“

Tostudyofi
ncreasi
ngmal
lcul
turei
nvarach
aarea”

Typeequati
onh
ere.

I
ndex

Sr. No. Content

PageNo.
Ch
apterNo.1 I
ntroducti
on
2
 Whati
smal
l?
2

 Whenwasth
efi
rstsh
oppi
ngmal
linvented?
2

 When fi
rst sh
oppi
ng mal
l bi
ll
et?
2

 Fi
rstmal
lhi
story
2

I
ndi
anmal
lhi
story 2

Ch
apterno.2 I
nformati
onAboutMal
lOf Surat 4

 VRMal
l 4

 Rah
ulRajmal
l 5

 Raj I
mperal
6

I
sconMal
l 7

 DRWorl
d 8

Ch
apterNo.2 ResearchMeth
odol
ogy

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aarea”

 Objecti
veofstudy
9

 Researchmethodol
ogy
9

 Sampl
ingdesi
gn
1
0

 Li
mitati
onofstudy
1
1

ChapterNo.3 Dataanal
ysi
s&i
nterpretati
on
13

ChapterNo.
4 Fi
ndi
ng
22

Ch
apterNo.5 Concl
usi
on 24

ChapterNo.5 Bi
bli
ograph
y
25

Ch1:I
NTRODUCTI
ON
Wh
ati
smal
l?
“Al
so cal
l
ed sh
oppi
ng mal
l
.a l
arge retai
lcompl
ex contai
ning a

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nvarach
aarea”

varietyofstoresandoftenrestaurantsandoth erbusinessestabl
ish
ments
housed ina seri
es of connected oradjacent buil
dings ori
na singlelarge
buil
ding.
”

“Shoppi
ngmal l
scanbeanyth i
ngwh i
chh asoneormorebui
ldi
ngs
that combines many shops that al
l
ows customers to wal
k ri
ghti
nthrough
interconnecti
ngwalkways.”

Wh
enwasth
efi
rstsh
oppi
ngmal
linvented?
South
dale Center,th
eworl
d'sfi
rstencl
osedsh
oppingmal
l,openeditsdoorsin
thefallof1956,andby1
968Gruenhadturnedpubl
icl
yandveh ementl
yagainst
hi
screation.

Wh
enfi
rstsh
oppi
ngmal
lbi
ll
et?
South dal
e Center.South dal
e Center i
s a shoppi
ng malll
ocated in Edi
na,
Minnesota,asuburbofth eTwinCiti
es.I
topenedin1956andistheoldestfully
enclosed,cl
imate-
control
l
edshoppi
ngmalli
ntheUnitedStates.

Fi
rstmal
lhi
story:
Many earl y shopping arcades suchas th e Burli
ngton Arcade in London,th e
Galleria Vi
ttorio Emanuel e I Iin Mil
an,and numerous arcades i n Paris are
famousandsti lltradi
ng.However ,manysmal lerarcadesh avebeendemol i
shed,
replacedwi thlargecentersor" mall
s",oftenaccessi bl
ebyveh i
cle.Technical
innovationssuchasel ectricl
ighti
ngandescal atorswerei ntroducedfrom th e
l
ate1 9thcentury.

From thelate20thcentury,entertai
nmentvenuessuchasmovi eth eatersand
restaurants beganto be added.As asingle buil
tstructure,earl y shoppi
ng
centers were often arch i
tectural
ly si
gnificant constructions, enabli
ng
wealthi
erpatronstobuygoodsi nspacesprotectedfromth eweath er

I
ndi
anmal
lhi
story:
Th
e fi rst sh
oppi
ng mal lof I
ndia,Spencer Pl
aza was builtin
1863–1864,byCh arl
esDurantandJ.W.Spenceri nAnnaSalami,Ch
ennai.Atthat
timeth emallwasoneofth ebiggestshoppingmalli
nSouthAsi a.I
n1 983the
buil
ding was destroyed by a fi re. Th
e present Spencer Pl aza was

