01 About Us 03pg

02 Our Goals 08pg

03 Our Market 11pg

04 You, Our Partner 16pg

05 Our Future 21pg

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 To be the first, you must be innovative.
– José Gutiérrez Vivó

Innovating since 1968

02
Company Profile

Link Media Corporation is a privately owned media organization founded in 2010 by José
Gutiérrez Vivó, Mexico’s premier journalist, who is recognized as “the voice that Mexico listens
to”. Currently, Gutiérrez Vivó serves as President and CEO of vivoenvivo.info (the launching
initiative for Link Media).

After an expansive and robust media career in Great Britain and Mexico, Gutiérrez Vivó,
moved to the US to pursue new ventures, among them, the idea to build, just as he once had done
with Grupo Monitor (one of Mexico’s long-standing leading media companies, recognized as the
authority in providing solutions to the nation’s biggest issues), a new and unique communications
model. This model would strive, via new technologies, to deliver a nonpartisan and unbiased
perspective on issues of interest to the public – issues that matter and stand to impact their daily
lives.

In the 44 + years (36 of which he spent as News Director and later President & CEO of Grupo
Monitor) Gutiérrez Vivó spent informing and educating the public, he garnered the trust of millions
who came to rely on him and his staunch Monitor team for unbiased reporting. He knew the public
deserved the truth and was committed to delivering it to them without compromise.

Now, Link Media builds on the legacy established by Grupo Monitor with a media venture that
reaches the vast Spanish speaking audience, primarily in Mexico and the United States, because
the demand for a trusted and objective information source is widespread.

Link Media is that honest source and will soon launch efforts to meet that demand. Our mission
is to: INFORM on vital issues and topics of interest, ARM the audience with knowledge,
PROVIDE solutions and EMPOWER the public to form their own opinions and make their
own decisions.

Felipe Calderón, President of Mexico Vicente Fox, President of Mexico Carlos Salinas de Gortari, President
of Mexico

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 Gutiérrez Vivó

Host, Executive News Director and CEO. José Gutiérrez Vivó, was born
September 3, 1949, in Mexico City. His love for broadcasting surfaced
at a very young age. He recalls how at the age of 9 he used to listen to
his shortwave Toshiba transistor radio, a gift from his parents, before
going to bed. “I would lay down, put the device on my chest and travel
the world via the radio.” An innocent fascination with exploring other
worlds, as well as a zeal for philosophy, history and politics
drove him to pursue a career in Communications.

Gutiérrez Vivó studied at the Polytechnic school in London, England, where he majored in
Communication Sciences. “The reason why I chose the Communication field is a rather romantic
one and still holds true today. I wanted to be in a position where I could impact change. It was
the late ‘60’s. I was and continue to be a nonconformist.”

While pursuing his studies in London, he worked as a writer for the BBC World Series, later
anchoring two weekly programs. By 1973, Gutiérrez Vivó launched his career as a media salesman
for Mexico’s Radio VIP, and in 1978, he was appointed host and director of Radio Red’s morning

1984 - Best Communication Program - ANAM & AMPRYT

1985 - Communicator of the Year - Asociacion de Ejecutivos de Ventas y Mercadotecnia, A.C.
1985 - National Journalism Award - Asociacion de Ejecutivos de Ventas y Mercadotecnia, A.C.
1985-1988 and 1993-1994 - “Calendario Azteca de Oro” - AMPRYT
1988-89 - National Journalism Award
1989 - “Luis Spota” Award - Asociacion de Ejecutivos de Ventas y Mercadotecnia, A.C.
1989 - “Monitor from Berlin” wins an award - New York International Radio Festival
1990 - “Monitor from Singapore” wins an award - New York International Radio Festival
1990 - 1991 - “Alonso Sordo Noriega” National Journalism Award - Club Periodistas de Mexico

1978 1978
1972 Host, Radio First Public Official
Radio Red Monitor grants interview

1968 1974 1978

BBC London Monitor Redvial
Launches Premieres

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 Political roundtable with 4 cabinet José Gutiérrez Vivó Luis Donaldo Colosio & Ernesto Zedillo
secretaries

edition of Monitor, achieving a lifelong goal. The program quickly grew to become the highest
rated radio program and most credible source for Mexico’s news. Gutiérrez-Vivó, consequently,
became Mexico’s most respected journalist, revered for his authenticity, professionalism and
irreverence. “Earning credibility with the public has been my biggest challenge. But, one achieves
it by always telling the truth and by being consistent.”

In the 34+ years he spearheaded the creative content for Monitor, Gutiérrez Vivó interviewed
notable world leaders as well as Mexico’s top political and business figures. His interviews
earned him numerous national and international honors, among them, the highest honor,
the “Rey de España”, awarded in 2001 by the King and Queen of Spain for his contribution to
radio journalism.

