Responsibility

Activity
Consumer Trends Insights from Brand Ambassadors (5) Lums Team
In-depth interview customers (3) Mehwish, Wajeeh, Mehmood
Shop along
Lums Team
Questionnaire Design Lums Team
Questionnaire Pilot Run (3)
Maham
Launch Questionnaire
Lums Team
Data entry & analysis Asad
Company / Internal Session with GM
Capability Lums Team
Session with marketing Team

Lums Team
Analysis (Dawn vs. Competitors): Sales
Reports & Media marketing reports
Lums Team
Session with Bramerz Lums Team
E-commerce Study current trends in Pak & abroad Wajeeh
Study current trends: Frozen Foods
Mehwish & Asad
Research: Best Practices of Frozen Food E-
commerce Mahmood & Maham
Social Media Draft Digital Strategy
Lums Team
Campaign launch Bramerz
Campaign Analysis
Lums Team

To be done next:
Milestones
Assign responsibility of all

Need clarification on:

Friday presentations
Fee
final dates of report & presentation

milestones

Analysis (Dawn vs. Sales: Mahmood & Wajeeh, Social Media:

Competitors): Sales Mehwish & Maham, Competitor analysis:
Reports & Media Asad
marketing reports
Risk Event Probability Score Impact Score Working
Scheduling risk Low 1 High 3 3
Respondents unwilling to participate Moderate 2 High 3 6
Purchase behavior influenced by time of
the day Moderate 2 Low 1 2

- - -
Test sample is not reflective of target
market Moderate 2 Moderate 2 4
Unable to find right respondents in the
right time High 3 High 3 9

Statistical insignificance of results Moderate 2 Moderate 2 4

Scheduling risk
Low 1 Low 1 1
Lack of concurrence between different
discussion-participants
Moderate 2 Moderate 2 4

Content strategy may not be explicit

Moderate 2 Low 1 2

Scheduling risk Low 1 High 3 3

- - -

- - -

Lack of existing industrial

standardization/norms/best-practices Moderate 2 Moderate 2 4

- - -

Delay in test campaign approval High 3 High 3 9

Too few responses, or too little
engagement for meaningful analysis High 3 High 3 9
 L
Overall 1
Moderate L 1 1
High M 2 2
Low
H 3 3
-

Moderate

High

Moderate

Low

Moderate

Low

Moderate
-

Moderate

High

High
M H
2 3
2 3 9H
4 6 8H

6 9 7H
6H

5M

4M
3M

2L

1L

0N