special advertising supplement

The all-new
BMW 5 Series
Sedan

Joe Machens BMW The Ultimate

1-877-BMW-2660 Driving Machine
®

JOY WAS BORN FOR

THE LEFT LANE.
Grip the steering wheel and flip on your left blinker — it’s time to set Joy free. Hidden beneath this dynamically sculpted hood is the liberating power of
TwinPower Turbo technology, a 400-horsepower, 4.4-liter V8 that can cover 0–60 in five seconds flat. Couple that with Driving Dynamics Control, which
allows you to adjust between comfort and sport modes, allowing faster gear changes and tightened steering responses, and you can count on every left-
lane journey being as memorable as the last. Explore more at bmwusa.com/5Series.

JOY IS THE ALL- NEW BMW 5 SERIES. Less emissions. More driving pleasure.

BMW Ultimate Service™

Pay nothing. 4 years/50,000 miles. The most comprehensive maintenance plan (including wear-and-tear items) in its class.*

Brake Pads: $0 Brake Rotors: $0 Engine Belts: $0 Oil Changes: $0 Wiper Blade Inserts: $0 Scheduled Inspection: $0
While most luxury carmakers are cutting their maintenance programs, BMW offers the most comprehensive, no-cost
maintenance program available. As an independent company, we can do what we believe. Like stand behind our cars.
Joe Machens BMW
1510 I-70 Drive S.W.
Columbia, MO 65203
877-269-2660 or 573-446-2691 bmw.joemachens.com

BMW AG test results. European model shown. Driving Dynamics Control is part of the optional Dynamic Handling Package.
©2010 BMW of North America, LLC. The BMW name, model names and logo are registered trademarks.
 special advertising supplement

A Word With Gary

In This Issue
September 2010

Meet Our Team.....................5

Test Drive.............................7
Car Care...............................9
Machens Community..........11
Biz Buzz........................13,19
In Your Words.....................17

Visit a
Joe Machens
Dealership Gary Drewing
in Columbia President
Joe Machens Dealerships

Making A
s Joe Machens
Ford Lincoln Mercury
Main Showroom
1911 W. Worley St.
800-745-4454

Difference
Truck Center
600 Bernadette Drive
800-745-4454

I
Machens Vandiver
416 Vandiver Drive t only takes a few moments to realize
888-261-5510 that this fine city we call home is a very
caring and giving community.
s Joe Machens Toyota Scion Just this summer, Homes for Our
900 Bernadette Drive Troops constructed a new home for a local
866-519-4450 serviceman who had been seriously injured
in an explosion in Iraq. This home built for
s Joe Machens BMW
the Robert Canine family of Columbia is
1510 1-70 Drive S.W.
the 65th such home built by HFOT. Many
877-269-2660
local organizations and individuals volun-
s Joe Machens teered their time, services, and supplies to
Automotive Group make this happen.
Mazda, Mercedes-Benz, On Sept. 19, Columbia will be colored
Cadillac and Pontiac pink as we welcome the inaugural Susan G.
500 Vandiver Drive Komen Mid-Missouri Race for the Cure.
866-907-0339 In 1982, Susan G. Komen for the Cure was
founded by Nancy Brinker, in honor of her
s Joe Machens Nissan only sister, Susan Komen, who lost her life
201 Nebraska Ave. to breast cancer at the age of 36. The Susan
877-305-1660 G. Komen Race for the Cure has become
the most successful fundraising and educa-
tion event for charity ever created, raising
more than $1.5 billion dollars. See Page M11
for the website and details for registration.
This year marks the 23rd anniversary of
Joe Machens’ participation with the
www.Machens.com
Muscular Dystrophy Association. Founded
in 1950, the MDA’s most famous spokes-
man has been Jerry Lewis, thus giving the
name of “Jerry’s Kids” to many of those
assisted by the MDA. We partner with the
Columbia Professional Firefighters Local
1055 and KOMU-TV8 to bring additional
awareness for another great organization.
On Labor Day Monday, you will find each
of the Joe Machens Dealerships bustling
with excitement and activity as we encour-
age the community to come out to help
support MDA. Fire trucks will be on display,
KOMU weather personalities will be on
site, and food will be served by gentlemen
used to being around a much larger “flame.”
Purchase a vehicle from any of our dealer-
ships during the MDA Sale-a-thon, and Joe
Machens Dealerships will donate $100 to
MDA.
It’s been the mission of Joe Machens
Dealerships to be an active part of so many
great organizations. And it’s because of our
many awesome customers that we will con-
tinue to be involved.
Thank you.
Machens Advantage s M3
 special advertising supplement

