Project Profile Dairy Farm Management PDF

Prepared & Submitted by:
Rajpal Bhargava
C/o. Rainbow Dairy Farms
VPO- Churella, District- Jhunjhunu (Raj.) 333 001
Contact N. +91-9829050494 , E-Mail: bhargava_rajpal@yahoo.com
INDEX
Acknowledgement.……………………………………………………………………………………………1
Preface.……………………………………
Preface.………………………………………
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Purpose of Document……………………………
Document……………………………………
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Disclaimer……………………………………………………………………………………………………….4
Disclaimer………………………………………………………………………
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Executive Summary.................................................
Summary..................................................
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Chapter 1: Venturing into Dairy Business…………………
Business…………………………………………………
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1.1 Belief in Dairy Business………………………...………………………………………7
Chapter 2: SWOT Analysis............................

Analysis....................................
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.....................8
.....8
2.1 Strength……………………………………………………………………………………8
2.2 Weakness………………………………………………………………………………….8
2.3 Opportunities……………………………………………………………………………8
2.4 Threats…………………………………………………………………………………….8
Chapter 3: Market & Sector Analysis...........................
Analysis............................
........................................................9
................................................9
3.1 Key Statistics……………………………………………………………………………10
3.2 Present Scenario……………………………………………………………………….14
3.3 Opportunity Ahead……………………………………………………………………14
3.4 Indian Dairy Products…………………………………………………………………15
3.5 Major Players……………………………………………………………………………15
Chapter 4: Risk Analysis………………………
Analysis……………………………
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4.1 Issues & Challenges at the Small Holder Level..............................................16
4.2 Important Points for Dairy Business...............................................................17
4.3 Solutions & Guidelines……………………………………………………………….18
4.4 Quality Standard………………………………………………………………………18
Chapter 5: Company Information …………………………………………………………………19

5. 1 Promoters Information………………………………………………………………..19
5.2 Vision & Mission………………………………………………………………………..19
5.3 Objectives………………………………………………………………………………..20
5.4 Our Goals………………………………………………………………………………...20
5.5 Our Focus………………………………………………………………………………..20
5.6 Opportunity Rationale…………………………………………………………………20
5.7 Proposed Business Legal Status…………………………………………………….21
5.8 Approvals & Registrations……………………………………………………………21
5.9 Expansion Plans………………………………………………………………………..21
Chapter 6: Project Profile ………………………

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…… 22
Brief Summary…………………………………………………
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Project Highlights……………………………………………………………………...22
6.1 (A) Technical Feasibility………

Feasibility………………………………………………………
ility…………………………………………………………………
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6.1.1 Selection of Project Site………………………
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6.1.2 Veterinary Services……………………………………………………………………
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6.1.3 Market for Selling Milk………………………………………………
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6.1.4 Marketing Plan………………………………………………………………………….23
6.1.5 Financing Bank…………………………………………………
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INDEX
6.1.6 Animal Market……………………………………………………………………
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6.1.7 ……………………….24
Training Centers………………………………………………………………………
6.1.8 Land for Green Fodder………………………………………………
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Viability………………………………………………………………………25
6.2 (B) Economic Viability……………………………………………………………………
6.2.1 Proposed Capacity………………………………………………………………………25
6.2.2 Pricing……………………………………………………………………………………25
6.2.3 Source of Finance………………………………………………………………………25
6.2.4 Project Investment……………………………………………………………………..26
6.2.6 Cash Flow Details………………………………………………………………………27
6.2.6 Profit Analysis & Re-Payment Plan…………………………………………………27
6.2.7 Ratio Analysis…………………………………………………………
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………………………………………………………27
Chapter 7:
7: Farm Inputs.....................................................................
Inputs...........................................................................................
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..............................28
........28
7.1 Market Entry Time.............................................................................................28
7.2 Animal Housing.................................................................................................28
7.3 Office, Storage and Staff Quarters Details…………………………………………29
7.4 Farm Machinery..................................................................................................29
7.5 Herd Mix ............................................................................................................30
7.5.1 Suggestion of Selecting Breed for Commercial Farm.....................................32
7.5.2 Cares at Buying the Animals…………………………………………………………33
7.6 Animal Health…………………………………………………………………………..33
7.7 Animal Breeding & Mating System…………………………………………………34
7.7.1 Artificial Insemination (AI)…………………… ……………………………………..34
7.8 Vaccination & Medicines……………………………………………………..……………..35
7.9 Insurance for Dairy Cattle’s.…………………………………………………………36
7.10 Feeding...............................................................................................................36
7.11 Manpower Requirement ...................................................................................37
Chapter 8: Farm Output........

Output............
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8.1 Lactation Period ................................................................................................38
8.2 Breeding Stock Development............................................................................38
8.3 Increasing In Milk Yield.....................................................................................38
8.4 Sales Price...........................................................................................................38
8.6 Evening Milk.......................................................................................................38
8.6 Male Calves.........................................................................................................38
8.7 Cow Dung………………………………………………………………………………...38
Annexure.
Annexure............................
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..40
Annexure- 1, Activity Plan
Annexure- 2, Suppliers List (Dairy Equipments)
Annexure- 3, Suppliers List (Agriculture Equipments)
Annexure- 4, Suppliers list (Live Stock/ Cattle Suppliers)
Annexure- 6, Suppliers List (Feed & Fodder Suppliers)
Annexure- 6, Suppliers List (Veterinary & Semen Bank)
Pre-Feasibility Project Report for 20 Animals
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ACKNOWLEDGEMENT
I have immense pleasure in presenting this Project on Dairy Farming Management.
Management The Subject is
an interesting one. It gave me an opportunity to have a detailed study on the subject and showed
how things work in the practical world. I came to understand and analyze the importance and the
role of Indian Dairy Industry and Dairy farm Management.
I had a great time working on the project and we have provided information to the fullest of my
knowledge and findings.
I wish all the best to Entrepreneurs who want to explore and do the dairy business.
Regards,
Date:
Rajpal Bhargava Place: Churella, Jhunjhunu (Raj.)
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Report prepared by: Rajpal Bhargava 1
Village & Post-Churella, District-Jhunjhunu, (Raj.) 333 001
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PREFACE
India is now emerging as a major growing in the international dairy market. With the current
liberalization of India economy, it has opened a wide field for entrepreneurs from other countries
to participate in development of Indian dairy industry. The dairy industry which is the second
largest industry of India employs millions of persons in our country. There is tremendous scope of
growth in dairy industry and we can bring white revolution in our country if this industry is properly
organized.
This study was designed to evaluate the process of dairy management and milk production in dairy
farms, in order to identify the pro & cons and the corresponding points of control. To obtain
information and knowledge on bio security aspects, feeding and milking management, labours,
calving and calf raising, milking and storage equipment, and disease treatments. Study also
included the management practices among the herds in relation to the dry cow period,
management of cows before calving, selling or culling of male calves, separation of lactating and
dry cows and joint disposal of organic and cleaning materials from the milking parlors and milk
storage room, housing of female calves and heifers; using of calves to stimulate milk let down;
feeding cows during milking; hygiene procedures before and during milking; and supply and
quality of water.
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PURPOSE OF THE DOCUMENT

The objective of the pre-feasibility study is primarily to facilitate potential entrepreneurs to
facilitate investment and provide an overview about Dairy and Livestock Farming.
arming The project pre-
feasibility may form the basis of an important investment decision and in order to serve this
objective, the document covers various aspects of dairy and livestock concept development, start-
up, production, finance and business management. The document also provides sectoral
information, brief on government policies and international scenario, which have some bearing on
the project itself.
The purpose and scope of this information memorandum is to introduce the subject matter and
provide a general idea and information on the said area. All the material included in this document
is based on data/information collected from various sources and is based on certain assumptions.
Although, due care and diligence has been taken to compile this document, the contained
information may vary due to any change in any of the concerned factors, and the actual results may
differ substantially from the presented information. The prospective user of this memorandum is
encouraged to carry out additional diligence and gather any information he/she feels necessary for
making an informed decision.
The report covers the total cow milk production and volume of net trade for dairy products. It
offers prevalent trends and developments in the industry, future opportunities and competitive
landscape of the prominent players operating in the country. The report also includes information
on the major macroeconomic indicators regressed for estimating the market for milk and dairy
products in India.
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DISCLAIMER
This Pre-Feasibility has been prepared by “RAINBOW
RAINBOW DAIRY FARMS”
FARMS” and is for information purposes
only. This report does not constitute an offer, invitation or inducement to invest in any sector or
industry. Neither the information contained in this Pre-Feasibility nor any further information made
available with the subject matter contained herein will form the basis of any contract. Any
recommendations contained in this document must not be relied upon as investment advice based
on the recipient's personal circumstances. In the event that further clarification is required on the
words or phrases used in this material, the recipient is strongly recommended to seek independent
legal or financial advice.
The material in this Pre-Feasibility is general information intended for recipients who understand
the risks and opportunities associated with making investment in India specifically in Dairy sector.
It does not take account of whether an investment, course of action, or associated risks are suitable
for the recipient. This report does not purport to be comprehensive or to contain all the
information on which a prospective investor can make an investment decision. The information
contained herein is based on publicly available information and sources, which we believe to be
reliable, but we do not represent it as accurate or complete. The recipient of this report must make
his own investigation and assessment of the information presented herein.
No representation, warranty or undertaking, express or implied, is or will be made or given and no
responsibility or liability is or will be accepted by “RAINBOW

