StraMa Worksheet 9A – The Competitive Profile Matrix (CPM)

Name Date
Section __________

Key Competitors

COMPETITOR REASON FOR CHOOSING COMPETITOR AS

BENCHMARK
Competitor # 1 Bdo is the number 1 bank in the Philippines while
Name BDO Unibank Inc metrobank is the second

Competitor # 2 Bpi is the 3rd bank in the ranking

Name Bank of the Philippine Islands

Critical Success Factors

CSF IMPORTANCE REASON FOR CHOOSING CSF & FOR THE

WEIGHT (%) IMPORTANCE WEIGHT
CSF # 1 15% The growing market share will be generating
revenues and it can help the company to achieve
Factor name: Market Share greater scale with its operations and improve its
Brief description profitability.

Represents the percentage of an industry,

or market's total sales that is earned by a
particular company over a specified time
period.

CSF # 2 25% Strong financial position is very important to

consider in the industry, it helps in the
Factor name: Financial Position implementation of the services offered and to
be offered by the bank.
Brief description:

Financial positioning is very important since it

will show that the bank has the capability to
serve its clients

CSF # 3 20% Services offered is one success factor since the

bank’s clients will depend on what services the
Factor name: Services offered bank can offer and is the bank capable of
Brief description providing the needs of the client

These are services that the bank offers. A wide

variety of services can help a client’s burden of
transacting to different banks to accommodate
their needs
 CSF # 4 15% Company image is critical because it will be the
first impression of new clients to the bank. Once
Factor name: Company Image the bank had given a bad image it can affect their
Brief description: future clients.

The perception of the people to the company

when they hear the name of the company.

CSF # 5 10% The responsiveness of the company to the

technological advancement that can make the
Factor name: Innovation client’s transaction easier and can make business
Brief description: operation faster.

The reaction of the company to the

technological advancement that may help or
hurt the company’s process

CSF # 6 15% The way how the bank is being managed affects
its client. Client satisfaction with the bank’s
Factor name: Management services and management contributes to the
Brief description: client’s retention with the bank.

The operation and process of the company on

how they deal with their clients.

Benchmarking Versus Key Competitors

CSF # 1: Market Share FIRM RATING REASON FOR RATING

(1 TO 4)

Metrobank 3 Metrobank’s market share is at 13.86%

BDO 4 BDO’s market share is at 15.25%

BPI 2 BPI market share is at 12.93%

CSF # 2: Financial Position FIRM RATING REASON FOR RATING

(1 TO 4)

Metrobank 3 Metrobank is the second bank in the ranking with the asset
amounting to 1,705,575.78 (amount in million pesos)

BDO 4 Since BDO is the number 1 bank in the Philippines according

to BSP it has the asset amounting to 2,665,307.23 (amount in
million pesos)

BPI 2 While BPI is the 3rd bank in the ranking and their asset is
amounting to 1,649,267.36 (amount in million pesos)

CSF # 3: Services offered FIRM RATING REASON FOR RATING

(1 TO 4)

Metrobank

BDO
BPI

CSF # 4: Company Image FIRM RATING REASON FOR RATING

(1 TO 4)

Metrobank 3 2nd

BDO 4 BDO has a strong brand image since being the number one
bank in the Philippines is hard to obtain.

BPI 2 3rd

CSF # 5: Innovation FIRM RATING REASON FOR RATING

(1 TO 4)

Metrobank 2(3) Metrobank also have the app and they have a cardless
withdrawal.

BDO 4 Bdo have the latest technological advancement like the

smartphone app and the cardless transaction in depositing
money
BPI 3 BPI as well as bedo they also have the smartphone app and
the machine where you can transact.

CSF # 6: Management FIRM RATING REASON FOR RATING

(1 TO 4)

Metrobank

BDO

BPI