a sy The Art of BB yng Heo Ce i Gd a Cel oe eS SF ES ©) GE) AR OE a act = ee ae Bw -4¢ a w Rss eS ae a a cok @S EGE EE ia =, ee om at ay [HB Business Cards lantPublished in 2004 Iby Laurence King Publishing Lie 71 Great essall Sroat London WCIB 38? United kingdom ToL +44 20 7430 8850 ex 44 20 7430 8880 E_ engites@laurenceking, cou ‘www durenceking co.uk Copyright © 2004 ‘Michael § Dorian and Lis Fomelly AlLsights reserved, No part ofthis ‘publication may be reproduced or ‘transmitted in any form or by any ‘ean, electronic or mechanical, ‘A catalogue record for this book is. ‘availabe fom the British Librery. ISN 1 85669 286 4 Printed in ChineWords Lz Fanelly ‘Michael Dorian ‘Michael Doran LizFarelly (Ghtis Hutchinson Gan Ison_ Kei Tio. Karen Jane Tim Jester Todd Stlohn. Jeroan Jongoleen._Jens Kgjus, Mare Kappeler_ Alan Kavanagh. René Eteniie Keller Fuh Ker Bily Kiossoglow Fanny ‘hoo, Joost Korngold_ Jos Kral_ Henrie Kubol_ Chistian Kastors Saint, Mikey Seer. Soguwa Inc Stophon Sortell_Polor Sproenberg_ Start Creative Poter Sternmler Matin Stihart_ Phil Stuart an Styles Patiick Sundqvi- Aker Tatcehashi_ So Tasechashi_ Roger Fawostt-Tang_ Kate Thomas. Patrick Thomas. Merk Thomson_ Bon Tibbs, Joke Tison_Yorgo Tloupes, Crises Tess Rauber Vaiceni Mare A Vall Geeog Vostok Jan Voss_ Tim Watson Simon Weterlal. Jach Wolshor Sam Wiehl Sam Winston_ Paul Wintor_ Marin Wood. Woody.‘There are two sides to every business card, OK, anomalies ‘do exist: suine curds have multiple personalities; others ae soothingly holistic...cnd ‘welll deal with those later. But generally, with the two-sided. varioty, there's the side with something fancy on it and the side with the info, the guts. For some people, though, that's going too far; they prefer one-sided cards that ft inside plastic wallets inside folders, 50 you com flip through without the inconvenience of having to get the thing out. That's a litle too regimented for me, ‘as apart from the sides, there's the edges. the texture and the smell of cards to enjoy. Plus, they look nice propped round a desk, pinned to the wall or, if theyre 3D, stuck con top of your Mec. Getting back to the duality of cards, What most cards do is tell a stranger something bout you. On the one hand, something very conscious and concrete, about your physical place in the world; and on the other, something subconscious cand loss easily defined, .about ‘your personality. Unless of course you work for massive corporation, and everyone from the CEO to the most junior salesperson has the same card. (This is to be avoided.) ‘There are choloes to make from the word go, cbout the ‘information you wont to import. ‘You may give only your mobile number, Le. youre a ‘nomad: or you might position yourself entirely digitally. in the ether, vic a web address. Then there's how you define yourself; whether vic a job title or a self-imposed epithet. With new wars of working (athome, on the road) and ‘with many more people multitosking, these days cards have a lot more to say. Whatever information you offer, bear in mind that it wall be read, no mattor how easy or dificult you, or your lesigner, meikes that task. ‘When we start to consider the sign of a card, other choices you make will give a whole Jot away about your personality. How orderly are you? Do you keep your cards in a mint {older so the edges dont ‘crease? That will dictate the dimensions. Are you strapped for cash and hate to spend money on printer's bills, so you make your own cards from scraps and scrawis? Are you so achingly spontaneous that you need a new card every day. fing up the Mac before you leave for that important meeting? Are you glamorous, traditional, inventive, custere, colourful, still playing with toys, Costentatious, functional? And, if youre a designer, this is he one you want them to ask: ce you creative?Al these assumptions and more are made about you ‘whenever you hand over that $5mm x 80mm, rectangulor card. But why stick within the