Meet Our Team

Richard Vairo Dan Kellar Bob Jacaway

General Manager
Joe Machens BMW
Employee count: 28
Driving the BMW is the ultimate
driving experience. At Joe Machens
BMW, we want all of your experiences
to be the ultimate — from our Saturday
service hours for your convenience, to
being the premier luxury pre-owned
dealer in mid-Missouri for the selection
you deserve, to having the ultimate
buying experience, new or pre-owned.
We are here for you!
Everyone at Joe Machens BMW
invites you to come test drive the
all-new 2011 BMW 5 Series, and
experience for yourself the “ultimate.”
General Manager
Joe Machens Toyota Scion
Employee count: 75
Purchased in 1989, Joe Machens Toyota
Scion has grown to be one of the top 10
new and pre-owned vehicle dealerships in
Missouri. As recipients of the President’s
Award (based upon customer excellence)
for the last two years, we’re proud
mid-Missouri has made us the Toyota
dealership of choice.
Come in to Joe Machens Toyota
Scion during the Joe Machens MDA
Sale-a-thon, September 1–6 and see the
all-new 2011 Toyota Avalon — luxury
and elegance at a price that will delight.
General Manager
Joe Machens Nissan
Employee count at Nissan: 70
Since purchasing the Nissan dealership in
December 2009, Joe Machens Nissan has
grown to be one of the top Nissan dealers
in Missouri. In fact, we’re still experiencing
growing pains with our expansion of
employees, new and pre-owned inventory,
service hours … you name it! We’re growing,
because you’re asking us to.
If you haven’t stopped by Joe Machens
Nissan yet, come check us out during the Joe
Machens Muscular Dystrophy Association
Sale-a-thon, September 1–6. We’ll be
unveiling the brand new Juke that’s not
even on the streets yet.

Joe Machens Automotive Group

Rusty Drewing
General Manager
Joe Machens Ford Lincoln Mercury
Employee count: Nearing 300
Joe Machens Ford Lincoln Mercury has won many awards
over our 41 years in business. For the last 13 straight
years, we have been the No.1 volume new and pre-
owned dealer in Missouri. But we are most proud of our
customer satisfaction scores. Two out of three customers
who purchase from us today will come back and buy
from us again; the national average is one of three.
Combine the unprecedented quality of the products
Ford Motor Co. is producing with the highest customer loyalty numbers in the nation,
and you have a great winning combination.
Come by Joe Machens Ford Lincoln Mercury and see for yourself why so many of
your family and friends keep coming back to purchase from us. I know you’ll be glad
you did!
Employee count at Automotive Group: 74
Some people say Joe Machens Automotive
Group has an odd combination of vehicles
under one roof. We like to think we have
something for everyone! Whether you’re
looking for that brand new MAZDA2
with killer style, great fuel economy and
affordable price tag, the brand new Cadillac
CTS-V with a 556-hp supercharged
V8, or the uncompromising luxury and
unparalleled performance of the Mercedes-
Benz vehicles, we have nearly 40 new models
to choose from. We have what you’re looking
for!
Come see the all-new MAZDA2 and
the fantastic new Cadillac CTS coupe on
display and available today.

