SUMMER TRANING RESEARCH REPORT

ON

MARKET SHARE ANALYSIS OF BHEL TRANSFORMERS IN

COMPARISION TO COMPETITORS

PREFACE

1
I have great pleasure in doing my project on “MARKET SHARE ANALYSIS
OF BHEL VIS COMPETITORS”. Need of this project arises because summer
training with project report is a part of my syllabus. Another reason is that is one of
the important aspects for an MBA student’s career. It is basically to strengthen our
knowledge with the latest technologies and recent development.

As an MBA student it is necessary to know deeply about international marketing

and its various aspects.

This project is an indispensable vide-mecum for the students who are in relation
with the international trade.

I have compiled this report with my best efforts and I hope this report will give
complete satisfaction regarding various aspect of international marketing.

ARUN RAJPOOT

MMM (III.rd Sem.)

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 ACKNOWLEDGEMENT

I am thankful to Mr.P.B.S. Ekka, DGM (TRC) Who give me the Opportunity to

work in the prestigious company as trainee.

I am grateful to Mr. M.L. Ahirwar, Manager (TRC) under whose kind guidance
I have accomplished our project He has given his precious time and views on the
related topic to the best of his knowledge.

I am also thankful to Mrs. Seema .S. Rawal Dy. Manager (HRD) for their
valuable support during the training.

I am highly indebted to all the executives of BHEL, Jhansi, who have given me
invaluable guidance & played an important role in making me able to this training,
without whose support our efforts would not have taken the present form.

ARUN RAJPOOT

MMM (III.rd Sem.)

3
INTRODUCTION 6

OBJECTIVE OF STUDY 7

COMPANY PROFILE 8

RESEARCH METHODOLOGY 26

DATA COLLECTION & INTERPRETATION 68

FINDINGS 77

RECOMMENDATION & SUGGESTION 79

CONCLUSTION 80

BIBILIOGRAPHY 81

QUESTIONNAIRE 82

TABLE OF CONTENTS

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 BHEL INTRODUCTION

In the past independence era when India was moving towards industrialization, the
major thrust of the government was in the core sector and this was given to the
public sector with this objective. Heavy electrical limited was set up in Bhopal in
August 1956 with a view to reach self sufficiency industrial products and power
equipments. This plant was set up under technical collaboration of MIS AEL, U.K.

There more plant were subsequently set up to Triuchy, Hyderabad and Hardwar
with soviet and Czechoslovakian assistance in may 1965, Dec 1965 and Jan 1967
respectively.

As there was need for integrated approach for the development of power
equipments to be manufactured in India, heavy electrical limited, Bhopal was
merged into BHEL in 1974.

BHEL has now become the largest engineering total 42600 employees on 2009.
Onwards it's Delhi and there are 14 manufacturing units.

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 OBJECTIVES OF STUDY

1) Analyzing demand and market share analysis of BHEL with particular

reference to power equipment.

2) Major limitations/hindrances in achieving the targets.

6
 BUSINESS OVERVIEW

BHEL is the largest engineering and manufacturing enterprise in India in the

energy related infrastructure sector today. BHEL was established more than 50
years ago when its first plant was set up in Bhopal ushering in the indigenous
Heavy Electrical Equipment industry in India, a dream which has been more than
realized with the well-recognized track record of performance. It has been earning
profits continuously since 1971-72 and achieved a sales turnover of Rs.
21,608crore with a profit before tax of Rs. 4,395crore and Profit after Tax of Rs.
2,815Crore in 2007-2008.

BHEL caters to core sectors of the Indian Economy viz., Power Generation
& Transmission, Industry, Transportation, Telecommunication, Renewable
Energy, Defense, etc. The wide network of BHEL’s 14 Manufacturing Divisions,
four Power Sector regional centers, over 100 project sites, eight service centers and
15 regional offices, enables the Company to promptly serve its customers and
provide them with suitable products, systems and services-efficiently and at
competitive prices.

BHEL has already attained ISO 9001 certification for quality management,
ISO 14001 certification for environment management and OHSAS-18001
certification for Occupational health and safety management systems for its major
units/division.

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IN THE FIELD OF POWER GENERATION:

Power Generation Sector comprises thermal, gas, hydro and nuclear power
plant business. As of 31.03.2007, BHEL supplied sets account for nearly 80781
MW or nearly 65% of the total installed capacity of 1,25,414 MW in the country.
Significantly these sets contribute 73% of the total power generated in India.

BHEL has proven turnkey capabilities for executing power projects from
concept to commissioning.

It possesses the technology and capability to produce thermal sets with super
critical parameters up to 1000 MW unit rating and gas turbine-generator sets of up
to 250 MW units rating. Co-generation and combined-cycle plants have been
introduced to achieve higher plant efficiencies. To make efficient use of the high-
ash-content coal available in India, BHEL supplies circulating fluidized bed
combustion boilers to both thermal and combined-cycle power plants.

IN THE FIELD OF TRANSMISSION & DISTRIBUTION (T&D):

BHEL offers wide - ranging products and systems for T & D applications.
Products manufactured included: Power Transformers, Instrument Transformers,
Cast Resin Dry type Transformers, Series and Shunt Reactors, Capacitor banks,

8
Vacuum & SF6 Circuit breakers, gas insulated switchgear, energy meters, SCADA
systems and Insulators.

A strong engineering base enables the Company to undertake delivery of

electric substations up to 400 KV level, series compensation system (for increasing
power transformer capability of transmission lines and improving system stability
and voltage regulation), shunt compensation systems (for power factor and voltage
improvement) and HYDC systems (for economic transfer of bulk power). BHEL
has indigenously developed the state-of-the-art controlled shunt reactor (for
reactive power management on long transmission lines). Presently, a 400 KV
FACTS (Flexible AC Transmission System). The company undertakes
comprehensive projects to reduce A TC losses in distribution systems.

IN THE FIELD OF INDUSTRIES:

BHEL is a major contributor of equipment and systems to Industries:

Cement, Sugar, Fertilizer, Refineries, Petrochemicals, Paper, Oil and Gas,
Metallurgical and other process industries. The range of systems & equipment
supplied includes: Captive power plants, Co-generation plants, DG power plants,
Industrial steam turbines, Industrial boilers and auxiliaries, Waste heat recovery
boilers, Gas turbines, Heat exchangers and pressure vessels, Centrifugal
compressors , Electrical machines, Pumps, Valves, Seamless steel tubes,
Electrostatic precipitators, Fabric filters, Reactors, fluidized bed combustion

9
boilers, Chemical recovery boilers and Process controls and material handling
systems.

The Company is a major producer of large - size thermistor devices; it also

supplies digital distributed control systems for and industrial applications. BHEL is
the only company in the India with the capability to make simulators for power
plants, defense and other applications.

IN THE FIELD OF TRANSPORATION:

BHEL is involved in the development, design, engineering, marketing,

production, installation, maintenance and after sales service of rolling stock and
traction propulsion systems. In the area of the rolling stock, BHEL manufactures
electric locomotives up to 5000 HP, Diesel electric locomotives from 350 HP to
3100 HP, both for mainline and shunting duty applications. BHEL is also
producing rolling stock for special applications viz., overhead equipment cars,
Special well wagons, Rail-cum road vehicle etc. Besides traction propulsion
systems for in-house use, BHEL manufactures traction propulsion systems for
other rolling stock producers of electric locomotives, diesel locomotives, electric
multiple units and metro cars.

