Executive Summary …………………………………..

…………………… 4
Introduction ………………………………….. …………………… 5
Purpose of the study …………………… 5
Method …………………… 5
Case Analysis .………………… 6
History development and growth ………………….. 6
Identification of internal strengths 6
and weaknesses …………………..
Nature of the external environment 6
.………………….
SWOT Analysis ..………………… 9
A. Strengths ………………….. 9
B. Weaknesses ………………….. 9
C. Opportunities ………………….. 10
D. Threats ………………….. 10
Corporate level strategy ………………….. 11
Business level strategy …………………. 11
Structure and control systems …………………. 12
Answers to guide
questions ……………………………………. …………………. 13
1) How is the sharing economy 13
characterized…? .………………….
2) What are Uber's core ………………….. 16
competencies…?
3) What challenges does Uber face ………………….. 16
during Global expansion…?
4) Due to the furious competition from .………………… 19
rivals in Global markerts ( China ,
India, or south Asia ) should Uber
leave these markets and focus only on
the U.S. market?
Recommendations …………………………………….. …………………. 20
References …………………………………….. …………………. 21
Appendix A Uber’s Time Line ………………… 24
Appendix B Uber’s Organizational Structure 25