Woolworths Marketing Analysis

Based on the sales of the first quarter 2017.

Woolworths, who are we?

 Woolworths is Australia’s largest

supermarket chain
 The company prides itself on working closely
with Australian growers and farmer
 Woolworths offers a wide range of products
from groceries, fruits and veggies, to
clothes, electronics and even drinks, it is
currently situated as one of the prime
brands on the supermarket business
Laws and
Legislation 1 2 3 4
Food Laws Consumer Australian Other Laws
Competition
Products and Consumer
Commission
(ACCC)
PESTEL
ANALYSIS
Market Data
Analysis

 Australian Food sales increased by 1.7% to $93 billion in the 14 weeks of the first
quarter of the year 2017 compared to the previous year, comparable sales
increased by 0.7% which was driven by continued improvement in comparable
transactions (+2,5%) and comparable item of growth of 0,5%.
 The customer metrics also show a significant improvement over the same quarter
in the prior year, showing an overall customer satisfaction increased to 76% in the
quarter and the Store controllable customer satisfaction has also improved to a
79%.
 Average prices declined by 1,9% driven by material price reductions in groceries
and bakery compared to the last quarter.
Competitors and market performance:

 Woolworths plays a significant and dominant part on the retail industry.

 To satisfy its employees and customers to the maximum possible extend.
 The only threat to the Australian retail are mainly from the higher competition
level in the industry with Woolworths primarily competing with the Coles
Supermarket.
Conclusion and recommendations

 Woolworths should aim at performing continuous innovation.

 Woolworths should aim at framing its strategy consistent with that of political conditions.
 Woolworths should also look towards further enhancing its support from skilled employees.