A STUDY ON ROLE OF ADVERTISING MEDIA IN PROMOTION OF TOOTH

PASTE WITH SPECIAL REFERENCE TO ERODE CITY

QUESTIONNAIRE
1. Name :

2. Sex : Male [ ] Female [ ]

3. Marital Status : Married [ ] Unmarried [ ]

4. Age Group : A) 16 – 20 yrs [ ] B) 21 – 25 yrs [ ] C) 26 – 30 yrs [ ] D) above 30yrs [ ]

5. Education Level: A) Up to HSC [ ] B) Illiterate [ ] C) Under Graduate [ ] D) Post Graduate [ ]

6. Profession : A) Student [ ] B) Govt. Service [ ] C) Business [ ]

D) House Wife [ ] D) Other [ ]

7. Annual Income Group : A) Below 100000 [ ] B) 100000-200000 [ ] C) 200000-300000 [ ]

D) 300000-400000 [ ] E) Above 400000 [ ]

8. Which toothpaste brand are you using at present?

A) Pepsodent [ ] B) Close – Up [ ] C) Colgate [ ] D) Dabur red [ ] E) Others [ ]

9. Since when have you been using the present brand?

A) Less than 3 months [ ] B) Between 3 to 12 months [ ] C) Between 1 to 2 yrs [ ]

D) Between 2 to 3 yrs [ ] E) More than 3yrs [ ]

10. Why have you change the earliest toothpaste brand because of ______________

A) Taste [ ] B) Price [ ] C) Advertisement [ ] D) Promotional schemes [ ] E) Other [ ]

11. Rank the following reasons behind the purchase yours toothpaste

S.NO FACTORS RANK

1. Taste
2. Price
3. Color
4. Package
5. Advertisement

12. Which factors affects your change in decision?

A) It is certified by dental association [ ] B) It consist of herbal ingredients [ ]

B) It maintains healthy gums & Strong teeth [ ] C) Brand of reputed company [ ]

E) Other [ ]
13.What was the source of information for the present brand?
A) Friend [ ] B) Shopkeepers [ ] C) Television [ ] D) Newspaper [ ] E) Relatives [ ]

14. After collecting information from above sources did you come across any advertisement about this brand?

A) Yes [ ] B) No [ ]

If yes, what was the media?

A) Television [ ] B) Internet [ ] C) Radio [ ] D) Cinema [ ] E) Newspaper [ ]

15. In your opinion how effective was the advertisement appearing on television?

A) Very Much [ ] B) Average [ ] C) Below [ ] D) Below Average [ ]

16. Can you recall any advertisement about any another toothpaste brand of Advertising media?

A) Yes [ ] B) No [ ]

If yes, name the toothpaste brand ___________

Where have you seen this?

A) Television [ ] B) Internet [ ] C) Radio [ ] D)Cinema [ ] E) Newspaper [ ]

17. Tick which ever is more applicable in your case.

A) Watch the television regularly [ ] B) Go to cinema regularly [ ] C) Surfing internet regularly[ ]

D) Listen to Radio regularly [ ]

18.Can you recall any advertisement about any toothpaste brand, which you find more interesting?

A) Yes [ ] B) No [ ]

If yes, name the toothpaste brand ___________

Specify the media?

A) Television [ ] B) Internet [ ] C) Radio [ ] D) Cinema [ ] E) Newspaper [ ]

19. The advertisement of which brand you like most

A) Pepsodent [ ] B) Close – Up [ ] C) Colgate [ ] D) Dabur red [ ] E) Others [ ]

20. Do you have any idea to change the present brand of tooth paste

A) Yes [ ] B) No C) Not sure [ ]

21. Do you have any problem with your perfume

A) High cost [ ] B) Poor quality [ ] C) Side effects [ ] D) Others [ ]

22. Give your suggestion to improve the brand of toothpaste

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