Questionnaire

Dear respondents, I am doing the project on “A study on assessing brand equity of Fastrack
watches with reference to Coimbatore” I would highly appreciate if you could spend some
valuable time to answer these questions. This study is for the academic purpose only. No
information shall be disclosed anywhere.

Given below are various statements to seek your information on the content of this
questionnaire. Use on the numbers 5,4,3,2, and 1 against each statement to indicate your
opinions to the given statement.

5 4 3 2 1
Strongly Agree Agree Neutral Disagree Strongly Disagree

Following statements will measure the brand equity of Fastrack watches on customers.

Name :
Age :

Gender : Male / Female

Qualification :
Occupation :

BRAND AWARENESS

S. No Characteristics Response
1 I easily recall the brand Fastrack when it comes to purchase of
the watches
2 I am familiar with the brand Fastrack
3 I can recognize the brand Fastrack among other competing
brands.

BRAND LOTALTY

5 In future if I want to buy watches this brand will be my first

choice.
6 I would like to recommend Fastrack to my friends and relatives
7 I am satisfied with the choice of purchasing Fastrack watches
8 I am satisfied with the overall performance of the Fastrack
PERCIEVED QUALITY

9 I trust the quality of the Fastrack brand

10 The quality of the Fastrack watches is excellent
11 Fastrack watches offers excellent features

BRAND IMAGE

12 The brand Fastrack has very unique brand image compared to

other brands
13 This brand is more familiar to me
14 I like the brand image of the Fastrack
15 I trust the brand Fastrack