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PROPOSAL FOR COVID-
19 SAFETY GUIDELINES
 42,931,045 5,14,023
Total Cases Deaths

Level of fear of contracting the

coronavirus (COVID-19) among Indians Opinion on the coronavirus COVID-19 as a health
by age group issue across India
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Very scared Fairly scared
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Not very scared Not at all scared

Don't know much about Don't believe it can impact us

10% coronavirus 3% 3%
10% 17%
21% Can't say 6%
22% Don't believe it can
27% impact us or Indi-
27%
Share of respondents

ans at large 16%

31%
Staying alert and
31%
taking precautions
26%
72%
29%
27%

26% 29%
19%
11%

Gen Z Mil le nnia l s Gen X B a by

7,185 Respondents
1054 respondents; among online population boome r s
 We are a creative agency of Mullen Lowe Lintas Group, India. One
of the largest in India, Lowe Lintas has created tremendous success
for some of India’s leading brands. Today, Lowe Lintas manages a
greater number of brands amongst India’s Top 10 Most Trusted
Brands. In fact, several brands managed by Lowe Lintas have gone
on to become leaders in their respective categories

Notable
Work

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Achievements Partnership
 #1 Creative Agency in the World
Won the creative mandate for OLX’s Waah
Jobs
 Social Media Advertising
01
• Promotion through influencers and celebrities
• Putting relevant COVID precaution ads through videos
• Using hashtags like #GoCoronaGo, #MaskHaiZaroori, #DoGajKiDoori, etc.
• Insta Reels, Facebook posts, YouTube Videos, etc.

Banner and Hoardings

02
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• Railway stations, bus stops, residential townships, marketplaces

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• Awareness regarding social distancing, importance of masks & sanitization

• Consequences of carelessness
• Necessity and importance of vaccination
• Promoting relevant vaccination drives, notifying the nearest locations and
dates

Innovative Advertisements
03 • Guerilla marketing strategies, example: clown with coronavirus
costume roaming around
• Encouraging fmcg companies to promote awareness through their
product packaging
• Putting QR codes in YouTube ads which can link directly to aarogya
setu or nearest covid center
 Public Demonstration by audio/video
04 • Making of songs like “gaadi wala aya kachra nikal”, “kacha badam”
which can become trends
• Display of COVID awareness ads and broadcasts in public display
hoardings, etc.
• Vehicles with large display screens/TVs to spread awareness on
vaccination and sanitization in different remote areas
Communications Through Radio and Podcasts
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05 • Broadcasting the trendy awareness song (mentioned above)

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through the radios and podcasts
• Repeating awareness statements on regular intervals (ending
of each songs).
• Talking to doctors on calls regarding awareness and severity
of the virus and precautionary tips

Optimizing Manufacturing and Supply Chain of Health

06 Amenities
• Analyzing the statistics of infected people and optimizing the required
supply of amenities. Forecasting of production of masks and sanitizers
according to the population
 Our USP COST BREAKUP
• Huge network of 13% Innovative Ads
retailers 25%
• Unique positioning Banner and Hoardings
• Engaging business to 15% Radio & Podcasts
promote mask
Social Media (Content
wearing Creation)
• Engaging
Public Demonstration

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communities

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1 Phase
ST
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19%
Major 4 metro cities more 28%
You

susceptible to the •
The lowest total budget has been estimated
infections (super spreader
to be Rs. 28 Crores
cities) like New Delhi, •
Out if the total budget the cost breakup is
Mumbai, Bangalore etc.
provided as below:
• Innovative Ads: 7cr
2nd Phase • Banner and Hoardings: 7.84cr
Tier 1 and Tier 2 cities • Radio & Podcasts: 5.32cr
with comparatively • Social Media (Content Creation): 4.2
lower positivity rates • Public Demonstration: 3.64cr
• The manufacturing and supply chain
optimization estimates a saving of up to 34%