Planet Football

Football Money League

Sports Business Group
January 2017
Manchester United regain top spot in the Money
League for the first time since 2003/04 with record
revenue of £515m. The top three clubs in this
20th edition of the Money League are the same
as in our first edition in 1996/97 but Manchester
United, FC Barcelona and Real Madrid in 2015/16
collectively generated over seven times the
revenue they did then
 Deloitte Football Money League 2017 |
 Top 20 clubs

1. Manchester United
2016 Revenue 2015 Revenue Manchester United: 2016 Revenue profile (€m)
Phenomenal
€689m €519.5m
growth,
700
689 Matchday (1)
(£515.3m) (£395.2m) €137.5m (£102.8m)
600
20% particularly in
Majority ownership (nationality): USA 518 520
500
Head coach: Louis Van Gaal, Netherlands

400 396
424
Broadcast (7)
€187.7m (£140.4m)
commercial
300
27% revenue sees
200 Commercial (1)
United top
our Money
€363.8m (£272.1m)

53%
DFML 2016 DFML total
position appearances 100

3rd 20 0 2012 2013 2014 2015 2016 League for the

first time since
3 4 2 3 1
Annual revenue DFML position

2003/04.
Domestic league Average league UEFA Champions UEFA Europa League Shirt sponsor Technical kit supplier
position 2015/16 match attendance League performance performance Chevrolet adidas

5th 75,327
Group R16
Deloitte Football Money League 2017 |
 Top 20 clubs

2. FC Barcelona
2016 Revenue 2015 Revenue FC Barcelona: 2016 Revenue profile (€m)
New and
€620.2m €560.8m
improved
700
Matchday (4)
(£463.8m) (£426.6m) €121.4m (£90.8m)

19%
620

commercial
600
561

Majority ownership (nationality): Spain 500

partner
Head coach: Luis Enrique, Spain 483 483 485
Broadcast (3)
400 €202.7m (£151.6m)

300
33% contracts help
200 Commercial (4)
Barça up to
second place
€296.1m (£221.4m)

48%
DFML 2016 DFML total
position appearances 100

2nd 20 0 2012 2013 2014 2015 2016 in our Money

League.
2 2 4 2 2
Annual revenue DFML position

Domestic league Average league UEFA Champions UEFA Europa League Shirt sponsor Technical kit supplier
position 2015/16 match attendance League performance performance Qatar Airways Nike

1st 79,724
Quarter-final n/a
 Deloitte Football Money League 2017 |
 Top 20 clubs

3. Real Madrid
2016 Revenue 2015 Revenue Real Madrid: 2016 Revenue profile (€m)
Real’s 11th
€620.1m €577m
Champions
700
Matchday (3)
(£463.8m) (£439m) €129m (£96.5m)

21%
620

League victory
600
577
550
Majority ownership (nationality): Spain 513 519
500
Head coach: Zinedine Zidane, France

400
Broadcast (1)
€227.7m (£170.3m)
and lucrative
300
37% tours led to a
200 Commercial (5)
7% revenue
increase in
€263.4m (£197m)

42%
DFML 2016 DFML total
position appearances 100

1st 20 0 2012 2013 2014 2015 2016 2015/16.

1 1 1 1 3
Annual revenue DFML position

Domestic league Average league UEFA Champions UEFA Europa League Shirt sponsor Technical kit supplier
position 2015/16 match attendance League performance performance Emirates adidas

2nd 71,280
Winners n/a
Deloitte Football Money League 2017 |
 Top 20 clubs

4. Bayern Munich
2016 Revenue 2015 Revenue Bayern Munich: 2016 Revenue profile (€m)
Impressive
€592m €474m
revenue growth
700
Matchday (5)
(£442.7m) (£360.6m) €101.8m (£76.1m)
600 592
17% of 25% sees
Majority ownership (nationality): Germany 500

Bayern climb to
488
Head coach: Pep Guardiola, Spain 474
Broadcast (10=)
431
400 €147.6m (£110.4m)

300
368
25% fourth place.
200 Commercial (2)
€342.6m (£256.2m)

58%
DFML 2016 DFML total
position appearances 100

5th 20 0 2012 2013 2014 2015 2016

4 3 3 5 4
Annual revenue DFML position

Domestic league Average league UEFA Champions UEFA Europa League Shirt sponsor Technical kit supplier
position 2015/16 match attendance League performance performance Deutsche Telekom adidas

