Brand Guideline

Internal Manual for: Thecoopidea

VERSION: 2016, NOV Copyright The Coop Idea Ltd. All Rights Reserved
INTRODUCTION & TARGET DEMOGRAPHIC

Introduction Good Range Better Range Best Range

The fundamental of this brand is to build
accessories for Apple based mobile devices.
Including but not limited to USB charger,
Powerbank, USB cables, phone cases, car
charging, monitor protection.
Series: N/A
Gender: Unisex
Age: General
Material: Silicone, ABS/PC
Color: Bright, Primary
Style: San Serif, bold, plain
Series: JOURNEY
Gender: Female Orientated
Age: 15 - 28 yo
Material: Silicone, ABS/PC, TPU
Color: Pastel, Seasonal
Style: Pattern, Fashionistic
Series: SARTORIAL
Gender: Unisex
Age: 25 - 40+ yo
Material: Leather, ABS/PC, Metalic
Color: Black, Navy, Brown
Style: Serif, textured

Benchmark: Energea, Tilt, Anker, Karim Benchmark: Shopsonix, TYPO, Kate Benchmark: DesignSkin, Native Union, M.
Rashid Spade (SATURDAY) Craftsman
Core Value
- Clean and simple design
- Quality and detailed packaging
- Aesthetics that look higher in value
- Most affordable amongst competitor

Brand Guideline | thecoopidea Copyright The Coop Idea Ltd. All Rights Reserved
Benchmark: Energea, Tilt, Anker,
Karim Rashid
MOOD BOARD

Good Range

Series: N/A

Gender: Unisex
Age: General

Material: Silicone, ABS/PC

Color: Bright, Primary
Style: San Serif, bold, smart, futuristic

Brand Guideline | thecoopidea Copyright The Coop Idea Ltd. All Rights Reserved
STYLE GUIDE
Logo Treatment
- A clean logo should be used on products as
screenprint, emboss, deboss.
- No TM or R mark should be used on
products
- Logo used vertically
- Logo should be in white by default
- Logo should be not dominant the product
- Logo Should be used small and sparringly
- Adequate spacing near the edge of product
Brand Guideline | thecoopidea
- Use TM mark in print base, web base and
packaging, except for countries which we have
obtained the R mark.
- Logo not in white color
- Logo too big and dominant
- Logo spacing inappropriate
- Only use in printed materials which we have
succesfully registered the R mark. Please check on
the most updated list of countries.
(Australia, HK, China)
actual centre
visually centred
- Logo placement is floating no where. - Logo used horizontally - Logo should be used in bottom right
- Logo must be in centre of axis visually. or bottom centre by default
- Any other position must
have legitimate reasoning and
approval
Copyright The Coop Idea Ltd. All Rights Reserved
STYLE GUIDE

Typography Color Palette Materials & Finishing

BLUE BLACK SILICONE / RUBBER COAT ABS / PC

DIN Spot Color: Four Color Process: Anti Dust Finishing Smooth Matt Finishing
PANTONE 7466 C C0 M0 Y0 K100 No texture
Gloss finish on approval
DIN Light - Body Type Four Color Process: RGB:
C94 M7 Y34 K0 R0 G0 B0

Header / Title - DIN Medium RGB: Web Color:

R18 G173 B187 #000000
SCREEN PRINT
Web Color: None scratching off
#12ADBB 100% White Screen Print
No transparency
Correct size & proportion

PINK GREY
Spot Color: Spot Color:
PANTONE 212 C Cool Gray 10 C

Four Color Process: Four Color Process:

C0 M83 Y5 K0 C61 M52 Y48 K19

RGB: RGB:
R239 G80 B149 R100 G102 B106

Web Color: Web Color:

#EE5296 #64666A

GOLD YELLOW
Spot Color: Spot Color:
PANTONE 4685 C PANTONE 1235 C

Four Color Process: Four Color Process:

C11 M22 Y31 K0 C0 M32 Y95 K0

RGB: RGB:
R225 G196 B172 R252 G180 B36

Web Color: Web Color:

#E1C4AC #FCB424

Brand Guideline | thecoopidea Copyright The Coop Idea Ltd. All Rights Reserved
STYLE GUIDE