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IN THE FIELD OF TELE-COMMUNICA TION:

BHEL also caters to Telecommunication Sector by way of small, medium

and large switching systems.

IN THE FIELD OF RENEWABLE ENERGY:

Technologies that can be offered by BHEL for exploiting non-conventional

and renewable sources of energy include: wind electric generators, solar
photovoltaic systems, solar heating systems, solar lanterns and battery -powered
road vehicles. The Company has taken up R & D efforts for development of multi-
junction amorphous silicon solar cells and fuel cells based systems. BHEL also
undertakes projects in the area of distributed power covering small hydro and gas
engine based on generation systems.

IN THE FIELD OF OIL AND GAS:

BHEL is major contributor to the Oil and Gas sector industry in the country.
BHEL’s product range includes Deep Drilling Oil Rigs, Mobile Rigs, Work Over
rigs, Well Heads and X-Mas Trees (of up to 10,000 psi ratings), Choke and Kill
Manifolds , Full Bore Gate Valves , Mud Valves, Mud line Suspension System,
Casing Support System, Sub - Sea Well Heads, Block Valves, Seamless Pipes,

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Motors, Compressors, Heat Exchangers, etc. BHEL is the single largest supplier of
Well Heads, X-Mas Trees and Oil Rigs to ONGC and OIL.

In addition, BHEL has successfully undertaken turnkey projects on its own

and possesses to requisite flexibility to interface and complement with
international companies for large projects and has also exhibited adaptability by
manufacturing and supplying intermediate products

IN THE INTERNATIONAL FIELDS:

BHEL is one of the largest exporters of engineering products & services

from India, ranking among the major power plant equipment suppliers in the
world. Over the years, BHEL has established its references in around 60 countries
of the world, ranging from United States in the West to New Zealand in the Far
East. These references encompass almost the entire product range of BHEL
products and services, covering turnkey power projects of thermal, hydro and gas -
based sectors, substation projects, rehabilitation projects, besides a wide variety of
products, like transformers, compressors, valves and oil field equipment,
electrostatic Precipitator, Insulators, heat exchangers, switchgears, castings and
forgings. Some of the major successes achieved by BHEL have been Thermal,
Hydro and Gas-based Power projects in Malaysia; Gas based power project in
Oman Saudi Arabia, Iraq, Libya, Bangladesh, Sri Lanka, China, Kazakhistan;
Thermal Power projects in Cyprus, Malta, . Egypt, Indonesia, Thailand; Hydro
power plants in New Zealand, Azerbaijan, Bhutan, Nepal, Taiwan and Sub-station

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project & equipment in various countries. Execution of overseas projects has also
provided BHEL the experience of working with world-renowned Consulting
Organization and Inspection Agencies.

TECHNOLOGY UPGRADATION AND RESEARCH AND

DEVELOPMENT

To remain in competitive and meet customers’ expectations, BHEL lays

great emphasis on the continuous up gradation of products and related technologies
and development of new products. The company has upgraded its products to
contemporary levels through continuous in house efforts as well as through
acquisition of new technologies from leading engineering organizations of the
World.

The Corporate R&D Division of Hyderabad, spread over a 140-acre

complex, leads BHEL’s research efforts in number of areas of importance to
BHEL, s product range.

BHEL is the largest engineering and manufacturing enterprise in India In the

energy related Infrastructure today.

“BHEL is the one of “NAVRATNA” Company selected by Govt. of India.”

BHEL has already attained ISO-9001 certification for quality management,

ISO 14001 certification for environment management and OHSAS- 18001 for
Occupational health and safety Environment system.

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 MANUFACTURING UNITS OF BHEL

FIRST GENERATION UNITS:

BHOPAL : HEAVY ELECTRICAL PLANT

HARIDWAR : HEAVY ELECTRICAL EQUIPMENT PLANT

HYDERABAD : HEAVY ELECTRICAL EQUIPMENT PLANT

TIRUCHY : HIGH PRESSURE BOILER PLANT

SECOND GENERATION UNITS:

JHANSI : TRANSFORMER & LOCOMOTIVE PLANT

HARIDWAR : CENTRAL FOUNDARY & FORGE PLANT

TIRUCHY : SEAMLESS STEEL TUBE PLANT

UNIT THROUGH ACQUISITION & MERGER:

BANGALORE : ELECTRONICS DIVISION

ELECTRO PORCELAIN DIVISION

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NEW MANUFACTURING UNITS:

RANIPET : BOILER AUXILIARIES PLANT

JAGDISHPUR : INSULATOR PLANT

RUDRAPUR : COMPONENT & FABRICATION PLANT

GOVINDWAL : INDUSTRIAL VALVE PLANT

CHENNAI : PIPING CENTRE CHENNAI

Environment in 2002 and ISO 18001 for Health and safety in 2003. Instrument
transformers, Busducts, Diesel shunting Locomotives and AC/DC Locomotives.
The layout of the plant is such that it is well streamlined to enable smooth material
flow from the raw material stages to finished goods. All the feeder bays have been
laid perpendicular to main assembly bay and in each feeder bay raw material
smoothly gets converted to subassemblies, which after inspection are sent to main
assembly bay.

The raw material that is needed for manufacture is used only after through
material testing lab and with strict quality checks at various stages of production.
This unit of BHEL is basically engaged in the production and manufacturing of
transformers of various type and capacities.

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 The total man power strength of BHEL Jhansi is around 1848 out of which
about 228 qualified Engineers, 262 Supervisors & 1052 Technicians, 118
supporting technical staff, 67 clerks and 48 semi-skilled and unskilled workers are
working in Transformer & Locomotive division.

BHEL Jhansi transformer design department has a staff of about 75 employees out
of which 32 are qualified Engineers. It is equipped with IRISH, USA DIM PC,
OMEGA and SUNSP ARKS ICIM, IBM computers. It is also equipped with
central library of around 5000 technical books. 100 technical journals, 6000
national and international standards and 400 technical reports.

The transformer manufacturing department comprises of fabrication machine shop,

core & punch, winding & insulation and transformer assembly shops. It has
manufacturing capacity of around 5500 MVA per annum and up to 220 KV class
transformer. It is equipped with 100 tones crane capacity on single basis while this
can be upgraded 200 tones by putting two cranes in tandem.

The central quality control department comprises of inspection and testing groups
having around 120 employees consisting of Engineers Supervisors and
Technicians, stage inspection/stage tests as well as final testing of the products is
being conducted by this department. Our quality and test group is also equipped
with a material testing lab where rigorous testing of various raw-materials and used
components is performed. Calibration of various instruments used during
manufacturing inspection/testing is another important responsibility of our material
testing Lab.

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 BHEL OBJECTIVE

A dynamic organization is one which keeps its aim high adopts quickly to
changing environment. So here we are in BHEL.

The objective of the company has been redefined in the corporate plant for
the 90’s.

BUSINESS MISSION

To maintain a leading position as supplier of quality equipment system and

services in the conversion, transmission, utilization and conservation of energy for
application in the areas of electric power.

GROWTH

To ensure a steady growth by enhancing the competitive edge of BHEL in

existing business new areas international market so as to expectation from BHEL.

PROFIT ABILITY

To provide a reasonable and adequate return on capital employed, primarily

through improvement in operational, efficiency, capacity utilization. And
productivity and generate adequate internal resources to finance company’s
growth.

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FOCUS

To built a high degree of customer confidence by providing increased value

for his money through international standards of product quality performance and
superior customer service.