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aarea”

reconstructedatth esamesi tewithmoreth andoubl

eth esi zeofth eor i
gi nal
with1lakh squarefeetandwasopenedi n1 991.
Themallh i
storyofI ndiatakes
usbacktoBri tishRajperiod.ThefirstDepartmentalstoresopenedi nIndian
Subcontinentat1 895bySpencer&CoLtd.Th iswash oweverdi fferentfrom
themodernmal lconceptthatyouseetoday,wh i
chfirstappearedi ntheUS
duri
ng th e1 950s,invented by th
e Australi
an born architect and American
immigrantVictorGreen.

Theyear2007-08saw ah ugegrowthratei nmallspaceallover

thecountry.Th eorganizedretailtrendstartedi nI
ndiain1999wi thth elaunch
of Ansal’
s Plaza inDelhi
,wh i
chwas fol l
owedby Crossroads i nMumbaiand
Spencer Plaza in Ch
ennai.Untilthe end of 2002,only three shopping mal l
s
existed i
nI ndi
a.Post 2003,mal lculture started mul
tipl
ying i
nth e metros.
Citi
eslikeMumbai ,Bangal
ore,Kolkata,Chennaireadi
lyacceptedthemal lculture
andsobeganatrendth atwastocatchonextremel yfast.

Themallcul
tureth atwasformedfrom 201 1onwardswassometh ingthatIndi
a
had never seen before.Retail
-realestate synergy started witnessi
ng an
uptrendinmetros from 201 2onwards.Consumeroutl ook towards the mall
changedin1 0years – from justvi ewing i
tas anentertai nmentcentre to
seeingitasacompl eteshoppi
ngexperience.

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ngmal
lcul
turei
nvarach
aarea”

Ch2I
NFORMATI
ONABOUTMALLOFSURAT

1
.VRMALL

 VRSuratisVirtuousRetailSouthAsi
a'sflagshi
pdestinati
on
and is a fi
rst-
of-i
ts-
kind, communi
ty-ori
ented i
ntegrated
l
ifestyl
edesti
nati
on.

 Spreadover61 5,000sq.ft.th
eCentreh asestabli
sheditsel
f
asSurat'sonlydestinati
onthatoffersacratedmi xoflocal
andglobalprogrammers i
nth efi
elds of retai
l,food,music,
art,cul
tureandentertai
nment.

 Overth
e years VR Surat h
as emergedas a pl
atform for

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ngmal
lcul
turei
nvarach
aarea”

cul
turalfesti val
s, publ
ic-
pri
vate partnershi
ps and cross-
bordercollaborati
onsth atencouragecivicpride,strengthen
thelocaleconomyandenh ancethecity’
sbrandi mageth ereby
ConnectingCommuni ti
es.

 VRSurati nvi
tesyoual ltocomeexperi enceaplaceinspi
redby
thei deaof Surat,inspiredby the communiti
es thatmake it
unique,inspi
red by theh eri
tage th
at gives i
t characterand
inspiredbythepeopl
eofSur at!

2.RAHULRAJMALL

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ngmal
lcul
turei
nvarach
aarea”

3.RAJI
PERER(
Deepkamalmal
l
)
 Deepkamalmal
lopenedi
tsgatetoendl
essdi
scoveri
eson
201
6.

 Thedefini
ngfeatureofth emal
listhatithousesI
NOXRaj
i
mperial
-oneofthelargestmul
tipl
exesinsurat.

 Acoveringthesecondl
evelofDeepkamalareai
sdevoted
tohunger,th
efoodmal l,l
argefoodcourtthatcanseat
upto1000peopl
e.

 The fami
ly entertai
nmentcentre h
as someth
ing to th
ril
l
everymemberofafami ly.

 Fromgamesandentertainmentfortoddl
ers,th
epl
ayzone
setsanew standardforfamil
yentertai
nment.