RAINBOW DAIRY FARMS
FARMS”” or by any of its officers,
employees, agents or advisors, in relation to the accuracy or completeness of this Pre-Feasibility or
any other written or oral information made available in connection with the information presented
herein. Any responsibility or liability for any such information is expressly disclaimed.
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EXECUTIVE SUMMARY
India is currently the largest producer of milk in the world, overwhelmingly from the output of
millions of smallholder farms. Performance of the Indian dairy industry reveals that there has been
a significant increase in milk production (about 4.5% per annum) over the last three decades,
broadly from early 1970s to the late 1990s. The major impetus behind this change came from
successful implementation of Operation Flood Programs

rograms and other Dairy
Dairy Development Programs
implemented by the State and Central government.
The performance of the Indian dairy sector appears impressive in terms of total milk production,
but is dismal in terms of productivity as well as per capita availability. Therefore, there is a need to
increase productivity of milk animals through improvement and extension of breeding services,
including artificial insemination services, up gradation of animal health care facilities, better quality
feed and fodder and strengthening of research, training and extension services.
The demand for milk and milk products is expected to grow at a very rapid rate due to population
growth, urbanization and increase in income levels and changes in food habits. This increase in
demand for dairy products will put increasing pressure on dairy production systems.
Rising human needs for milk and other livestock products have placed environmental concerns in
conflict with livestock income objectives. The rapidly increasing demand for dairy products in urban
areas has given rise to haphazard growth of production centers in semi-urban and urban areas.
The results of financial profitability show that small-scale producers have higher financial profits
(without family labor) per liter of milk than large-scale producers, other things equal.
Together with the fact that most small farms do not have easy access to information and
technology, and credit, these results suggest that the provision of extension services and credit to
small-scale milk producers might be a promising way of increasing milk production and
productivity in India.
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CHAPTER – 1
Venturing into Dairy Business

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1. VENTURING INTO DAIRY BUSINESS

Dairying is an important source of subsidiary income to small/marginal farmers and agricultural
labourers. The manure from animals provides a good source of organic matter for improving soil
fertility and crop yields. The gobar gas from the dung is used as fuel for domestic purposes as also
for running engines for drawing water from well. The surplus fodder and agricultural by-products
are gainfully utilized for feeding the animals. Since agriculture is mostly seasonal, there is a
possibility of finding employment throughout the year for many persons through dairy farming.
Thus, dairy also provides employment throughout the year. The main beneficiaries of dairy
programmes are small/marginal farmers and landless labourers. Some facts attract to setup milk
production business are:
• It is eco-friendly and does not cause environmental pollution as compared to other industries.
• Requirement of skilled labour is relatively less.
• Dairy product market is active round the year.
• Minimum investment on inventory (No need to stock raw materials in huge qty.)
• Entire establishment can be shifted to a new location (if needed e.g. Fire, Floods etc.)
• One can insure animals.
• Less energy requirement:

requirement Biogas plant fed with cow dung can supply maximum energy to
meet farms day to day requirement. Decomposed slurry of such plant can also be effectively
used as organic manure. Most of the people in INDIA associate Dairy with Milk & Milk Products
however to be more precise Dairy business is made up of 3 stages viz.
1. Milk Production: This is where an individual /company keeps animals ( cows or buffaloes), rears
them & produces milk which is then further sold as liquid milk / given to Procurement people
(as in 2nd step) or further processed into milk products (3rd step) viz. Curd, Lassi, Butter,
Paneer, Cheese, Mava just to name a few.
2. Milk Procurement:
Procurement In this there are people who are designated to collect milk from Farmers or
individuals who do not have their own Marketing setup & after collection the collected milk then
will be processed by them or given to others for selling (as liquid milk) or Processing into
products (as in 3rd step).
3. Milk Processing:
Processing This is a step which is concerned with Processing of Milk into various by
products. However to convert the milk into by-products it is very much vital to have a sufficient
quantity as well as quality of milk which can only be obtained if the Dairy farming is being done
properly. (A healthy animal will ONLY give good quality milk & not other wise).
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1.1 BELIEFS IN DAIRY BUSINESS

Dairy Farming (as a business); keeping large number of animals & following Scientific methods has
just started a few years ago but is picking up very fast due to Its several advantages viz.
a) Steady business with steady income unaffected by Recession.
b) Milk can be sold directly from the farm (No Marketing setup needed)
c) No brokers; price is already declared by the Government.
d) Selling rate of milk has been consistently increasing over a period of time.
e) Consumption accepted by all religions, caste & creed.
Further to my interactions with scores of people thinking of entering Dairy business all across
(especially India) the country it was quite evident that the general beliefs are:-
1. Dairy Farming is an easy business.
2. Animal gives milk throughout the year.
3. Dairy Business breaks even in the first year.
4. Compare to all other business, dairy business break even in the first year itself.
The main
main costs in dairy farming are:
• Capital cost:
cost For purchase of animals, construction of Shed & purchase of machinery, cans
etc. This cost occurs only once & is depreciable over a Period of time totally.
• Administrative Costs
Costs:
sts includes appointment of a Farm manager, Supervisor, Skilled &
unskilled labours depending upon the requirements as well as the size of the farm. This is a
fixed cost for a certain period.
• Recurring Cost:
Cost includes the Feeding & Management along with Vaccination, Insurance,
treatment & other miscellaneous costs. This is required daily & is liable to fluctuate at all
times. It will be essential to control these costs which will have a direct bearing on the
production of milk as well as Reproduction (birth of next calf). At the same time balancing
of feed will also determine the REDUCTION of the Inter calving period which has a bearing
on total profitability.
4. Dairy business can be done by being dependent on labours:
5. Dairy Business can be learned from

from the Net & by getting hold of Project report:
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CHAPTER – 2
SWOT Analysis
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2. SWOT ANALYSIS OF INDIAN DAIRY INDUSTRY

A SWOT analysis can help in analyzing these factors, which can play important role in making the
decision. This particular pre-feasibility is regarding to “Dairy Farm Management”

Management” which comes
under “Livestock
Livestock and Agriculture”
Agriculture sector. Before making the decision, one should carefully analyze
the associated risk factors & must consider following critical aspects, which form the basis of any
investment decision.
2.1 Strengths
Strengths
• Relatively cheap farmland.

• High domestic consumption
• Good milk quality.
• Ample human resource employment sector.
• Low cost living standard.
• Full family involvement, Devoted & Hardworking Sector.
2.2 Weaknesses
• High production costs.

• Low levels of bulk feed production.
• Poor management level in quite a few cases.
• Lack of education and initiative in farmer.
• Unorganized sector, unaware of basic farm management practices.
• No or low application of research work and pedigree record keeping.
2.3 Opportunities
• Dairy products needs are much higher than supply.

• Commercially viable sector with great credit potential and absorption capacity.
• Vast range of area of operation, more needs and scope of development.
• Value added dairy products are in demand.
• Cooperatives can play a big role for development in dairy sector.
2.4 Threats
• High risks of diseases in live stock.
• Imbalance between prices of inputs & outputs.
• Rising trend of cost of production with higher rate of interest as compared to profit ratio.
• Increasing level of poverty.
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CHAPTER – 3
Market & Sector Analysis

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3. MARKET AND SECTOR ANALYSIS

India is the largest milk producing country in the world. It has come a long way from producing
merely 17 million tones of milk in 1950-51 to producing 110 million tons in 2009. The per capita
availability of milk during the same period has increased from 124 grams to 252 grams per day
despite its increasing population.
Today, the Indian Dairy industry stands at a mammoth size of US$ 70 billion1. Given the highest
milch bovine population2 of 115.487 million in the world, India exhibits tremendous potential to
further strengthen its position in the world dairy market.
1. India with 57% of world’s buffalo population and 16% of world cattle population has second
largest livestock population in world.
2. With a growth rate of 4% per annum and 15% of global milk production, annual milk
production stood at 104 million tons in 2007/08.
3. India is among the world’s largest and fastest growing market for milk and milk products,
the market size in value terms being USD 47.6 billion (INR 2000 billion) growing at nearly
7.5% annually
4. Due to increased number of organized Dairy Farms with herd size 100 to 2000, great scope
of mechanized and hygiene systems in dairy industry.
5. Due to competitive farm gate prices, huge opportunity exists in export of milk and value
added milk products to neighboring countries where domestic production cannot meet.
6. Due to increased retail and organized structure, huge demand for milk processing plants
machinery and technology.
There are different sectors within

within the dairy industry with great business investment opportunities:
A) Biotechnology:
B) Dairy/Food Processing Equipment:
C) Food Packaging Instruments:
D) Retailing:
E) Manufacture Of Ingredients:
F) Finished Products:
G) Technically Advanced Manufacturing

