COMMUNITY WATCH

Website Report: November 2018

MONTH AT A GLANCE SINCE OCTOBER TOP 5 PAGES VISITED

total pageviews 74% 1. Community Watch Homepage – Pageviews
Sessions 84% 2. Level Up Your Password Video – Pageviews
2:48 Average Session Duration 66% 3. Log on Safely - Pageviews
3.07 Pages viewed per session 59% 4. Storing Data In the Cloud - Pageviews
Previously
Bay Lake – Most U.S. Visits 5. Community Watch About Page – Pageviews
Bay Lake

VISITOR INFORMATION
NEW VS. RETURNING USER CONTENT PATH

76%
68% of viewers began on the homepage.
New Visitors
60% of viewers dropped off here.
24%
Returning 40% of viewers continued to a variety of
pages.
LOCATIONS 19% of viewers began on Level Up Your Passwords Video.

90% of viewers dropped off here

39% 37% 24% 10% of viewers continued to a variety of

Bay Lake Glendale Other pages.
13% of viewers began on a variety of page.

KEY TAKEAWAYS ACTION STEPS

Of the number of visitors who traveled to Community Grow engagement with other domestic sites. Bristol,
Watch, 60% left after their first interaction. This number Anaheim, Orlando, and New York all have very low
is 20% lower in November than October. engagement rates. 1% or less of our total number of viewers.

There was a 16% increase in the number of returning
users since October. Releasing regular content has
increased site awareness and returning visitor traffic.
There was a 37% increase in corporate engagement
from Burbank and Glendale, while WDP&R engagement
in Anaheim and Bay lake decreased by 48%.
Overall engagement in Community Watch content has
grown dramatically since October. A 66% increase in
session duration and 59% increase in pages viewed per
session reflects this.
Release content at the beginning of each month to maintain
user traffic. There was an overall decline in traffic due to our
lack of publications through tip emails, Inside Disney
notifications, or Newsreel.
Determine visitor interest in Community Watch About Page.
In September and November, The Community Watch About
Page was a top 5 visited page. It is important to understand
why visitors are traveling to the About Page and the type of
content they expect to find.