 Deepkamalmalli
safi rstofitskind,notonlyintermsof
i
ts size but al
so i
nterms of th e qual
ity of retai
lers,
foodandth eoveral
lshoppi
ngexperiencei
th astooffer .

 Thesh oppi
ng experiencei
s sureto keepi
ts customers
di
scoveringendl
essly.

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aarea”

4.I
SCONMALL

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ngmal
lcul
turei
nvarach
aarea”

5.
DRW ORLD

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lcul
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nvarach
aarea”

Ch
:RESEARCHMETHODOLOGY

Objecti
veofstudy:
 Pri
mary objective is why peopl
e of varach
a area are turni
ng
towards visi
ting mal
lfor food,shoppi
ng or watch
ing move and
otheracti
vatesintherehol
idays.

 Bystudyweknow aboutpeopl
eli
vingstandardsarech
angei
nnow a
days.

 Toknow abouti
ncreasi
ngrati
oofvi
siti
ngmal
l
s.

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reeS.
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ence&Busi
nessManagementPage1
0
 “
Tostudyofi
ncreasi
ngmal
lcul
turei
nvarach
aarea”

 Wh
ichki
ndofservi
cespeopl
epreferi
nvi
siti
ngmal
l
s.

 Wh
ichki
ndoffactorsaffecti
ngtopeopl
eduri
ngvi
siti
ngmal
l

ResearchMeth
odol
ogy:
Technol
ogy,customer Tastes And Preferences
PlayAvitalRol
eInToday'
sGenerati on.ResearchMethodologyi
sASetvari ous
MethodstoBefol l
owedtofi ndVari ousInformati
onRegardingMarketStrata
ofDifferentProducts.ResearchMeth odologyisrequiredin EveryI
ndustry
ForAcqui
ringKnowl
edgeofTh ei
rProducts.

Areaofstudy:
Thestudy is exclusi
vely doneintheareaof Marketi
ng.It'
sA
ProcessRequiri
ngCare,Experience,BusinessJudgmentAndI
maginati
onalFor
Wh i
chThereCanBeNoMech anicalSubsti
tutes.

ResearchDesi
gn:
Descri
pti
veResearch

Sampl
ingDesi
gn:
Si
mpl
erandomsampl
ing

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ngmal
lcul
turei
nvarach
aarea”

TypeofDataToBeUsed:
Pri
maryData

SecondaryData

DataCol
l
ecti
onMeth
od:
DataisCol l
ectionFrom Vari
ouspeoples Th
roughPersonalInteracti
on.Speci
fic
Questionnaire I
s Prepared ForColl
ecti
ng Data.Data I
s Coll
ected withMore
I
nteractionAndformalDi scussi
onwi thDifferentRespondents.some oth er
RelevantInformationColl
ectedThroughSecondaryData.

Sampl
eSi
ze:
1
00peopl
es

ResearchI
nstrument:
SurveyByQuesti
onnai
re

Datacol
l
ecti
on:
Data can Be cl
assi
fied UnderTwo Categori
es Dependi
ng Upon Th
e Sources
Util
ized.

Th
eseAreCategory
1
.Pri
maryData

2.Secondar
yData

Datacol
l
ecti
onmeth
ods:
Dataiscoll
ectedByUsi ngvari
ousMeth ods.ForThePurposeofFul fi
ll
ingThe
objecti
ve of Study AndForCompl eti
ng The ResearchProjectReport,Both
PrimaryAndSecondaryDataCol
lected.

Pri
marySources:
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aarea”

Questi re:
onnai
KeepingI
nview TheObjecti
veofStudyAQuesti onnai
reW asSel
ectedTh
ereI
s
No.Of question.Al
lTh
eQuestionsAreSmallInSizeAndArrangedLogi
cal
l
y.Th
e
LanguageWillBeUsedVerySimpleToUnderstand.

SecondaryData:
The Secondary data col
l
ected from th
e vari
ous i
nternet websi
tes and e-
commerce websi tes.