Packaging Printing Guide

Window box + Door Open Blister

Brand Guideline | thecoopidea Copyright The Coop Idea Ltd. All Rights Reserved
STYLE GUIDE

Display & Point of Purchase Printing Guide

Exhibition & Retail display Open Blister

Brand Guideline | thecoopidea Copyright The Coop Idea Ltd. All Rights Reserved
Benchmark: Shopsonix, TYPO,
Kate Spade (SATURDAY)
MOOD BOARD

Better Range

Series: JOURNEY

Gender: Female Orientated

Age: 15 - 28 yo

Material: Silicone, ABS/PC, TPU

Color: Pastel, Seasonal
Style: Pattern, Fashionistic

Brand Guideline | thecoopidea Copyright The Coop Idea Ltd. All Rights Reserved
STYLE GUIDE
Logo Treatment
- A clean logo should be used on products as
screenprint, emboss, deboss.
- No TM or R mark should be used on
products
- Logo used vertically
- Logo should be in white by default
- Logo should be not dominant the product
- Logo Should be used small and sparringly
- Adequate spacing near the edge of product
Brand Guideline | thecoopidea
- Use TM mark in print base, web base and
packaging, except for countries which we have
obtained the R mark.
- Logo not in white color
- Logo too big and dominant
- Logo spacing inappropriate
- Only use in printed materials which we have
succesfully registered the R mark. Please check on
the most updated list of countries.
(Australia, HK, China)
- Logo placement is floating no where.
- This is not a trademark, only a series name.
- Use in print / web base and packaging only
- At most, use on back of product, or above rating
rating on product
actual centre
visually centred
- Logo used horizontally
- Logo must be in centre of axis visually.
- Icon must be used inconjunction with
JOURNEY header.
- Use in print/web base and packaging only.
- Logo should be used in bottom right
or bottom centre by default
- Any other position must
have legitimate reasoning and
approval
Copyright The Coop Idea Ltd. All Rights Reserved
STYLE GUIDE

Typography Color Palette (Marble Series) Materials & Finishing

NORDIC BLUE CORAL PINK MARBLE METALLIC GOLD

DIN Spot Color: Spot Color: White / Black Marble Screen printed
PANTONE 572 C PANTONE 699C Combine Digital Printing Hot Pressed
Water Transfer Printing
DIN Light - Body Type Four Color Process: Four Color Process: IML
C34 M0 Y21 K0 C0 M28 Y8 K0

Header / Title - DIN Medium RGB: RGB:

R162 G222 B210 R247 G194 B202
PU CANVAS
Web Color: Web Color: Water resistant coating Between 10 ~ 14oz weight
#A2DED2 #F7C2CA Treated raw, cream or white color
Water resistant coating

MIDNIGHT NAVY CHARCOAL GRAY

Spot Color: Spot Color:
PANTONE 419 C Cool Gray 10 C SCREEN PRINT DEBOSS
None scratching off Logo pressed downward
Four Color Process: Four Color Process:
100% White Screen Print Must be sharp
C72 M65 Y65 K72 C61 M53 Y48 K19
No transparency Not too deep
Correct size & proportion
RGB: RGB:
R33 G34 B33 R100 G100 B105

Web Color: Web Color:

#212221 #646469

Brand Guideline | thecoopidea Copyright The Coop Idea Ltd. All Rights Reserved
STYLE GUIDE

Typography Color Palette (Planet Series) Materials & Finishing

CREAM BEIGE CHARCOAL GRAY Neptune METALLIC GOLD

DIN Spot Color: Spot Color: White / Black Marble Screen printed
PANTONE 727 C PANTONE 3248 C Combine Digital Printing Hot Pressed
Water Transfer Printing
DIN Light - Body Type Four Color Process: Four Color Process: IML
C13 M30 Y46 K0 C54 M0 Y35 K0

Header / Title - DIN Medium RGB: RGB:

R221 G179 B141 R109 G203 B184
Pluto Jupiter
Web Color: Web Color: Water resistant coating Between 10 ~ 14oz weight
#DCB38C #6DCBB8 Treated raw, cream or white color
Water resistant coating