Manufacturing Units
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3.1 KEY STATISTICS

INDIAN DAIRYING WITH PROJECTIONS FOR VISION 2020
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MILK PRODUCTION IN INDIA
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ANNUAL GROWTH RATE OF MAJOR LIVESTOCK PRODUCTS
ANNUAL GROWTH RATE OF LIVE STOCK PRODUCTS IN 5YRS. PLAN
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LIVESTOCK POPULATION IN INDIA
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3.2 PRESENT SCENARIO

Milk production In India has considerably increased since independence and today our country
stands at first position in world in volume of milk production .The milk procurement, processing
and distribution operations have also expanded over the years with the organized sector playing an
effective role .
But as evident from sharp rises in milk prices in last few years, the demand for milk has been
increasing with faster rate, and the gap between demand and supply is widening and therefore
there is an emphasis on increasing milk production by Govt through animal genetics and improving
fodder availability.
Although there are a number of milk brands on national and regional levels supplying large
volumes of good quality milk through a large distribution network, still we find a segment of health
conscious urban consumer who is not finding the freshness and purity that he expects from milk
and milk products. His quality needs is remaining unsatisfied, we find many consumers visiting
some dairy farmers who are located at the city corners, traveling long distance and paying a
premium price in search of quality and freshness.
3.3 OPPORTUNITY AHEAD

The unsatisfied demands of the urban consumer can be met through scientifically managed
commercial dairy farms. It is observed that local needs of consumers can be met through local
supplies which reduce the time loss in procurement, processing and distribution of milk resulting
in preserving the fresh quality by stopping the microbial spoilage immediately at the production
point. The logistics cost involved in procurement of raw milk and distribution of finished product
can also be kept under control in this way.
Commercial Dairy farm is a solution for ensuring good farm fresh quality to the urban consumer.
With the intervention of technology and Dairy Farm Management Practices it is possible to improve
farm productivity and reducing cost of milk production, making this activity a profitable business
venture.
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3.4 INDIAN DAIRY PRODUCTS:

The term Indian Dairy Products refers to those milk products, which originated in Undivided India.
• Pasteurized Milk
• UHT Treated Milk
• Condensed Milk
• Skim Milk
• Milk Powder
• Ghee
• Liquid butter
• Yogurt
• Ice Cream
• Butter
• Cheese
3.5 MAJOR PLAYERS

Over the years, brands created by cooperatives have become synonymous with quality and value.
Brands like Amul (GCMMF), Vijaya (AP), Verka (Punjab), Saras (Rajasthan). Nandini (Karnataka),
Milma (Kerala) and Gokul (Kolhapur) are among those that have earned customer confidence.
Some of the major Dairy Cooperative Federations include:
• Andhra Pradesh Dairy Development Cooperative Federation Ltd (APDDCF)
• Bihar State Cooperative Milk Producers' Federation Ltd (COMPFED)
• Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF)
• Haryana Dairy Development Cooperative Federation Ltd. (HDDCF)
• Himachal Pradesh State Cooperative Milk Producers' Federation Ltd (HPSCMPF)

• Karnataka Cooperative Milk Producers' Federation Ltd (KMF)
• Kerala State Cooperative Milk Marketing Federation Ltd (KCMMF)
• Madhya Pradesh State Cooperative Dairy Federation Ltd (MPCDF)

• Maharashtra Rajya Sahakari Maryadit Dugdh Mahasangh (Mahasangh)
• Orissa State Cooperative Milk Producers' Federation Ltd (OMFED)
• Pradeshik Cooperative Dairy Federation Ltd (UP) (PCDF)
• Punjab State Cooperative Milk Producers' Federation Ltd (MILKFED)
• Rajasthan Cooperative Dairy Federation Ltd (RCDF)
• Tamilnadu Cooperative Milk Producers' Federation Ltd (TCMPF)

• West Bengal Cooperative Milk Producers' Federation Ltd. (WBCMPF)
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CHAPTER – 4
Risk Analysis
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4. RISK ANALYSES
Risks & Challenges in Dairy Business
Some of the important challenges faced by Indian dairy industry may be identified as follows:
• Highly competitive market

• Competition between public and private sector
• Quality consciousness and standardization of product
• Security/ guarantee
• Fast changing Technology
• Technological collaboration
• Liberalization in policy and action
• Health/ Hygiene
• Emphasis on self- sustenance of supporting/ promotional organization leading to
better services from them.
Some important issues of the dairy industry are as under:-
under:-
Breeding of animals and getting expected milk yield is a biological phenomenon, which depends
upon various factors. Dairy farming besides good planning requires hardworking, reliable and alert
manager. In India, usually persons from the family take the responsibility. Inadequate management
of feeding heard health and lack of quality control in various stage of production can cause major
loss affecting the profitability of the entire venture.
4.1 ISSUES AND CHALLENGES AT THE SMALL HOLDER LEVEL:

The entire dairy Industry in India has its base in the small holders and marginal farmers. These
prime stakeholders of the entire value chain of milk are deprived of minimum resources of land,
labour, capital etc. The other constraints at the grass root levels are:
Key Challenges:
1. There is an increasing pressure on the land resources for cultivation of food crops and
fodder crops are not preferred.
2. Lack of good quality animal feed
3. Lack of animal health care facilities.
4. Lack of breeding and good quality artificial insemination facilities.
5. Low genetic potential of the animals
6. Lack of chilling capacities
7. High production costs
8. Lack of financial support.
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4.2 IMPORTANT POINTS FOR DAIRY BUSINESS:

1. Dairy farming looks very promising & easy (for currently this business is being done by a
farmer who is illiterate) however it is equally difficult as it concerns live animals; which have
to be cared for everyday. These steps can be learned easily. Unlike any other Industry we
have to pay minute attention to it everyday for one small mistake can lead to losses.
2. In case Dairy farming is being done & is dependent upon Labours /Managers then this will
be viable only if 50 animals are kept MINIMUM.
3. It is possible to gather information from the NET however it must be noted that Practical
Experience is also essential which has to be acquired by visiting as well as staying on the
Dairy farms over a period of time. Once your own dairy farm starts it will not at all be
possible to travel, stay & learn at other farms.
4. While acquiring the Practical & first hand knowledge of Dairy farming it is essential to learn
the basics with the help of an experienced professional who will be able to differentiate
between right & wrong. It is incorrect to assume that any person (Dairy farm owner) will give
you his trade secrets as well as information for FREE & willingly. Even if he gives this
information it is vital to know what is essential from our point of view & to what has to be
taken.
5. Lastly it is very much essential to note that: A consultant/ Teacher/ Advisor/ Friend/
beneficiary or anyone is likely to advise/suggest you on Dairy farming.
6 These People will give you the information but it will be ideal to determine the feasibility &
viability of the same. (India is a land of consultants & anybody & everybody is likely to offer
FREE advice) This can be done by asking him questions on “How, What, Where, When &
Why”. If all the answers given to you are satisfactory then only you follow that advice.
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4.3 SOLUTIONS & GUIDELINE:

1. Every year there should be a progressive aim for breeding (including number of animals to
be maintained) and production.
2. Visiting dairy farms that run on commercial basis and have a discussion with experienced
farm owners. We need not have to rely much on others experience, analyze every event
logically and if needed consult with local Veterinarians for more information.
3. Plant to manage the farm on our own, look for opportunities to work for an existing farm
for a minimum period of six months.
4. Develop interest and study feed and fodder's market in your region, its difficulties in
relation to seasons.
5. Manage a good team of laborers. You need to choose hardworking reliable persons
preferably with some experience. You can also train them for specific jobs.
6. Visit the cattle market occasionally. Observe animals on sale and talk with persons engaged
with purchasing of animals.
7. Read magazines on Dairy Industry and keep yourself informed.
4.4 QUALITY STANDARD

1. Dairy farmers adhere to strict food safety regulations, maintaining clean, safe facilities.
2. Milking equipment is thoroughly cleansed before and after each use to preserve a sanitary
environment.
3. Milking machines deliver milk directly from the cow to a refrigerated holding tank, where
the milk is rapidly cooled to between 38 to 45 Fahrenheit to preserve freshness and safety.
The milk is then quickly transported to processing plants for continued freshness and
safety.
4. Dairy is one of the most regulated and inspected industries in agriculture.
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CHAPTER – 5
Company Information
_____________________________________________________________________
5. COMPANY INFORMATION
Company will be registered in the name of “RAINBOW
RAINBOW DAIRY FARMS”
FARMS under the Limited Liability
Partnership act 2008, with its registered office at VPO-Churella, District & Tehsil- Jhunjhunu,
Rajasthan, INDIA- 333001.
The company will engaged in the production & sales of Milk, Flavored Milk, Butter, Cheese,
Ghee, Yoghurt etc.
The company also involved in other activities like-trading of cattle feed, hire/ purchase of
agriculture land for green fodder cultivation, breeding centers, mobile veterinary centers, sell &
purchase of highly milk yielding cattle's etc.
5.1 PROMOTERS INFORMATION

1. Mr. Rajpal Bhargava
VPO- Churella, District-Jhunjhunu (Raj.)

Mobile: +91-9829050494
E-mail: bhargava_rajpal@yahoo.com
2. Mr. Mukesh Kumar
VPO- Churella, District-Jhunjhunu (Raj.)

