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Charles Veitch

You are an Angel.


Angels believe that being good
to others is that most important
S ocial Conscience describes your concern for the
“common good” − be good to others and they’re
generally good to you. It’s your Social Conscience that
moral perspective. They think keeps the peace with neighbours and colleagues. This
the world would be a better is the second stage of moral development. Sounds
place if we were all a little less great, but it’s hard to square what’s best for most
selfish and considered the people with the harm we can cause to minorities. We
consequences of our actions. must minimize harms if we are to avoid creating
Then they’ll consider moral resentment through injustice.
principles like love and hope
and ask “what would build trust and respect?” Then
finally and reluctantly they’ll consider rules, laws and
regulations. Angels do what’s right for others because
P rincipled Conscience helps you make decisions
based on moral principles such as honesty,
courage and patience. We call the sum of all our moral
it’s in their nature. They don’t have to be told! About principles “integrity”. Score highly here and you’re a
16% of adults are Angels. moral grown-up who believes in virtue. But doing the
right thing can be tough. It takes real courage to stand
Strengths: Lovely people and great to have as up for your principles. And what do you do if your
friends. principles conflict in the whistleblower’s dilemma. Do
you go with truth or loyalty?
Weaknesses: Will break rules if they believe a

R
higher principle is at stake. May ule Compliance, what’s right is the law or ‘doing
sometimes give people the benefit of your duty’. This is the first stage of moral
the doubt rather than stand up for a development, beginning with the rules laid down by
principle. your parents. Later, rules protect you from criminals
and help you transact with strangers − great when
Your moral DNA type is SPR buying something online. But, faced with too many
rules, you’ll stop taking responsibility for your actions.
Too many rules can lead to the moral corruption of
totalitarianism.
P
80

So what?
60
And how do I learn from these insights to make better
40 ethical and moral decisions?
40
Roger Steare’s books, ethicability and How to do
20 what’s RIGHT describe a moral decision-making
framework that combines the best of each perspective.
46
38 It’s about what’s RIGHT.

That’s RIGHT, as in
S R
What are the Rules?
How do we act with Integrity?
Who is this Good for?
The letters in your moral DNA type show how you Who could we Harm?
prefer to make ethical decisions based around three And What’s the Truth?
moral philosophies. These are Rule Compliance, Social
Conscience and Principled Conscience, each Find out more at www.ethicability.org and buy the
represented by the letters R, S and P. The order of the books online at www.amazon.co.uk and look for the
letters in your type describes your first, second and author-signed editions under the “New and Used”
third preferences in the way you use each conscience heading.
to make ethical decisions. Your scores on each scale
are shown on the diagram above. So how does each
conscience work?

Designed by Roger Steare and Pavlos Stamboulides. The test results and report are for personal education purposes only. They are not
designed to be relied on as a methodology for assessing the character of any individual and should not be used as such in any
circumstances. ETHICABILITY is a UK Registered Trade Mark of Roger Steare Consulting Limited.
Copyright © 2008 Roger Steare Consulting Limited.
Philosopher Judge
PSR Type Moral DNA PRS Type Moral DNA
Philosophers believe that moral Judges believe that moral principle, or
principle, or “virtue” is the most “virtue” is the most important ethical
important ethical perspective. They ask perspective. They ask “what would be
“what would be the honest or the fair thing to do?” Then they’ll make
courageous thing to do?” Then they’ll sure that laws, rules and contracts
consider the consequences for others. have been complied with, although
Then finally and reluctantly they’ll they’ll sometimes “interpret” a rule
consider rules, laws and regulations. differently to be consistent with their
Philosophers hate being told what to do principles. Finally they’ll consider the human dimension and
or what’s right. They’re mavericks and rebels, but good to have the impact of their decisions on others. Judges are stubborn
around when really difficult decisions have to be made. About but good to have around when the going gets tough. About
15% of adults are Philosophers. 17% of adults are Judges.

Strengths: Good at solving difficult or complex dilemmas. Strengths: Good at solving really challenging dilemmas.
Weaknesses: Will break rules if they believe a higher principle Weaknesses: Could lack empathy with others in making tough
is at stake. May sometimes lack empathy for others in making decisions. May sometimes bend the rules if they believe a
rational decisions. higher principle is at stake.

Angel Teacher
SPR Type Moral DNA SRP Type Moral DNA
Angels believe that being good to Teachers believe that doing what’s right
others is that most important moral for humanity is the right thing to do.
perspective. They think the world would They put others first and have no
be a better place if we were all a little hesitation in telling us to do the same,
less selfish and considered the because for Teachers, rules and order
consequences of our actions. Then are also important. Finally, they will
they’ll consider moral principles like love consider moral principles, but only if
and hope and ask “what would build they face conflicting interests between
trust and respect?” Then finally and reluctantly they’ll consider other people and the rules of the game. Teachers are good
rules, laws and regulations. Angels do what’s right for others people who think of others first and are good to have around
because it’s in their nature. They don’t have to be told! About as long as you do as you’re told! About 20% of adults are
16% of adults are Angels. Teachers.

Strengths: Lovely people and great to have as friends. Strengths: Caring people, you can rely on to do what’s right.
Weaknesses: Will break rules if they believe a higher principle Weaknesses: Could fail to consider deeper moral principles
is at stake. May sometimes give people the benefit of the and can decide to break the rules if they think they know best,
doubt rather than stand up for a principle. which is most of the time!

Enforcer Guardian
RPS Type Moral DNA RSP Type Moral DNA
Enforcers are the people we rely on to Guardians believe that doing as we’re
make sure that everyone obeys the told and following the letter of the law is
rules. They help to stop crooks and best for all of us. They’re like parents in
cheats, and of course ourselves from that they really do care about other
doing the wrong thing. They’ll look up people, because you have to do as
rule 3, sub-section 7 to tell us what’s you’re told for your own sake. They
right. If the rules don’t tell us what’s protect us from ourselves as well as
right, then they’ll think of the principle or others. They will also consider moral
spirit behind it. Finally, they might remember that everyone is principles, but believe that life would be so much better for
human and fallible and if you’re lucky, might let you off with a everyone if people just did as they were told. Guardians are
warning not to do it again. About 14% of adults are protectors, but they can also be patronizing! About 17% of
Enforcers. adults are Guardians.

Strengths: Reminds everyone to do their duty. Strengths: Protectors who will tell us off for our own sake.
Weaknesses: May appear cold and aloof and seem to lack Weaknesses: May fail to consider important principles such
empathy for others. May sometimes forget that it’s the principle as freedom and trust. Will sometimes fail to consider other
that counts, not the letter of the law. people’s feelings.

Designed by Roger Steare and Pavlos Stamboulides. The test results and report are for personal education purposes only. They are not
designed to be relied on as a methodology for assessing the character of any individual and should not be used as such in any
circumstances. ETHICABILITY is a UK Registered Trade Mark of Roger Steare Consulting Limited.
Copyright © 2008 Roger Steare Consulting Limited.

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