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  • Working Artfully

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    Brett Jackson
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    The document discusses knowledge workers 2.0 and how Atlassian exemplifies this model. It summarizes how Atlassian grew organically without venture capital to over 10,000 customers globally through transparent collaboration, continuous experiments, and putting customers and ecosystems first. The document advocates that knowledge workers embrace transparency, fail early and often to learn, and build ecosystems as the next generation enters management roles.

    Original Description:

    a presentation I created while in my role as the head of product for Atlassian, describing how knowledge work has changed the tools ands workplace and some examples of how Atlassian has upended the rules of the software business.

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    The document discusses knowledge workers 2.0 and how Atlassian exemplifies this model. It summarizes how Atlassian grew organically without venture capital to over 10,000 customers globally through transparent collaboration, continuous experiments, and putting customers and ecosystems first. The document advocates that knowledge workers embrace transparency, fail early and often to learn, and build ecosystems as the next generation enters management roles.

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    © All Rights Reserved
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    27 views65 pages

    Working Artfully

    Uploaded by

    Brett Jackson
    The document discusses knowledge workers 2.0 and how Atlassian exemplifies this model. It summarizes how Atlassian grew organically without venture capital to over 10,000 customers globally through transparent collaboration, continuous experiments, and putting customers and ecosystems first. The document advocates that knowledge workers embrace transparency, fail early and often to learn, and build ecosystems as the next generation enters management roles.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 65

    the Art of Work

    Brett Jackson
    a little bit
    about me
    Knowledge
    workers
    now!
    knowledge
    workers
    2.0
    New software makers are
    defining much of the methods
    and tools for KW 2.0
    why?
    Agile or Scrum
    development
    Open and rapid
    innovations
    Silicon Valley
    explosive growth
    all of the above
    intersecting with
    and driven by
    Gen Y capabilities
    and sensibilities
    staying relevant
    requires it
    Enterprise software company
    Started in 2001 with 10k
    Organically grown - no VC
    Australia’s Fastest Growing
    (2002-2007)
    10,000 9,487

    8,000 7,468

    6,000

    4,340
    4,000

    2,219
    2,000
    1,039
    319
    18
    0
    Jun 02 June 03 June 04 Jun 05 Jun 06 Jun 07 Dec 07

    Customers
    40

    32

    USD 24
    Mil

    16

    0
    Jun 02 Jun 03 Jun 04 Jun 05 Jun 06 Jun 07 Jun 08

    Sales
    Who Are They?
    10,000+ customers in 100 countries
    across Fortune 1000, public enterprise and technology sectors

    Technology & Finance & Banking Science & Telecom & Corporate &
    Biotech Engineering Networking Government
    Cisco Citigroup NASA Vodafone US Supreme
    Oracle JP Morgan Boeing Nokia Court
    Novell Deutsche Bank CERN AT&T GE
    Siemens BNP Paribas Raytheon Bell Canada BP
    Fujitsu CIBC Northrop Verizon Sony
    Borland Merrill Lynch Grumman KPN 3M
    HSBC European Space Newbury BMW
    Pfizer
    World Bank Agency Networks BMG
    Imclone Stanford Linear Booz Allen
    Roche Accelerator Hamilton
    Accenture

    Australia: Telstra, Macquarie Bank, The Reserve Bank, Cochlear, Caterpillar…


    2006 Aussie EoY
    Typical Enterprise
    Software
    High price, high touch sale
    Aggressive discounting
    High cost / lead
    Expensive sales people
    ~40% prof services revenue
    Atlassian Model
    ‘Self service’ software
    Straight line business!
    $1-5k / server
    No professional services
    Reasonable price, no discount
    Legendary service Extreme openness
    Model Evolution
    No $ for sales team?
    Product must:
    sell itself, be low price
    sell 1000’s of copies
    sell globally
    '$(')&%
    E?+1:+-57+B56-*?/=5.:7-*+/*6+-657:-1B:+?
    !"#$%&
    )*+,-./0*1,23-,/-4566789:;
    <596=->9:8-8+1?:-1,=-4161,.+;
    @/,A:-B5.C-:8+-.57:/0+?;
    '612-17-1-:+10;
    <+-:8+-.81,D+-2/5-7++C;
    how we do we
    work?
    1. Customers and
    Eco-systems
    Legendary Support
    "Thank you, this was the best outcome of any ticket for
    any company I have ever been involved with,
    May you have happiness and the causes of happiness."
    NEIL KELLEY

    Support is sales for us


    No install = no sale, no maintenance
    Drives word of mouth
    open
    source
    Codegeist
    2. Transparency &
    Collaboration
    Stand Up Meetings
    Blogs
    JAC
    SAC
    CAC
    WAC
    EAC
    3. Inputs
    Metrics
    social
    web
    surveys
    4. Mojo
    Events
    T-shirts

    1000s of shirts
    shipped ... by hand!
    Fulfilment now
    outsourced - scale
    Make them
    wearable!
    Atlassian TV
    less than 5%
    total turnover
    over 6 years
    5. Experiments
    We eat our
    own dog food
    Fedex Day
    & 20% time
    But Brett, how can I
    work in a more
    KW 2.0 way?
    Experiment!
    Plug into the mob
    small failures
    help you
    learn,
    small failures
    help you
    learn,

    so fail
    earlier &
    more often
    Be Transparent
    Be Transparent

    But don’t
    fake it
    Build Eco-systems
    As Gen Y moves into
    management roles
    KW 2.0 methods will
    become standard
    Thanks

    www.atlassian.com
    brett@atlassian.com
    Thank You
    www.atlassian.com
    brett@atlassian.com

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