Mobile: +91-9799956864
E-mail: jankesh2100@gmail.com
3. Mr. Rajesh Jangir
VPO- Kajara, District-Jhunjhunu (Raj.)

Mobile: +91-9982522853
E-mail: raj4sangeet@gmail.com
5.2 VISION & MISSION

• Producing High Quality Un-adulterated Milk & Dairy Products.
• Self Employment.
• Employment opportunities generation in rural area.
• To be a leading and reputed brand name in the Market.
• Understanding the customer need.
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5.3 OBJECTIVE
This Pre-feasibility study aims at both financial and socio economic viability with in- depth
financial analysis and sustainable socio economic benefits to establish small scale Dairy Cattle
Farms in Rajasthan. The objective of this feasibility is to provide a real time analysis of the market
opportunity with factual data that will lead towards overall improvement in dairy sector of economy.
5.4 OUR GOALS

• To improve fertility and milk production in cattle and buffaloes:
• Ensuring quality control through application of newer chemical and biotechnological concepts.
• Value additions in the dairy foods supply chain for addressing the complete safety and
improved public health.
• Availability of healthy and novel products in the market.
• Validation and transfer of the technologies related to increasing animal productivity, value
addition of dairy products and reducing cost of production.
• Latest education technology to enhance quality of human -resource in airy supply chain.
5.5 OUR FOCUS

To accomplish the vision, mission, initiatives would concentrate on the following key areas:
• Improving utilization of feed resources for higher milk production.
• Enhancing fertility of dairy animals through biotechnological augmentation of reproduction.
• Developing climatic stress amelioration strategies/ techniques for dairy animals.
• Innovations to enhance value addition, processing efficiency, quality and safety dairy products.
• Production & availability of good quality feed and nutrition’s for dairy animals.
• Promote dairy enterprises through transfer of technology and improved supply chain management.
5.6 OPPORTUNITY RATIONALE

Milk is among the most important consumable and marketable commodities of the world with
enormous demand in domestic and international market. Cows & Buffalo is the main source of milk
in domestic dairy industry.
This provides huge opportunity with minimal competition for farmers to invest in dairy farming and
milk processing sectors of the economy.
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_____________________________________________________________________
5.7 PROPOSED BUSINESS LEGAL STATUS

The proposed legal structure of the business entity will be partnership. Company will be registered
under the Limited Liability Partnership act 2008 and license will be obtained under the MMPO act
1992.
5.8 APPROVALS & REGISTRATIONS

1. No license required in the initial stage for producing the milk in dairy farm.
2. Approval from Rajasthan Agriculture and Animal Husbandry Department to be taken.
3. Approval from Food Processing Department, Govt. of Rajasthan to be taken.
4. Regulatory & Taxation clearance.
5. Clearance from State Pollution Control Board.
6. Clearance from local District Magistrate.
7. Registration of Partnership Firm under the Limited Liability Partnership act, 2008 from the
Registrar of Companies.
8. Agriculture Electricity connection from AVVNL.
5.9 EXPANSION PLANS:

1. In the first phase, starting a small scale dairy farm to producing the milk and milk would be
supplied to Co-operative dairy federation, medium level dairy or hotel/ restaurants for 2-3 Yrs.
2. Increasing the capacity of the farm and setup of Milk Collection centers and various collection &
distribution activities.
3. This will create employment opportunities for the villagers.
4. In the second phase, from 3rd year onwards, market survey to be done and milk processing
(pasteurization and packing) plant would be established.
5. In the third phase, from 5th year onwards, expending the product line and other milk products
like yoghurt, chhachh/ lassi, paneer, ghee, flavored milk etc. would be produced.
6. Packaged milk would be marketed directly to the consumers through various channels like
distributors, milk parlors & franchisee.
7. These activities will generate many more employment opportunities for the village people.
____________________________________________________________________________________
CHAPTER – 6
Project Profile
_____________________________________________________________________
6. PROJECT PROFILE
The proposed pre-feasibility is for establishment of Dairy Cattle Farm with increase per cow milk
production through state of the art farm management facilities, efficient and effective utilization of
dairy production and deployment of technologically advance infrastructure. The project requires a
unique mix of technology and herd composition that will make it possible for investor to achieve
economies of scales and attain high rate of return on investment.
Brief Summary of Project is as Follows.
1. For the establishment of Dairy Farm in Rajasthan, this feasibility has been conducted.
2. The initial cost of the project is Rs. 38,80,000/-, including initial capital cost of Rs.
35,80,000 and initial working capital for 3 months Rs. 3,00,000/-
3. Farm will b=e started with 20 Nos. of Cows and approx. 90,000 Ltr. Milk (20 CowsX15
Ltr.X300 Days) to be produced in a year.
4. Sales price assumed @ Rs.20/- per ltr. or may very time to time as per govt. policy.
5. Projected Revenues for the project for year 1, year 2, year 3, year 4 and year 5 is Rs. 23.65,
23.85, 24.05, 35.71, and 47.30 lacs respectively.
4. Gross profit for year 1, year 2, year 3, year 4 and year 5 is Rs. 11.65, 10.41, 9.17, 18.49
and 24.38 lacs respectively.
5. Payback period of the project is approximately 5 years.
6. Average Return on Investment is 19.28%.
7. The IRR of the project is 32.23%.
Project Highlights:
1. Project is at prime location on Churu-
Churu- Jhunjhunu main highway road and very close to main
city Jhunjhunu (15 Km).
2. Public as well as private transport facilities are available all the time.
3. Govt. Veterinary and breeding facilities are available in the village itself and nearby city.
4. Sufficient land for green fodder cultivation and clean water all the time to cattle’s.
5. Project related to Dairy Farming to produce High Quality Un-

Un-adulterated Milk
Milk & Dairy
Products.
Products Demand of milk and milk products is very high and rapidly growing due to
population growth, urbanization, and increase in income levels and changes in food habits.
____________________________________________________________________________________
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6.1 (A) TECHNICAL FEASIBILITY

6.1.1 SELECTION OF PROJECT SITE
We have the parental agriculture land (4acres) with water and electricity on the State highway no.
37 (Jhunjhunu to Churu Road). The farm is located at the prime location and because it is on road,
easy and immediate transport facility available all the times. Milk and milk products can be
delivered in minimum time duration to the retailers to keep the freshness and purity of the
products. Due to availability of water and electricity, the fresh green fodder & clean water available
all the time for the animals.
6.1.2 VETERINARY SERVICES

There is Govt. Veterinary hospital available in our village (200 meter from Dairy Farm), where entire
time veterinary doctor available in the office time and available on request call after office time.
Medicines, vaccination & A.I. facilities available for cattle as per the requirement. Veterinary doctor
can also provide good consultancy services, farm visits & check ups on request.
6.1.3 MARKET FOR SELLING MILK/ TARGET CUSTOMERS

The dairy farm is hardly 15 KM from the main city Jhunjhunu, where major Milk Co- Operative
Societies are processing the milk in their plants like–Saras, Mother Dairy, Lotus Dairy, Reliance
Dairy & Goyanka Dairy. They are ready to buy the bulk milk at competitive market price.
Also the major hospitals, hotels, universities and institutions in the city, are ready to get the bulk
milk as they are very conscious about low fat, fresh & pure milk.
The market is huge and the difference between demand & supply has gradually widened over the
years. Still the retail customer likes to buy loose milk from milkmen instead of packaged milk
whatever the quality.
6.1.4 MARKTING PLAN

Being the entrepreneur our main focus is profitability but also target is how to serve our client in
constructive manner. Therefore our marketing goals will be the blend of both factors. Our first
strategy is about the awareness of our farmhouse. We will increase the awareness among the
customers through proper advertising and marketing of the products & services.
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_____________________________________________________________________
6.1.5 FINANCING BANK

Branch office of Rajasthan Gramin Bank is in our village and NABARD & Land Development Banks
are in the nearest city in Jhunjhunu, which can be finance the project as project is at prime location
and scope of the project is high due to rapid growth of milk and milk products.
6.1.6 ANIMAL MARKETS