Sampl
ingdesi
gn:
Sampl
esi ze100peopleContactedduri
ngThi
sResearchW ork.Th
eNatureof
sampl
ingIssimplerandom Sampl
ingHel
pedI
nKeepi
ngTh ePathof ResearchI
n
FocusThroughoutTheWork.

Li
mitati
onsofth
estudy
Th
estudyi
ssubjecttoth
efol
l
owi
ngl
imi
tati
ons:
 Sampl
esi
zei
ssmal
l
.
 Nopersonali
nteracti
ononl
yth
roughi
nternet.
 Maybepossi
bletorespondentarenotunderstoodquesti
ons.

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ngmal
lcul
turei
nvarach
aarea”

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ngmal
lcul
turei
nvarach
aarea”

DATAANALYSI
SANDI
NTERPRETTI
ON

1
.Haveyouvi
sitanymal
linth
isweek?

Yes No

91
% 9%

I
nterpretati
on:

Hear we see that mal

lcul
ture i
n varach
a area i
sincrease
becausepeopl
earevisitanymallonesinweak.

2.
whi
chmal
lhaveyouvi
sitmostl
y?

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lcul
turei
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aarea”

Vi
siti
ngmal
l
s

VRMALL 65%

RAHULRAJMALL 71
%

I
SCONMALL 30%

RAJI
MPERI
AR 66%

DRWORLD 52%

OTHER 1
%

I
nterpretati
on:

Now adays peoplel i

ving standards are i
ncrease
becausetheyarevi sitmalloutofvarach aarea,
sowecansayth
atpeopl
eli
vingstail
lisbetterthenpastti me.

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Tostudyofi
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ngmal
lcul
turei
nvarach
aarea”

3.h
ow manyti
mesyouvi
sitmal
linamonth
?
MALL O-
3 3-
5 5-
7 MORETHAN7

VRMALL 62 1
4 22 2

RAHULRAJMALL 72 1
2 1
6 0

RAJ I
MPERYAR 70 1
6 1
4 0

I
SCONMALL 61 25 8 6

DRWORLD 62 27 1
1 0

I
nterpretati
on:
I
nvarach
aareapeoplel
ivi
ngstandardsareincreasebecauseof
theyareturningtowardsvisi
tingandshoppi
ngandwatchingmovi esotheyare
general
l
yvisitingmall
.

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Tostudyofi
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ngmal
lcul
turei
nvarach
aarea”

4.
how manygi
veratetomal
lwi
thyourexperi
ence?
MALL 1
* 2* 3* 4* 5*

VRMALL 22 7 29 24 1
8

RAHULRAJMALL 7 1
8 33 20 22

RAJI
MPERYAR 1
1 1
4 24 26 25

I
SCONMALL 1
0 1
5 47 21 7

DRWORLD 1
1 1
5 41 23 1
0

I
nterpretati
on:
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ngmal
lcul
turei
nvarach
aarea”

5.
doyouenjoyvi
sitofmal
l?
YES 98%

NO 2%

I
nterpretati
on:
Mostl
ypeopl
esarevisiti
ngmal
ltheyareenjoyofmal
lvi
siti
ng
,
someti
mesth
eyfacesomedi ffi
cul
tiessobrakethereenjoy.

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ncreasi
ngmal
lcul
turei
nvarach
aarea”

6.I
f youvisi
tedanymal
linlastweekandi
f youarenot
satisfi
edwhatareth
ereasons?
REASONS PERSANTEGE

FARAW AYFROMHOME 68%

TRANSPOTESHON 34%

PRODUCTVERETY 29%

AREA 45%

TRAFI
C 50%

CROW ED 42%

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lcul
turei
nvarach
aarea”

I
nterpretati
on:
Wh enpeopl
earevisiti
ngmallwh enthey facesomeprobl em
because of fare away ,
traffi
c,crowd or regardi
ng of product or oth
er
reasons.