PEOPLE ORIENTATION

To enable each employee to achieve his potential, improve his capacities,

perceives his role and responsibilities and contribute to the growth and success of
the company.

TECHNOLOGY

To achieve technological excellence in operations by development of

indigenous technologies and efficient absorption and adoption of imparted
technologies to suit business and priorities and competitive advantage to the
company.

IMAGE

To fulfill the expectations which stake holders like government as owner,

employee's customers and the country at large have from BHEL.

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 BUSINESS AREAS

BHEL covers a wide area in production. These areas are mentioned in the
following details.

POWER:

Provide a gamut of equipment for Thermal Hydro and Nuclear power plant.
Range includes products and system for power generation, transmission and
utilization.

TRANSMISSION:

BHEL manufacturing transmission equipment for all voltage rating

including the 400 KV class transformers switches gears, control and relay panel.
Insulators, capacitors and other substation equipment.

INDUSTRY:

Offers a comprehensive range of electrical, electronic and mechanical

equipment for a host of industries like fertilizers, petrochemicals, refineries, paper,
sugar, rubber, cement coal, steel aluminum and mining.

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TRANSPORTATION:

BHEL offers a variety of transportation equipment to meet the growing

needs of the country, 65% of Indian Railways are equipped with BHEL
manufacturing traction equipment.

Underground metro also runs on drives and controls supplied by BHEL.

BHEL has taken up the manufacturing of Locomotives to provide a pollution free
transportation. BHEL also offers a battery operated Passenger Van provides to
Delhi Government.

OILS & GAS:

Equipment for oils and gas exploration and transportation is manufactured

by BHEL. The range covers super deep drills rigs. Mobile and desert rigs with
matching drew works and hoisting equipment.

NON-CONVENTIONAL ENERGY:

A Vital role in helping to harness the vast renewable source of solar wind
and biogas energy. BHEL has supplied several water heating systems wind mills,
biogas generators and photo voltaic system.

RESEARCH AND DEVELOPMENT:

A highly talented and experienced team of scientist from the backbone of

BHEL Corporate R&D. A few accomplishments are:

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  Direct ignition of pulverized coal (DIPC)
 Magnetic Hydro Dynamics.

EXPORTS

The organization commitment to quality has earned recognition from over

45 countries export order range equipment to turn projects to consultancy services.

AFTER SALES SERVICE:

BHEL has 8 organized services centers geographically distributed

throughout the country. It also undertakes power plant renovation and
rehabilitation jobs.

ACTIVITY PROFILE OF BHEL

POWER SECTOR PROJECTS:

 Thermal sets and Aux

 Steam generators and auxiliaries.
 Industrial fans.
 Electrostatic precipitators.
 Air pre heaters.
 Nuclear power equipment.
 Hydro sets and auxiliaries.
 Motors.
 Transformers.

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  Rectifiers.
 Pumps.
 Heat exchangers.
 Capacitors.
 Porcelain/Ceramics insulator.
 Castings and Forgings

SYSTEM/SERVICES:

 Turnkey power station.

 Data acquisition system.
 Power system.
 HYDC Commissioning.
 Erection and commissioning.
 Modernization and rehabilitation
TRANSPORTATION SECTION:

 Diesel Electric generators.

 AC/DC Locomotives.
 DC Locomotives and loco saunters.
 Traction system for Railways.
 Electric trolley buses.

INDUSTRY SECTOR:

 Boilers.
 Valves.
 T.G. Sets.

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  Power devices.
 Solar cells.
 Photo Voltaic cells.
 Gas Turbines.
 Compressors.
 Drives turbines.
 Oil rigs.
 Blowout presenters.
 Wind mills.
 Control system for electric devices.

BHEL is continuously looking, with the following VISION, MISSION and

VALUES. BHEL is working on several initiatives aimed at enhancing its global
presence:

 VISION:
o A World Class Engineering Enterprise Committed to Enhancing
Stakeholder Value.

 MISSION:
o To be leading Indian Multinational Engineering Enterprise providing
total business solution through quality products, system and services
in the fields of energy, industry, transportation, infrastructure and
other potential areas

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 VALUES:
o Zeal to Excel and Zest for change.
o Integrity and Fairness in all Matters.
o Respect for Dignity and Potential of individuals.
o Ensure Speed of Response.
o Foster learning creativity and speed of response.
o Respect for dignity and potential of individuals.
o Loyalty and pride in the company.

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 RESEARCH METHODOLOGY

1) Type of Research : Exploratory Research Design.

2) Method of Research : Data Collection Method.

(i) Primary Data : Through observation as well as personnel

interview.

(ii) Secondary Data : Through Journals, Research Paper, Annual

reports, and Financial Reports.

3) Sampling Method : Through Judgment & Convenience Method.

4) Sample Size : 30

5) Sampling Unit : BHEL, Jhansi.

6) Sampling Element : Top Management managers and customer

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 MAJOR PRODUCT’S PROFILE OF BHEL

Thermal Power Plants Gas Based Power Hydro Power Plants

Plants
DG Power Plants Industrial Set Boilers
Boiler Auxiliaries Heat Exchangers and Pumps
Pressure Vessels
Power Station Control Bus ducts Switchgear
Equipment
Oil Field Equipment Transportation Power Devices
Equipment
Compressors Silicon Rectifiers Control Gear
Thruster Equipment Industrial Electrical Energy Meters
Machines
Capacitors, Systems and Services Aviation
Transformers
Telecommunication Non-Conventional Seamless Steel Tubes
Energy System
Casings and Forgings Insulators Transformers
Transformers

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 BHARAT HEAVY ELECTRIAC LIMITED

A BRIEF INTRODUCTION

JHANSI (UNIT)

By the end of 5th five-year plan it was envisaged by the planning

commission that the demand for power transformer would rise in the coming years.
Anticipating the country’s requirement BHEL decided to set up a new plant, which
would manufacture power and other type of the transformers in addition to the
capacity available at BHEL Bhopal.

This unit of Jhansi was established about 14 km from the city on the N.H
No.- 26 on Jhansi-Lalitpur road. It is called second-generation plant of BHEL and
was set up in 1974 at an estimated cost of Rs. 16.22 crores in Clusive of Rs. 2.1
crores for township. Late Mrs. Indira Gandhi laid its foundation on 9th Jan 1974.
The commercial production of the unit began in 1976-77 with an output of Rs. 53
Lacs.

Jhansi unit of BHEL corporation is certified for its quality products and
services to ISO-9001 in march 1994. BHEL Jhansi has also got ISO 14001
certification for Environment in 2002 and ISO 18001 for Health and safety in
2003.

Instrument transformers, Busducts, Diesel shunting Locomotives and

AC/DC Locomotives. The layout of the plant is such that it is well streamlined to
enable smooth material flow from the raw material stages to finished goods. All
the feeder bays have been laid perpendicular to main assembly bay and in each

27
feeder bay raw material smoothly gets converted to subassemblies, which after
inspection are sent to main assembly bay.

The raw material that is needed for manufacture is used only after through
material testing lab and with strict quality checks at various stages of production.
This unit of BHEL is basically engaged in the production and manufacturing of
transformers of various type and capacities.

The total man power strength of BHEL Jhansi is around 1848 out of which
about 228 qualified Engineers, 262 Supervisors & 1052 Technicians, 118
supporting technical staff, 67 clerks and 48 semi-skilled and unskilled workers are
working in Transformer & Locomotive division.