MIDNIGHT NAVY
Spot Color:
PANTONE 169 C SCREEN PRINT DEBOSS
None scratching off Logo pressed downward
Four Color Process:
100% White Screen Print Must be sharp
C0 M37 Y24 K0
No transparency Not too deep
Correct size & proportion
RGB:
R255 G180 B170

Web Color:
#FFB4AA

Brand Guideline | thecoopidea Copyright The Coop Idea Ltd. All Rights Reserved
STYLE GUIDE

Packaging Printing Guide

Window box Open Blister

Brand Guideline | thecoopidea Copyright The Coop Idea Ltd. All Rights Reserved
STYLE GUIDE

Display & Point of Purchase Printing Guide

Window box + Door Open Blister

Brand Guideline | thecoopidea Copyright The Coop Idea Ltd. All Rights Reserved
Benchmark: DesignSkin, Native Union,
M. Craftsman
MOOD BOARD

Best Range

Series: SARTORIAL

Gender: Unisex
Age: 25 - 40+ yo

Material: Leather, ABS/PC, Metalic

Color: Black, Navy, Brown
Style: Serif, textured

Brand Guideline | thecoopidea Copyright The Coop Idea Ltd. All Rights Reserved
STYLE GUIDE

Logo Treatment

- A clean logo should be used on products as - Use TM mark in print base, web base and - Use in print base, web base and packaging as - Use sparringly, to fill in details and space.
screenprint, emboss, deboss. packaging, except for countries which we have collection / series logo.
- No TM or R mark should be used on obtained the R mark. - Use sparringly on products
products

- Logo default position: Bottom Middle - Logo proportion too big - Logo in white against dark tone - Do not use icon in front of product - Only use collection logo under
- Logo by default should be Debossed - Logo position out of place - Logo must be in centre of axis visually. special circumstances and approval
- Use horizontally. Only use vertically under - Spacing not balanced
special circumstances and approval.

Brand Guideline | thecoopidea Copyright The Coop Idea Ltd. All Rights Reserved
STYLE GUIDE

Typography Color Palette Materials & Finishing

TRUE BLACK OAK LEATHER / PU BRUSH ALUMINIUM

ITC New Baskerville Spot Color: Spot Color: Fine strokes and finishing
PANTONE 7466 C PANTONE 7466 C

Roman - Body Type Four Color Process: Four Color Process:

C94 M7 Y34 K0 C94 M7 Y34 K0

Italic - Highlight / Features RGB: RGB:

R18 G173 B187 R18 G173 B187
ABS / PC CANVAS
roman smal caps - sub headings Web Color: Web Color: Smooth Matt Finishing Between 10 ~ 14oz weight
#12ADBB #12ADBB No texture Treated raw, cream or white color
Gloss finish on approval Water resistant coating

NAVY BROWN
Spot Color: Spot Color:
PANTONE 212 C Cool Gray 10 C SCREEN PRINT DEBOSS
None scratching off Logo pressed downward
Four Color Process: Four Color Process:
100% White Screen Print Must be sharp
C0 M83 Y5 K0 C61 M52 Y48 K19
No transparency Not too deep
Correct size & proportion
RGB: RGB:
R239 G80 B149 R100 G102 B106

Web Color: Web Color:

#EE5296 #64666A

MAROON CHARCOAL GRAY

Spot Color: Spot Color:
PANTONE 4685 C PANTONE 1235 C

Four Color Process: Four Color Process:

C11 M22 Y31 K0 C0 M32 Y95 K0

RGB: RGB:
R225 G196 B172 R252 G180 B36

Web Color: Web Color:

#E1C4AC #FCB424

Brand Guideline | thecoopidea Copyright The Coop Idea Ltd. All Rights Reserved
STYLE GUIDE

Packaging Printing Guide

Window box Open Blister

Brand Guideline | thecoopidea Copyright The Coop Idea Ltd. All Rights Reserved
STYLE GUIDE

Display & Point of Purchase Printing Guide

Window box + Door Open Blister

Brand Guideline | thecoopidea Copyright The Coop Idea Ltd. All Rights Reserved