Market Overview:

The current size of the Indian cosmetic market ls approximately US $600 million of this, the fastest
growing segment is color cosmetic accounting for around

US 60 million of the market. Industry sources estimate a rapid growth of 20% percent per annum
across difference segments

COMPETITORS

 REVLON
 ORIFIAME
 BLUE HEAVEN
 L'OREA L

Chart showing the reason which motivates respondents to buy lakme Product

REASONS FOR MOTIVATIO TO USE LAKME PRODUCT

 Measurable Result
 Economical
 EASILY AVAILABLE
 TRCND SETTER