Animal markets, Government and private livestock farms and animal husbandry centers are the
main sources for purchasing good milking animals. Animal markets are situated in different places
in Punjab, Haryana, and U.P. Good quality high yield milking cows (Holstein Frisian or Jersey) or
buffaloes (Murrah) to be purchased. There are different contractors also available in the markets
that help locating the good quality and cross breed animals.
6.1.7 TRAINING CENTRES

Krishi Vigyan Kendra (KVK) at Jhunjhunu (15 KM from the Village), where training facilities available
for Dairy Farm Management and Agriculture activities. Training related to farm management, cattle
feed, health, vaccination and breeding can be taken from KVK and other programmes from
Agriculture & Animal Husbandry departments organized by State and Central Govt. in the city time to time.
6.1.8 LAND FOR GREEN FODDER

We have the agriculture land (4acres) with water and electricity facility. The land required for fodder
production depends on the carrying capacity of the land. On an average 4 to 5 dairy animals along
with their followers can be maintained on an acre of well fertile agricultural land with irrigation
facilities. Also the availability of total mixed rations (TMR) in the market, the requirement of land
for fodder cultivation can be reduced.
However, the farm productivity is higher and the cost of milk production is lower if farm grown
good quality green fodders are available in plenty.
For fodder production

production:
oduction 0.25 Acre irrigated land required per adult animal, so 4 acres land is
sufficient for the 20 animals to cultivate the green fodder.
Concentrate feed and Total Mixed Ration (TMR) available in nearest market Jhunjhunu, which is
hardly 15 km from project site.
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_____________________________________________________________________
6.2 (A) ECONOMIC VIALBILITY

6.2.1 PROPOSED CAPACITY
No of Cows to Start - 20 Nos Crossbred Jersey or H.F. Cows
Milking Days - 300 days/Year
Average Milk Yield - 15 Ltr./Day/Cow or Buffalo
Total Animal for Start-up - 20 (8 Buffaloes+ 12 H.F. Cows or 20 Cows)
Estimated Price of Cow - Rs. 60,000/- per cow with transportation
Capacity - 90,000 ltrs./Year (300Ltr./Day)
Selling Price - 20 Rs./Ltr.
The feasibility study suggests an initial herd size of 20 animals, which is economical to justify the
overhead cost. The farm size will increase to 200-250 animals within 10 years. Herds mix of 75%
cows and 25% buffaloes are recommended to get the maximum milk production round the year.
The Project can be completed in 03 months. The best quality of cows to be purchased like-
Crossbred Jersey or Holstein Friesian and its gives 16-20 liters milk per day. The market is readily
accessible.
A cow, on average, yields 15 liters of milk a day over a lactation period of 280 days whereas a
buffalo,
buffalo, on average, yields 8 liters a day over a lactation period of 305 days.
6.2.2 PRICING
This pre-feasibility suggests that milk will be sold at the farm or may be directly sold in the urban
market. The milk price varies according to its quality and the season. Cow milk is sold at Rs.25/-
per liter at the farm gate and in the co-operative milk society is around Rs20/-. The current market
price is at a profitable rate.
6.2.3 SOURCE OF FINANCE

Finance Assistance under “Dairy
Dairy Development Entrepreneur Fund”
Fund a finance scheme of Department
of Animal Husbandry, Dairying and Fisheries (GOI) or scheme of state government for the
entrepreneurs.
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_____________________________________________________________________
6.2.4 PROJECT INVESTMENT

The total cost of the project is Rs. 40,00,000/- Out of which capital cost of the project is Rs.
35,00,000/- for purchasing the animals, construction sheds & staff rooms, machinery &
equipments and the rest is used to meet the working capital requirement for minimum 3-4
months. TABLE- INVESTMENT COST

Infrastructure & Equipment Qty Unit Cost Amount Remarks
Live Stock 1,200,000.00
Live Stock with Transportation 20 Nos 60,000.00 1,200,000.00
Buildings 750,000.00
Construction of Shed, Feed Storage, Milk & 3000 Sq. 250 750,000.00
Agricultural Equipments 400,000.00
Setup of Submersibles Pumps for Agriculture 1 Nos 250000 250,000.00
Electricity Cost 1 Nos 150000 150,000.00
Dairy Equipments 975,000.00
Generator Set 1 Nos 250000 250,000.00
Pickup for Transportation 1 Nos 500000 500,000.00
Milking Machine 2 Nos 25,000.00 50,000.00
Milk Cans (30Ltr.) 10 Nos 2,500.00 25,000.00
Milko Tester (Electronic) 1 L.S. 20,000.00 20,000.00
Milk Analyzer (LAKTAN 240) 1 L.S. 55,000.00 55,000.00
Electric Chaff Cutter with Motor 1 L.S. 50,000.00 50,000.00
Other Equipments 1 L.S. 10,000.00 10,000.00
Inverter with Battery 1 Nos 15,000.00 15,000.00
Land Development & Fencing 400,000.00
Chain Link Fencing 1 L.S. 300000 300,000.00
Land Development & Levelling 1 L.S. 100000 100,000.00
Office Equipments 55,000.00
Computer Set 1 Nos 25,000.00 25,000.00
Printer Set 1 Nos 5,000.00 5,000.00
UPS 500 KVA 1 Nos 5,000.00 5,000.00
Furniture Set 1 L.S 15,000.00 15,000.00
Other Stationery Items 1 L.S 5,000.00 5,000.00
Total Budget for Start-up 3,780,000.00
Ca pita l Investment
Buildings
Agricultural
20%
Equipments
11%
Live Stock
31% Dairy Equipments
26%
Of f ice Land
Equipments Development &
1% Fencing
11%
Live Stock
Buildings
Agricultural Equipments
Dairy Equipments
Land Development & Fencing
Of f ice Equipments
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_____________________________________________________________________
6.2.5 CASH FLOW ANALYSIS
TABLE- INCOME ANALYSIS
6.2.6 Profit Analysis & Re-Payment Plan

Repayment period depends upon the gross surplus in the scheme. The loans will be repaid in
suitable monthly/quarterly installments usually within a period of about 5 years. In case of
commercial schemes it may be extended upto 6-7 years depending on cash flow analysis.
6.2.7 RATIO ANALYSIS

• Net Profit (Turnover- Cost of Prod.) - 8,85,134/-
• Profit of Sales % - 36.50%
• Gross Profit Margin - 0.32:1
• Return on Investment - 40.00%
• Internal Rate of Return (IRR) - 60.18% P.A.
• Net Present Value (NPV) - 92,99,156.06
• Breakeven - 2 Yrs.
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CHAPTER – 7
Farm Inputs
_____________________________________________________________________
7. FARM INPUTS
7.1 MARKET ENTRY TIMING
The demand of milk in summer is high as compared to winter. That’s why the animals in summer
are sold at a bit higher prices as compared to winter. So the proposed business can be started
before the onset of summer season. At the commencement of the proposed business, it is
important that the entrepreneur must have good knowledge of the production and have contacts
with the livestock breeders and farmers. The ability to work with people and animals, and efficient
use of resources are important aspects in modern and commercial dairy farming.
7.2 ANIMAL HOUSING

Sheds of the animals would be airy with protection of the animals from extreme temperatures and
strong winds. The animal housing would be facilitated with fresh drinking water for animals. There
would be proper drainage system to keep hygiene at the farm. It consists of a built up animal shed,
a brick soling paddock for animals, calving pens in which pregnant animals are kept separated
from other animals before calving, one room for milk storage, one room for storing farm
equipment and one for compound feed storage.
The animals can be dehorned, as they are easier to handle in barns and cause less accidental injury
to neighboring animals, handlers, walls, and trees.
Land & Shed Details
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_____________________________________________________________________
7.3 OFFICE, STORAGE & STAFF AREA DETAILS

As per the given below table, office area, storage room for fodder and tools and staff quarters to be
constructed.
7.4 FARM MACHINERY

The pre-feasibility suggests, hiring tractor for land preparation to grow fodder crops. Only few
farm equipment like fodder chopper, water pumps, milk utensils will be purchased.
EQUIPMENTS
____________________________________________________________________________________
_____________________________________________________________________
7.5 HERD MIX

The ideal mixed herd should consist of 80% cows and 20% buffaloes for the viability of a farm. The
cows are comparatively high yielder as compared to buffaloes. This means that there will be 15
cows and 5 buffaloes in a mixed herd or pure Holstein Frisian cows to be purchased.
Herd Planning
Live Stock/ Animal Cost
Lactation Chart
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_____________________________________________________________________
HIGH YIELD CROSS BREEDS OF COWS

