DEEP ANALYTICS

SERVICES
Present by

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understand. engage. delight
helps your businesses convert raw business data
into actionable insights.

Big Data is a collection of data that is huge in volume,

yet growing exponentially with time. It is a data with so
large size and complexity. Big data is also a data but
with huge size.

We helps you to analyze the data with many method

(OCEAN frameworks, emotion analysis, trend forecast
and many more) to get actionable insights.

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framework

Data Data Digital

Scientist Presenter Strategist

Source
R10, Magpei, Snapcart,
Google Keyword Tools,
Socialbakers
Output
• Data presentation (deep
Deep Analysis resport)
• Recommendation by
Digital Strategist

Method
OCEAN, Emotions, Trend
Forecast, Brand
Association

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where does data come from?
big data generated comes from four primary sources, among them:

a crawling engine that provides online dashboard to a mobile application that you can earn cashback from
monitor the conversation regarding your brand on your grocery/marts and pharmacy stores. snapcart will
major digital channels. push TASC to users and crowdsource data.

a data analytics service that provides data and insights one stop shop as claimed by 'Google' for understanding
from the top 3 Indonesian C2C Marketplace platforms. industry trends, consumer behavior, marketing insight
etc. google keyword tools, google trends, and google
insights, etc

tracking social profiles across all major social platforms

to social media and audience growth report.

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data analysis methods
using four data analysis methods and techniques

1 O.C.E.A.N FRAMEWORK
scientifically developed by Cambridge University.

2 EMOTION ANALYSIS
a simply logical way to make sense of feelings.

BRAND ASSOCIATION
3
analyze similar keyword about brand.

4 TREND FORECAST
predictions of demands and trends

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data analysis methods
OCEAN FRAMEWORK

O.C.E.A.N framework OCEAN FRAMEWORKS

scientifically developed by Cambridge
University, used by ripple10 to identify your
market behavior & personalities
identifying your consumer characteristics &
figuring out how they feel about your brand.
it’s important to note that each of the five personality
factors represents a range between two extremes. for
example, extraversion represents a continuum between
extreme extraversion and extreme introversion. in the
real world, most people lie somewhere in between the
two polar ends of each dimension.

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O.C.E.A.N & EMOTIONS analysis methods
Natural Language Processing (NLP)

NLP 1. text information 2. segmentation &

tokenization
3. text cleaning 4. vectorization &
feature engineering
PIPELINE

ripple10

7. interpretation of 6. machine 5. text

the result learning algorithms lemmatization &
steaming

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 data analysis methods
OCEAN FRAMEWORK

O Open

adventurousness
C
Conscientious

achievement-striving
E
Extrover
t
activity level
A
Agreeable

altruism
N
Neurotic

fiery
artistic interests cautiousness assertiveness cooperation prone to worry
authority- dutifulness orderliness cheerfulness modesty melancholy
challenging self-discipline excitement- sympathy immoderatin
emotionality self-efficacy seeking trust self-consciousness
imagination friendliness uncompromising susceptibility to
intellect gregariousness stress

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 for example, you are smartphone brand. You’ll know how/what to
communicate to your audience

Openness O O O

42% 39%

Conscientiousne
27%
Neuroticis

29%
19% 21%
m

15% 13%
34% ss 29%
16%
28%
3% 2% 2%
7%
15% 15% 12%

33%
Agreeablene Extraversio A E A E A E
ss n

high neuroticism – low high openness – low high openness – low high extraversion – low
agreeableness: agreeableness: agreeableness: agreeableness:

tingkat kekhawatiran tinggi tingkat keterbukaan tinggi tingkat keterbukaan tinggi tingkat kecenderungan
disertai dengan sifat yang kritis. disertai dengan sifat yang kritis. disertai dengan sifat yang kritis. sosialisasi tinggi disertai dengan
sifat yang kritis.

service center in every big city highlighting new features highlighting new features create collaboration project
data analysis methods
EMOTION ANALYSIS
emotions analysis
in sentimenti we have implemented our tools
for using Robert Plutchik’s model of emotions.
it reveals 8 atavistic, adaptive emotions that
help a human being (and any other life form)
to survive and create the base for developing
far more complex emotional experiences.
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EMOTION ANALYSIS
analyze emotions to get deeper insight from
your audience.
the plutchik model contains two positive emotions: joy
and trust, two ambivalent ones: surprise and
expectation, and 4 rather, so to speak, negative:
sadness, fear, repulsion and anger. each of them has its
meaning, leading the person into an action, praise,
criticism, need or surprise. we discuss these emotions
one by one.
data analysis methods
EMOTION ANALYSIS

by analysing all the 8 basic emotions, we can precisely

assess how much your brand differs in the eye of internet
users, trace down customer opinions on products and
services, find out on searched phrases, respond quickly to
a communication crisis or compare the company to
competitors, amongst the others. but sometimes we also
love to have some fun checking on the emotional change
during and after popular tv shows display, examining stock
market reports reactions, an impact certain political, social
or cultural event has and so on.

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data analysis methods
TREND FORECAST

trend forecast TREND FORECAST

one of the many tools businesses use to
predict outcomes regarding sales, supply and
demand, consumer behavior and more.
there are two types of forecasting methods:
qualitative and quantitative.
The trends method involves determining the speed and
direction of movement for fronts, high and low pressure
centers, and areas of clouds and precipitation. Using
this information, the forecaster can predict where he or
she expects those features to be at some future time.

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trend forecast
analysis methods
modelling example

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data analysis methods
TREND FORECAST

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data analysis methods
BRAND ASSOCIATION

brand association BRAND ASSOCIATION

brand association builds value and equity for
a company brand. it ultimately makes
consumers aware of brand quality.
analyze similar keyword about your brand.
brand category: categories are made based on the
keywords of the brand. similar keywords will be put
together to make several clusters in order to give
insights for the brand.

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BRAND ASSOCIATION method

category 1

keywords
all keywords in general
brand keywords
keywords associated with analysis
ripple10
the brand category 1 insights

category 1

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expected output
deep analysis report
bigger revenue through the help of deep reporting

ad hoc report
present reports for internal clients

trend forecast
predict the outcoming sales through business forecast

strategy recommendation
improve brand identity with the proper strategy

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thanks!
any questions?
Bintang Al Kautsar (Business Development Manager)
+62 81389728361
bintang@ivosights.com

Business Solution Provider

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our beloved
clients

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