www.Machens.com Machens Advantage s M5


It’s Fiesta Time!
Ford’s Newest Offering Is Cause For Celebration
C
ompact and economical are no
longer synonyms for boxy and
boring, thanks to the designers
at Ford who have raised the
small-car bar with the Ford Fiesta. The only
thing the 2011 version of the Fiesta has in
common with that ubiquitous little 1980s
chunkster is the name. This car is more
stylish, more powerful and more fun than
anything you’d expect to find at this price
point. The Fiesta has a starting manufactur-
er’s suggested retail price of just $13,320.
It’s a good sign that the Fiesta was
drawing a small crowd of interested onlook-
ers while sitting idle on the Joe Machens
Ford Lincoln Mercury lot. The
European-influenced styling, the dragon’s
eye headlamps and the tangy, lime-squeeze
metallic color of the test model was broad-
casting a clear message: This is a fun car!
The fun continues on the inside with
plenty of head and leg room for the driver
and front-seat passenger, easy-to-read and
STICKER STATS: Test Model Price: $19,105 | MPG: 29 city/38 highway
www.Machens.com
special advertising supplement
easy-to-use controls, colorful ambient light-
ing and a dashboard control panel that is
Batmobile sexy. That panel hosts the audio
controls as well as Ford’s own
voice-activated SYNC system that gives the
driver hands-free access to the audio library
and cell phone features.
There’s room for two more passengers
in the rear seats. Those seats fold down
to expand the cargo space in both the
hatchback and sedan versions of the Fiesta.
Available extras on this car include heated
leather seats, keyless ignition and a power
moonroof.
So now we know the Fiesta is exciting at
a standstill, but how will a gas-sipper of this
size perform on the road? The Fiesta touts
itself as a city car and its size makes it well-
suited for zipping in and out of heavy traffic
and parking where SUVs dare not go, but
you’d be doing yourself a disservice if you
didn’t open it up on the highway.
The 1.6-liter, I4 engine is tweaked just
Test Drive: 2011 Ford Fiesta
right to maximize the power at hand. It
accelerates smoothly but offers up a nice
burst of speed on demand. It handles well
through tight turns and a Ford proprietary
invention called “nibble control” dampens
unwanted vibration on the straightaways.
Despite its smaller size, the Fiesta wraps
its occupants in safety with a strong, boron
steel safety cage and seven standard airbags,
including a driver’s knee airbag. It also
comes with a “why don’t more automakers
have this?” inset in the side mirrors that
gives a wide-angle, blind-spot-eliminating
view.
One of the best things about the Fiesta
is its fuel efficiency: an impressive 29 city/38
highway with an automatic transmission, or
gain an extra 2 miles per gallon highway with
the standard transmission.
The buzz about the Fiesta preceded it
by months, but it looks like all the early
excitement was warranted. This is a car worth
celebrating.
Machens Advantage s M7

A Clean Car Is Cool
C
leaning a car is a piece of cake,
right? It certainly is, if you fol-
low the procedures suggested by
the Car Care Council. As the
most basic procedure in car care, cleaning a
vehicle doesn’t require a lot of effort and fos-
ters a feeling of pride and accomplishment.
The first step in cleaning the car is to
wash it. Give it a good rinse from top to
bottom, including the wheels and inside the
fenders. Always clean the tires and wheels
before washing the body, and don’t use the
same mitt for both. This way you’ll avoid
contaminating the vehicle’s paint with debris
from the wheels and tires.
Use a good tire cleaner with a stiff brush,
to improve your tires’ appearance even if
you don’t have white sidewalls or white let-
www.Machens.com
special advertising supplement
ter tires. Next, clean the wheels with a wheel
cleaner that removes the brake dust that
often blackens the front wheels. Applica-
tion procedures for these cleaners can vary,
so be sure and follow the directions on the
container.
Now it’s time to wash the body. Use a
product sold specifically for automobiles.
(Household cleaners can strip the wax from
the paint and damage the finish.) Starting
at the top, wash one section at a time, thor-
oughly rinsing away the soap. Work your
way down toward the front, sides and rear
of the vehicle. Clean the rear last since it
usually has the largest accumulation of dirt
and grime, which can contaminate the wash
mitt. Wash the inside doorjambs about once
a month.
Car Care
To rinse, remove the spray nozzle from
the hose. Starting at the top, let the water
cascade down the surfaces of the vehicle.
Then, to avoid water spotting, dry with a
chamois or other product made for this
purpose.
Now is an excellent time for waxing,
which not only protects the finish but also
makes subsequent washing easier. Before
proceeding, look for foreign particles on the
paint. Use a car cleaner, available at auto
supply stores, to remove contaminants im-
bedded in the paint.
Once the surface is clean, apply the wax,
following the manufacturer’s instructions
for application of the product. They often
recommend positioning the car out of direct
sunlight when waxing.
Machens Advantage s M9
 special advertising supplement

Machens Community

Celebrating Community
With Caring Columbians

Race for the Cure

In August, Joe Machens Ford Lincoln Mercury hosted registration
for the Sept. 19 Susan G. Komen Mid-Missouri Race for the
Cure. The day was a success with Jimmy John’s sandwiches and a
live broadcast by KBXR radio. Columbia’s inaugural Race for the
Cure winds through the scenic downtown area and all proceeds
go toward breast cancer research, screening, treatment and
education programs.