Gutiérrez Vivó is unique in both the content he has chosen to present to his audience and
the manner in which he presents it. It’s what sets him apart from his competitors and
the impetus for all future plans “It displeases me when unsubstantiated information is
shared with the public. I worry about giving them information that is correct, to report the truth,
not disappoint.”

1992 - National Award for Best Information Program and Best Host of a News Program
1997 - Best Journalist - Mario Moreno Reyes and Mario Moreno Cantinflas Foundations
2000 - Antena Award - Radio and TV Industry Award appointed in recognition of his trajectory
2001 - National Information Award
2001 - “Ondas” Award - Cadena Ser, Spain
2001 - “Rey de España” - International Journalism Award in Radio
2003 - “Calendario Azteca de Oro” - Best News Program
2006 - “Jose Pages LLergo 2006” - National Journalism Award
2006 - “Club de Periodistas de Mexico” - National Journalism Award

2008
1987 Obtained #1 rated
First acting president 1995 news program for
grants interview Infored Launches 34 years

1978 1989 2004

First news program First reporters to carry Monitor
with international cell phones for faster premieres on TV
transmission correspondance

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 Awarded the highest honor among Spanish
speaking countries by the King and Queen of Spain

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2001 - Awarded the “Rey de España”

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 Our Goals

Link Media seeks to build an international media brand grounded in one common principle:
INFORM so that we may EMPOWER.
Based in the United States, but with strong roots in Mexico, Link Media aims to bridge the
gap between the 112 million citizens of Mexico and the estimated 28+ million Mexicans/
Mexican-Americans currently residing in the US. This idea, of creating a new union comprised of
more than 140.3 millions Mexicans, will drive content and the company’s initial focus.

Establishing this united front, however, is merely a short-term goal for us. In the next five years, we
expect to develop and execute targeted efforts to grow audiences throughout “Hispano-América”
as well as Spain. Ultimately our goal is to service the global Spanish speaking community via
intelligent formats that provide objective information unfiltered by special interest groups
or commitments.

Vivó en Vivo
In February 2011, we launch our core product, vivoenvivo.info, a website featuring both
audio and video live streaming of a daily program designed to provide a thorough analysis and
assessment of topical information. The format is a throwback to the traditional journalism
styles seen in the earlier, more polished, years of reporting. Our innovative format and length
of program will allow for in-depth discussions on topics ranging from education, history, and
politics, to technology, science and immigration, among others. Vivó en Vivo will also feature key
social media components for instant interaction with our audience, enabling the constant
flow and exchange of ideas, comments and feedback.

Education
History

vivoenvivo.info Politics
Technology
Science
Immigration
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 Carlos Salinas de Gortari, President Vicente Fox, President of Mexico President of Mexico with political
of Mexico roundtable

In addition to the website, we also plan to roll out a series of mobile apps that will complement
our online efforts and provide listeners with the same key information found on our site, but via
the convenience of a phone.

In this age of quick news bites, special interest affiliations and advertising obligations, the
progressive minded audience is left with a void. They’re in search of a trusted source
willing to go against the current popular news distribution models and provide them an intelligent
and objective point of view. Link Media recognizes this and seeks to fill that void.

By 2012, we plan to introduce our audience to new hosts and by 2014 expect to have captured
the Mexican audience and established a Radio and TV network.

By 2015
Although we’ll initially focus on capturing our core audience in Mexico, our long-term plans
include securing a substantial presence in the US Bilingual Hispanic market, as well as Central
America, South America and Spain, by 2015.

Furthermore, we expect to replicate for the English speaking US Hispanic market the
programs established for the Spanish speaking US market and eventually capture the US
General Market as well.

Though we initiate this endeavor with a web focus, Link Media is a complete media venture
with plans to expand into the radio and television fields and cover ground in the top
mediums and global Spanish speaking markets.

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 The best gift I can give my audience is to provide them with
solutions to problems that effect their day to day lives and the
country they live in. I don’t just report, I inform so people may
ACT responsibly. – Gutiérrez Vivó

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Our Market

“Without an audience, you have no media.” Gutiérrez Vivó was driven by this simple fact and in
large part his success was built on it. He understood then, as he continues to do so now, that as
journalists we have the potential to motivate and create a positive change not only for our
public, but for their neighborhoods, schools, cities, etc.

Our audience is truly at the heart of all our efforts. We’re committed to growing the Link Media
brand by adopting the same standards established by and now associated with the Gutiérrez
Vivó name: integrity, trust, respect and a true support for public discourse.

Contrary to popular audience segmentation models, that pigeonhole consumer groups by

specific demographics, we aim to reach a broader audience, not segmented by class or level of
education. Our target are self–labeled progressives. To be even more specific, Spanish speaking
forward-thinkers who seek advancement via the dissemination of information.