BHEL Jhansi transformer design department has a staff of about 75

employees out of which 32 are qualified Engineers. It is equipped with IRISH,
USA DIM PC, OMEGA and SUNSP ARKS ICIM, IBM computers. It is also
equipped with central library of around 5000 technical books. 100 technical
journals, 6000 national and international standards and 400 technical reports.

The transformer manufacturing department comprises of fabrication

machine shop, core & punch, winding & insulation and transformer assembly
shops. It has manufacturing capacity of around 5500 MVA per annum and up to
220 KV class transformer. It is equipped with 100 tones crane capacity on single
basis while this can be upgraded 200 tones by putting two cranes in tandem.

The central quality control department comprises of inspection and testing

groups having around 120 employees consisting of Engineers Supervisors and
Technicians, stage inspection/stage tests as well as final testing of the products is

28
being conducted by this department. Our quality and test group is also equipped
with a material testing lab where rigorous testing of various raw-materials and used
components is performed. Calibration of various instruments used during
manufacturing! inspection/testing is another important responsibility of our
material testing Lab.

JHANSI UNIT ORGANISATIONAL

Our summer training consists of two parts, first is the rotation of various
departments of BHEL JHANSI and second is the preparation of this project.

MAIN AIM OF THE ROTATION

Main aim behind the rotation of various departments is that one can
understand the working of each and every department and to see that how people
(workers ,middle level executives, top officials) work in corporate environment.

In rotation, trainees see how employees work and also they see the function
of each department.

Main departments of BHEL Jhansi:

 ADMINISTRATIVE
 PRODUCTION

Classification of production department

 TRANSFORMER SECTION

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  LOCOMOTIVE SECTION

TRANSFORMER SECTION

In transformer section, there are 10 bays. The functioning of each bay is

described in short as follows:-

BAY 0:- There is fabrication shops established in 1978 and it is preparation

shop for bay 1&2.

BAY 1&2:- Deals with fabrication of transformers tank and bogie frame of
locomotives.

BA Y 3:- It is the machine shop. Machining of parts is being done in this

shop.

BAY 4:- Here the winding work of the power transformer is carried out.

BAY S:- It is the core and punch section.

BA Y 6:- It is also engaged in two processes; one half is the winding section
while other half is for traction transformer manufacturing like Freight Loco &
ACEMU Transformers.

BAY 7:- In this bay manufacturing dry type of transformers and various
type of insulating are prepared to be used in the transformer.

BAY 8:- This bay is established in 1974 it is one of the earliest bays to be
set up. It is involved in the manufacturing of instrument transformer of 132 KV
and 220 KV voltage transformer, current transformer and High Voltage Rectifier
transformers for Electro Static precipitators.

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 BAY 9:- This is one of the largest bays in the unit engaged in the assembly
of the power and rectifier transformer. The time taken for the assembly ranges
from 4-12 weeks.

(1) BUSDUCT SHOP:

This shop contains bus duct engg. & bus duct production.

(2) LOCOMOTIVE SHOP:

Locomotive shop is one of the most important shop in the factory. It deals
with the manufacture and production of the following types of locomotives:

AC LOCOMOTIVES

AC/DC LOCOMOTIVES THYRISTER TYPE LOCOMOTIVES

DIESEL ELECTRIC LOCOMOTIVES SHUNTING LOCOMOTIVES

(DIESEL)

DIESEL SHUNTING ENGINES OF VARIOUS CAPACITIES AND

HAULAGE

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 CLASSIFICATION OF SHOPS

FABRICATION

Fabrication is nothing but production .It occupies of three bays i.e. Bay -O,
Bay 1, and Bay -2.

BAY-O

It is the preparation shop. There are different machines available to perform

different types of function. This section has the following machines:-

Planer machine -To reduce thickness

Shearing machines -To shear the metal sheet according to required

dimensions.

CNC flame cutting machine - To cut complicated shaft items using Oxy -
acetelene flame.

Some other cutting machines are;

 Pantograph machine
 Hand torch cutting machine
 Bending machine
 Rolling machine
 Drilling machine

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BAY-1 : It is an assembly shop where different parts of tank come from bay-O.
Here welding process such as arc welding ,CO2 welding ,TIG&MIG welding are
used for assembly, after which a rough surface is obtained, grinding operation at
1200 rpm is used to eliminate the roughness.

BAY -2: It is an assembly shop dealing with making different objects mentioned
below:

1. Tank assembly
2. Tank cover assembly
3. End frame assembly
4. core clamp assembly
5. Pin & pad assembly
After assembly some test are done known as NON DESTRUCTIVE

TEST.

UL TRASONIC TEST

DIE PENETRASION TEST MEGNATIC CRLCKS TEST X-RAY TEST

TRM BAY-3: Here basically we have three sections in the bay:

1. MACHINE SECTION:

This shop consists of following machine.

 CENTRAL LA THE

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  CAPSTAN LATHE
 RADIAL ARM DRILLING MACHINE
 HORIZONTAL BORING MACHINE
 MILLING MACHINE

It is of two types:

*HORIZONTAL TYPE

*VERTICAL TYPE

2. COPPER SECTION:

The machine used in this section are.

(a) TUBE SLITING MACHINE: Used for cutting tube along its length and
across its diameter.

(b) SHEARING MACHINE: It is operated hydraulically and its blade has V

shape.

(c) DIE AND PUN CHIN G MACHINE: It is also hydraulically operated and has
a die and punch for making holes.

(d) BLNDING MACHINE: Used for bending and is also hydraulic.

3. TOOLING SECTION:

It is the servicing of tools is done

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(a) BLADE SHARP MACHINE: It sharpens the blade using a circuler diamond
cutter .Blade of CNC cropping line machine is sharpened her.

(b) MINI SURF ACE GRINDER: It serves grinding purpose. It has a grinding
wheel made of aluminium oxide.

(c) DRILL GRINDING MACHINE: To grind the drill.

TRM BAY -4: In this the servicing of is done.

Types of winding

 l. REVERSE STRAIGHT WINDING

 2. HELICAL WINDING
 3. SPRIAL WINDING
 4. INTERLEA VED WINDING

There are low voltage coil, high voltage coil is fixed in transformers. The type of
winding depeding upon the job requirement. Conductor is used for winding is in
the form of very long strip wound on spool. The conductor is covered by cellulose
paper for insulation. The winding is done according to the specification given the
drawing

TRM BAY-5: It is core and punch section.

For the purpose of cutting and punching the core three machines are installed in
shop.

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(A) SLITTING MACHINES: It is used for cut crgo sheets in different width It
has a circular cutter whose position can be changed as per the requirement.

(B) CNC CROPPING LINE PNEUMA TIC: It contain only one blade, which
can rotate at 900 above the sheets. It is operated pneumatically.

(C) CNC CROPPING LINE HYDROLIC MACHINE: It is also used to cut the
crgo sheets it contained to blades one is fixed and other is rotated 900 above the
sheets. It operated hydraulically.

TRM BAY-6: Single phase traction transformers for AC locomotives is assembled

in this section. These freight locomotive transformer used where there is frequent
change in speed. In this bay core winding and all the assembly and testing the
traction transformers is done.

3-phase transformers for acemu are also manufactured in this section. The
supply line for this transformer is of 25 kv and power of this transformer is
6500kva.

TRM BAY -7: This is insulating shop. Various types of insulators are as below.

