TABLE OF CONTENTS

I. Executive Summary……………………………………………………………...1

II. Background and Purpose

 History……………………………………………………………………..1

 The

Concept………………………………………………………………..1

 Objectives………………………………………………………………….2

 Mission…………………………………………………………………….2

 Vision……………………………………………………………………...2

 Core Values………………………………………………………………..2

III. Market Analysis

 Overall Market Description………………………………………………..3

 Competitors………………………………………………………………..3

 SWOT Analysis…………………………………………………………3-4

 Market Location/ Vicinity…………………………………………………4

 Market Product

Features…………………………………………………...4

 Market Product

Pricing…………………………………………………….4

 Marketing Promotion/ Strategy……………………………………………4

 Contingency

Plan…………………………………………………………..5

IV. Development and Production Plan………………………………………………

V. Organization and Management

  Key Personnel and Organizations…………………………………………6

VI. Financial

 Income Statement…………………………………………….....................8

 Three-year projected…………………………………………………...9-10

Appendices