R f!c i vC!

dS S

I 1383 NOv 21 PM 8: 20
THE WHITE HOUSEf-
)Ji"'l) WA S HIN G T O N

November 21, 1983

MEMORANDUM FOR THE PRESIDENT

FROM: DAVID R. GERGEN~

SUBJECT: Activities Rel ~.!~:!2 ...:;Z., "The 1 p. a ~ After"

Our administration spokesmen (and women) have done a first

rate job over the past few days in promoting your policies
during the renewed debate over nuclear arms. With Secretary
Shultz in the lead, they have been particularly effective in
framing the issue (how do we prevent a nuclear holocaust?)
and in providing the answer (support your policies of
deterrence and arms reduction).

Karna Small has pulled together a list of the a ctivities we

have undertaken with White House and NSC coordination. It
shows that over the past 48 hours, administration spokesmen
have:

Appeared on 12 television shows (half national,

half major media markets);

Appeared on 15 radio talk shows; and,

Written 6 op-ed pieces (including the Vice

President's article in the NY TIMES on Monday).

Among those who have been especially helpful, in addition to

Secretary Shultz, have been Ken Adelman, Richard Perle and
two women appointees -- Kathy Troia of DOD and Karna here at
the White House.
 2

For background, some items you may wish to review:

Tab A Description of activities by administration;

Tab B Op-eds that have appeared so far;

Tab C Talking Points for administration spokesmen

and briefing book for public and surrogate
use.

As you know, preliminary estimates indicate as many as 100

million saw the movie and about two-thirds of them stayed on
to watch Secretary Shultz and Viewpoint.

cc: Jim Baker

Mike Deaver
Ed Meese
Bud McFarlane