1st 75,017
Semi-final n/a
 Deloitte Football Money League 2017 |
 Top 20 clubs

5. Manchester City
2016 Revenue 2015 Revenue Manchester City: 2016 Revenue profile (€m)
City’s run to
€524.9m €463.5m
the Champions
700
Matchday (9)
(£392.6m) (£352.6m) €70.2m (£52.5m)
600

525
13% League semi-
Majority ownership (nationality): Abu Dhabi 500
Head coach: Manuel Pellegrini, Chile

400
417
464
Broadcast (2)
€215.8m (£161.4m)
finals in
300 316 41% 2015/16 helped
them to a
286

200 Commercial (6)

Money League
€238.9m (£178.7m)

46%
DFML 2016 DFML total
position appearances 100

6th 12 0 2012 2013 2014 2015 2016 top five for the
first time.
7 6 6 6 5
Annual revenue DFML position

Domestic league Average league UEFA Champions UEFA Europa League Shirt sponsor Technical kit supplier
position 2015/16 match attendance League performance performance Etihad Airways Nike

4th 54,013
Semi-final n/a
Deloitte Football Money League 2017 |
 Top 20 clubs

6. Paris Saint-Germain
2016 Revenue 2015 Revenue Paris Saint-Germain: 2016 Revenue profile (€m)
Despite an 8%
€520.9m €480.8m
rise in revenue,
700
Matchday (7)
(£389.6m) (£365.8m) €92.5m (£69.2m)
600
18% PSG drop out
Majority ownership (nationality): Qatar 521
500
Head coach: Laurent Blanc, France

400 399
471 481
Broadcast (14)
€123.1m (£92.1m)
of the Money
300
24% League top
200
221
Commercial (3)
five for the
first time since
€305.3m (£228.3m)

58%
DFML 2016 DFML total
position appearances 100

4th 7 0 2012 2013 2014 2015 2016 2011/12.

10 5 5 4 6
Annual revenue DFML position

Domestic league Average league UEFA Champions UEFA Europa League Shirt sponsor Technical kit supplier
position 2015/16 match attendance League performance performance Emirates Nike

1st 46,160
Quarter-final n/a
 Deloitte Football Money League 2017 |
 Top 20 clubs

7. Arsenal
2016 Revenue 2015 Revenue Arsenal: 2016 Revenue profile (€m)
Arsenal remain
€468.5m €435.5m
in seventh
700
Matchday (2)
(£350.4m) (£331.3m) €133.6m (£99.9m)
600
29% spot in the
Majority ownership (nationality): USA 500
Head coach: Arsène Wenger, France

400
436
469
Broadcast (5)
€192m (£143.6m)
Money League,
300 290
359
41% although they
fell behind
284

200 Commercial (10)

United as the
€142.9m (£106.9m)

30%
DFML 2016 DFML total
position appearances 100

7th 20 0 2012 2013 2014 2015 2016 second highest

matchday
6 8 8 7 7
Annual revenue DFML position

revenue
Domestic league
position 2015/16
Average league
match attendance
UEFA Champions
League performance
UEFA Europa League
performance
Shirt sponsor
Emirates
Technical kit supplier
Puma
generating club.
2nd 59,980
R16 n/a
Deloitte Football Money League 2017 |
 Top 20 clubs

8. Chelsea
2016 Revenue 2015 Revenue Chelsea: 2016 Revenue profile (€m)
A lack of
€447.4m €420m
European
700
Matchday (6)
(£334.6m) (£319.5m) €93.2m (£69.7m)
600
21% football in
Majority ownership (nationality): Russia 500
Head coach: Guus Hiddink, Netherlands

400
420
447 Broadcast (6)
€191.1m (£142.9m)
2016/17 may
see Chelsea
388

300
323
303
43%
200 Commercial (7)
come under
pressure from
€163.1m (£122m)

36%
DFML 2016 DFML total
position appearances 100

8th 19 0 2012 2013 2014 2015 2016 Liverpool in

next year’s
5 7 7 8 8
Annual revenue DFML position

Money League.
Domestic league Average league UEFA Champions UEFA Europa League Shirt sponsor Technical kit supplier
position 2015/16 match attendance League performance performance Yokohama Tyres adidas

