Professional Documents
Culture Documents
Durable good: a product that typically lasts at least three years (car, house, etc)
Non-durable good: a product that lasts less han three years (food, paper, etc)
Service encounter is an ineraction between the customer and service provider, whch consist of one or
more moments of truth (the whole time, first interaction to last).
Moments of truth are he most important aspects of the service encounter. Example: delivery of goods,
politeness, hospitality, etc.
Consumer benefit package: clearly defined set of tangible and intangible features that the customer
recognizes, payfor, uses or experiences. It is made p of primary and peripheral aspects. Forexample: the
consumer benefit package of Starbuck:
Goods Services
Process: sequence of activities that is intended to ccreate a cerain result. Most businesses have three
kind of processes:
Focus on efficiency → equality → customization and design → time → service and value →
sustainability → data and analytics.
Value chain – network of facilities and processes that describes the flow of goods, services, information,
and financial transactions from suppliers through the facilities and processes that create goods and
services and deliver them to the customer
Value chain: netwrok of things that helps produce a good or deliver a service.
Value is how much we need a thing. The thing mut have a function, style, quality points
Supply Chain – portion of value chain that focuses primarily on the physical movement of goods and
material
Inputs → Conversion (most of the time the greatest part of value is added here) → Outputs
1. Centralized or decentralized
Centralized: uniform, risk reduction, price discounts, strategic focus, efficiency (Walmart)
Decentralized: focus on customization, flexibility, local control ( GE)
Brand image, core competency, cost/ volume (economies of scale: the more you do smth, the faster you
can do it), quality, acesss to input, capacity, proprietary, differentiation
3. Vertical intergration
4. Break-Even Analysis
Used to determine when one is indifferent between two alternatives (Their profitabilities, costs,
revenues, customer satisfaction, etc are equal.)
Break-even point is the quantity of which revenues and cost are equal.
5. Offshoring
Offshoring – an “internal” form of outsourcing when materials/services are produced outside of the U.S.
but control and ownership is maintained by the firm.
All complex activities need a variety of performance measures as indicated in the airplane example at
the beginning of the chapter. A combination of forward looking and backward looking measures are
needed.
Interlinking – showing how one performance measure is related to another, as an example, as cost of
goods sold decreases, profit increase.
Cost of finding a new customer can range anywhere from 3 to 20 times the amount of keeping an
existing customer … just think of all the specials that new customers get from cell phone companies.
Companies have to spend loads of money on advertising, promotion and discounts to get new
customers.
We can estimate the value of a loyal customer by using the following formula:
Balance store card: measures that are inrwenal and external, forward-looking and backward-looking.
Competitive Advantage – denotes a firm’s ability to achieve market and financial superiority over its
competitors. It involves two things:
Kano’s scheme:
1. Dissatisfiers: if they are present, they will not even try (minimum)
2. Satisfiers: attributes that satisfy the customer (better experience)
3. Delighters: good things that customer don’t expect.
Hill’s scheme
Competitive priorities:
Low cost, Customer service, Convenience, Low cost (Walmart), Flexibility, Volume flexibility,
High performance (Lamborgini) , Conformance (Toyota), Design and innovation (Apple), Rapid delivery
(Fedex), On-time delivery (USPS), Product customization.
Core competencies – strengths that are unique to the firm based on their structure, products, past
experiences, human resources, etc.
Levels of strategy: **Note, not all businesses (particularly smaller ones) will have a separate business
and corporate strategy, they will essentially be one in the same.
Corporate strategy → Business unit (each product) strategy (cost, differentiation)→ Functional
strategy (HR, marketing, finance, etc)
Environmental Scanning – assessing the environment outside of the firm to see what opportunities and
threats exist (sometimes called SWOT analysis).
One tool that works very well to help the transition from steps 2 to 4 is the House of Quality, sometimes
called Quality Function Deployment. It is a method that translates the customer’s voice into very
detailed and specific technical goods and services requirements. c
1. Customer contact
2. Employee selection, development and empowerment
3. Recognition and Reward Systems
4. Service Recovery and Guarantee
Reliability
Process design is important because they are long term decision that are not likely to change once you
made them and impact the productivityand worker morale.
1. Make to stockL High volume, Low variety standardised good (Walmart, Sony, etc)
2. Make to order: Low volume, Highly customized (housebuilding, custom wedding dress, etc)
3. Assemble to order: Components are made ahead of time, final configuration is determined
by customer, Medium volume, Medium customizatiom (components can be made in mass production ->
low cost) (Chipotle, subway, etc)
Keep in mind that all product’s and service’s go through life cycles and we must take that into account
when we choose (and re-choose) processes.
