TABLE OF CONTENTS…………… ……………………………………..…………ii CHAPTER 1: EXECUTIVE SUMMARY Executive Summary…………………………………………………………….…..…1 Product or Service Offered…………………………………………………………….1 Mission, Vision, and Purpose ………...…………………………………………...…..2 CHAPTER 2: COMPANY DESCRIPTION Company Description…………………….…………………….……………...………3 Structure of the Business…………………………………...…….……………...…….4 CHAPTER 3: PRODUCTS AND SERVICES Products and Services………………………………………….……………………....5 Benefit of Pumpkin Jam …………………………………………….…………….......5 Product Lifespan ……………………………………………………….…….…..…...5 Product Requirements and Product Process ...…………………………………...……6 CHAPTER 4: MARKET ANALYSIS Market Analysis………………………………………….………….……...……..…..7 Competitor Analysis …………………………………………..…………...…….……7 Market Product Features…………………………………………….…...……………8 CHAPTER 5: STRATEGY AND IMPLEMENTATION Strategy and Implementation…………………………………….……..…..…………9 CHAPTER 6: ORGANIZATION AND MANAGEMENT TEAM Key Personnel …………………………………………………………………….…10 Management Team ………………..……………………….…………..……….........11 CHAPTER 7: FINANCIAL PLAN AND PROJECTIONS Financial Plan ………………..…………………………………………………..…..12 Total Costing and Pricing …..……………….. ……….……………………….….…13 Projected Financial Statement : Balance Sheet …………….………………………..14 Income Statement ……………………………………………………………………15 Cash Flow ……………………………………………………………..……………..15