SYNOPSIS

ON
“A comprehensive study of banking performance for personal and
education loan of different banks”

M.J.P.R.U.(BAREILLY)

Batch (2008-11)

UNDER GUIDANCE OF:-

SUBMITTED BY

Mr. Amrit vashistha Dheeraj pandey.

BBA IV SEM.
Roll No.907015

SUBMITTED TO

RAKSHPAL BAHADUR MANAGEMENT INSTITUTE

BAREILLY U.P.
CHAPTER SCHEME:-
1. INTRODUCTION.

2. OBJECTIVE OF THE STUDY.

3. ABOUT BANKING HISTORY.

4.RESEARCH METHODOLOGY.

4.1Research design:-

4.2Data collection:-

4. DATA ANALYSIS AND INTERPRETATION.

5. FINDING AND CONCLUSION.

6. SUGGESTIONS AND RECOMMENDATIONS.

7. BIBLIOGRAPHY AND REFERENCES.

 INTRODUCTION

INDUSTRY PROFILE

ALCOHOLIC BEVERAGE INDUSTRY

The Indian alcoholic beverage industry is classified into beer, wine, country liquor; Indian made
foreign liquor and the imported spirits segments. Under the constitution of India, the beverage
alcohol industry is a state subject. The industry is highly regulated by the union and the state
governments. While licensing Greenfield units or sanctioning capacities for production of
alcohol is the central government’s domain, the authority to impose taxes, regulate
distribution, storage and marketing lies with the state’s 65% of the industry is directly
controlled by the state governments. With 29 states and union territories framing their own
regulations and tax policies, which often change dramatically from year to year, the industry is
often at a loss in planning for growth and investment.

In the recent times the beverage alcohol industry has been characterized by continuous down
trading by consumers in the face of inexorably raising prices, driven by ever increasing levels of
tax. This industry’s profitability is highly dependent on government regulations.
Changing cultural attitudes towards consumption of beverage alcohol combined with tangible
increase in per capita disposable income and most importantly willingness of young consumer
to spend, all point to the healthy growth prospects for the industry.

The industry has also to cope with a ban on advertising thus depriving it one of the most potent
form of communication and brand building.

PROBLEM IDENTIFICATION AND PROBLEM

FORMULATION
SWOT analysis is a tool for auditing an organization and its internal and external environment
environment. It is the first stage of planning and helps marketers to focus on key issues.

A scan of the internal and external environment is an important part of the strategic planning
process. Environmental factors internal to the firm usually can be classified as strengths (S) or
weaknesses (W), and those external to the firm can be classified as opportunities (O) or threats
(T). Such an analysis of the strategic environment is referred to as a SWOT analysis

The SWOT analysis provides information that is helpful in matching the firm's resources and
capabilities to the competitive environment in which it operates. As such, it is instrumental in
strategy formulation and selection. The following diagram shows how a SWOT analysis fits into
an environmental scan

Strength and weakness of McDowell & Co.

Strength

This location has several advantages to offer like water supply, resources, logistical
advantages etc.
  The number of employees in the company is not too large. This results in maintaining
good management – employee relationship and also managing the company becomes
easier.
 The current production can be increased further by improving the existing capacity of
the distilling plant. This provides the distillery the capability to handle peak and
fluctuating demands.
 As discipline is maintained in and outside the company premises, the company runs in a
smooth manner without many problems.
 Training is given to both the workers and the officials. This gives them an awareness of
the rules and procedures, to guide their behaviour. Besides, training results in quality
improvement, fulfillment of future personnel needs, improves health and safety and
helps to increase productivity.

Weaknesses
 The profit of the company depends upon the abkari policy which is decided by the state
government.
 The enhancement of excise duty affects production and marketing of the products.
 The raw material, which is used for production of liquor, is molasses and this is brought
from other states. So there is high transportation cost
 As per the present policy of the government does not allow the company to advertise its
products in medias; these advertisements are done in a disguised manner. This hampers
the brand building exercise to a large extent.