Process Design: Four levels
Triangle: waiting
Square: process
Diamond: Choice/ decision
Assumption: 1. Deterministic
2. Steady state: inflow = outflow
I = R x T (I: number of customer in line, R: throughput - number of customer who actually go through the
process, T: flow time from the time you place your order to the time you receive it)
Reengineering : fundamental rethinking and radical redesign to achieve dramatic improvements
Throughput: Average number of entities completed per unit time, also known as the output rate
Bottleneck: work activity (or station or individual) that effectively limits throughput of the entire process
Flow Time | Cycle Time: average time it takes to complete one cycle of a process, as such, it depends
upon processing time as well as wait time (queue time)
Little’s Law
**Note this formula is based on averages and serves as a good baseline, however, whenever there is
variability in the system actual performance will vary from this estimate
Capability mapping
Capability mapping helps management visualize what a customer wants and what services the business
provides
Chapter 8: Layout
It is important when:
Objectives:
A good layout should support the anility of operations to accomplish its mission.
Advantages Disadvantages
Advantages Disadvantages
Advantages Disadvantages
Flow-blocking delay : one station produces products too fast, they run out of room to store output
Lack-of-work delay: B and C doesn’t have anything to do because A is not fast enough (ABC layout)
Goal: Assign tasks (jobs) to workstations such that all demand can be met and all workstations have
roughly the same amount of work
Cycle Time: interval between successive outputs coming off the assembly line
Example – even though it would take hours to assemble a car from scratch, Ford can produce a
finished car roughly every 60 seconds
CT = A / R, where
Once we know what our cycle time is and the time for all the individual activities, we can calculate the
theoretical minimum number of workstations needed:
Nmin =
t i
(always round up), where
CT
t i = sum of all individual task times
The assembly line problem is intractable when a realistic number of tasks are used, therefore, we have
to use heuristics.
How do we know if our solution is good? We can compute the following performance measures:
( N )(CT )
Balance delay = 1 – efficiency
Nmin = Nactual
There are lots decision rules to use when allotting tasks to workstations, some of the most common
include:
Method:
1.) Put stations that want to be close near each other and stations that shouldn’t be close far
apart….calculate “goodness” of solution.
2.) Try different layout and compare to previous ones
3.) Repeat until satisfied that you can not improve the solution
Workplace Design
Safety is a function of the job itself, surrounding environment and the worker → making job as safe as
possible.
Ergonomics: An applied science concerned with the characteristics of people that need to be considered
in designing things that they use in order that people and things will interact most effectively and
safely—called also human engineering, human factors engineering
Job Design
Sociotechnical Approach – create a job that allows for high level of performance as well as high level of
satisfaction
Job enlargement: give people more task with the same level of difficulty
Job rotation: work on one station for a certain time then go on, rotating jobs as the day goes on.
Job enrichment: verical expansion of job (cut the green → order fertilizer, burger flipper → order
potatoes)
Capacity
Economies of scale – the average unit cost of a good or service decreases as the capacity and/or
throughput increases
Diseconomies of scale – the average unit cost of a good or service increases as the capacity and/or
throughput increases
Safety capacity | Cushion capacity – amount of capacity reserved for unanticipated events
A special problem in service industries is the fact that peak demand (thus capacity requirements) can be
significantly higher than average demand
Capacity Measurement
Ci = Si + [Pi*Qi] where
To get a total capacity measure for all products/services that must be processed by a resource we simply
sum up the individual capacity requirement
C= C i
1.) Complementary goods and services – add goods with opposite seasons to smooth capacity
requirements, see exhibit 10.5
2.) Capacity Expansion – must remember that capacity often comes in “chunks”
Short-Term Capacity Management Strategies
Constraints
Bottleneck – the workstation (or person) that effectively limits the capacity of the entire process
Chapter 14: Sequencing
Scheduling – refers to the assignment of start and completion times to a particular job, person or piece
of equipment
We solve the problem by finding the two consecutive days with the least need and we assign some
giving them those two days off. We then update the daily need and repeat the process.
Appointment Systems
Sequencing – when you have multiple jobs ready to be processed which order should you do them in.
Performance Criteria
1. Process Focused
a. Minimize average flow time – amount of time a job spends in the shop
b. Minimize make-span – amount of time to process the entire set of jobs
2. Customer Focused
a. Minimize Lateness – difference between completion time and due date (NOTE – both
positive and negative differences matter, in other words, you get penalized for completing a job early)
b. Minimize Tardiness – difference between completion time and due date but only jobs
that are past due count, early jobs count as 0.
3. Cost Based
a. Add up all relevant costs – set-up time, changeover time, inventory, processing labor,
etc.
Fi pij wij Ci Ri
Flow Time =
Makespan = M = C – S
Lateness = Li = Ci - Di
Sequencing Rules
No one sequencing rule is best across all the different performance metrics, therefore, we often must
try several different ones and pick the best.