7.ratewi
thyourexperi
enceonth
ebasi
sofvi
siti
ng?
vari
abl
es 1
* 2* 3* 4* 5*

Pri
ce 27 20 1
4 28 1
1

Qual
ityOfProducts 1
7 22 24 1
9 1
8

Servi
ces 8 29 29 23 1
1

Avai
labi
li
ty Of
Envi
ronment 1
5 1
9 25 25 1
6

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lcul
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aarea”

I
nfrastructure 1
1 36 1
7 21 1
5

Staffresponse 1
5 21 26 25 1
3

I
nterpretati
on:
When peopl
e are vi
siti
ng mal
lthey are measuring to the
servi
cesof mal
landotheractivatesli
kestaff responsesproductverities
etc.

8.
giveyourexperi
encewi
thstaff?
1
* 2* 3* 4* 5*

Dressi
ng 21 25 26 21 6

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turei
nvarach
aarea”

Communi
cati
on 8 30 31 23 7

Knowl
edge 9 31 31 24 4

Response 1
1 28 34 20 6

Language 1
3 1
7 43 1
8 8

I
nterpretati
on:
Whenpeopl
earevisiti
ngmallwearmal
lstaffisrepresenti
ng
mallsofisti
mpressi
onofmal li
screatingbystaff responseandknowledge
andbehavi
orsocustomermesormallonbaseofstaffresponse.

9.
how wi
llyourecommendth
efol
l
owi
ngmal
l
stooth
ers?
Al
ways Maybe Never

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lcul
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aarea”

VRmal
l 65 30 5

RAHULRAJmal
l 53 40 7

RAJI
MPERYAR 60 33 7

I
SCONmal
l 35 50 1
5

DRWORTLD 21 63 1
6

I
nterpretati
on:
I
n market we see th
at mouthto mouthpubl
ici
ty i
s very
effecti
veforadverti
singsoonesatisfiedcustomeri
saskto10otherpeopl
e
tovisi
tingapl
ace.

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aarea”

Fi
ndi
ngs:
 Peopleofvarach
aarea98% peopl
earevisi
tingmalli
noneweeksowe
canconcl
udeth
atpeopl
eareenjoyi
ngth
eremallvi
sit.

 Hearweseeh ow manypeopl
e arevi si
tingmallRah
ulRajmall71% people
wh i
chismostvisiti
ngmallbyvarachaarea.Th
enRaji mperi
alsecondwi th
66% , VR Mal
l65%,DR World 52%,at l
ast Iscon mall30% people are
visi
ting.

 Peopl
e are vi
siti
ng mal
l mostl y 0-3 ti
mes in one week h
er VR Mal
l
62%peopl
e ,Rahul
Raj Mal l72% peopl
e, 70% RajI
mperal,61% peopl
ein
I
sconMall
,DRWorl d62% arevisi
ting0-3timeinoneweek.

 Ratingtoth emal
lsonbasesof th ereexperience.totheVRmallmost
peoplegi
ve3starby29peopalth enRah ul
Rajmallpeopl
egive3stareby
33people,I
sconmall3stareby47people,RajI
mprial4stareby26peopl
e
,
DRW orld3stareby41.

 98% peopl
earegi
veth
ereposi
tiveresponseonvi
siti
ngmal
l
.

 Whenpeopl e arevisi
tingmalltheyfeeluncomfortablebymanyreasons
mostly peopl
e are fare away from h ose is 68%,Traffi
c 50%,Area
45%,crowde 42%,Transpoteshon34%,Productvariety29%.

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ngmal
lcul
turei
nvarach
aarea”

 Ratingonbaseof th ereservices28peopl
egi
ve4stareth enquali
tyof
product34peopl e gi
ve 3stare,servi
ces 2and3stare equall
y by 29
people, envi
ronment give 3 and 4 stare by 25 peopl e equall
y,
I
nfrastructure 36peopl
egive2stare,staffresponse 26peopl
egive3
stare.