US Hispanic Market

Online, Social Media and Radio

Ernesto Zedillo, President of Mexico Emilio Azcárraga Jean, President Felipe Calderón, President of Mexico
of Televisa

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 US Hispanic Market

Census 102.6
87.6
Projections 73.0
59.7

47.8
35.3
22.4
9.6 14.6

1970 1980 1990 2000 2010* 2020* 2030* 2040* 2050*

*Projected Population as of July 1
Source: U.S. Census Bureau, 1970, 1980, 1990, and 2006 Decennial Population, July 1, 2010 to July 1, 2050
Population Projections

As the fastest growing segment in the US, Hispanics are playing an integral role in shaping the
landscape of America’s future. At more than 47 million* strong, the issues that matter to them
will begin to demand more attention and focus.

Professor Carlos Hank González Ernesto Zedillo, President of Mexico Vicente Fox, President of Mexico

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US Hispanic Buying Power

Hispanic Origin by Type: 2006

ORIGIN NUMBER PERCENT 28,339,354

TOTAL 44,252,278 100.0

Mexican

Puerto Rican
28,339,354

3,987,947
64.0

9.0
64% Mexican
Cuban 1,520,276 3.4

Dominican 1,217,225 2.6

Of total Hispanics, an overwhelming majority
Central American 3,372,090 7.6
are Mexicans. For us, this presents an incredible
South American 2,421,297 5.5 opportunity to capture the largest subset of
Other Hispanic 3,394,089 7.7
Hispanics in the US.

Source: U.S. Census Bureau, 2006 American

Community Survey In 2009, they represented an estimated $978 billion
in buying power. That number is projected to jump
to $1.3 trillion by 2014 – the fastest growing rate of
$1.3 any group in the US.

trillion Key contributors to this growth in spending are:

$978 Population increase, increase in educational

billion attainment and increase in US births.

2009 2014

Fastest growing rate

Source: Selig Center for Economic Growth, Terry College
of Business, The University of Georgia, July 2009

The Hispanic consumer market here in the US is actually as

big or bigger than the GDP of Mexico or Canada. We’re the
second largest economy in North America.
– Michael Barrera, former CEO of the US Hispanic Chamber of Commerce

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 Online, Social Media and Radio

Online, US hispanics are heavily entertainment

and communication focused, more than the US Hispanic English 50%
general market, with 50% reporting they listen to
Hispanic Spanish
radio online multiple times a week. 51%

50% listen to radio online

Non-Hispanic Whites 31%

Use of Social Media is now ubiquitous. For

African American 37%
US Hispanics, in particular, sites such as Facebook
and Twitter give them a voice and an opportunity to Asians 41%
Hispanic 55.7%
% Online Who Listen To Online Radio
Asian
Caucasian 54.2% Source: Radio Ink, Felipe Korzennv
African American
47.7%
connect with family and friends in their home
43.0%
42.4% country, share their culture and traditions, find
39.9% new job opportunities and share information
33.2%
on good sales.
32.4%
23.6%
* In 2009, 59 percent of Spanish-preferred
27.1% Hispanics visited a social networking site at least
15.4%
two to three times a month - up from 35 percent
13.1% in 2008. Additionally, 62 percent of English-
preferred Hispanics engaged in social networking
Dec 08 Jun 09 Jun 10 a minimum of two to three times per month last
year, a jump from 46 percent in 2008.
Facebook Regular Usage
Source: SIMM® Surveys, December 2008 – June 2010

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First live interview with public official, Jesús de Polanco, José Gutiérrez Vivó, Luis Donaldo Colosio & Ernesto Zedillo
Mexico’s former minister, 1978 Jorge Castañeda, Carlos Fuentes, Juan
Luis Cebrián.

Radio continues to be the go-to media vehicle for marketers targeting US Hispanics because
of its high market penetration. Top formats are music focused (with Mexican Regional leading
the pack).

Ranked Radio Formats Spanish News/Talk Figures

FORMAT SHARE
1 Mexican Regional 20.6% 1,505,200
2 Spanish Contemporary 9.1% 35.7% Hispanic Cume
Away from (From Total 1,610,300)
Home
3 Rhythmic Contemporary Hit Radio 8.1%
In Fall 2008, Spanish News/Talk
4 Spanish Adult Hits 7.3% 64.3% scored a 2.8% share. This format
At Home reaches 1.5 million Hispanics
5 Adult Contemporary 5.5%
listeners per week through 93
6 Pop Contemporary Hit Radio 5.3% stations - 55 AM and one FM.
Overall, the 55+ audience makes
7 Spanish Tropical 3.8% up the largest group at 58%.
7 News/Talk/Information 3.8%
37.1%
7 Classic Hits 3.8%
8 Country 2.9%
20.5%
9 Spanish News/Talk 2.8%
National
15.1% 13.6%
10 Latino Urban 1.7% Audience
Composition
6.6%
2.9% 4.2%

P12-17 P18-24 P25-34 P35-44 P45-54 P55-64 P65+

Source: Arbitron Hispanic Radio Today,
2009 Edition Spanish News/Talk Audience Composition

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 His exemplary trajectory and accurate journalistic style have
become THE model for radio broadcasting in our country.
– Dr. Francisco Barnés de Castro - Dean, UNAM

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You, Our Partner

While the advent of the internet and cable distribution introduced the public to more news
options, it didn’t necessarily augment the quality of these information programs. Consequently,
the airwaves have become inundated with “media clutter” and as a result, media organizations
desperately need to compete in a now more vast and competitive space.