In this case all jobs are processed through two different resources in the same order
We can solve this problem optimally with Johnson’s Algorithm if our only concern is minimizing
makespan.
For all other performance criteria we have to try several different sequencing rules
Johnson’s Algorithm
1. Find the job with the shortest processing time at either resource
2. If this time corresponds to Resource #1, place the job as early in the schedule as possible, if the
time corresponds to Resource #2, place the job as late in the schedule as possible.
3. Repeat until all jobs are sequenced
Service Quality
1. Assurance
2. Empathy
3. Tangibles
4. Responsiveness
5. Reliability
there is no such thing as quality economics – doing it right the first time is always right
“zero defects”
emphasize the expense of non-conformance
Six Sigma – Find and eliminate cause of defects and errors by focusing on outputs that are critical to
customers and result in a clear financial return for the organization
Costs of quality
1. Extreme Failure
Replacement upgrade
customer dissatisfaction liability
reputation legal fee
expedite recall
compensation
2. Internal failure
Rework scrap
loss productivity price reduction
3. Appraisal cost
4. Design cost
Better materials better tools
more training poke-yoke (foolsproofing)
process improving
Seven QC tools
Common variation | Random variation– small, random variations that are inherent in the system
because of the imperfections of materials, tools, machines, information, workers, environment, etc.
This variation is acceptable because it can not be eliminated (in the short term).
Assignable variation | Special cause variation – arises from external sources that are not inherent in the
process. This variation is not random. Something specific caused it and therefore investigation should
take place.
Control -- a process is said to be “in control” if only random variation exists. If a process is in control its
output is stable and predictable.
We can make two types of errors when determining whether a process is in control:
Outcomes: stop the process and investigate the errors → scrap products that are good
Note – processes should never be “fine-tuned” unless it has been demonstrated that the process is out
of control
1. Continuous metric – something that can be measured and take a near infinite amount of values
(e.g. weight, height, length, etc)
2. Discrete metric – data that are counted (e.g. # of blemishes, pass/fail, etc)
Control Charts
All charts will have: centerline, upper control limit, lower control limit.
The control limits separate random variation from assignable variation – in other words, the area
between them is the zone of acceptance
There are lots of rules that determine whether a process is in control. The following scenarios suggest
that a process is out of control.
x i
X-bar x i 1
x A2 R x A2 R
k **A2, D3 and D4
are found in
k
R i
Appendix B
R R i 1
D4 R D3 R
k
N is the number of observation with in the samples, not the number of samples
P-Charts
p1 p 2 p k
Centerline = p =
k
Control Limits = p 3s p
( p)(1 p)
Where s p
n
C-Charts:
c1 c2 c k
Centerline = C =
k
Capability Analysis – refers to the natural variation (ie – random variation) in a process and how it
performs compared some benchmark (e.g. customer specifications, design specifications, etc)
Capability Index – measures the ratio between the natural variation and variation allowed by
specifications.
1. Cp, used when the process mean is centered on the specification target
2. Cpk, makes no assumptions
The Cpk and Cp will give you identical targets if the process is centered, so most people just use the Cpk
Decision Rule -- From a theoretical perspective, a capability value greater than or equal to 1 means the
process is capable. However, a value just above 1 does not allow for any process movement over time
(e.g. machines wearing out, people getting tired), so often companies will use a value of 1.33 or 1.67 for
the cut-off.
For both of these analyses, a process standard deviation is needed. If the standard deviation is not given,
it can be estimated using the following formula:
R
d2
C pk min C pl , C pu , where
LTL UTL
C pl and C pu
3 3
Types of Inventory
1.Raw Materials
2. Work In Process (WIP)
3. MRO (maintenance, repair and operating)
4. Finished Goods Inventory
Costs Involved
- insurance
- material and warehousing handling
- taxes
- obsolecence
- labor
- transportation cost
- downtime
- labor to change equipment
- loss of profits
- loss of customer’s goodwill
- expediting cost
- replacement cost
- loss of future sales
- quality discounts
Two Major Decisions
1.When to buy
2.How much to buy
ABC Analysis: A method for dividing on-hand inventory into three classifications based on annual dollar
volume
ABC Analysis helps managers figure out what items should be managed most closely
Raw Data
Steps
Performing Analysis:
Two major inventory systems:
Fixed Quantity systems – inventory level is monitored after every transaction, when inventory level falls
below a predetermined point (reorder point, “r”), a replenishment order is placed
Fixed Period Systems – inventory level is monitored once per period (varying lengths), at the end of each
period, an replenishment order is placed to reach a target inventory amount
Inventory Position (IP) = On hand inventory (OH) + Scheduled receipts (SR) – Backorders (BO)
Assumptions
D = annual demand
Q = order quantity
Co = setup / order cost
Ch = annual holding cost per unit
Because the total cost line is a continuous function with one “minimum point” we can solve for the Q
which minimized total cost by taking the derivative of the Total Cost equation with respect to Q.
d (TC ) DCo Ch
2
0
dQ Q 2
2 DCo
Ch
Thus Q* = = EOQ
Both demand and lead time are constant (this is the only one the book discusses)
Demand is variable, lead time is constant
Demand is constant, lead time is variable
Both demand and lead time are variable.
