LEARNING AND MEMORY
Learning refers not only to storing information and gaining new skills, but also accumulating
experiences. In this process, memory plays a central role.
Learning takes place through a
numberof different mechanisms,
Learning Through Conditioning
(ne basic learning mechanism is
‘the principe of classical condition-
ing this process, a connec
tion is made between two triggers or
stimull, Biologist Wan Pavlov demon
strated this mechanism inthe 29th
century trough his experiments)
witha dog. Before feeding the dog
he would consistenty2__a be
‘The dog gradualy learned that hea.
ing the sound ofthe bell meant
food. Eventually, the dog reacted to
the soune alone with the natural
reflex of saliva production. Cond
tioned responses[such as this one
can later disappear I the two stimuli
‘are separated from each other.
Learning Through Rewards
Amore active form of learnings
called instrumental conditioning
(or operant conditioning), based on
the work of BF. Skinner. In this
process, a person recognizes a con.
nection 3___ his or her behavior
‘and its consequences. If people are
rewarded for a certain behavior,
teaming by imitation: People learn
‘mast social ules through copying
others behavior
they wil tend to repeatitf there
Is no reward, they wll display the
behavior less often. Asa rule, the
faster the reward follows the behav:
lor, the stronger the learning effect.
[An especially effective results
‘seen when a behavior is rewarded
atlregularintervals. 4
if person does not know when
they wil win at a game of chance,
they tend to pursue the behavior
(c.g. gambling) more frequenty.
Learning Through Insight and
Imitation
One important aspect of human
learningis insight, or the ability to
recognize connections, Humans
can solve an unfamiliar problem
by thinking it through, rather than.
randomly trying out
various possibilities
(teal and error) They
ccan consider various
solutions and evaluate
teach one's chances for
success. Once ident
fied, the solution can
‘be applied to similar
situations in the future.
To learn complex so-
cial rules and behaviors,
people (especialy chil
dren) seek role models,
[Whofhey can observe
‘Three-Level System
Memory gathers, stores, and re-
calls information on{three different}
Tevels The fist level is sensory
‘memory, §__ temporarily stores
Input from the senses, Short-term
‘memory the second level, captures
Information and prepares it for
storage in longterm memory. Long:
term memory, which represents
people's knowledge about 6.
‘and the world, stores infor
‘mation for an unlimited time. it
Contains personal experiences,
‘emotions, skils, and rules. Informa:
tion storage takes place when net
‘works are formed, connecting ele-
ments of knowledge to each other.
[MODERN MINEMONIC TECHNIQUES
such as mind mapping help to store
Information in longterm memory.
[BIOFEEDBACK isa new frm of
Concitioning that alows a person
with technical supporto lear to
perceive unconscious biological
processes, such as changes 0
‘blood pressure, and consciously