You are on page 1of 1

PESTEL

Political Economic Social

1. Companies can’t mislead 1. Hair care industry typically 1. Change in lifestyle due to
customers regarding immune to economic urbanization , increasing
products with ads downturn income , new opportunities
2. Increased spending by Govt 2. Growth in economy led to for industries
to promote business in India growth in industry 2. Increasing awareness among
3. Flexible regulations to 3. Increase in disposable customers about products
increase international trade income of customers 3. Increase in hair related issues
in India 4. Better economic resulting an increase in
4. Tax exclusion in excise and environment due to efforts demand for hair care
sales duty by govt products ex shampoo,
conditioners

Technological Environmental Legal


1. Development of compounds 1. Increase in environmental 1. Company needs to display
used in shampoos ,making awareness led to promotion product info on packaging
LUXOR shampoo less expensive, less of sustainable innovation in 2. www.business.com
Regulatory pressures to
irritating while giving greater product formulations develop and maintain
performance 2. New tough Environmental supply chains
2. New packaging techniques to laws can affect production
reduce plastic used procedures
3. Investment in tech to reduce 3. Innovation ex. Usage of Plant
supply chain and based material to
transportation manufacture bottles
decreased greenhouse gas
emission

You might also like