10th 41,500
R16 n/a
 Deloitte Football Money League 2017 |
 Top 20 clubs

9. Liverpool
2016 Revenue 2015 Revenue Liverpool: 2016 Revenue profile (€m)
Liverpool will
€403.8m €391.8m
generate a
700
Matchday (8)
(£302m) (£298.1m) €75.9m (£56.8m)
600
19% considerable
Majority ownership (nationality): USA 500
Head coach: Jürgen Klopp, Germany

400 404
Broadcast (8)
€168.1m (£125.7m)
increase in
matchday
392

300 306
42%
200
233 241
Commercial (8)
revenue in
2016/17 with
€159.8m (£119.5m)

39%
DFML 2016 DFML total
position appearances 100

9th 20 0 2012 2013 2014 2015 2016 the newly

expanded
9 12 9 9 9
Annual revenue DFML position

Anfield operating
Domestic league
position 2015/16
Average league
match attendance
UEFA Champions
League performance
UEFA Europa League
performance
Shirt sponsor
Standard Chartered
Technical kit supplier
New Balance
at full capacity.
8th 44,108
n/a Runner-up
Deloitte Football Money League 2017 |
 Top 20 clubs

10. Juventus
2016 Revenue 2015 Revenue Juventus: 2016 Revenue profile (€m)
Juventus’s 5%
€341.1m €323.9m
revenue growth
700
Matchday (13)
(£255.1m) (£246.4m) €43.7m (£32.6m)
600
13% was thanks to
Majority ownership (nationality): Italy 500
Head coach: Massimiliano Allegri, Italy

400
Broadcast (4)
€195.7m (£146.4m)
a near €30m
300
324
341
57% increase in
commercial
272 279

200 195
Commercial (12)

revenue in
€101.7m (£76.1m)

30%
DFML 2016 DFML total
position appearances 100

10th 20 0 2012 2013 2014 2015 2016 2015/16.

13 9 10 10 10
Annual revenue DFML position

Domestic league Average league UEFA Champions UEFA Europa League Shirt sponsor Technical kit supplier
position 2015/16 match attendance League performance performance Jeep adidas

1st 39,106
R16 n/a
 Deloitte Football Money League 2017 |
 Top 20 clubs

11. Borussia Dortmund

2016 Revenue 2015 Revenue Borussia Dortmund: 2016 Revenue profile (€m)
Dortmund’s
€283.9m €280.6m
return to the
700
Matchday (10)
(£212.3m) (£213.5m) €61.1m (£45.7m)
600
22% Champions
Majority ownership (nationality): Germany 500
Head coach: Thomas Tuchel, Germany

400
Broadcast (18)
€82.6m (£61.7m)
League in
300
29% 2016/17 will
provide a
281 284
256 262

200 197 Commercial (11)

timely boost to
€140.2m (£104.9m)

49%
DFML 2016 DFML total
position appearances 100

11th 13 0 2012 2013 2014 2015 2016 revenue.

12 11 11 11 11
Annual revenue DFML position

Domestic league Average league UEFA Champions UEFA Europa League Shirt sponsor Technical kit supplier
position 2015/16 match attendance League performance performance Evonik Puma

2nd 80,760
n/a Quarter-final
Deloitte Football Money League 2017 |
 Top 20 clubs

12. Tottenham Hotspur

2016 Revenue 2015 Revenue Tottenham Hotspur: 2016 Revenue profile (€m)
The future
€279.7m €257.5m
appears bright
700
Matchday (11)
(£209.2m) (£195.9m) €54.6m (£40.8m)
600
19% for Spurs
Majority ownership (nationality): UK 500
Head coach: Mauricio Pochettino, Argentina

400
Broadcast (10=)
€147.6m (£110.4m)
with a boost
300
53% to revenues
from the new
280
258
216 Commercial (15)
200

broadcast deals
178
172 €77.5m (£58m)

28%
DFML 2016 DFML total
position appearances 100

12th 20 0 2012 2013 2014 2015 2016 and Champions

League football
14 14 13 12 12
Annual revenue DFML position

in 2016/17.
Domestic league Average league UEFA Champions UEFA Europa League Shirt sponsor Technical kit supplier
position 2015/16 match attendance League performance performance AIA Under Armour