A) JERSEY
• Jerseys vary from dark brown or fawn, and sometimes are splashed with white.
• Dairy milk yield is found to be 20 liters whereas cross bred jersey, cow gives 8-10 liters per
day.
• Well acclimatized especially in the hot and humid areas
• A Jersey calf weighs around 60 lbs. at birth.
• A mature Jersey cow weighs 900-1,000 lbs.
• Cows are milked for an average of 3-4 years
• Age at first calving is 26-30 months
• Calving interval is 13-14 months
B) HOLSTEIN FRIESIAN
• This breed is from Holland
• Holsteins are black and white, and each has a unique pattern.
• It can perform well in coastal and delta areas.
• A Holstein calf weighs 80-110 lbs. at birth.
• A mature Holstein cow weighs 1,300-1,500 lbs.
• Milk yield - 7200-9000 kgs
• This is by far the best diary breed among exotic cattle regarding milk yield.
• On an average it gives 25 litres of milk per day whereas a cross breed H.F. cow gives 10 -
15 litres per day.
C) CROSS BREEDING:
It is mating of animals of different breeds. Cross breeding is followed for breeding animals
for milk production and meat production. In India zebu breeds of cows and nondescript
cows are crossed with exotic breeds like Holstein Friesian, Brown Swiss and Jersey bulls or
their semen, to enhance the milk production potential of the progeny.
The crossbreeds are having exotic inheritance from Jersey, Brown Swiss or Holstein Friesian
or a combination of these different breeds. Jersey breed is known for the milk fat percent
and Holstein for the high quantity of milk.
S. N. Name of the Breed Native breed Specific region Assembling centre Remarks
India, Pakistan & other
1 Brown Swiss Switzerland - Dairy breed
Asian countries
Province of North
Throughout the country
2 Holstein Friesian Holland Holland and West Dairy breed
(crossbreds)
Friesland
Crossbreds available in
3 Jersey British Isles Island of Jersey Dairy breed
all states.
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7.5.1 SUGGESTION OF SELECTING BREED

Under Indian condition a commercial dairy farm should consist of minimum 20 animals (10 cows,
10 buffaloes) this strength can easily go up to 100 animals in proportion of 50:50 or 40:60. After
this however, you need to review your strength and market potential before you chose to go for expansion.
a. Middle class health-conscious Indian families prefer low fat milk for consumption as liquid
milk. It is always better to go for a commercial farm of mixed type. (Cross breed, cows and
buffaloes kept in separate rows under one shed).
b. Conduct a through study of the immediate market where you are planning to market your milk
You can mix milk from both type of animals and sold as per need of the market. Hotels and some general
customers (can be around 30%) prefer pure buffalo milk. Hospitals, sanatoriums prefer cow's milk.
Selection of Dairy Breeds for Commercial Farm

COWS
1. Good quality cows are available in the market and it cost around Rs.1200 to Rs.1500 per
liter of milk production per day. (e.g. Cost of a cow producing 10 liter of Milk per day will be
between Rs.12,000 to Rs.15,000).
2. If proper care is given, cows breed regularly giving one calf every 13-14 Month interval.
3. They are more docile and can be handled easily. Good milk yielding cross breeds (Holstein
and Jersey crosses) has well adapted to Indian climate.
4. The fat percentage of cow's milk varies from 3-5.5% and is lower then Buffaloes.
BUFFALOES
1. In India, we have good buffalo breeds like Murrah and Mehsana, which are suitable for
commercial dairy farm.
2. Buffalo milk has more demand for making butter and butter oil (Ghee), as fat percentage in
milk is higher then cow. Buffalo milk is also preferred for making tea, a welcoming drink in
common Indian household.
3. Buffaloes can be maintained on more fibrous crop residues, hence scope for reducing feed cost.
4. Buffaloes largely mature late and give birth to calves at 16 to 18 months interval.
5. Male calves fetch little value.
6. Buffaloes need cooling facility e.g. wallowing tank or showers / foggers with fan.
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7.5.2 SUGGESTIONS & CARES TO BUY THE DAIRY CATTLES

• Jersey & H.F. are the highly yield milking cows in the world as well as in India.
• Crossbred cows are most adoptable in Indian climate.
• Get the necessary advice and discussion with experienced dairy famer or commercial
farm.
• Inspect all the necessary things like body size, size of udder, horn, etc. to stand beside
the animal.
• Buyer should milk by himself 2-3 times a day to get the average milk per day.
• Milking from all four udders to check the proper milking
• Animal to be bought in 1-2 lactation or 3-6yrs age group.
• Age can be guess by their teeth, (2 teeth=2-3 yrs, 6teeth=4yrs, & 8teeth=6yrs.)
• Animal to be bought in at least 1-2 month pregnant condition.
• To be proper checked of blindness of animal to move the hands in front of animal’s eyes.
• Avoid buying at the time of infective disease in the area.
7.6 ANIMAL HEALTH

1. The dairy has a Herd Health Plan, developed in consultation with the herd veterinarian or
other knowledgeable professional
2. Veterinarian/ client/ patient relationship
3. Vaccination protocol
4. Daily observation of all dairy cattle for injury or sign of disease.
5. Protocol for new born calf management
6. Protocol to ensure feed safety.
7. Training program for family members, and employees who are involved in detecting
diseases and injury and reporting these cases and action to be taken.
8. All animals permanently identified and an effective record keeping system employed for
animal care and management decision making.
9. Dairy observation of animal behavior, health, water and feed consumption, manure
consistency, milk abnormalities etc.
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_____________________________________________________________________
7.7 ANIMAL BREEDING AND MATING SYSTEM

• Observe the animal closely and keep specific record of its coming in heat, duration of heat,
insemination, conception and calving.
• Breed the animals in time.
• The onset of estrus will be within 60 to 80 days after calving.
• Timely breeding will help achieving conception within 2 to 3 months of calving.
• Breed the animals when it is in peak heat period (i.e. 12 to 24 hours of heat).
• Use high quality semen preferably frozen semen of proven sires/ bulls.
Advantages of Systematic Breeding Programs

1. Improve the efficiency of heat detection
2. Achieve more timely first service
3. By improving the pregnancy rate there will be a reduction in the variation in calving intervals
among cows
4. Possibly reduce involuntary culling for reproductive reasons
5. Concentrate labour for reproductive management to specific time periods
6. Improve the overall reproductive performance of the herd
7.7.1 ARTIFICIAL INSEMINATION (AI)

Artificial insemination is the technique in which semen with living sperms is collected from the
male and introduced into female reproductive tract at proper time with the help of instruments.
A practical recommendation for timing of insemination Cows showing estruses should be
inseminated:
A practical recommendation for timing of insemination

Cows showing estruses Should be inseminated Tool late for good results
In morning Same day Next day
In afternoon Morning of next day or early afternoon After 3 p.m.
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_____________________________________________________________________
7.8 VACCINATION & MEDICINE

Vaccination & medicine is required to prevent any disease outbreak in the animal herd. Each new
animal will be vaccinated before entering the farm. It will cost Rs. 550 for both cow and buffalo per
year. The vaccines are provided to the Government Farms and Hospitals on payment. Farmers can
also obtain these vaccines on payment according to prescribed schedule from the Institute.
Technical guidance is also provided to the farmers. Farmers can have their animals vaccinated from
the field Veterinary Hospitals and Centers.
Vaccination schedule for dairy cattle & buffaloes:

S.N. Name of disease Time
First dose in young animals Regular doses
1. Foot & Mouth disease At the age of third week of Oil adjuvant vaccine: Yearly
(F.M.D) calf & 3 month after first Alum Precipitated vaccine:
vaccination as Booster dose Two times a year(September
& march)
2. Haemorrhagic At the age of six month & Yearly Before monsoon
Septicaemia (H.S.) above (Twice in prevalent areas)
3. Black quarter (B.Q.) At the age of six month & Yearly Before monsoon
above (Twice in prevalent areas)
4. Anthrax At the age of six month & Yearly (Only in prevalent
above (Only in prevalent areas)
areas)
5. Brucellosis Only Once (In affected herds -----------------
for female calves only & only
for 4-8 month old )
6. Thileriosis (Only for At the age of two month & After each three years
cattles) above
CARE TO BE TAKEN FOR VACCINATION
• Do not vaccinate animals which are already in stress (Like bad weather, Scarcity of fodder &
water, Disease outbreaks, after transportation etc.)
• Try to deworm animals & remove ecto-parasites one to two weeks prior to vaccination.
• Strictly follow vaccination schedule after consultation with veterinary experts.
• Keep records of vaccination for name of vaccine manufacturing company, Batch number,
Expiry date, Dose & route of vaccine.
• Maintain cold chain for vaccines which may have to keep for 2-8 degree Celsius
temperature.
• Create stress free environment for animals after vaccination
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_____________________________________________________________________
7.9 INSURANCE
The animals may be insured annually or on long term master policy, where ever it is applicable. The
present rate of insurance premium for scheme and non scheme animals are 2.25% and 4.0%
respectively.
Highlights
1. This scheme covers the following whether indigenous, exotic or cross-bred.
a.) Milch Cows and Buffaloes, Calves / Heifers, Stud Bulls, Bullocks (Castrated Bulls) and
Castrated Male Buffaloes.
2. Sum Insured under the policy will be the Market Value of the animal.
3. The basic premium rate per annum is 4% of the Sum Insured. Long term policies are also issued
with long term discounts.
Veterinary & Insurance Details
7.10 FEEDING
A) RATION FOR DAIRY ANIMALS
With crossbreeding programmes and currently with the use of high genetic potential bull germ
plasm, the modern dairy cow has been producing large quantities of milk. It is not uncommon for a
cow to yield 30-40 kg milk per day. Feeding and management of such high yielder require special
skills especially during periods when animal is under production stress. Modern high producing
animals are either in lactation or in advanced pregnancy posing a regular metabolic stress to the
body.
B) DAILY FODDER REQUIREMENT

