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TABLE OF CONTENTS

I. Introduction…………………………………………………………………………….1
Business Concept and the Business Model……………………………………….….1-2
Vision…………………………………………………………………………………..3
Mission…………………………………………………………………………………3
Goal…………………………………………………………………………………….3
Objectives………………………………………………………………………………4
Business Offering and Justification…………………………………………………….5
II. Executive Summary…………………………………………………………………..6-7
III. Business Proponent……………………………………………………………….....8-10
IV. Target Customers and the Main Value Proposition To the Customer……………...11-12
V. The Market,Market justification Based on the Industry Dynamics
and the Macro Environment Factors and Threat in the Market……………………13-14
VI. The Product and Service Offering:Description,Evolution and Justification……… ....15
VII. Marketing Report………………………………………………………………………16
VIII. The Enterprice Strategy and the Enterprice Delivery System:Business
Competitiveness…………………………………………………………………...19-20
IX. Financial Forecast and Expected returns,Risk and
Contingencies………………………………………………………………………21-23
X. Environmental and Regulatory
Compliance……………………………………………………………………………24
XI. The Capital Structure and Financial
Offerings……………………………………………………………………………...25
XII. Simplified Feasibility
Report………………………………………………………………………...……26-27

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