COMPETITORS

COMPANY NAME : KUNYAH-KUNYAH ENTREPRISES

COMPANY ADDRESS : NO7 SEKSYEN 15/3,47000 SHAH ALAM

STRENGHT WEAKNESS

MANY WORKERS MACHINE IS NOT ADVANCED

MORE FLAVOR OF PRODUCT NOT EFFICIENT MANAGEMENT

CLEAN ENVIRONMENT NOT IN STRATEGIC AREAS

COMPANY NAME : UBIQUITOUS FOOD

COMPANY ADDRESS : NO 1, SEKSYEN 2/10,47000 SHAH ALAM

STRENGHT WEAKNESS

STRATEGIC AREAS NOT KEEPING CLEAN ENVIRONMENT

PRODUCT PRICE IS CHEAP PRODUCT NOT MANY OPTION

ADVANCED MACHINE SHORTAGE OF WORKERS

 OWN COMPANY

SWOT ANALYSIS

STRENGHT 1. STRATEGIC PLACE

2. ADVANCED MACHINE
3. LARGE VARIETY OF FLAVORS

WEAKNESS 1. VERY LESS NUMBER OF CHIPS IN SMALL PACKAGES

HAVE EARN THE WRATH OF CONSUMERS
2. LIMITED GLOBAL PENETRATION COMPARE TO SOME
LEADING BRANDS

OPPORTUNITIES 1. SINCE THE PRODUCT IS COMPETING MORE ON PRICE,

MORE FOCUS IN TRADE RELATIONS ENHANCEMENT
AND INCREASE IN SHELF SPACE MIGHT LEAD TO
SALES VOLUME INCREASE.

THREATS 1. TRADITIONAL INGREDIENT SUPPLY AREAS FOR

WALKERS HAVE BEEN SUBJECTED TO CROP
FAILURES WHICH MIGHT AFFECT WALKERS’
OPERATIONS.
2. AGGRESSIVE THREAT FROM MUCH HEALTHIER
SNACKING COMPETITIVE PRODUCTS.