 Peopleexperi
encewithstaffonth ebaseoflanguage26peopl
eget 3
stare,dressi
ngs31peopl
egi ve3stare,communicati
onget 3&2stare,
knowledgeget3stareby34people,Responseget3stareby43peopl
e.

 Wh enpeoplevisi
tingmal
ltheyaski ngtooth erforvisi
titsli
kemouthto
mouthpublici
ty.HearforVRMal l65% peopleaskAlwaysvisit,DRW orl
d
63% peopl esaymaybe, Rajimperal60% peoplesayAl waysvi si
t,I
scon
Mall50% peoplesaymaybe, RahulRajmall53% peopl
easking forAlways
visi
t.

Sh
reeS.
V.PatelCol
l
egeOf ComputerSci
ence&Busi
nessManagementPage26
 “
Tostudyofi
ncreasi
ngmal
lcul
turei
nvarach
aarea”

Sh
reeS.
V.PatelCol
l
egeOf ComputerSci
ence&Busi
nessManagementPage27
 “
Tostudyofi
ncreasi
ngmal
lcul
turei
nvarach
aarea”

Concl
usi
on:
 Onth isprojectresearchconductth atallarevi si
tingmal l
.Now adays
peoples l
ife stil
lis ch ange they li
ving standards h i
ghso they are
spendingtherefreeti mei nvisiti
ngnew pl aceorsh oppi
ngmall
,move,
gameoroth eractivates.mai nsoresofadverti si
ngi smouthtomouth
publ
icityitisveryeffecti velyimpactonpeopl esmi nd.

 Invarachaareafi rstmalli
sDRW orldwhi
chi
sh i
ghl
yattractpeople
forsh oppi
ngandformove.Herweseei nDRW orl
dmal lmostshops
arelocalbrands.Sopeoplewh oi
slooki
ngfori
nfrastructureth
yare
goincitymal lofsurat.

 Now adayvarachaareapeopleareincreasedemandformal lsosome

ti
mes ago new mallopen i
n varachais RajI
mperaland they captor
marketof varach
aandci ty al
so.Innearerfutureincreasingmallin
varach
aarea.

Sh
reeS.
V.PatelCol
l
egeOf ComputerSci
ence&Busi
nessManagementPage28
 “
Tostudyofi
ncreasi
ngmal
lcul
turei
nvarach
aarea”

Bi
bli
ograph
y:
 h
ttps:
//stori
fy.
com

 h
‌ttps://
m.timesofi ndi
a.com/bangalore-
times/
Mal
l
-
culture/amp_arti
cleshow/ 1
301804.cms

 ‌
h
ttp:
//www.
tpl
ondon.
com/
journal
/i
ndex.
php/
tmj/
arti
cle/
view/
22

 ‌
h
ttp:
//www.
skyscraperci
ty.
com/
showth
read.
php?
t=1
415448

 h
ttp:
//www.
vrsurat.
com/
Home/
About

 h
ttp:
//www.
dicti
onary.
com/
browse/
mal
l

 h
ttps://
www. googl
e.co.
in/amp/fwdbusi
ness.
com/
201
5/06/
shoppi
ng-
mal
l
s-a
-
journey-th
rough-
the-mall
-revol
uti
on/amp/

 h
ttps:
//en.
m.wi
kipedi
a.org/
wiki
/Li
st_
of_
shoppi
ng_
mal
l
s_i
n_I
ndi
a

 h
ttp:/
/www.
indi
aretai
li
ng.
com/
201
6/05/
19/
retai
l/
evol
uti
on-
shoppi
ng-
mal
l
s-
i
ndi
a/

 h
ttp:
//www.
vrsurat.
com/
Home/
About

 h
ttps:
//www.
ixi
go.
com/
dr-
worl
d-mul
tipl
ex-
surat-
indi
a-ne-
1341
813

Sh
reeS.
V.PatelCol
l
egeOf ComputerSci
ence&Busi
nessManagementPage29
 “
Tostudyofi
ncreasi
ngmal
lcul
turei
nvarach
aarea”

