Products Nivaran90 Velvette M+ Mem.

Vita

Install.Cap cases PD 2000 2000 200 200

per month 25 50000 50000 5000 5000

Operating 15% 7500 7500 750 750

Yearly sales 90000 90000 9000 9000

MRP per case 4601 2700 20000 3000

Revenue per case 4108 2411 17857 2679

Cost per case 1594 1261 4923 1162

Gross rev in lac 3697 2170 1607 241

op.cost 1435 1135 443 105

RmCost 1148 908 354 84

Other op cost 287 227 89 21

Term Loan 31.3.2019 31.3.2020 31.3.2021 31.3.2022

5000 4167 3333 2500

Repayment 833 833 833

Interest 12% 250 550 450 350

5months

Working Capital 15% 20% 25% 30%

per case RM cost 5410.893

per case Lab+OH 4058.17

RM holding 311.7776

WIP 25.98146

OH 48.21931

Advt 128.5848

drs 642.9241

Total 1157.487
Working Capital 1150 1250 1500 1750

Int 12% 57.5 150 180 210

 4464.286

3571.429

892.8571

27054

8941

7715

3118

2494

624

31.3.2023 31.3.2024 31.3.2025

1667 833

833 833 833

250 150 50

35% 35% 35%

2000 2000 2000

240 240 240

 5Months

31-3-2019 31-3-2020 31-3-2021 31-3-2022

Operating 15% 20% 25% 30%

Gross Rev 3215 10287 12858 15430

Op.cost 1299 4157 5196 6236

G.P 1916 6130 7662 9195

Advt 643 2057 2572 3086

Contribution 1273 4072 5090 6109

FIX.OH 321 1029 1286 1543

Interest 307.5 700 630 560

EBT 644 2344 3175 4006

Tax 161 586 794 1001

PAT 483 1758 2381 3004

PAT 483 1758 2381 3004

Int on TL 250 550 450 350

Total A 733 2308 2831 3354

Int on TL 250 550 450 350

principle 0 833 833 833

Total B 250 1383 1283 1183

DSCR A/B 2.9 1.7 2.2 2.8
 Rs. In lac

31-3-2023 31-3-2024 31-3-2025 Mean

35% 35% 35%

18002 18002 18002

7275 7275 7275

10727 10727 10727

3600 3600 3600

7127 7127 7127

1800 1800 1800

490 390 290

4837 4937 5037

1209 1234 1259

3627 3702 3777

3627 3702 3777 18733

250 150 50 2050

3877 3852 3827 20783

250 150 50 2050

833 833 833 5000

1083 983 883 7050

3.6 3.9 4.3 2.9
Nivaran-90 Marketing Outlook, potential,strategy, justification for our estimated sales

Existing outlet Additional /Proposed

Distribution Towns (MLA) Volume Towns (MLA) Volume
1 Dist./MLA Town In Nos Cases PM Total In Nos Cases PM
Tamil Nadu 200 15 3000 300 20

Karnataka 50 20 1000 150 20

Vijawada 50 20 1000 100 20

Hyderabad 50 20 1000 100 20

Kerala 40 25 1000 80 25
South India total 7000

Rest of India 500 10

North-200, West-200 and East-100

Grand Total

Note In India there are appoximately 525 MP towns of each 20L population
Out of 525 we have considered 125 MP towns in South India
In each MP town we have considered a retail outlet for 500people only and
there will be 4000 retail outlets in each MP Town
Compared to the above our assumption of 20000 cases pm is very much reasonable
and we have considered only 15000 cases PM (75% of our assumption) for our estimated sales in the six month

Competitive Edge for justification of our estimated sales.

1. Nivaran-90 Monoploy Product. No other product In India matches in quality and price of our product

2.Nivaran -90 product purely Ayurvedic having no side and formulated by a Doctor
3.Priced very very low to make it afforadable for the poorer sections of people in India and the developing nations to reach
Already JV sucessfully manufacturing and selling in Srilanka (Columbo employing 50 people )since 1992.

