COROMANDEL SUGARs Limited

CHAPTER=4

SWOT ANALYSIS

4.1 Introduction

SWOT analyses is an well known technique for analyzing the internal and external
environment of in organization is called as SWOT analyses. It is simple tool that is helpful in
studying the internal Strength and Weakness, external Opportunities and Threats of the
company.

In the SWOT is an acronym for the definition of the Strength(S) and Weakness(W) are
considered for the internal factors of the it have some measures of control.
And also definition of Opportunities(O) and Threats(T) are considered with the external
factors over which you have essentially no control.

SWOT analyses involves identifying the business objectives and defining significant internal
and external factors of such achieving the objectives. The main aim of conducting SWOT
analyses , is to help the business in protecting itself against threats to exploit the potential
business opportunities. This analyses for essential for formulating the strategies as the bases
of the company. SWOT analyses helps in studying the overall soundness of the business.

SWOT analyses is the most renewed tool for the audit and analyses of the overall strategic
position of the business and its environment. It views the all positive and negative factors
inside and outside the firm that effect the success. A consistent study of the environment in
which firm operate helps in forecasting/ predicting the changing trends and also helps in
including them in the decision-making process of the organization.

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COROMANDEL SUGARs Limited

4.2 STRENGTHS

Strengths can be either tangible or intangible , these are what you are well expertise , are well
versed in an organization. These qualities may be that enable to the accomplishes the
organization’s mission.

In the Coromandel Sugar Limited it has been distinct features of an the organization’s
capabilities of industry. In their its consistency with the strengths is more useful to the
society of the organization.

Strengths includes the human competences , process, capabilities, financial resources,

products, and services and are the customer loyalty and good will of the company.

 It has best and good area of co-generation plant of the company.

 The CSL have less employee but more Honesty and skilled resources.
 It is located in the place of good infrastructure facility.
 The main strength of the CSL is to give more and more concentration towards the
good quality of product.
 In the located plant it has sufficient water resources in the company.
 It is well established since long ago.
 The CSL has new power plant constructions, which is need for future growth .
 It has the access to the CARICOM.
 It has good sources of raw material.

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COROMANDEL SUGARs Limited

 Technology standard of the organization.

 The large supply of good quality seeds.

4.3 WEAKNESS

These weakness is the deteriorate influences on the organizational success and growth.
Weakness are the factors which do not meet the standards we feel they should meet.
Weakness are the qualities of that prevent us from accomplishing our mission and achieving
our full potential.

Weakness in an organization may defined as the depreciating machinery, insufficient

achieving, development facilities, narrow product range, poor decision making, etc.
Weakness are controllable they must be minimized eliminated.

 Imbalance between the cane and available plant capacity.

 Improper infrastructure facilities.
 Poor marketing strategy.
 Some times it produce the narrow/ wider range of products in sugar.
 Inexperienced staff.
 Some of the employee in within the company working on a dock arrangement at
several posts inside the CSL company.

4.4 OPPORTUNITIES

 It has to increase the share of packaged sugar market.

 Organization can gain the competitive advantage to the outsiders.
 Focus towards the corporate and industrial buyer.
 Superior utilization of fixed assets and market.
 Government polices of promoting sugar exports.
 Under utilization of plant capacity
 The projection of shortage of sugar has provided another opportunity in the forms of
import of raw sugar and processing of the same into white sugar and experts.

4.5 THREATS

Threats are arise when conditions in external environment of the reliability and profitability
of the organization’s business. They compound the vulnerability and profitability of the
relates to the weakness.Threats are uncontrollable.

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COROMANDEL SUGARs Limited

 Stiff competition.
 Pricing policy from the sugar it is more difficult to fix in certain situations.
 Frequent changes in the policy decisions of the state Government / state power
corporations regarding purchases of power from the bagasse based on cogenerations
unit, would hit the very survival of the industry as great as a majority of the units are
embarking on diversification into bagasse based cogeneration by sacrificing the
profitability in the sugar sector.

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