstrated in Table 2 is the cost difference between non-organic and organic is clear,
non-organic is cheaper, however, organic has health benefits. The price difference is not
extremely significant, making organic options still affordable as well as beneficial. Those
consumers that wish to buy organic produce face the obstacle of spending more money on
groceries. However, as the industry grows and more items are being purchased, prices can
Another cost is labour. There is the benefit of more jobs, which would positively affect
the community by employing many locals residents in addition to the ripple effect of new
business opportunities for others. Because of Vancouver's large population, many people are left
jobless. The industry would have to hire workers for building the greenhouse, maintenance,
farmers, marketing, etc. The minimum wage in British Columbia is currently $11.35 with an
expected increase over the next year. Depending on the position, the wage will vary.
Transportation is also a large component. Prices of produce increases when fuel and length of
travel increases. An article summarizing how transportation affects prices of produce by Volpe
(2013) indicated how prices of fuel are significant when determining price differences between
Organic Greenhouse, Vancouver, BC Marchand 11
Whether products are being shipped to Vancouver, or produce is being shipped out, there are
prices to consider.
If solar panels were to be used, there would be a cost in the purchase of them as well. A 5
kW system would cost approximately $25,000. They are an expensive investment especially in
the beginning year or so, however, over more years they would decrease energy bills.
Competitive Products
Although there are no greenhouses in Canada today that are organic containing lemons,
limes, figs, and olives, there are organic greenhouses. With this being said, there is competition
in the sales industry. In almost every grocery store in Canada, people are able to find organic
produce, so the question is, why would consumers buy this product? Advertising in media can
help promote the benefits of organic vegetables as well as local farming. Labeling is also a
consumer grabber. People are more likely to buy something based on its appearance. Therefore,
packaging and overall appearance are essential before hitting the market. Because of lemons and
limes most of the time being sold singularly, the stickers used as a consumer grabber. There is
also competition from businesses that are already selling organic lemons, limes, figs, and olives.
These products exist, which could already be many consumers first choice when in the grocery
store. Consequently, advertising can overcome consumers sticking to what they are comfortable
https://www.slideshare.net/AnandvYadav/z-lemon-final
Figure 3 demonstrates the labour put into the production of a lemon. Post-harvesting
there is washing and cleaning of the lemon and waxing for consumer appeal. Next is drying,
sorting, sizing, packing and degreening, and then storage. There are many steps put into a lemon,
making it from harvesting to the market. This includes time and money.
Organic Greenhouse, Vancouver, BC Marchand 13
https://www.thebusinessyear.com/mexico-2015/above-the-lime/focus
advantageous to Canada and its economy. Consequently, with the production of figs, lemon and
limes, and olives with a large-scale greenhouse, Canadian farmers would be benefited, there
would be a local supply of produce that is not usually produced in Canada, in addition, health
benefits. As stated earlier, with an increase in vegan and vegetarian diets as well, this is an
Organic Greenhouse, Vancouver, BC Marchand 14
intelligent business to invest in for the future. The overall goal of this product is to supplement
the demand of Vancouver Island to start with, then continue to grow to be shipped all around
Canada and outside of the country. A high cost will initially be needed to purchase many of the
resources needed, but because of organic produce, money will be gained back quickly.
Organic Greenhouse, Vancouver, BC Marchand 15
References
Ahamed, M. S., Guo, H., Taylor, L., & Tanino, K. (2018). Heating demand and economic
Dettmann, R. L., & Dimitri, C. (2009). Who's buying organic vegetables? Demographic
Forman, J., & Silverstein, J. (2012). Organic foods: health and environmental advantages and
Horst, T. (1972). The industrial composition of US exports and subsidiary sales to the Canadian
Papadopoulos, A. P., Demers, D. A., & Theriault, J. (2000, November). The Canadian
Saer, A., Lansing, S., Davitt, N. H., & Graves, R. E. (2013). Life cycle assessment of a food
52, 234-244.
Organic Greenhouse, Vancouver, BC Marchand 16
Trivittayasil, V., Tanaka, F., Hamanaka, D., & Uchino, T. (2014). Prediction of surface
temperature of figs during infrared heating and its effect on the quality. Biosystems
Volpe, R., Roeger, E., & Leibtag, E. (2013). How transportation costs affect fresh fruit and
Research Service.
Weisskircher, M. (2016). World Animal Day: tracking the animal rights movement’s growing
presence in European politics. LSE European Politics and Policy (EUROPP) Blog.
review and update of the literature. Renewable Agriculture and Food Systems, 20(4),
193-205.