BUSINESS

STRATEGY
PROFESSIONAL
Certication Code 1025

Skill Sertifika Global Pte Limited

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Business Strategy Professional www.skillsertika.com

SKILLSertifika
Certied Business Strategy Professional Course
The Starting Point to Success in Life

There are countless examples of companies that have come up with excellent products
but these products and, sometimes, the companies, have vanished. Why? This is because
just having an excellent product is not sufcient. Marketing efforts are not sufcient. At
the back there must be a business strategy that leads to success. The business strategy
professional plays a key role in giving a company the right direction and in creation of
the right brand image.

Business strategy for success is complex and involves expertise in various areas. For
instance, one of the key foundations of business strategy success is growth. This
depends on expertise in identifying opportunities in existing markets as well as
identication of new markets. One must then come up with a strategy that can take
advantage leading to growth. The strategist must also know about the organization he
works for and must be able to devise a framework to take advantage of strengths of the
company.

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Data plays a vital role in analytics and decision making. It follows that an expert business
strategist will know how to handle data, process it to derive insightful reports and then be
able to incorporate it into the formulation of a successful business strategy. He must also
know how to align data with behavioral patterns of people in the company and its goals to
lead to competitive success.

Strategies are not only inuenced by internal factors but also by external developments
such as when a competitor introduces a fresh strategy or a product. Therefore strategists
must need to be ready to have an agile strategy in place that can change in accordance with
changing trends and yet follow the dened goal.

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Financial knowledge is also crucial for a business strategist. His skill lies in coming up with a
cost effective strategy that achieves maximum returns on investment.

The position of a business strategist is responsible for developing plans that are meant to
deliver success. Failure can have disastrous implications and a strategist must also be an
expert in analysis of emerging trends and advise on modication of products, branding,
developing new products o creating an image that will help a company maintain its
position and grow.

To sum up, a business strategist is tasked with formulation of strategies that give a
competitive advantage, internal and external analysis, competitive positioning and a few
other allied topics. The course in business strategy covers all these topics and gives a
candidate the crucial knowledge that he can put to use when he starts working in a junior
position and then go on to senior levels. Strategists usually interact with department heads
and with top management and, as such obtaining a certication as a business strategist
opens up windows of opportunities for advancement in life. It can also be rewarding to
know that your strategy helped a company to grow.

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Exam Curriculum covers

1. Strategy - Denition and Features

2. Introduction of MACD Process
3. Components of a Strategy Statement
4. Strategic Management Process
5. Environmental Scanning
6. Strategy Formulation
7. Strategy Implementation
8. Strategy Formulation vs Implementation
9. Strategy Evaluation
10. Strategic Decisions
11. Business Policy
12. BCG Matrix
13. SWOT Analysis
14. Competitor Analysis
15. Porter’s Five Forces Model
16. Strategic Leadership
17.Corporate Governance
18. Business Ethics
19. Core Competencies

Exam Details

• Number of questions : 40
• Pass mark : 65% (26 out of 40)
• Open book/notes : NO
• Electronic equipment permitted : NO
• Duration : 1 Hour ( 60 Min)

NO NEGATIVE MARKING

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