There is no fixed fodder requirement for the animals but a rule of thumb says that an animal needs
daily fodder equal to 9%-10% of its body weight (3% of live body weight on Dry Matter Basis).
According to estimates, buffalo consumes 50-55 kg fodder daily while cow consumes about 40-45
kg.
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Fodder Details
Feed & Fodder Cost
7.11 MANPOWER REQUIREMENT

For a dairy enterprise, manpower is required for performing different animal husbandry practices at
the farm e.g. feeding, watering, and milking and care of animals etc. One mature person can
handle fifteen milk animals easily. Two farm workers are recommended for handling 20-animals. A
supervisor cum farm manager can be hired to supervise all the farm activities.
Manpower & Other Expenses
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CHAPTER – 8
Farm Output
_____________________________________________________________________
8. FARM OUTPUTS
8.1. Lactation Period
The lactation period is the period during which the animals yield milk. These animals are called wet
animals. Generally the lactation period of cows is 280 days and that of buffaloes is 305 days. For
calculation, the feasibility has taken 80% of the total number of cows as wet cows and 70% of the
total number of buffaloes as wet buffaloes. The calving interval (The interval between two calving)
in a buffalo is about 18-20 months, while cow has 15-16 months.
8.2. Breeding Stock Development
The proposed farmer will raise breeding stock, both future breeding bull and future dairy animals
at his own farm by selecting good off springs of high producers. The first generation (F1) will be
capable of giving milk after 2 years in case of cows and 3 years in case of buffaloes.
8.3.
8.3. Increase in Milk Yield
The milk yield will be improved as a result of appropriate breeding systems discussed earlier. Low
yielding animals are sold in the market. On an average, cows are productive for 7 to 8 years while
buffaloes are productive for 8 to 9 years.
8.4.
8.4. Sale Price
In this feasibility study, it is assumed that all the milk will be sold to milk processing companies,
house holds & milk shops etc. @ Rs. 25/liter.
8.5.
8.5. Evening Milk
Milk can be stored in a milk chillier / freezer on 14.5% Total Solids at the farm if milk collection is
not possible in the evening.
8.6.
8.6. Male Calves
3 months old male calves will be sold at the farm sooner after birth for Rs. 5,000/- per animal.
They can also be reared in separately for beef production.
8.7 Cow Dung
Cow dung is used in India as fuel and bio gas energy plant. It also used as compost for the
agriculture purpose which helps to improve the production of agro products.
____________________________________________________________________________________
_____________________________________________________________________
____________________________________________________________________________________
ANNEXURE
_____________________________________________________________________
INFORMATION SOURCE
DAIRY EQUIPMENT SUPPLIERS:
1. Food & Biotech Engineers (I) Pvt. Ltd. (Mr.
(Mr. R. P. Singh)
Singh)
Off. & Works:

Works Chaprola Road, Prithla, Tehsil-Palwal
Distt. - Palwal, Pin: 121102 Haryana (India) Email : info@foodbiotech.co.in
Contact No : +(91)-9312069945, 01275-262157, 01275-262158
2. SSP Pvt. Limited. (Registered

(Registered & Corporate Office)
Office)
Address: 13 Milestone, Mathura Road, Faridabad, Haryana-121 003 (India),
Phone : (129)-4183700 / 4183799, Fax : (129)-2277441 / 4183777
E-mail : info@sspindia.com, marketing@ssp.co.in
Research & Development Center (Recognized by DSIR, Govt. of India)
19 DLF, Industrial Area, Phase-II, 13/4, Mathura Road, Faridabad- 121003, Haryana (India)
Phone: -(129)-2277730 / 2275441, Fax:-(129)-2254956
3. Goma Engineering Pvt. Ltd. (Mr. RANJEET KUMAR)
D/312, Sector - 45, Railvihar Colony, FaridabadHariyana - 121 003,
Mobile No: 093138-88903 Email: ranjeetkumar@goma.co.in
4. Dairy N Pack
Office Address: C-8, Sec-8 Noida, Uttar Pradesh 201301, INDIA
Contact Number - +91 9999054970, +91 9873907980
Email: anup@dairynpack.com , mepl_india@yahoo.co.in
5. Indian Dairy Equipment Co. (Mr.

(Mr. Rajeev Thukral)
Thukral)
Address: 364, Azad Market,New Delhi - 110 006, Delhi, India, (INDIA)
Phone :+(91)-(11)-23615823 / 23612050, Fax : +(91)-(11)-23682900
Mobile :+(91)-9811089723 / 9811089723, Email :sales@idec.co.in
6. Shruti Flexi Packs Pvt.Ltd.
Contact Person: Dr. Mrs. Sharayu R. Sawant
E- Mail: - shrutipack@rediffmail.com, shrutiflexipack@gmail.com

Mob: 9892 618 924, Factory: +91- 22 - 2595 5274, +91- 22 - 2594 5274
Factory: Unit no 11, Shiva Industrial Estate, Maruti Mandir Marg (Lake Road),
____________________________________________________________________________________
_____________________________________________________________________
CATTLE FEED SUPPLIERS:

1. Shri Ram Cattle Feeds Industries
Animal Feeds
Distributors Mr. Sanwarmal Maheshwari Jaitpura, Jaipur,
Rajasthan – 303704 0141-224335, 98292 13357
2. Shri Ram Cattle Feed Industries
Animal Feeds
Distributors Mr Chiranjeev Lal F-137, Udyog Vihar, Jalupura,
Jaipur, Rajasthan –
0141-14232324800, 1423224335, 98292 13357
3. Raja Fat And Feeds Pvt. Ltd. (Mr.

( Mohit Raja)
Lakkar Mandi Road, Rajpura, Punjab, India- 140 401
Tel. +91-01762-240337, Fax: +91-01762-226737,
Mobile: +91 09814245237,
E-mail: mohit@rajafatandfeeds.com, mohit_raja_2000@rediffmail.com
Website: http://www.rajafatandfeeds.net
45
VATERINARY SERVICES:
1.
4.
5.
____________________________________________________________________________________
_____________________________________________________________________
SUPPLIER OF CHAIN LINK FENCING

1. Krishna Industries (Mr. Vikas Agarwal)
Agarwal)
G-12, RIICO Industrial Area (Ext.)
Bhilwara, Rajasthan, India- 311 001
Tel. +91-1482-240892, Fax: +91-1482-260098, Mob- 91-9414210852
E-mail: vikaski@yaoo.com, www.krishnaindustries.co.in
2. Vardhman Steel Industries (Mr.

(Mr. Kamlesh Jain)
Jain)
G-30, RIICO Extension, Bhilwara, Rajasthan, India- 311 001
Tel. +91-01482-260410, E-mail:kamleshjain3000@yahoo.com,
www.vardhmansteelindustries.com
3. Modern Wire netting

netting Manufacturing Company
Mr. Naresh R. Gurbani / Mr.Tulsi V. Gurbani (Partners / C.E.O.)
B-233, Road No.9, V.K.I. Area, Jaipur-302013 , Rajasthan (INDIA)
Phone : +(91)-(141)-2330377, Fax : +(91)-(141)-2333099,
Mob. : +(91)-99290-99333, E-mail : contact@weldmesh.in
4. Parag Industries (Mr.

