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    Ramil Saludo
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    This study analyzes corporate social responsibility actions disclosed on the websites of 82 Spanish banking institutions. A content analysis revealed that while few banks have fully institutionalized CSR values, most disclose CSR information to construct communicated identities and legitimate behaviors. The analysis also found that banks favor more visible CSR actions involving customers or the community to generate distinctive identities, and that certain bank characteristics make them more likely to use CSR to construct identities and establish ethical values.

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    This study analyzes corporate social responsibility actions disclosed on the websites of 82 Spanish banking institutions. A content analysis revealed that while few banks have fully institutionalized CSR values, most disclose CSR information to construct communicated identities and legitimate behaviors. The analysis also found that banks favor more visible CSR actions involving customers or the community to generate distinctive identities, and that certain bank characteristics make them more likely to use CSR to construct identities and establish ethical values.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    7 views1 page

    Social Commercial

    Uploaded by

    Ramil Saludo
    This study analyzes corporate social responsibility actions disclosed on the websites of 82 Spanish banking institutions. A content analysis revealed that while few banks have fully institutionalized CSR values, most disclose CSR information to construct communicated identities and legitimate behaviors. The analysis also found that banks favor more visible CSR actions involving customers or the community to generate distinctive identities, and that certain bank characteristics make them more likely to use CSR to construct identities and establish ethical values.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Attach a video of a commercial depicting social responsibility

    and using MSWord, submit a 300 word essay about its impact on
    you as a Filipino citizen.

    This study explores the relevance of corporate social responsibility (CSR)


    as an element of the corporate identity of Spanish financial institutions.
    Specifically, it aims to analyze the CSR actions developed by financial
    entities through the analysis of all the available information disclosed in
    their websites. A content analysis applied to 82 banking institutions,
    followed by different quantitative analyses, reveals the
    multidimensionality of CSR. Findings show that, while the number of
    entities institutionalizing CSR values as core elements of their identities is
    still reduced, most organizations disclose CSR information to construct
    communicated identities and legitimate behaviours. Besides, these
    dimensions are classified depending on the stakeholder the action is
    aimed to, and that entities favour the generation of distinctive identities
    through the implementation and communication of more visible CSR
    actions like those involving their customers or the community. In any case,
    results indicate that organizations with certain characteristics are more
    likely to construct distinctive identities through CSR activities and to
    establish ethical and social values within their corporate statements and
    cultures.

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