 Awww
 Current transformers
 Voltage transformers
 ESP transformers

36
TRMBAY -9: In this bay power transformers are assembled, after taking different
input from different bays. Assembly is done. Power transformer is used to step
down voltage at generation and sub station. There are various rating 11 kv, 22kv.

THEY ARE

(A) Generation transformer systems

(B) Auto transformers

37
 LOCOMOTIVE PRODUCTION (LMP)

There are two products

ALTERNATING CURRENT LOCOMOTIVE (AC LOCO)

 WAG-5H
 AC ID.C.LOCO
 WCAM-2P
 WCAM-3

W-board guage A-running m AC mode

C-running in DC mode G-hauling goods train

P-hauling passenger train M-hauling passenger & goods train

 Diesel electric locomotive shunting (DSEL)

350HP 700HP

38
 Single power pack (SPP); one 700 HP M/C is made a single unit. It is a
meter guage locomotive.
 Win power pack (WPP) 2350 HP M/C are combined in I engine & can be
operated individually or in combination depending on the load.
 450HP
 1400HP
 1150HP
 1350HP
 2600HP
1150HP and 1350HP DESLs in non standard locomotive and are modified
version of 400 HP DESL based on requirement of customer.

Under mention are the non conventional products designed and development
for Indian railway based on their requirement.

1. OHE (overhead electric) recording and testing cars.

2. UTV (utility vehicle)
3. RRV (rail cum road vehicle) DETV (diesel electric tower car)
4. BPRV (batter power road vehicle)
5. BCM (blast cleaning machine)
6. 200T well wagon BEHL haridwar
7. Metro rake Kolkata metro railways.

39
 LOCOMOTIVE MANUFACTURING (LMM)

This section deals with manufacturing of locomotive the main parts of locomotive
are.

 Under frame; the frame on which a locomotive is built.

 Super structure; the body locomotive called superstructure or shell and is
made of sheet of mild steel.
 DC motor.
 Alternator
 Compressor
 Flower
 Static rectiter – MSR
 Static converter – SC
 Exchanger
 Bogie the wheel arrangement of loco is called a bogic. A bogic essentially
contains;

1. Wheel axel arrangement.

2. Suspension
3. Brake ringing

Traction transformer: It is fixed on under frame from on overhead line by

equipment called pantograph. The type of pantograph depends on supply.
This transformer steps down voltage and it fitted with a tap changer.
Different taps are taken from it for operating different equipment.

40
One tap is taken and is rectified into DC using MSR and IS fed to DC motor.
Railway has two type of power supplies-25 1 phase 50hz AC-1500 VDC an
AC/DC loco is able to work on both of these supplies. For e.g. ECAM-3 and
gets supply.

41
 TRANSFORMER COMMERCIAL (TRC)

The objective of departments is interaction with the customers. It brings out

tenders and notices and also responds to term. It is this department that bags
contracts of building transformer. After delivery regarding faults this department
dose failures and maintenance. All such snags are reported to them and they
forward the information to the concerning department. One of major task of this
department is to earn decent profile over all negociations. Transformer industry has
become very competitive. The company offering the lowest price gets the contract
but this process my continue does the work on very low profile. To avoid such as a
situation a body by the name of India electrical manufactures assumption (IEMA)
was set up. This association helps to maintain a healthy competitive atmosphere in
the manufacturing of electrical appliance.

THE MAIN WORK OF THE TRC IS CLASSIFIED AS;

 Tender and notices.

 Interaction with design department.
 Place of the work.
 Approximate cost of the work.
 Earnest money.
 The place and time where contract documents can be seen.
 The place and time where the tender documents can be obtained.
 The time up to which the tender documents will sold.
 The amount if any to be paid for such documents.

42
 The place and the date and the time when, tenders are to be submitted and are to
be opened.

TRANSFORMER ENGINEERING DEPARTMENT :

The design department is divided into three main sections:

 POWER TRANSFORMER ENGINEERING

 INSTRUMENT TRANSFORMER ENGINEERING
 DRY TYPE, HVR AND OTHER SPECIAL & TRACTION
TRANSFORMER ENGINEERING

Function of the department: This department has its own importance in the
organization. This is the department that gives its services to the production
department. The function of design department starts right from the stage of
tendering.

Firstly: The customer gives his specification. These specifications are received by
commercial departments, which are dealt with commercial aspects. The design
department deals in the technical aspect. This aspect is technical requirement of the
customer; the duty of design department is to see whether technical requirement
can be met or not. If necessary they do some negotiations also. After the
negotiations both parties reach to an agreement, which is acceptable to them.

After getting the order, the design department’s prepares of the job
according to specification of the customer. After preparing the detailed design they
send it to the specification of the customer. After preparing the detailed design they
send it to the commercial department. This department in presence of the customer
also does the testing of finished and semi-finished product.

43
MAJOR THINGS IN THIS DEPARTMENT:

This design department has a print room, where machine made by “Minolta’s
companies” are used. The machine is latest of the kind in Jhansi. The blue prints of
designs are also made in this department. The computer known as OMEGA 58000,
is also there with the help of design of a transformer can be made with five
minutes, had the same design been made by the drafters it would have taken 7-8
days. The design department also has a plotter which is an imported machine from
USA. It is used to make graphs and other transformers design with accuracy.

COMMUNICATION IN DESIGN DEPARTMENT:

The communication in design department is through proper channel if the

information is of administrative nature. For the technical information they
communicate with high accuracy because products are heavy and inexpensive so
even a small dissertation in communication may create a problem for them.

STRUCTURE OF THE DEPARTMENT:

This department has its structure on the product basis. There are 25 executives 14
supervisors and 41 draftsmen in this department. This department has notable
coordination among its employees. The engineers and draftsmen perform their
work consultation of each other.

44
TRANSFORMER (PLANNING DEPARTMENT TRP):

 The main function of this department are:

 Material planning and inventory control
 Speaking and loading to shops
 Reparation of budget and plans
 Coordination of various departments to manufacture one job
 Organizing production meetings to review progress and solve hold-ups
 Management report.

45
 THE PRODUCT PROFILE OF BHEL,

JHANSI UNIT

 Products
 Rating
1.

 Power Transformer
 Upto 220KV Class 250 MVA
2.

 Special Transformer
 Upto 120 KA Rectifier Transformers
3.

 ESP Transformer
 100 KVp, 1400 mA
4.

 Freight Loco Transformer

 5400 KVA & (1 phase) 6475 KVA (3 Phase)
5.

 ACEMU Transformer
 Upto 1000KVA 25 KV (1 Phase)
 1312 KVA (3 Phase)

46
6.

 Dry Type Transformer

 Upto 6300 KVA
7.

 Bus-duct
 Upto 24KV Generating Voltage.
8.

 Instrument Transformer
 VT & CT upto 220 KV Class.
9.

 Diesel Electric Locomotives.

 Upto 2600HP

47
 MARKET RESEARCH

Market research is done basically to get the feedback of the product to be launched
in the market of get the techno-economic feasibility.

Following questions supposed to be answered in market research:-

 What would be our product?

 Which is our targeted market?

 To whom to sell the product?

 From whom to take raw material at cheaper rate?

 Whether the product will be acceptable?

 Who are the competitors?

In BHEL market research is done through market intelligence which is done by

making a comparative study of tenders on various criteria under following heads

48
 MARKET RESEARCH METHODOLOGY

Research methodology is mainly carried out in two phases:

 DESK RESEARCH

 FIELD RESEARCH

DESK RESEARCH

Desk research is the first phase of overseas market research. It involves systematic
collection and analysis of all published documentation available within and outside
the information.