4.Nivaran-90 cough syrup provides quick releif from cold, dry,Allergic and smooker's cough,

5.Nivaran-90 cough cure Lozenges/ Granules provide relief from all types of Coughs.

6.Nivaran Cool Cool oil cools the the head, improves blood flow,releives stress, induces freshness,
reduces boredom,banishes dandruff, heals minor cuts & wounds, helps good nice sleep

7.Nivaran-90 Digestive Antacid is a Herbal remedy formulated by a Doctor with no side effects
offer in 10seconds and give 24 hour protection.
 Total
Towns (MLA) Volume
Total PM In Nos Cases
6000

3000

2000

2000

2000
15000

5000

20000

timated sales in the six months ending 31-3-2019

our product
the developing nations to reach the nook and corner of the masses
e )since 1992.
Velvette Marketing Outlook, potential,strategy, justification for our estimated sales

Existing outlet Additional /Proposed

Distribution Outlet Volume Outlet Volume
In Nos Cases PM Total In Nos Cases PM Total PM
Tamil Nadu 0 300 20 6000

Karnataka 0 150 20 3000

Vijawada 0 100 20 2000

Hyderabad 0 100 20 2000

Kerala 0 80 25 2000
South India total 0 15000

Rest of India 500 10 5000

North-200, West-200 and East-100

Grand Total 20000

Note In India there are appoximately 525 MP towns of each 20L population
Out of 525 we have considered 125 MP towns in South India
In each MP town we have considered a retail outlet for 500people only and
there will be 4000 retail outlets in each MP Town
Compared to the above our assumption of 20000 cases pm is very much reasonable
and we have considered only 15000 cases PM for our estimated sales in the six months ending 31-3-2019

Competitive Edge for justification of our estimated sales.

1.Velvette Shampoo product natural Ayurvedic formulated by a Doctor

2.Priced very very low to reach the nook and corner of the masses with the Following schemes
2Candees worth Rs.2, one for Retailer and another for consumer. This is highest scheme ever

3. First and only natural anti danruff shampoo product with the technoloy from CSIR (Central Scientific Industrial Research) Formulation
4. World First Sachet Shampoo since 1979

5.First brand to launch Globally the low cost sachet concept (8ml Re 1) vis a vis bigger bottle pack(Rs.100)
Market potential

We already had 21% market share from 90 to 96.

Now we have projected consideratively less than 2% compared to market size of 10000cr/annum
Growing at around 30% annum,
Highest growth is in sachet
India is 1/10 of per capita consumption of shampoo in the World
 Total
Outlet Volume
In Nos Cases

nding 31-3-2019

ial Research) Formulation

 Memory Plus and Memory Vita
1.Memory Plus and Memory Plus products bein formulated by a Doctor

2. First Natural Memory enhancer in the world validated by American Noble Lauraet Dr.Robert Furchg

3.Launched by Indian Prime Minister P.V.Narasimha Rao and endrossed by other Prime Ministers and
Global personalities

4.Now got American patent application approval for America and Global PCT

5. Now going to be available in other edible forms such as Break fast Cereal, chocolates and beverage

6.Reduces Stress and Improves Mental Alertness, Learning & Focus Abilities, Long & Short term Mem
ble Lauraet Dr.Robert Furchgot

y other Prime Ministers and

eal, chocolates and beverages.

es, Long & Short term Memory

Products Nivaran90 Velvette M+ Mem.Vita
Install.Cap cases PD 2000 2000 200 200
per month 25 50000 50000 5000 5000
Operating 0.15 7500 7500 750 750
Yearly sales 90000 90000 9000 9000
MRP in Rs per case 4601 2700 20000 3000
Revenue excl GST per case 4108 2411 17857 2679

Total Variable Cost per case 1594 1261 4923 1162 In Rs

RM cost 80% 1275 1009 3939 929

Other op cost 319 252 984 233
Total var.cost 1594 1261 4923 1162
Advt cost 822 482 3571 536
Total cost including advt 2416 1744 8495 1697
Fixed over head 10% of sales