Don’t Race by
our Billboards!
Joe Machens Ford is proud
to sponsor billboards across
mid-Missouri for the inaugural
Susan G. Komen Mid-
Missouri Race for the Cure.

Register
Online
If you missed
our registration day,
join the Joe Machens
Dealerships team, at
www.komenmidmissouri.com.
Receive a free Machens
Team T-shirt for the race.

www.Machens.com Machens Advantage s M11

 special advertising supplement
News Briefs
From The Automotive Industry
BMW 5 Series Sedan Earns
‘2010 Top Safety Pick’ Award
T
he Insurance Institute for Highway Safety has declared the 2011 BMW
5 Series Sedan a 2010 Top Safety Pick. The new 5 Series earned the
top rating of “Good” based on its performance in each of the institute’s
crash tests.
The Top Safety Pick is only the latest of numerous honors BMW has earned
from the safety institute over the years. In tests conducted in 2008, the 2009
BMW 3 Series Sedan as well as the X3 and X5 Sports Activity Vehicles earned the
IIHS Top Safety Pick.
“Safety has long been a priority for BMW, so earning a Top Safety Pick from
IIHS means a great deal,” says Jim O’Donnell, president of BMW of North
America. “The press has praised the car and our consumers have eagerly awaited its
arrival in showrooms. This award demonstrates that we left no stone unturned in
the development of the all-new 2011 5 Series Sedan.”
The Insurance Institute for Highway Safety rates vehicles as “Good,” “Accept-
able,” “Marginal” or “Poor,” based on performance in high-speed frontal offset and
side-impact crash tests as well as an evaluation of the vehicle’s rear crash protec-
tion/head restraints, which protect against neck injuries in rear-impact crashes.
A stringent new roof-strength test was added in 2009. In order for a vehicle to
become a Top Safety Pick, it must earn “Good” ratings in all four tests. Addition-
ally, as of 2007, winning vehicles also must offer electronic stability control, a
standard feature on all BMW vehicles since model year 2000 (known as Dynamic
Stability Control). The institute requires this feature based on research indicat-
ing that stability control significantly reduces crash risk, especially the risk of fatal
single-vehicle crashes, by helping drivers maintain control of their vehicles during
emergency maneuvers.
www.Machens.com
Biz Buzz
Mazda Launches
New Certified
Pre-Owned
Program
Mazda North American Operations recently an-
nounced the launch of a new Certified Pre-Owned
program designed to maximize the value of a pre-owned
Mazda, ease customers’ pre-owned vehicle buying expe-
rience and lower customers’ cost of ownership. Under
the program, Mazda dealers will follow a rigorous multi-
point inspection and reconditioning program to ensure
that certified vehicles are as close to the quality of a new
car as possible. Mazda also will offer warranty protection
over and above any existing factory warranty.
All 2006–2010 Mazda cars, SUVs and trucks with
less than 60,000 miles are eligible for the program, as
long as they meet rigorous standards for quality.
“Mazda’s new Certified Pre-Owned program is de-
signed expressly to make the process easy and affordable
for customers shopping for a high-quality pre-owned
vehicle,” says Ron Stettner, vice president of sales, for
Mazda North American Operations. “As Mazda was
recently recognized by Automotive Lease Guide for
holding one of the highest residual values in the indus-
try, our new CPO program allows us to provide a
never-before-offered level of warranty security that goes
with the value for money already packaged into every
new Mazda.”
CPO vehicles will be identified on dealers’ lots by
point-of-sale materials that will outline the warranty de-
tails and program benefits. Every Mazda CPO vehicle will
offer either the remaining balance of the factory warranty
or an additional 12-month/12,000-mile comprehensive
warranty, as well as a seven-year/100,000-mile power train
warranty. As with all new-car Mazda warranties, there is
no deductible or copay for warrantable repairs.
Additionally, all CPO vehicles receive roadside as-
sistance at no extra cost, for the balance of the power
train warranty period, which covers flat-tire changing,
battery-jump, lock-out and fuel delivery. The Mazda
CPO program is offered at participating Mazda dealer-
ships in the United States.
Machens Advantage s M13
 special advertising supplement