Internal documentation: - includes passed sales record inquiries received, not

submitted by company officials, complaints received from customers etc.

External documentation: - means any published sources which may provide data
on the problem to be analyzed.

WHY-DESK RESEARCH

 TO KNOW THE BACKGROUND INFORMATION

 MARKET SIZE & TREND
 DATA ON COMPANY AN COMPETITORS

49
  MARKET DESIGN MAKING BEHAVIOUR
 STUDY THE ENVIRONMENT
 SAMPLE SELECTION
WHY FIELD RESEARCH

Analysis of data collection from research sources will reveal the gap, which will
have to be converted by going directly to the customer. Generally product
specification is not available from public sources. I give direct approach to the end
user and a proper evaluation of the firm’s competitive profile. It also gives the
S.W.O.T. analysis of the company.

MARKET SURVEY

The purpose of survey is to collect information for dividing marketing strategy to

meet objective.

50
 MARKET SHARE OF BHEL V/S COMPETITORS

Product Name : Power Transformer 220KV

Year : 2006-07

Sr. No. Industry Name Sales %

1 BHEL 17
2 ABB LTD. 12
3 AREVA T&D 41
4 BBL 11
5 CGL 07
6 EMCO 07
7 SIEMENS 03
8 TALK 00
9 VIJAY ELEC 00
10 OTHERS 02

SALES, %
SIEMENS OTHERS
3% 2%
EMCO BHEL
7% 17%
CGL
7%

ABB LTD.
BBL 12%
11%

AREVA T&D
41%

51
 MARKET SHARE OF BHEL V/S COMPETITORS

Product Name : Power Transformer 220KV

Year : 2007-08

Sr. No. Industry Name Sales %

1 BHEL 07
2 ABB LTD. 02
3 AREVA T&D 00
4 BBL 54
5 CGL 19
6 EMCO 01
7 SIEMENS 03
8 TALK 00
9 VIJAY ELEC 09
10 OTHERS 05

Sales, %
OTHERS
5% BHEL ABB LTD.
VIJAY ELEC 7% 2%
9%
SIEMENS
3%
EMCO
1%

CGL
19%

BBL
54%

52
MARKET SHARE OF BHEL V/S COMPETITORS

Product Name : Power Transformer 220KV

Year : 2008-09

Sr. No. Industry Name Sales %

1 BHEL 10
2 ABB LTD. 01
3 AREVA T&D 12
4 BBL 21
5 CGL 16
6 EMCO 00
7 SIEMENS 17
8 TALK 00
9 VIJAY ELEC 15
10 OTHERS 08

Sales
OTHERS
8% BHEL
10% ABB LTD.
10% 1%

VIJAY ELEC
15% AREVA T&D
12%

SIEMENS
17% BBL
21%

CGL
16%

53
MARKET SHARE OF BHEL V/S COMPETITORS

Product Name : Power Transformer 220KV

Year : 2009-10

Sr. No. Industry Name Sales %

1 BHEL 29
2 ABB LTD. 27
3 AREVA T&D 05
4 BBL 15
5 CGL 00
6 EMCO 02
7 SIEMENS 00
8 TALK 00
9 VIJAY ELEC 11
10 OTHERS 11

Sales

OTHERS
11%
BHEL
29%
VIJAY ELEC
11%
EMCO
2%

BBL
15%
ABB LTD.
27%

AREVA T&D
5%

54
 COMPETITOR’S PROFILE OF BHEL

BHARAT BIJLEE LIMITED

INTRODUCTION

Bharat Bijlee Limited is one of the leaders in the electrical engineering

industry in India. A multi-product, multi-division organization, the company
operates in two business segments, Industrial Products which comprises
transformers, motors and drives; and Contracting, i.e. Projects. A pioneer in
electrical engineering in the private sector, the company has a reputation for
quality which characterizes every facet of its activities.

55
TRANSFORMERS – INTRODUCTION

For more than four decades Bharat Bijlee has been one of the leading
manufacturers of transformers in India.

We enjoy one of the highest rates of repeat orders in the industry, and also
the highest level of “comfort of ownership” for our transformers.

A wide ranging technical collaboration between 1958 with Siemens,

Germany laid the foundation of our design, manufacturing and quality systems,
upon which we consistently innovate to exceed customer needs.

 Our 40 MV A, 220 kV transformers for NTPC was the first such transformer
in India to withstand a short circuit test at CPRI.
 In-house impulse testing facilities reduce execution time.
 Shortest delivery times for customized transformers.
 Sound processes ensure that our commitments to customers are always
fulfilled.
 A well established all-India marketing network ensures responsive pre-sales
and after-sales services.
 We have supplied transformers to all major Electricity Boards, power
utilities, consultants and business houses.
 ISO 9001: 2000 certification from DNV

POWER TRANSFORMERS

Range: Up to 200 MVA, up to 220 kV class

Unique features of our Power Transformers:

56
  F or Power transformers, the short circuit withstand capability is of prime
importance. This is achieved by us through the adoption of a unique
clamping arrangement of the windings and accurately determined pre-stress
 For primary voltages of 132 kV and 220 kV, ability to withstand system
transients and lightning surges are vital parameters. The insulation design
and quality of materials used, ensure that our product can withstand the most
adverse conditions.
 Testing means to us much more than meeting contractual and “standards”
obligations. Several in-house tests have been devised by us to ensure quality
and reliability in service. For this, we have a variety of testing equipment,
full fledged laboratory and trained personnel.

TRANSFORMERS – EXPORTS

Export department with experienced and qualified personnel to ensure quick

response to enquiries.

57
 Priority handling of orders to achieve an order to dispatch cycle time of 10
weeks.

Over the years, we have exported our transformers to countries like

Indonesia, Philippines, UAE, Egypt, Jordan, Oman, Bangladesh, Nepal, etc.

So far, we have exported more than 150 Distribution & Power transformers
to overseas customers.

CUSTOMER SERVICE

Bharat Bijlee believes that its business mission in only complete when it is
able to support its customers throughout the life of its transformers. Our
experienced installation and commissioning personnel ensure that proper
precautions are taken while energizing to enable fault free operation throughout the
life of the transformer. Our experienced manpower is fully equipped with the
necessary tools and testing equipment, and is able to reach the problem site at a
moment’s notice.

A full stock of spares ensures prompt service to our customers. We also

recommend mandatory spares for customer stock to take care of my production
loss.

Should it be necessary to bring back the transformer to our works, our

flexible planning system ensures a rapid and dispatch programmed to reduce
customer downtime.

58
 INTERNATIONAL CLIENTS

SR. No. Name of the Customer Destination

1 Siemens Ltd. A/c Dhaka Electric Supply Bangladesh
Co.

2 Larsen & Toubro Ltd. A/c Shah Cement Bangladesh

Industries

3 Trading Engineers Iraq

4 Indian Consortium Iraq

5 Elegant Textile Indonesia

6 Shapoorji Pallonji Muscat (Palace)

7 Penden Cement Bhutan

8 Shahin Steel Iran

9 India Products Trading Co. Kenya

10 Perisahaan Umum Listrik, Negara Indonesia

11 NHPC India Nepal

ABB LIMITED

59
PRODUCTS:

Product Manufactured /Marketed

Products: Automation Technology Products - Motors, Drives, Power Electronics,

Robotics, Control, Instrumentation and Analytics and a Complete Range of Low
Voltage Products, Power Technology Products - Outdoor and Indoor Circuit
Breakers, Air and Gas Insulated Switchgears, Disconnectors, Capacitor Banks,
Reactive Power Compensators, Power and Distribution Transformers and
Instrument Transformers

ABB GROUP

ABB is a global leader in power and automation technologies that enable utility
and industry customers to improve their performance while lowering
environmental impact

TECHNOLOGY

Technology plays a key role for ABB. We have activities all over the world
working to develop unique technologies that make our customers more
competitive, while minimizing environmental impact.