3rd 35,839
n/a R16
 Deloitte Football Money League 2017 |
 Top 20 clubs

13. Atlético de Madrid

2016 Revenue 2015 Revenue Atlético de Madrid: 2016 Revenue profile (€m)
Atlético became
€228.6m €176.6m
the first Spanish
700
Matchday (14=)
(£171m) (£134.4m) €36m (£26.9m)
600
16% club in the
Majority ownership (nationality): Spain 500
Head coach: Diego Simeone, Argentina

400
Broadcast (12)
€139.4m (£104.3m)
Money League
300
61% to benefit from
200
229
Commercial (17)
the move to
centralised
170 177 €53.2m (£39.8m)

23%
DFML 2016 DFML total
120
position appearances 100 108

16th 7 0 2012 2013 2014 2015 2016 broadcast rights

selling model in
n/a 20 15 16 13
Annual revenue DFML position

2015/16.
Domestic league Average league UEFA Champions UEFA Europa League Shirt sponsor Technical kit supplier
position 2015/16 match attendance League performance performance Plus500 Nike

3rd 43,087
Runner-up n/a
Deloitte Football Money League 2017 |
 Top 20 clubs

14. Schalke 04
2016 Revenue 2015 Revenue Schalke 04: 2016 Revenue profile (€m)
With the
€224.5m €219.7m
Royal Blues
700
Matchday (12)
(£167.9m) (£167.1m) €51.2m (£38.3m)
600
23% missing out
Majority ownership (nationality): Germany 500
Head coach: André Breitenreiter, Germany

400
Broadcast (19)
€75m (£56.1m)
on Champions
300
33% League
200 198
214 220 225
Commercial (14)
qualification in
2016/17, the club
175 €98.3m (£73.5m)

44%
DFML 2016 DFML total
position appearances 100

13th 14 0 2012 2013 2014 2015 2016 is likely to slip

down the Money
15 13 14 13 14
Annual revenue DFML position

League in the
Domestic league
position 2015/16
Average league
match attendance
UEFA Champions
League performance
UEFA Europa League
performance
Shirt sponsor
Gazprom
Technical kit supplier
adidas
near future.
5th 61,076
n/a R32
 Deloitte Football Money League 2017 |
 Top 20 clubs

15. AS Roma
2016 Revenue 2015 Revenue AS Roma: 2016 Revenue profile (€m)
Participation in
€218.2m €179.1m
the Champions
700
Matchday (16)
(£163.2m) (£136.3m) €28.4m (£21.2m)
600
13% League remains
Majority ownership (nationality): USA 500
Head coach: Luciano Spalletti, Italy

400
Broadcast (9)
€154m (£115.2m)
crucial to
300
71% Roma’s position
200 218 Commercial (19)
in the Money
League.
179 €35.8m (£26.8m)

16%
DFML 2016 DFML total
116 124 127
position appearances 100

15th 18 0 2012 2013 2014 2015 2016

n/a 19 n/a 15 15
Annual revenue DFML position

Domestic league Average league UEFA Champions UEFA Europa League Shirt sponsor Technical kit supplier
position 2015/16 match attendance League performance performance n/a Nike

3rd 35,321
R16 n/a
Deloitte Football Money League 2017 |
 Top 20 clubs

16. AC Milan
2016 Revenue 2015 Revenue AC Milan: 2016 Revenue profile (€m)
AC Milan –
€214.7m €199.1m
one of the
700
Matchday (17)
(£160.6m) (£151.5m) €25.9m (£19.4m)
600
12% ever-presents
Majority ownership (nationality): Italy 500
Head coach: Cristian Brocchi, Italy

400
Broadcast (17)
€88m (£65.8m)
in the Money
300
41% League – fall
200
257 264
250
199
215 Commercial (13)
to their lowest
ever position
€100.8m (£75.4m)

47%
DFML 2016 DFML total
position appearances 100

14th 20 0 2012 2013 2014 2015 2016 after only a

small increase
8 10 12 14 16
Annual revenue DFML position

in revenue in
Domestic league
position 2015/16
Average league
match attendance
UEFA Champions
League performance
UEFA Europa League
performance
Shirt sponsor
Emirates
Technical kit supplier
adidas
2015/16.
7th 37,777
n/a n/a
 Deloitte Football Money League 2017 |
 Top 20 clubs