( Pankaj Khandelwal)
No. G-1-30, Road No. 2 A, RIICO Area, Bindayaka, Jaipur,
Rajasthan - 302 002, India, Telephone: +(91)-(141)-2318097/ 2201017
5. G.I. Pipes
G-55, Masjid Moth, Greater Kailash-III, New Delhi-110048 (INDIA)
sparkelectrodes[at]gmail.com, http://www.gipipesindia.com/,
http://www.sparkelectrodes.com/ +91-11-41637397, +91-11 -29219500
6. Rama Steel Tubes Limited (Contact

( Person: Mr. Richi Bansal)
Address : 15/1, 2nd Floor, Asaf Ali Road, New Delhi - 110 002 (India)
Tel: +(91)-(11)-43656667 / 71, Fax : +(91)-(11)-43656699,
Mob. : +(91)-9310411533,
E-mail : info@fence-steeltubes.com, director@fence-steeltubes.com
____________________________________________________________________________________
_____________________________________________________________________
DAIRY CATTLE SUPPLIERS:

1. MODEL DAIRY FARM
NARAMAU, G.T. ROAD, NEAR ALIMCO, Kanpur - 209217, Uttar Pradesh, India
Key Personnel - Mr. Prateek Vaish (Partner)
Mobile : +919936286478, 09936269361
E-Mail: prateekvaish@yahoo.com, info@modeldairyfarm.com
2. GUPTA DAIRY FARM

FARM,
RM,
Karnal, Haryana
09416031427, 09416202427
09034166465, Email at: apgoyal1986@yahoo.co.in
3. SACHDEVA DAIRY FARM

Mr. Anil Sachdeva
940/31, Buffalo Market,Behind Mal, Godown Road,, Rohtak, Haryana, India - 124001
Phone : 91-1262-233045, Fax
Fax : 91-1262-233045
Mobile : +91-9896146700,+91-1262-233045/+91-9896146700
Email ID : sachdevadairyfarm@gmail.com, anilsachdeva_sdf@yahoo.co.in
Web Site : http://www.sachdevadairyfarm.com
Web Page : http://www.exportersindia.com/sachdevadairyfarm/
4. KHURANA DAIRY FARM

Bhiwani-Hissar link road, Rohtak-124001. Ph. +91-9215640054, 9215450001
email: info@khuranadairyfarm.com
Website: http://www.khuranadairyfarm.com/
DAIRY CONSULTANTS:
1. Das Consultants
814 Jagat Trade Center, Frazer Road, Patna 800 001 Bihar INDIA
Mob: (+91) 93080 02664, Email: foodandagroconsultant@gmail.com
2. Suruchi Consultants (Kuldeep Sharma)
C-49 Sector-65, Noida 201307, 0091-120-4320845, 0091-9810315831
info@suruchiconsultants.com, www.suruchiconsultants.com
____________________________________________________________________________________
_____________________________________________________________________
Drip & Sprinkler Irrigation System

1. Kisan Group Of Companies
Mr. Satis Aggarwal / Vijay Aggarwal

Tex Centre, K Wing, 26-A Chandivli Road, Off Saki VIhar Road,
Andheri East Mumbai, Maharashtra - 400 072, India, Tel.: 42009200/100
E-mail : customercare@kisangroup.com
Jaipur Office
O-21, 3rd Floor, Amber Tower, S.C.Road, Jaipur - 302 001

Tel.: 0141-2361895/6, 3139757
2. Oasis Irrigation Equipment Company Limited
Mr. Surendra Kumar Parsan

P-6, Scheme-6, M S, C. I. T, Kolkata, West Bengal - 700 054, India
Tel.: +(91)-(33)-32591970/ 23648812, Fax: +(91)-(33)-23648812
Mobile: +(91)-9831163019/ 9433059250, Email: oasi_821509@bsnl.in
3. Texmo Pipes & Products Limited

Mr. Aman Vijayvargiya ( Marketing Head )
No. 503, A - Wing, Corporate Avenue, Near Udyog Bhawan, Sonawala Road,
Goregaon East, Mumbai, Maharashtra - 400 063, India
Email: amanvjy@texmopipe.com, texmopipe@texmopipe.com
Tel.: +(91)-(22)-26850227, Fax: +(91)-(22)-26850227, Mobile: +(91)-9820422156
4. Rungta Irrigation
Irrigation Limited
Mr. Manoj Purohit
101, Pragati Tower, 26, Rajendra Place, New Delhi, Delhi - 110008, India
E-mail: inforungta@gmail.com,mr.manojpurohit@gmail.com
Mobile: +(91)-9310451213
5. Vasundhra Enterprises
Mr. Narender Yadav ( Proprietor )
748, Saraswati Vihar, Chakkarpur, Gurgaon, Haryana - 122 001, India
Tel. +(91)-(124)-2351789/ 2388861, Fax: +(91)-(124)-2351789,
Mob. +(91)-9810048090/ 9810208090, E-mail: vasundhra_ent@yahoo.com
____________________________________________________________________________________
_____________________________________________________________________
Electric Chaff Cutter
1. Vishwakarma Agro Industries

Mr. Kailash Chand / Mr. Rajender Kumar ( Owner )
G - 181- A, Udyog Vihar, Jetpura, Jaipur, Rajasthan - 303 704, India
Tel.+(91)-(1423)-220777/ 224381, Fax: +(91)-(1423)-220777

Mob. +(91)-9460635977 / 9829211777, E-mail: vishwakarmaagro777@gmail.com
2. India Agro Vision Implements Private Limited, Jaipur

Mr. Ramswaroop
Ramswaroop Jangid
Address: Sez- Plot No. Pa 010-007 & Pa 010-008, Light Eng. Zone Mahindra World City,
Jaipur, Rajasthan - 302 037(India), Phone : +(91)-(1423)-224485
Email : india.agrovision@gmail.com
3. Dev Angira Agro Industries
Mr. Dinesh Sharma ( Owner )
E- 157/E, Road No. 12, VKI Area, Jaipur, Rajasthan - 302 013, India
E-Mail: devangiraindustries@gmail.com, Mob. +(91)-9314511283
4. Sushil Agro Services
Mr. Mohit Chhabra ( Manager )
No. 21, Vansthali Marg, Jaipur, Rajasthan - 302 001, India

Tel. +(91)-(141)-3013250/ 2374687, Mob. +(91)-9928322172/ 9351159368
E-Mail: mohitchhabra80@yahoo.co.in
5. Angira Industries
Mr. Amba Lal Sharma / Mr. Rajesh Sharma ( Owner )
E-157, Road No. 11, V. K. I. Area, Sikar Road, Jaipur, Rajasthan - 302 013, India
Tel. +(91)-(141)-2365716, Mob.: +(91)-9351411835
E-Mail: rsangira@gmail.com
6. DEP Agro Machineries Private Limited, Ahmedabad
Mr. Damil J. Patel
Near Kashiram Textiles, Narol, Ahmedabad, Gujarat - 382 405, India
Tel. +(91)-(79)-25350187/ 25380512, Fax: +(91)-(79)-25358281

Mob. +(91)-9825652564
____________________________________________________________________________________

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Chapter 2: SWOT Analysis............................

Chapter 5: Company Information …………………………………………………………………19

Chapter 6: Project Profile ………………………

6.1 (A) Technical Feasibility………

Chapter 8: Farm Output........

role of Indian Dairy Industry and Dairy farm Management.

knowledge and findings.

Rajpal Bhargava Place: Churella, Jhunjhunu (Raj.)

PURPOSE OF THE DOCUMENT

the project itself.

making an informed decision.

legal or financial advice.

his own investigation and assessment of the information presented herein.

No representation, warranty or undertaking, express or implied, is or will be made or given and no

responsibility or liability is or will be accepted by “RAINBOW

employees, agents or advisors, in relation to the accuracy or completeness of this Pre-Feasibility or

successful implementation of Operation Flood Programs

implemented by the State and Central government.

Venturing into Dairy Business

1. VENTURING INTO DAIRY BUSINESS

production business are:

• Requirement of skilled labour is relatively less.

• Dairy product market is active round the year.

• One can insure animals.

• Less energy requirement:

however to be more precise Dairy business is made up of 3 stages viz.

1.1 BELIEFS IN DAIRY BUSINESS

a) Steady business with steady income unaffected by Recession.

c) No brokers; price is already declared by the Government.

e) Consumption accepted by all religions, caste & creed.

1. Dairy Farming is an easy business.

2. Animal gives milk throughout the year.

3. Dairy Business breaks even in the first year.

fixed cost for a certain period.

4. Dairy business can be done by being dependent on labours:

5. Dairy Business can be learned from

2. SWOT ANALYSIS OF INDIAN DAIRY INDUSTRY

decision. This particular pre-feasibility is regarding to “Dairy Farm Management”

• Relatively cheap farmland.

• High production costs.

• Dairy products needs are much higher than supply.

Market & Sector Analysis

3. MARKET AND SECTOR ANALYSIS

despite its increasing population.

further strengthen its position in the world dairy market.

largest livestock population in world.

production stood at 104 million tons in 2007/08.

of mechanized and hygiene systems in dairy industry.

machinery and technology.

There are different sectors within

B) Dairy/Food Processing Equipment:

C) Food Packaging Instruments:

G) Technically Advanced Manufacturing

3.1 KEY STATISTICS

MILK PRODUCTION IN INDIA

ANNUAL GROWTH RATE OF MAJOR LIVESTOCK PRODUCTS

ANNUAL GROWTH RATE OF LIVE STOCK PRODUCTS IN 5YRS. PLAN

LIVESTOCK POPULATION IN INDIA

3.2 PRESENT SCENARIO

premium price in search of quality and freshness.

3.3 OPPORTUNITY AHEAD

can also be kept under control in this way.