Marketing feasibility study

Supervisor: DR: Pakinam Nabil

Rowan Mohamed Ezzat 201900196
Farah Hassan Moustafa 201900971
Peter Gamal Shawky 201901859
Marc Youssef 201900215
Mazen Maher
DEFINITION
Market feasibility studies 
are documents that help
businesses assess their
likelihood of success. These
studies include an analysis of
the industry, competitors, and
more.
Key Takeaways
A market feasibility study helps businesses
01 set expectations and plans.
A good market feasibility study assesses the
02 market environment while also identifying potential
customers and other sources of revenue.
Unlike marketing plans, which aim to make your
03 business look as good as possible, market
feasibility studies should be an objective
assessment.
Peter gamal
 Market Feasibility Study

-The feasibility study is not a way to make the project successful, but rather a way to measure the success rate

-It is based on the product or service being offered

How To Write a Market Feasibility Study?

.Market feasibility studies should include a description of the industry, current market analysis,
competition, anticipated future market potential, potential sources of revenue, and sales
projections.

Peter gamal
 Steps
1 3 5

Situation Marketing
Analysis Mix

Mission Marketing
Implementation
Strategy
and Control

2 4
 1-mission

2 Corporate objectives

1 Mission statement

Rowan mohamed
 2-Situation Analysis
5C ANALYSIS

1 SWOT 3 Company , customer ,

competitors ,
Strength , weakness , collaborators , climate
opportunities , threats
PEST
2 Political , economical ,
social , technical

Rowan mohamed
 SWOT
STRENGTH WEAKNESS
• UNIFORM • MARKETING
• EDUCATIONAL LEVEL • FACILITIES
• CHILDREN SAFETY

S W
• LOCATION
• EXCELLENT STAFF
INTERNAL • LOW AWARNESS OF SCHOOL
• SMALL CLASS SIZE&SMALL NO OF STUDENTS AMONG NEIGHBORHOOD FAMILIES
• CONSISTENT COMMUNICATION WITH FAMILIES

POSTIVE SWOT NEGATIVE

OPPORTUNITIES
• IMPROVING REPUTATION
O EXTERNAL T THREATS
• COMPETITION
• STRATGETIC GEOGRAPHICAL POSITION • TUITION FEES MAY DEC NATIONAL
• TECHNOLOGICAL DEVELOPMENT STUDENTS NUMBER

Rowan mohamed
 3-Marketing strategy:
1
2 3
Define your Target
Audience. set Measurable Goals.
Develop Budget

Farah Hassan
 4-Marketing Mix:
1 4
Product Development. 2
3 Place and Distribution.
Pricing
Promotion

Farah Hassan
5-Implementation and Control
1 2
Put Plan into Action.  Monitor Results

Farah Hassan
Online Marketing for the school

01 You need to work as a Trademark (Brand ).

You need to choose a attractive name for the school ,

02 preferably in English or French.

03 Make a logo for the school to be distinctive .

Create a website for the school, and it must be related to pages

04 that talk about the services and activities of the school, and it
must be linked to Google Analytics.

Marc Youssef
Online Marketing for the school

05 Next to the website, we will create a YouTube channel, a

Facebook page, Instagram, and a company page on LinkedIn.

Youtube download videos explaining the school’s methodology

06 and curricula and videos for parents of positive education.

These videos start moving in the form of advertisements on
YouTube and post them on Facebook

07 There is a link to the school’s website for easy communication.

Monitoring the number of visitors on each electronic platform

08 through Google Analytics

Marc Youssef
.marketing feasibility
advantages
(advantages of a marketing feasibility
study) Operational
Requirements
The advantages of the marketing feasibility study is
the success of the project through the market study.
The thirst and need of the market for the product
offered by your new business can be determined

Market
Market Feasibility
Conditions Study

Market
Name:Mazen Medhat Demand
Id:201801727
.marketing feasibility
advantages
Conducting a
marketing feasibility
study helped identify
potential markets
and competition

Full market analysis to evaluate the business

idea

Very important for companies operating in business

Products help to know the extent of the project or product being

offered and the needs of customers in the market segment

Name:Mazen Medhat
Id:201801727
.marketing feasibility
advantages
A good market feasibility study assesses the market environment
while identifying potential customers and other US sourcesUnlike
marketing that makes business plans as well as possible

Conducting a market feasibility study

Any entrepreneur planning to start a new business, or an
investor planning to invest in a new business venture is exposed
to a great deal of risk. The risk of not succeeding in the chosen
market or not succeeding in the chosen product category can
have a significant impact on the entrepreneur as well as the
investor.

The original feasibility study helps determine the value of the total
amount of the project and its continuity

Name:Mazen Medhat
Id:201801727
 Refrences
https://www.thebalancemoney.com

https://www.econposts.com/business-management/market-
feasibility-meaning-and-

https://www.simplilearn.com
THANK YOU
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