SUSTAINABILITY

60
Sustainability is integral to all aspects of our business. We strive to balance
economic, environmental and social objectives and integrate them into our daily
business decisions.

Chairman/CEO : Mr. K.N. Shenoy

Establishment Year : 1989

Employee TOTAL : 3500

ABB India wins Rs 455-crore smelter order from Vedanta Aluminum Ltd news 29
July 2008 Power and automation technology group ABB will provide automation
and power products and systems in an order worth Rs455crore to Vedanta
Aluminum Limited, which is expanding its aluminum smelter plant at Jharsuguda,
in Orissa.

BANKERS

 HDFC Bank Limited

 Canara Bank
 HSBC Limited
 IDBI Bank Limited
 ICICI Bank Limited
 Union Bank of India

61
CERTIFICATION

 System: ISO 9001-2000

 System: ISO 14000
 System: ISO 9001

EXPORTS

Physical Own : 3290.00

TURNOVER [YEAR : 2009]

Value in Rs. Million : 5654.61

CROMPTON GREAVES LIMITED

INTRODUCTION

Crompton Greaves (CG) is part of the US$ 3 bn Avantha Group, a

conglomerate with an impressive global footprint.

Since its inception, CG has been synonymous with electricity. In 1875, a

Crompton ‘dynamo’ powered the world's very first electricity-lit house in
Colchester, Essex, U.K. CG’s India operations were established in 1937, and since
then the company has retained its leadership position in the management and
application of electrical energy.

62
 Today, Crompton Greaves is India's largest private sector enterprise. It has
diversified extensively and is engaged in designing, manufacturing and marketing
technologically advanced electrical products and services related to power
generation, transmission and distribution, besides executing turnkey projects. The
company is customer-centric in its focus and is the single largest source for a wide
variety of electrical equipments and products.

With several international acquisitions, Crompton Greaves is fast emerging

as a first choice global supplier for high quality electrical equipment.

HISTORY

The history of Crompton Greaves goes back to 1878 when Col. R.E.B.
Crompton founded R.E.B. Crompton & Company. The company merged with F.A
Parkinson in the year 1927 to form Crompton Parkinson Ltd., (CPL). Greaves
Cotton and Co (GCC) was appointed as their concessionaire in India. In 1937, CPL
established, it's wholly owned Indian subsidiary viz. Crompton Parkinson Works
Ltd., in Bombay, along with a sales organization, Greaves Cotton & Crompton
Parkinson Ltd., in collaboration with GCC. In the year 1947, with the dawn of
Indian independence, the company was taken over by Lala Karamchand Thapar, an
eminent Indian industrialist. Crompton Greaves is headquartered in a self-owned
landmark building at Warli, Mumbai.

PRODUCTS

Today, Crompton Greaves boasts technology portfolio that includes

Transformers, Switchgears, Motors, and a wide range of consumer products with
many firsts to its credit such as:

63
 The manufacturer of the largest rating of power transformer (320 MVA) to
leave Indian shores;

The manufacturer of the largest Static Var Compensation (Statcom) system

for wind- farm applications;

The first Indian company to introduce Polycrete insulation technology for

medium voltage outdoor dry type-voltage apparatus;

The first Indian company to develop silicon-free electrical stampings and to

introduce low-voltage induction motors with silicon-free electrical stampings;

The first company to develop brushless DC motors for fans used in Indian
Railways.

PRODUCTS & SERVICES OFFERED

The company is organized into three business groups viz. Power Systems,
Industrial Systems, Consumer Products. Nearly, two-thirds of it's turnover accrues
from products lines in which it enjoys a leadership position. Presently, the
company is offering wide range of products such as power & industrial
transformers, HT circuit breakers, L T & HT motors, DC motors, traction motors,
alternators/ generators, railway signaling equipments, lighting products, fans,
pumps and public switching, transmission and access products. In addition to
offering broad range of products, the company undertakes turnkey projects from
concept to commissioning. Apart from this, CG exports it's products to more than
60 countries worldwide, which includes the emerging South-East Asian and Latin
American markets.

64
 Thus, the company addresses all the segments of the power industry from
complex industrial solutions to basic household requirements. The fans and
lighting businesses acquired “Superbrand” status in January 2004. It is a unique
recognition amongst the country’s 134 selected brands by “Superbrands”, UK.

POWER QUALITY, PRODUCTS

 Reactive Power Compensation Systems

 Harmonic Filters
 Transient Suppressors
 Current Limiting Reactors
 Power Quality Monitors

POWER QUALITY SERVICES

 Power Quality Audits

 System design, optimization and pay-back analysis
 Consulting for Power Quality improvement
 Installation and commissioning
 Training in Power Quality Management

All Power Quality solutions are customized to specific requirements and the
division caters to the specific requirements of industries such as:

 Utilities

65
  Continuous process plants (e.g. Cement, Fertilizers, Petrochemicals, Steel,
Paper, Textile, etc.)
 Manufacturing industries (e.g. Forging, Printing, etc.)
 Large commercial establishments (e.g. Banks, Theatres, shopping malls,
etc.)
 Software Parks and Internet Data Centers

PLANT LOCATION:

Mumbai (Maharashtra), Bhopal (M.P), Gwalior (M.P)

Chairman/CEO : Mr. M.N. Shaty

Establishment Year : 1937

Employee Total : 5866

TESTING:

Major: Voltage rato winding resistance impedance voltage no load and load losses
no load current dielectric test

TURNOVER [YEAR: 2008]

Value in Rs. million: 7181

EXPORTS

Physical Own: -2530.00

66
 DATA ANALYSIS AND INTERPETATION

Q.1. Are you satisfy with the market share of BHELtransformer in market?

Response Frequency Percentage

Yes 24 80
No 6 20

20

Yes
No

80

Interpretation:

This chart shows that out of 30 people had only 24 people satisfy with market
share and 6 people do not satisfy with market share of BHEL and 28 people know
about BHEL.

67
Q.2. Which company is the biggest competitors of BHEL in manufacturing of
transformer according to you?

RESPONSE FREQUENCY PERCENTAGE

SIEMENS 6 20
BBL 18 60
GE 3 10
OTHERS 3 10

60

50

40
60
30 Series 1

20
20
10 10 10

0
SIEMENS BBL GE OTHERS

INTERPETATION:

When we survey in Jhansi with different companies like, simenns, BBL,GE

others . We find that biggest competitors is BBL that’s 60% then SIEMENS which
share is 20% and GE have is that 10% and others 10% we finds BBL is biggest
competitors

68
Q.3. Which factor is highly influence you to buy the product of BHEL?

RESPONSE FREQUENCY PERCENTAGE

PRICE 15 50
PRODUCT QUALITY 9 30
PRODUCT 3 10
AVALABILITY
TECHNOLOGY 3 10
FACTOR

50
45
40
35
30
50
25 Series 1
20
30
15
10
10 10
5
0
PRICE PRODUT QUALITY PRODUT QUALITY TECHNOLOGY
FACTOR

INTERPERTATION:

In this survey we find that’s the factors affecting to buy the product which are the
most influencing factor are price that’s percentage 50 we highly influencing
people. After that product quality, product availability and lastly technology factor
also this.