17. FC Zenit Saint Petersburg

2016 Revenue 2015 Revenue FC Zenit Saint Petersburg: 2016 Revenue profile (€m)
FC Zenit have
€196.5m €167.8m
the lowest
700
Matchday (20)
(£147m) (£127.7m) €10.3m (£7.7m)
600
5% broadcast
Majority ownership (nationality): Russia 500
Head coach: André Villas-Boas, Portugal

400
Broadcast (20)
€40.4m (£30.3m)
and matchday
300
21% revenues of
200 197
Commercial (9)
any club in the
Money League.
168 €145.8m (£109m)

74%
DFML 2016 DFML total
position appearances 100

18th 2 0
n/a
2012
n/a
2013
n/a
2014 2015 2016
n/a n/a n/a 18 17
Annual revenue DFML position

Domestic league Average league UEFA Champions UEFA Europa League Shirt sponsor Technical kit supplier
position 2015/16 match attendance League performance performance Gazprom Nike

3rd 16,813
R16 n/a
Deloitte Football Money League 2017 |
 Top 20 clubs

18. West Ham United

2016 Revenue 2015 Revenue West Ham United: 2016 Revenue profile (€m)
The move to
€192.3m €160.9m
the London
700
Matchday (14=)
(£143.8m) (£122.4m) €36m (£26.9m)
600
19% Stadium for
Majority ownership (nationality): UK 500
Head coach: Slaven Bilić, Croatia

400
Broadcast (15)
€115.9m (£86.7m)
2016/17 should
300
60% increase
200
192
Commercial (18)
West Ham’s
matchday
161 €40.4m (£30.2m)

21%
DFML 2016 DFML total 139
position appearances 100 105

n/a 3 revenue
58

0 2012 2013 2014 2015 2016

significantly.
n/a n/a n/a n/a 18
Annual revenue DFML position

Domestic league Average league UEFA Champions UEFA Europa League Shirt sponsor Technical kit supplier
position 2015/16 match attendance League performance performance Betway Umbro

7th 34,873
n/a n/a
 Deloitte Football Money League 2017 |
 Top 20 clubs

19. Internazionale
2016 Revenue 2015 Revenue Internazionale: 2016 Revenue profile (€m)
The 21st edition
€179.2m €164.8m
of the Money
700
Matchday (18)
(£134m) (£125.4m) €25.7m (£19.2m)
600
14% League may
Majority ownership (nationality): Indonesia 500
Head coach: Roberto Mancini, Italy

400
Broadcast (16)
€98.6m (£73.7m)
be the first
300
55% without Inter in
200 201 Commercial (16)
the top 20.
165 163 165 179 €54.9m (£41.1m)

31%
DFML 2016 DFML total
position appearances 100

20th 20 0 2012 2013 2014 2015 2016

11 15 17 20 19
Annual revenue DFML position

Domestic league Average league UEFA Champions UEFA Europa League Shirt sponsor Technical kit supplier
position 2015/16 match attendance League performance performance Pirelli Nike

4th 45,538
n/a n/a
Deloitte Football Money League 2017 |
 Top 20 clubs

20. Leicester City

2016 Revenue 2015 Revenue Leicester City: 2016 Revenue profile (€m)
A fantastic
€172.1m €137.2m
2015/16
700
Matchday (19)
(£128.7m) (£104.4m) €15.4m (£11.5m)
600
9% Premier League
Majority ownership (nationality): Thailand 500
Head coach: Claudio Ranieri, Italy

400
Broadcast (13)
€126.6m (£94.7m)
winning season
300
74% for Leicester
200 Commercial (20)
sees them
take a place
172 €30.1m (£22.5m)

17%
DFML 2016 DFML total 137
position appearances 100
37

n/a 1 amongst the

26 23

0 2012 2013 2014 2015 2016

top 20 revenue
n/a n/a n/a n/a 20
Annual revenue DFML position

generating
Domestic league
position 2015/16
Average league
match attendance
UEFA Champions
League performance
UEFA Europa League
performance
Shirt sponsor
King Power
Technical kit supplier
Puma
clubs globally.
1st 32,024
n/a n/a
 Deloitte Football Money League 2017 |
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