As such, we’ve seen our competitors sacrifice their integrity and what were once intrinsic
journalistic values in exchange for salacious, juicy quick news bites.

We, however, are determined to live in a different space. Our commitment to ourselves,
our partners and our public is to always provide solid, unbiased and in-depth information on
subjects that matter.

Link Media promotes intelligent discussion about our governments, our leaders and policies.
Furthermore, we hope to promote civic responsibility and inspire a positive change. We
want to break the current trends that almost demand media organizations to sell their souls in
order to compete in such a vast arena and succeed.

Finally, as we expand, our desire is that our business partners benefit from our growth as well.
We understand that it takes a true partnership for any business to succeed, therefore we aim to
gain a true understanding of your business first before securing any negotiations. We want
to know about you, your brand, your business and use this information to propose opportunities
that will improve your bottom line.

José Gutiérrez Vivó & Ludovico José Guitierrez Vivó reading Diario Monitor Monitor Studio

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 What Sets Us Apart
A Broader Target Audience Connected via the Latest Technologies:
As opposed to traditional marketing models that segment targets by age or class demographics,
we aim to focus on the shared areas of interest across all demos, thus allowing us to connect
to a broader target. A target, who regardless of age or household income, shares an interest in
receiving unbiased information from a reliable source.

Although radio and television are media staples, the reality is our means of sharing
information and communicating are evolving. It’s no surprise the usa of web based media and
mobile apps are on the rise. Link Media, an industry vanguard, is at the forefront of this evolution
and embracing the change.

MOBILE POWER USERS & ACCELERATING ONLINE GROWTH

* Hispanics spend more on cell phones than any other race or ethnic group and are
in the top spending brackets for cell phone usage.

primary point of entry to the

* For many Hispanics, the cell phone is their
Internet. 71% of Hispanics consume content on their mobiles
vs. 48% of the total market.

* In 2009, there were 20.3 million Hispanics online in the US, representing
11% of the total US online population.

* The growth of the US Hispanic Internet audience outpaced that of the total
US online population in terms of number of visitors, time spent and pages consumed.

Vicente Fox, President of Mexico Ernesto Zedillo, President of Mexico Ernesto Zedillo, President of Mexico

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Fill the Void

Since Gutiérrez Vivó left the airwaves in 2008, the Mexican audience has experienced a loss
that remains unfilled even now. Here are just a few quotes from our listeners:

– Teresa Leon | 08/26/2010

The most important thing for me wasn’t the political information that would
air on Gutiérrez Vivó’s program, but all the other topics that were shared and
allowed us to learn and reflect. I haven’t been able to find the same level of
professionalism in other stations.

– Susana Dominguez | 07/29/2010

Honestly, I long for the return of Mr. Gutiérrez Vivó to radio, or any other media
vehicle. We’re in such need of a serious program that’s objective, professional
in its news reporting just as he was. We’re in a desert of information in which
Monitor was our only oasis. If Gutiérrez Vivó returns, I’m sure that millions
would follow him on any format of his choosing. I hope this happens soon, we
need it! Heeelllp!!.

The influence of Gutiérrez Vivó in the public arena was

overwhelming. Competitors couldn’t keep up with him.
– Ricardo Alemán

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 The dedication and professionalism with which he’s worked
all these years justifies his longevity in the eyes of the public.
– Miguel Alemán Velazco

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Our Future

Gutiérrez Vivó, Grupo Monitor, and now Link Media Corporation USA, have become the epitome
of professionalism, integrity and fair reporting. We invite you to join the Vivó media family and
take part in our newest venture. Your collaboration with Link Media will help associate your
brand with the core values that helped set us apart and sustain our leadership in the market for
more than four decades in Mexico.

Additionally, your partnership sends a message about your interest in supporting a forum for
open, sound and impartial information gathering and sharing. What’s more, it secures a place
for your brand to affiliate with a proven industry leader and reap the benefits of partnering with
a trusted source.

We thank you for your time and look forward to hearing from you to discuss how we may help
you grow your business!

C: José Gutiérrez Vivó

US P: 1 (203) 208 VIVO

MEX P: (52) 56 52 34 34

E: info@vivoenvivo.info

W: www.vivoenvivo.info

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