In scenario 1, everything is perfectly predictable so we don’t need any safety stock (just like the example
on the previous page).
For all other scenarios, we need safety stock to cover us when either demand or lead time is higher than
average.
For example, if demand were variable, our graph would look like:
In the cases where variability is present, the amount of safety stock we use will be dependent upon
what we want our service level to be.
Service level is defined as the probability that demand will NOT exceed supply during lead time.
ROP Formulas
Scenario 1 – when both demand and lead time is constant – remember no safety stock is needed so
ROP = d * LT
(NOTE: For all these formulas, d and LT must be expressed in the same unit of time).
d * LT z dLT
ROP = , where
ROP = d * LT zd LT
ROP =
d * LT
z LT * d2 d 2 * LT
2
NOTE – when demand is variable and safety stock is used, the total cost function has to be updated in
order to reflect the amount of money a firm has tied up in safety stock. The book does NOT do this
D Q
Co Ch
TC = Q 2 + (SS*C ), where SS = safety stock
h
Often used when you purchase many items from the same supplier and want to combine shipments to
save on shipping costs, or, when the costs to maintain perpetual inventory level data is too costly to be
justified.
Because you are NOT constantly monitoring inventory, you will have to carry more safety stock than if
you were using a continuous review system. To get the amount to order simply subtract the amount
you have on hand, from the target level.
cu
P(demand Q*)
cu c s
Queuing Theory
SCOR Model
1. Plan : What are you looking for in suppliers? Cost? Quality ? do a credit check for healthy
suppliers.
2. Source : Evaluating suppliers
3. Make : Take the raw material and transform it
4. Deliver : logistic system, scheduling truck, routing
5. Return : system for return of defective material
Supply chain design: Make vs buy decision
Cost
Quantity (high make, low buy)
Quality
Differentiation/ standardization
Proprietary
Core competency
Proximity to the material/ customers
Capacity
Customer awareness
Efficient Responsive
Goal Cost Differentiation
Supplier Selection Few As needed
Process Assembly line or Continuous flow Job shop and batch
Mfg Strategy Made to Stock Made to Order
Inventory Large ot Sizes Smaller Lot Size
Lead Time Very Short Longer
Metrics Cost/ Units utilization (on time) Quality (customer service)
Pull System – produced to customer’s order (just in time, EOQ, lean mtg)
Postponement – process of delaying product customization until the product/service is closer to the
customer end of the supply chain (modular design)
Bullwhip effect – demand variations increase as you move away from the customer, caused by both
rational reasons (lot sizing for economies of scale) and irrational ones (over-reacting to forecast error)
Vendor Managed Inventory: The supplier stocks the store up to the standard amount
Reverse Auctions
Channel Assembly (ex: IKEA): easier to put together → customers assemble the thing.
Primary Goals
Manufacturing firms
Service firms
Public services.
Global factors > Regional factors > Community factors > Site factors
Center of Gravity Method – can be used to support any of the three primary goals
C x
X W i i
C y
Y W
i i
W i W i
Lean Operations – refers to approaches that focus on elimination of waste and smooth, efficient flows of
information and materials.
Basic principles:
1. Elimination of waste
2. Increase speed and response
3. Increased quality
4. Decreased in cost
The 7 wastes
1. Over production
2. Waiting time
3. Unnescessary transportation
4. Unneccessary processing
5. Unneccessary inventory
6. Unneccessary motion
7. Defects
Lean Tools
1. 5S: house keeping system, put a picture where everything should be, everything has a place
→ reducing time looking for tools)
2. Visual Controls (Kanban system) visual scheduling, purchasers don’t have to check, big bins
small bins (safety bins), send a paper to purchasers when the large bin is done.
3. Single Minute Exchange of Dies (SMED) tools reducing time to change parts to near zero
4. Single piece flow: EOQ = 1 (decrease Co to near 0)
5. Continuous Improvement (six system, SPC chart, DMAIC)
6. Total Productive Maintenance (maintainance so that machines don’t break)
7. Manufactured Good Recovery (Ex: kodak exposable cam)
Just-In-Time Operations
d ( p w)(1 )
K= C , where
K = # of kanbans
d = average daily production rate
w = waiting time of Kanban cards (expressed in days)
p = processing time per part (expressed in days)
C = container size
α = safety factor, from 0 (minimal safety) to 1 (maximum safety)