•

•
•
•
 Digital media has changed the way people
purchase product or services.

Source: Harvard Business Review, December 2010, p.64

Source: www.strotherweinberg.com

Source: Harvard Business Review, December 2010

(Digital) Zero Moment Of Truth has 95% influence level compare to has to
30% of average other channel in persuading customers to purchase product or
services.
Source: ZMOT: Winning the Zero Moment of Truth Jim Lecinski
Source: Salesforce
 VIRALITY
CONTENT

CONTEXT CHANNELS
Source: "The Virus Changed the Way We Internet", New York Times
Source: Infinera
 TWITTER YOUTUBE INSTAGRAM
Openness O O

41%

47%
N C N 45% C
12% 7%
4% 6%
19%
2%

12% 11% 13%

16%

32% 31%
A E A E
Agreeableness Extraversion

High Openness – Low Neuroticism: High Conscientiousness – Low Openness: High Neuroticism – Low Openness:

On Twitter, netizens tend to have high openness (openness).
This shows that they tend to be very open with their opinions
regarding ‘New Normal’ condition. They can easily express
their point of view and tend to be excited in arguing with
others opinion.
The graph on Youtube channel shows a high level of caution On Instagram, the graphs shows a fairly high amount of
(conscientiousness). This indicates that Youtube netizens are concern (neuroticism). Instagram netizens have a tendency to
quite vigilant in giving their thoughts and tend to give their feel anxious about the current ‘New Normal’ condition and are
opinions in detail. skeptical of the government.
Society 5.0
Thank You
elga@ivosights.com