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Strengths Weaknesses

1. Innovative product 1. Customers may not be sure about


2. Consumes 80% less water, 50% less the performance
energy & 50% chemicals 2. Lack of product awareness among
3. Uses nylon beads customers
4. Patented technology
5. Green initiative and creates
awareness amongst the customers
to reduce the carbon footprint
Opportunities Threats
1. Savings on the product in the market 1. Customers may not readily accept
creates attention the new technology
2. Lower technology cost (it’s
manufacturing cost which is nearly
the same as that of conventional
washing machine). Hence
manufacturer can incorporate other
advanced features too at a value-
added price.

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