Biz Buzz

2011 Tacoma Offers New Performance Packages

T
he Toyota Tacoma, the best-selling
compact pickup truck in America,
offers two new accessory packages
for 2011 based on a concept truck
first shown at the 2009 Specialty Equipment
Marketing Association Show. The T|X and
T|X Pro packages, available in conjunction
with the Off-Road Package, add Toyota
Racing Development accessories in a unique
combination at a special value price.
Toyota developed the Tacoma T|X
concept truck to gauge consumer reaction at
the 2009 SEMA Show. The concept featured
unique, dual custom graphic designs on
each side of the truck and an assortment
of aggressive performance features inspired
by traditional TRD elements that convey
the lifestyle of Tacoma owners. The
overwhelmingly positive reaction to the
truck was a major inspiration for the
development of the two new packages.
Available on a limited basis, the new
T|X and T|X Pro Packages translate a sporty
SEMA concept into a package the customer
can add to a Tacoma V6 Access Cab or
V6 Double Cab on both 4x2 PreRunner
and 4x4 drive types equipped with the
TRD Off-Road Package. The extra dose of
performance makes it the most capable off-
road Tacoma in the Toyota lineup.
The T|X Package gives the Tacoma a
sporty and even semi-menacing look with
TRD 16-inch black alloy bead-lock wheels
and 265/70R16 BF Goodrich Rugged Trail
tires. Black tube side steps, a stainless steel
exhaust tip and unique exterior graphics give
the T|X the look of a custom truck, but at a
special value. The MSRP of the T|X Package
is $1,699, a savings of $754 compared to the
package items ordered as separate options.
The T|X Pro Package is a performance-
driven package with a TRD cat-back
performance exhaust system to give the V6
a throatier sound and a bit more power.
Also equipped with TRD 16-inch black
alloy bead-lock wheels and 265/70R16 BF
Goodrich Rugged Trail tires, and unique
graphics, the T|X Pro package carries an
MSRP of $1,699, representing a savings
of $720 versus the package contents
added as separate accessories. Both T|X
and T|X Pro packages deliver a superior
value to aftermarket accessories, especially
considering that they are covered under
the three-year/36,000-mile comprehensive
vehicle limited warranty.
The TRD Off-Road Package underlying
both T|X editions provides a carefully tuned
balance of off-road performance and on-road
handling. Chassis modifications include
an electronic locking rear differential,
progressive-rate front springs, specially tuned
Bilstein shock absorbers, a 28 mm front
stabilizer bar and B.F. Goodrich Rugged
Trail tires. Fog lamps top off the package for
a tough, sporty appearance.

Ford Explorer Unveils World’s First

Inflatable Second-Row Seat Belt
The new 2011 Ford Explorer has been reinvented, raising
the bar on SUV safety by combining technologies to help avoid
crashes with those that set new standards of protection in the
event of one.
The new Explorer offers a unique Ford technology — the
first-ever inflatable second-row seat belts. The new belts protect
rear-seat passengers — often children or mature adults — who
are more vulnerable to head, chest and neck injuries. The Ford
inflatable belts spread impact forces across five times more area
than conventional seat belts. This reduces pressure on the chest
while helping to control head and neck motion.
Belt comfort also should help increase usage rates. Studies
show inflatable belts to be more comfortable for passengers due
to padding.

www.Machens.com Machens Advantage s M15

 special advertising supplement

In Your Words

Happiness...
Is A New Vehicle From Joe Machens
“I feel young again!!!  Love,
Love, Love our new Blizzard
Pearl Rav 4!  Thank you for
your splendid customer
service to us.  You make
SPENDING OUR MONEY fun! 
Joe Machens Toyota has a
super staff, and you lead the
pack, Scotty!
— Nel and Jim Shockley

“Jim Mandle (Joe Machens

Automotive Group)  truly
knows how to treat the
customer, to anticipate the
“My experience with Joe customer’s needs and to
follow through to see that
Machens Ford Lincoln everything is completed”
Mercury was awesome! Gus — John Carlson

and Mack really helped me;

because of them, I was able
to buy my first new car!”
— Krystine Buckingham

“Joe Machens
BMW is a great
place to buy
a vehicle. They
treat you like
family.” “It was all pleasant, no
— Matt and Lynnea complaints … nothing but
Hufendiek praise!”
— Christopher Raymond

www.Machens.com Machens Advantage s M19