Iam rutvikdesai studentof S.V.PatelColl

ege of ComputerSci ence & Busi
ness
Management.Iam currentl
ydoingsurveyonincreasi
ngmallculturein‘varachh
aarea’
’
pl
easespendyourpreci oustimebyfi l
li
ngupth i
squestioner.Yourfeedbackwi l
lbe
keptconfidenti
alyouranswersarevaluabl
etomyresearch.th ankyouforyourki ng
cooperati
on.

Tostudyofi
ncreasi
ngMal
lcul
turei
nvarach
aarea
*Requi
red

1
.Wh
ati
sYourgoodname?

-
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
-

2.Age?

-
--
--
--
--
--
--
--
--

3.Occupati
on?

-
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--

4.Gender?
*

Mal
e

Femal
e

Sh
reeS.
V.PatelCol
l
egeOf ComputerSci
ence&Busi
nessManagementPage30
 “
Tostudyofi
ncreasi
ngmal
lcul
turei
nvarach
aarea”

5.Haveyouvi
sitanymal
linth
isweek?
*

Yes

No

6.Wh
ichmal
lhaveyouvi
sitmostl
y?{
Mul
tipl
ech
oice}
*

VRmal
l

Rah
ulr
ajmal
l

I
sconmal
l

Raji
mperyer

DRworl
d

Oth
er:
__
___
___
___
__

7.How manyti
mesyouvi
sitmal
linamonth?*

0-
3 3-
5 5-
7 moreth
an7

Raji
mperi
ar

DRworl
d

VRMal
l

I
sconeMal
l

Rah
ulRajMal
l

8.How manygi
veratetoMal
lwi
thyourexperi
ence?{
Moreratemoresati
sfacti
on}*

1 2 3 4 5

VRmal
l

Rah
ulRajmal
l

Sh
reeS.
V.PatelCol
l
egeOf ComputerSci
ence&Busi
nessManagementPage31
 “
Tostudyofi
ncreasi
ngmal
lcul
turei
nvarach
aarea”

I
sconmal
l

Raji
mperi
ar

DRworl
d

9.Doyouenjoyvi
sitofmal
l?*

Yes

No

1
0.If youvi
sitedanymal
linl
astweekandi
f youarenotsati
sfi
edwh
atareth
e
reasons?*

Farawayfromth
ehome

Transportati
on

Productvari
ety

Area

Traffi
c

Crowd

Oth
er:
__
___
___
___
___
___
___
_

11
. Rate with your experi
ence on th
e basi
s of vi
siti
ng? {
More rate more
sati
sfacti
on}*

1 2 3 4 5

Pri
ce

Qual
ityofproducts

Sh
reeS.
V.PatelCol
l
egeOf ComputerSci
ence&Busi
nessManagementPage32
 “
Tostudyofi
ncreasi
ngmal
lcul
turei
nvarach
aarea”

Servi
ces

Arabi
li
tyofenvi
ronment

I
nfrastructure

Staffresponse

1
2.Gi
veyourexperi
encewi
thstaff?*

1 2 3 4 5

Language

Dressi
ng

Communi
cati
on

Knowl
edge

1
3.How wi
llyourecommendth
efol
l
owi
ngmal
l
stooth
ers?*

Al
ways Maybe Never

VRma

DRworl
d

Raji
mperi
ar

I
sconmal
l

Rah
ulra

Sh
reeS.
V.PatelCol
l
egeOf ComputerSci
ence&Busi
nessManagementPage33
 “
Tostudyofi
ncreasi
ngmal
lcul
turei
nvarach
aarea”

Sh
reeS.
V.PatelCol
l
egeOf ComputerSci
ence&Busi
nessManagementPage34