69
Q.4. What you think about BHEL Transformer cost?

RESPONSE FREQUENCY PERCENTAGE

high 6 20
low 9 30
average 15 50

20

high
50
low
average

30

INTERPRETATION:

In survey I asked different people about BHEL what’s there perception towards the
BHEL they give different view about the this I divide into three category is that
high , low and average the more response from the average then low very less
response from high category.

At last we find less people know about BHEL.

70
Q.5. Transformer is made as customer need?

RESPONSE FREQUENCY PERCENTAGE

YES 27 90
NO 3 10

Series 1
30

25

20
Series 1
15
27

10

3
0
YES NO

INTERPRETATION:

Is the transformer is made according to the customer need the positive outcomes
from. This question that 90% people said “YES” and only 20 said no.

71
Q.6. Response time for attending quality problem and feedback by BHEL
management?

RESPONSE FREQUENCY PERCENTAGE

QUICK 21 70
SLOW 9 30

QUICK
LOW

21

INTERPRETATION:

In this question I asked to people that’s what after sales service of BHEL is that
provides timely feedback or if any faults in transformer is repair easily or takes
more time and less time most responded said “YES” Less are said “NO”.

72
Q.7. Is BHEL analysis the product cost of their competitors while fix the cost of
their product?

RESPONSE FREQUENCY PERCENTAGE

YES 15 50
NO 6 20
SOMETIMES 9 30

15 YES
NO
SOMETIMES

INTERPRETATION:

In this question we asked about the is price of product of the BHEL that’s who fix
that is competitors or BHEL its self. The answer the 50% said “YES” .

73
Q.8. Technical assistance provided in time?

RESPONSE FREQUENCY PERCENTAGE

YES 21 70
NO 9 30

Sales
3.2

YES
NO

21

INTERPRETATION:

In this question we asked Technical assistance provides by BHEL many of said yes
only few person said NO. THAT’S survey is fine I think many people know about
the BHEL

74
 SWOT ANALYSIS OF BHEL

Strength:

1. Sound engineering base and ability to assassinate.

2. Sound financial position in term of profitability and solvency.

3. Low labor cost.

Weakness:

1. Lack of marketing infrastructure.

2. Larger delivery cycle in comparison with international supplier of similar

equipment.

3. Inability to provide supplier’s credit soft loans and financing of power project.

Opportunities:

1. Demand for power and hence plant equipment is expected to grow.

2. Export opportunities.

3. Ageing power plant would give rise to more spares and services business.

Threats:

1. Increased competition both national and international.

2. A international players use better promotion tactics to sell their product.

3. Foriegn companies spending much more on business .

75
 FINDINGS

1) A DEMAND OF BHEL TRANSFORMER HAS BEEN INCREASED

SINCE LAST TWO YEARS

2) LESS TECHNLOGICAL IN COMPARISION TO THEIR

COMPETITORS

3) AT THIS TIME BHEL HAS GOOD NUMBER OF CUSTOMERS. THIS

SHOWES THE PROGRESS OF BHEL IN FUTURE.

76
 LIMITATIONS

Nobody is perfect in the world. Everybody makes some mistakes. If somebody

doesn’t make mistakes, that means he or she doesn’t work because when you do
some work you are bound to make some mistakes. And there is always room for
the improvements. So this study may also not be free from the mistakes. But I have
tried my level best to make this research project best. There may be some mistakes
in this study. They may be as follows

 The data has been collected from the BHEL, JHANSI.

 Sometimes the respondents were full of confidence while giving the answer
while some times they gave answers without thinking much over it.

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 RECOMMENDATION AND SUGGESTIONS

The main products of BHEL Jhansi are Transformers then Locomotives &
Bus ducts. To expand the market for these products of BHEL regular seminars
should be conducted. These seminars should emphases on the awareness &
advertisements of Bell's products & their characteristic, features etc among the
customers related to that region this will in turn help in advertising of Bell's
product in the region of immense competitors where the other players are situated.

DUST FREE SHOP:

BHEL should go for the dust free shops as other company are already have.
It will helpful to attract customers.

UHV LAB:

BHEL Jhansi should go for the UHV lab which is good for the transformer.

MARKET SHARE:

To increase the market share the BHEL should emphasize export Procedure
and try to reduce importing so maximum foreign Currency may retain.

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 CONCLUSION

During the study of INDUSTIAL MARKETING OF POWER

TRANSFORMER” the following Main points are founded:

 The demand of power transformer has been increased in last two years due
to coming up new proje
 Some new customers are coming up due to liberalization of Govt. policies
for captive power plant.
 BHEL holds about 68% market share in power sector projects.
 In Power transformers BHEL market share during last year was
approximately 29%.
 Bhel have a low labour cost .
 Bhel have a good industrial relationship.

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 BIBLIOGRAPHY

1. FLIPPO EDWIN, PERSONNEL MANAGEMENT

2. KOTHARI C.R., RESEARCH METHODOLOGY

WEBSITES:

GOOGLE.COM

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 QUESTIONNAIRE

Q.1 Are you satisfied with the market share of BHEL Transformer in
market?

(a) Yes { } (b) No { }

Q.2 which company is the biggest competitor of BHEL in manufacturing of

Transformers according to you?

(a) Siemens (b) BBL

(c) GE (d) Others

Q.4 which factors is highly influence you to keep the particular brand

(a)Price Factor { } (b) Product quality { }

(c) Product Availability { } (d)Technology Factors { }

Q4.Is consistent product quality of lights to meet specified requirements ?

( a ). Yes { } ( b ). No { } (c ). Average { }

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Q5.response time for attending quality problems and feed back by BHEL
management

( a ) yes { } ( b ) No { } ( c ) Often { }

Q.6 What do you think about BHEL product cost .

( a ) high { } ( b ) low { } ( c ) Average { }

Q7. Supplies are made as costumers’ need.

( a ) Yes { } (b) No { }

Q.8 Timely information related to delivery status.

(a) Satisfied { } (b) dissatisfied { }

Q.9Timely receipts of correct and clear documentation related to delivery

status by BHEL management?

(a) Yes { } ( b) No { }

Q10. Support in product development if required .

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 ( a) Satisfied { } (b) dissatisfied { }

Q.11.Technical assistance provided in time.

(a) Yes { } ( b) No { }

Q12.BHEL management support government as well as customers vision and

goal.

(a) Usually seen { } ( b) Sometimes { } (c) Never { }

Q.13.Frequency of visit of sales personnel.

(a) Yes { } (b) No { } (c) Often { }

Q14. Frequency of visit of technical personnel.

(a) Yes { } (b) No { } (c) Often { }

Q15.Are the visits serving their purpose?

(a ) Yes { } (b) No { } (c) Often { }

Q.16 How do you rate our company as compared to other similar

companies.?

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Ratings/ marks

1. { } 2 { } 3 { } 4 { } 5 { }

Q17.If the rank given by you is < 4, please suggest areas of improvement.

………………………………………………………………………………

Name : ………………………………………………….........

Phone ……………………………………………………….

Address………………………………………………………

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