Opportunities
 Increased exposure to the western culture of the consumers.
 Urbanization of the modern youth.
 Low per-capita consumption compared to the global average.
 Conversion opportunities from the unorganized spirit segment.
 Two Third of India’s population is under the age of 35, the major consumption group.
Threats
 Possibility of the giant foreign players entering the home market.
 Increasing presence of the global players on the home turf.
 Over taxation and over-regulation of the production and distribution.
 Competition from lower priced segments.
 Lowering of the import tariffs on spirits by the Indian govt. as a result of the WTO
agreement.

Objective of the study

 The major objectives or of incentive scheme are: -

 To increase the volume of production.

 To improve the quality of product.
 To increase the efficiency of staff
 To reduce the absenteeism in staff

 To raise the morale of staff.

Hypothesis

To analyze the prospects of incentive scheme given in industry and its impact
on efficiency of staff and the bottlery workers.

problem for the present study has been designed as follows:

  A study on The Effectiveness of Incentive Schemes”

 To evaluate the effectiveness of incentive scheme offered in the organization

 To understand the labour management relationship.

 To study the relationship between the incentives provided and the productivity.

 To study the history, growth, &development of the company.

Scope Of Study
The research study was confined to staff and workers of McDowell and company Ltd, Hathidah.

The research study is conducted to identify the effectiveness of incentive scheme offered to the
bottlery employees and general staff in the organization. This project also helps one to
understand the functioning of various departments in the company.

RESEARCH DESIGN FOR DESCRIPTIVE STUDIES

Descriptive research design is one that simply describes something such as demographic
characteristics of groups, community or people. Descriptive research is used when the purpose
of study is –

 To estimate the proportion of the people in a specified population who behave in a

certain way.

 To make specific predictions

  To determine whether certain variables are associated.

Descriptive are formal and rigid in nature. A descriptive study requires clear specifications of
who, what, when, where, why and how aspects of research. The two basic types of research
designs used in descriptive research are: -

1. Case Research Study 2 .Statistical Research Study.

RESEARCH METHODOLOGY OFData Collection

TOOLS AND TECHNIQUES FOR DATA COLLECTION

This part presents the tools and techniques adopted for field study, the measurement concepts
and statistical procedure employed for the analysis of data collected. The tools and techniques
are: -

PILOT STUDY

 Firstly, a pilot study was conducted to estimate the feasibility of the study. This study
was conducted for one week, which played a major role in defining the overall
environment of the company as well as mental attitude of the company of the
employees in the company.

 CONSTRUCTION OF THE QUESTIONAIRES

 Questionnaires were designed in clear-cut form to get information about the impact of
incentive scheme. The questionnaires were framed in order to get full information
covering both the categories of employees namely bottling and general staff. It contains
both open end and close end questions.

 RESEARCH PROBLEM
  The problem was to study the effectiveness of incentive scheme offered by the
company.

Organisation Of Study

SUGGESTIONS AND RECOMMENDATIONS

McDowell and Co LTD is professionally managed company. The study reveals that majority of
the employees are satisfied with the present production incentive scheme offered by the
company. The yearly production itself shows the successful implementation of the incentive
scheme. Following are the some recommendations, which are considered to be beneficiary to
increase the effectiveness of the incentive scheme.

 The company should give a portion of the profit earned to the employees. It will increase
their interest in work and try to maximize the profit.
 The suggestion and recommendation regarding incentive determination, given by the
workers should be taken into consideration if it is worthy.
 The company can take steps to introduce a suggestion system which is useful device of
communication with its employees. Rewards could also be offered for suggestions which
results in greater productivity and efficiency.
 Company can take steps to recruit candidate from outside the organization. Fresh
recruitment can provide new ideas in production process and can improve the production
incentive scheme.
BIBLIOGRAPHY

 ORGANIZATIONAL BEHAVIOR – ASHWATHAPPA

 -Himalaya Publishing House, 5th Edition.

 ORGANIZATIONAL BEHAVIOR – STEPHEN ROBBINS

- Prentice Hall of India

 RESEARCH METHODOLOGY – KOTHARI C.R

o New Age Publications Pvt Ltd.

o New Delhi

o Fifth Edition

 WEBSITES: http// www.autherstream.com