limits? There's a whole other world of business card solutions out there. On the one hand, you have those super inventive solutions with the most minimal of means, black ink (on white card, not much Digger than a matchbox, that say it ail. You can even have fun with those instant business card machines at cirports ana stations, if youre so inclined, (On the other hand, let rp: throw out the rule book and reinvent the wheel. You don't have to spend a fortune, but some people do, There seems to be a boom in business card design right now, mace more possible by the proliferation of sophisticated but affordable image-making technology ‘and techniques, And anything is possible; this is what the evidence points to, Found objects and stationery; ‘customizing & mass-produced item; folding, cutting, nipping, sticking; wood, meta, plastic ~ the possbilites are limitless, ‘and that's just forthe “body” of the cord, the stock. Then there's how you apply the "marks" ~ rubber stermp, lottenpress, colour Kerox, spray can, four-colour, specials, UV spot varnish, silescroen printing, potatoes. ‘And finedly the imagery: photography, illustration, Collage, pation, type. Cards are handed around, so think of how they feel, Cards Dbreak the ice; perhaps yours [prompts a particular question, Cards can prompt at game: they may act as ct pottoli, ‘an exhibition in your pocket they bare your soul‘This book is ct collection of ‘business cards, ci very personal selection by Michaol Dorion ‘and myself. Michael started it with his obsessive collecting, ‘asking everyone he met for their cord. He'd rifle through my desk looking for new ones Ye accumulated. Some Ta keep to myself though. ‘Making no excuses for our tastes in graphic design and ‘visual statements, this book isnt a comprehensive one-ot every-kind collection; it isn't didactic “how to’ manual either. There are no chapters; instead the contents are ‘manged into overlapping sections according to a card's esthetic: so typography tums into Mlustration, into. photography, into special materials, then assemblages and dost-yourselt ‘Michael and I think this selection of cards is inspirational. How did we choose them? We put out the ‘word to contacts far and wide, as wall as following up on ‘cards in our collection. The wow" factor was the final decider. Did a card make us stop in our tracks and say, “look ait thatt”? They dic, for many different reasons, ‘The only problom now is that ‘you might want to take cr second look at your own card. 1 you want to contact any of the people in this book, their details are included!ConsSe Coon r gdic oaelaey plus four/four (zero) one/four/nine/three_ seven/zero/one/ alf/november SeesBes, a WeElnteroctve — “Bfawterscove, —"Pintod esti spot vel, tho density of norman Paul elu Seeiegsacck Gahan in ene dee nea obo ‘Te Neterionce000 evolve Abley Willams 10‘cuban council 3 Toke Nygaard llpuNod UOQno Michael Schmidt [louNOED UOgNdcuban council |isuNOD UOgNd perce n a: cuban councilBig-Activeprerloaded | doped>earl | pealed>rod odder>plea | doe>pediar | prorleaded dolespadre | lorded>ape | pod>dealerPion, Be kp, Bae “4 Design, ban wee tho itary ecko Yeo crcl, tending ha Solon Giucher Degen ‘Cheon he ene on "or more norman, Mey thenAE eRe EON ossufg sidenunes omke rophies Kun unidentiried z1s4-0016 ging zrs4-0016 HesuRenmessi6 ReBumemTkes.<.16 BEY 1008, Rey cno0s maa 7 7— Phone:03-2420-2471 UW oe. ftying Pa bio te Tic Son typi and th peti use che companysfer doce me Ree Seen Fore Pwore Fwore paenas paras Ne" NO" far ar gernS Be z 9392. #912 219 2435 Bt rae iziNeg - $=. oziy oad as, tt oo wating teVALUE and SERVICE 20 CHARLES ROWAN HOUSE MARGERY STREET LONDON WC1X 0EH TEL/FAX: + 44 (0)20 7689 4526 WWW.VALUEANDSERVICE.CO.UK HAZEL RATTIGAN HAZEL@VALUEANDSERVICE.CO.UK +44 (0)7966 401 758 VALUE and ‘SERVICE 20 CHARLES ROWAN HOUSE MARGERY STREET LONDON WC1X 0EH TEL/FAX: +44 (0)20 7689 4526 WWW.VALUEANDSERVICE.CO.UK SEAN MURPHY ‘SEAN@VALUEANDSERVICE.CO.UK +44 (0)7988 637 033